 Relationships kill objections. I need you to get this. Okay. When an objection comes out, it's because someone doesn't believe that you or your product is the way to go right before someone goes to say yes and goes to buy something. Sometimes people overthink something and they're like, Oh man, I've really wanted this now. I'm about to actually spend the money and they're actually excited. It's not like they're nervous. Like, I don't know if I should do it. They're excited to do it, but the sales person doesn't get that their job is to give them reasons and excuses why they should pass go and do it today. So you got to make sure that the whole time you're selling them, the whole time that you're with them, the whole time that you're helping them, you got to make sure they like you relationships kill objections. You got to make sure they like you got to make sure that you understand there's going to be a time coming up soon in which you're going to ask them to buy something when you do go ask them to buy it. You need to make sure you deposit enough money in that account. So when you go to withdraw money out of it, they'll give it to you. That's what you're going to do. They'll be no objection. So how do you overcome every objection? Be so freaking good. You don't even get them. Be so good that people can't even rebuttal anything. Be so good at the end when people normally give stalls because they're thinking about spending the money. That's because they get serious. Dude, your job is to keep them in a state where they don't get serious. That's your job. How you doing it? So if you want to go from no to close, just skip the world full of people that don't keep their word anymore that don't care and have no passion in what they do and they're just doing things as a job. That's not me. There's a string that goes to people's wallets that first has to go through their heart. There's a string. It goes to their heart and then it goes to their wallet. Now I'm not telling you to use their heart to get to their wallet. Don't misunderstand me. I'm explaining to you that if you really are the best, why can't you lean in? Why? Why not? Because you guys don't believe enough. Dude, there's a reason why I've been able to scale past anybody. I'm unreasonable. When somebody tells me no and I think it's the right thing, I'm going to lean into what I believe in. If you're asking me about something and then I'm not really sure and I'm like, ah, well, maybe, you know, it's like, it's like, I'm not sold. Someone has to be the sold one in the deal. Someone has to be sold. Who's sold? I'm sold. And by the way, it's my job to make him sold now. Your customer is always right. No matter what they say. Hey, I totally understand. I completely agree. There could be a however coming behind it, but always agree with them. You guys want to create friction in your deals? You want to disagree with them? I dare you. I hear a lot of salespeople. They know it all. They know it all. So what they want to do is they want their customers to be aware that they know it all. So when a customer says something, why don't agree with that? I think this way. They're like, no, that's wrong. No. No, no, no. It may be wrong, but always agree. There's a way to explain that. It's called being a master of communicate. Communicate with them. Well, that there's other ways to look at it. Listen, life is all about perspective. Maybe the way that they see it right now is from that angle. However, in a moment when I explain it properly and communicate well, they'll see it from a different way. So don't tell them. I disagree. I see a lot of salespeople do that. Don't ever disagree. Always agree and then be great at overcoming the objection. You guys want to make more money than you know what to do with ruin the value of money for people. Write it down. Ruin the value of money for people. How do you ruin the value of money for people? Well, there's two ways. Number one, you give them more than they expected you to give. How do you do that? You care about the client more than they care about themselves. Simply said, if Ryan cares about himself this much, I'm going to care this much. I will out care him and somewhere along the way, people somehow forget this. They forget it somewhere. They forget why we're doing it. They get used to their jobs. I want to tell you guys something. The secret in life that I've learned. There's no greater feeling you'll ever get than knowing that you help someone have a better day. People don't have the courage anymore to be kind of people. People don't have the courage anymore to be different. Stand out. They don't. You need to have a delusional belief. Everybody can buy, came to buy and will buy as long as you do your job. So the question is, are they going to buy? That's not a question. Of course, they're going to fucking say yes. Of course, we're going to run their car. Of course, we're going to do business together. That's already been made up. Who made it up? Me. That's up to me. Some of you guys in here are hoping. Hope is good, but hope ain't going to get you 100% closing ratio. And some of you in here, you're like, did he say 100%? I know you don't think you can close 10 for 10. You're always thinking that only some of them are going to buy instead of everyone buying. Dude, how stupid are you? Why did they fucking request information on what we have? Because they want help. But you don't think you can fucking help everybody? Yes or no? These two things, if you can get them right, you guys triple yourselves today. Number one, out fucking care of people more than they care about themselves. And you may say, well, I don't know. Well, that's your fucking problem. You should know. How about you start changing the way you speak? Be like, I do fucking know. Dude, everybody that request information, common sense says they want something. I've got a solution. I'm here to solve it. Our company solved second thing. Believe, believe, do you fucking believe that your company, yours, not the product you sell, your company fixes fucking people's problems, gives them the blueprint to get what they want? Yes or no? Whoever fucking believes the most in the room wins. That's the game.