 What is up everybody welcome back to the channel shout out to posting productions This gal DD is absolutely crushing it This is a strategy call that I did a few days ago. You guys you can catch it a few videos back it was just yeah, just a few days ago and This is exactly what I'm talking about man when it comes to Freelancing build an agency or trying to build an agency or just or just trying to do marketing services for for your local Business owner for that small to medium-sized business out there, right? These are the type of businesses that need social media marketing. They absolutely have have no idea On how to run a Facebook ad put together a simple landing page or even any type of email automation They have no clue and at the same time to their defense is they have no clue because they spent the last 2025 years building their business focusing on their business and A lot of them doing it the old-school way building their business, right? The average age of a small business owner in your local area is about 55 years old That is the average age of a local business owner your dry cleaner your chiropractor your your your your dentists your dentists in this case Dentists posting productions DD She actually spent many many years in the dentist Industry doing other other services and and doing a lot of teaching and coaching She educates dentists on different products that are that are in the industry, right? Not a salesperson by any means not a social media marketer back then, but she spent a good amount of years I think over 10 years servicing dentists and just being being being a product of the product being in the industry and so Now she's like David I have so many relationships I speak with dentists and I coach them and I train them on different parts of their business When it comes to all this other crap But what I what I'm realizing is that because I have this relationship and because I have this extensive background and experience I know that they all lack social media marketing and Facebook advertising and I want to start servicing them with that now And I'm like dude, that is the perfect example like that's what I keep telling you guys is that I truly believe that The industry is so it's still so prime Although you may think everyone and their mother is starting a digital agency. Yeah, right dude There's just millions. There's tens of millions of small business owners that are out there And it's like I don't care who you think you are as a Freelancer as a solopreneur or even built in an agency You would have to be like a Gary V right now With 50 people on the phone cold calling every single business owner in the country and selling them social media marketing services If you don't have that type of operation and and I know because that's how I started in 2010 Call center calling businesses but back then we were selling them website and Google SEO We just had a simple partnership with a SEO company and we were re and we were reselling Their service right that's when it all kind of all started but that was that was back in 2010 when I was trying to do it Offline I was literally I had a call center and this didn't last long at all. That's why I rarely talk about it I rarely really rarely talk about it in my in my story But it is a major major part of my story and that was in 2010 right before I got into mortgages so my little run with with trying to have a little call center cold calling small business owners and Not niched down at all. We were calling every type of business. Literally Literally, it was freaking a sweatshop like like like no other a boiler room like no other But it was a good experience. It was a good experience and freaking The point is is that? That's where it all started and then and then and then D here She has been doing that whole thing for the dentist side, right? And I'm like dude perfect example because The only reason why I'm even after Real estate professionals is because I come from it DD She's now wanting to offer these these social media services for dentists because she comes from it And it's like dude when you can if you think that these that everyone in their mother has an agency You're wrong. There's just too many down businesses and at the same time most people that started an agency Let's let's just say in 2016 because that's when I first started Knowing about running Facebook ads or doing any type of social media management for a local business owner I didn't even know of it before 2010. Okay. I'm yeah. Yeah before no, no, excuse me before 2016 before 2016 So when I'm jumping into it, I'm only jumping into it not because I all of a sudden had a freaking light bulb moment and a Brain fart and I was like dang dude. That could be a good idea. No, it's because I was freaking Hearing from it from Tai Lopez. I was hearing from it from Sam Evans They first came onto the scene and and started running ads Facebook ads YouTube ads to get people into their course Which was Sam Evans? Accelerator it was his social media marketing agency course, which I first started learning in 2016 man And so since then so many people quit since then so many people quit and these are all people that were going after random businesses Just thinking that they can get 2,500 from a freaking local business owner when it's like they have no experience in that industry they're just a freaking Marketer and and and and let alone not even a good one, right? They're just spraying shit against the wall and seeing what sticks, right? And so so many of those people have quit by now to you guys We're now in 2020, you know, many people quit so many people can't even get a client dumb telling you dude So many people out there and and you shout out to you guys that are that are watching this right now If you're an aspiring agency owner and or you're a freelancer and you're trying to find ways to get clients The local business owner to run their social media marketing or a Facebook advertising I know a ton of you that are still trying to try to try to try to Put that business owner in a chokehold and demand three grand a month from them right away day one without them even knowing you I know a ton of you people that are starving trying to get your next client wondering why you can't, you know I mean, so it's like Posting productions shout out to DD. Here is my point with all of that is that she is a perfect example of someone saying You know what? I'm not gonna just be a random digital marketer and try to cold-call every business out there and and not even Nitched down and and and and just see if I can go get some freaking three thousand dollar a month clients It's like dude. She was like she's like no, I have a knowledge in Dennis dentistry. I have a passion in it I know these people I I've been building relationships with them for almost 15 years. This what she's telling me, right? I'm like D. You're the perfect example like you're the you're the perfect example of what an agency owner should be in my opinion again, I come from real estate I come from mortgages and and marketing and marketing but Prior to build me starting something and trying to build my own agency and trying to go out there and get clients for social media and Facebook Advertising that that all started in 2016 2017 Prior to that six years prior to that I was in the mortgage industry So I was suit and tie go to an office every day Drive a nice car. That was me, right and and and and that was my circle of influence That was everyone in my office. We were bankers. We were mortgage loan originators Aka freaking closers. We were closing mortgages making a ton of money, right until this day My best friend still owns that company here in San Diego shot out to American mortgage group, right? So they crush it, but my point is dude my freaking point is is that That was my background. That's why today I can get fired up about closing clients and bringing value to a specific type of client People in real estate, for example, that's my whole niche. It's because I can I can speak the lingo. I have the knowledge I have the background. I know what they're looking for. I know what they lack in. I know their pain point I know what they suck at like when it comes to social media when it comes to everything I know that they're not closing bills the majority of them. It's like dude I I know all the pain points because I come from that DD posting productions She knows all the pain points because she comes from that. I truly believe that your Niche needs to be a niche that you come from that you come from or that you're passionate about man Or you or you want to learn about let let's just say you don't know how you have no experience in that industry Your your digital marketer and all of a sudden you want to start running, you know Social media marketing and in Facebook ads for a type of business or your friend's business or whatever I'm telling you man Complement like what's your background? What's your experience? What's your passion? And if you if you didn't have any type of job like me, I had a job in the industry. So it's like, okay, I Guess I can I can bring value in that right because it made sense to me could I come from it, right? You may not come from something But if you have an interest or if you have a passion in something then that could work too, you know Let's say for example, you have you know, you don't come from the industry, but you have a super High passion in music Let's say you're you want to you want to start making money online and you want to start offering, you know Services to business owners out there and you're trying to figure out your niche and you're like dang Dude, what do I like or what's my passion in or what's what do I have experience in and and some of you guys are younger That don't have too much experience. Okay, what's your passion in and so an example music? Let's say for example, I'm learning Facebook ads I'm learning social media marketing and I'm learning how to bring value to that type of business owner And I'm and and I have a passion in music And that's about it, right? I have an interest. I have a passion. I'm not a musician. I don't rap I don't sing I don't play an instrument, but I just I love music, you know, and in whatever job, you know I ever had before working at the mall Working at a car lot Whatever Walmart, you know Whatever job you had before it really didn't matter because you're still young But your real interest is in music and now you just know the power of social media marketing and Facebook advertising So you're like shit. Let me go after someone over there. Do you know how easy it would be to start running? Facebook video ads YouTube video ads For the local musician for that person that's in your area that has yet to blow up But they're performing every night at the local bar. They're performing every night at the local event, right? They're out there networking. They're on their grind. They're trying to build their business music How many people do every artist every musician starts that way? Like I'll go out to my local neighborhood any any any time especially on the weekend out here in San Diego There's a huge park. It's called Valwell Park Valwell Park is where it's like a melting pot. It's downtown San Diego where so many people are at Amazing people people from different cultures different ethnicities different backgrounds. You find it all in downtown, right? A lot of downtowns in the country, but especially out here in San Diego So Valwell Park is a huge park where there's just a lot of different random people and it's really cool It's probably like Central Park. I've never been a Central Park in in in In in New York, but I would assume it's something like that where there's just a bunch of different people that all you know Like to come out and chill and it's like dude. You got people that are so talented They're playing their guitar and they're doing it for tips. They're singing they're freaking, you know playing their instrument You know and it could be someone that's kind of damn your homeless But that's the the grind of a musician like dude these people we all grind We all start at that level right in the very very beginning Don't matter what your business is in this case. I'm using a musician How easy would it be for you to say damn dude that guy has so much talent He probably has so much video content like I want to help him run this video on Facebook Like I want to take his content and run it on freaking YouTube Like he may be posting right because everyone's on social media, but it's like no dude I'm not talking about posting for you like let's run an ad and let's get thousands of people around the world to hear your music Like music is so and it's like dude someone like me to tell you the truth someone like me That loves music That should and that could have been my niche Like I'm even asking myself right now in real time. Why have I not gone after musicians? Because I can easily run a video ad for them and get Hundreds of thousands of people around the world To hear their music Like that's crazy. So that's the little tip. I'm gonna give that one to you guys I'm gonna give that one to you if you don't have a niche and you have a passion in music Dude, how easy would it be to go on a social media? And this is an international thing now. Shit I might even just do it with myself. Holy shit Sometimes I think I'm giving you guys too much, man Oh, shit. That's that could be it Okay, here's the deal. I'll share it with you Most of you ain't gonna do ain't gonna do shit with it. Anyways Do you know how easy that that is man? to reach out to any Musician on social media now you have to have some kind of giddy up, right? You can't just be some freaking 10 year old and you're playing with the flute No, dude, like you have to be somewhat, you know in it like I would say, you know 15 16 17 18 shit. What if I find the next Justin Bieber, right? And I found him at 15, right? Like All these musicians bro, like I'm telling you you can find a million of them on youtube You can find a million of them on instagram. You can find a million of them on facebook But instagram twitter you can find a million of musicians. How easy would it be to reach out to them and say, hey, man I run facebook and instagram ads. I also run youtube ads I'd love to get your music exposed by literally millions of people around the world. Love to chat Great to connect with you. Thanks for following me on instagram. Awesome It's like dude, like I'm I'm just my mind is just a little blown right now because I just know how easy that is And I know that I can Yeah, that that'd be pretty crazy. But my point is man. My point is is that Didi Shout out to didi. Okay She's going after in this industry that she that she's fired up about that she knows about she's knowledgeable about And and and and and and all that and all I'm saying man is that I truly believe that's If you were to do that if you were to find the passion find the interest or find your previous previous experience and and apply that to to a niche And offer social media marketing services and facebook advertising You would be fired up you'd be fired up. They'd be fired up and everyone would be fired up. That's all I'm saying That's all I'm saying So if you're building an agency or or trying to be a freelancer and trying to do digital marketing services social media marketing services Facebook advertising services for any freaking business I'm telling you none of the 10 of you will quit And you'll just give up You're like damn. I can't get a client because you guys first of all you're not a closer And second of all you're probably going after some random ass niche that you have no experience in no excitement about and no passion about You know, I mean, so that's what I truly believe makes people You know die is the fact that their business I should say it makes their business completely collapsed because they they never got got it off the ground to begin with You never even got a client bro. And if you did you got to Because you weren't fired up about that industry man, but if you were fired up about it, it'd be a different story That's what I'm saying man. So shout out to D for going after an industry that she already has the the experience and And that's why if you catch that call in fact, you know what stay to the end I'm gonna tie this this last video that I did with her I interviewed or it wasn't even No, it wasn't an interview with a strategy call her and I were just going back and forth with ideas I was giving her ideas on all this stuff, man um So we'll stay to the end and you'll see that video come up in the end here, but She's asking a great question. So let's just get on with the damn thing She is asking a good question, man Could you do a video showing where and how to analyze the data from the video views ad? So in this one, she's talking about a facebook video ad, right? I do I do a lot of facebook ads I start a lot of a lot of them off as video views Just so we can capture the audience of a of a particular market and retarget them with future ads So what I'm going to do right now you guys this one might be might be another few minutes because I'm going to literally show her I'm going to answer the question And then you're catching me in real time right now anyways when I got to go and run this ad So I'm going to just show you how I do it and I'm going to show you how I set up the retargeting So this one's going to be a treat. Okay, so shout out to dd posting productions Follow her you guys if you're anywhere in the dentist industry or or dentist niche Um or social media marketing and and and facebook ads in general subscribe to her channel, man She's going to be putting out a lot of good content. So make sure you subscribe to her channel posting productions Um But let me kind of just show you the back end man. Let me show you the back end And let me show you how I set up the next ad right so now now that the video view ad ran And now that we have x amount of views What now That becomes a custom audience. We then retarget that custom audience and when you're focused on a local area We're not talking nationwide marketing right now. So if you guys are affiliate marketers or e-commerce I'm really talking to the local business owner right now. This is a local Facebook ad strategy very basic ain't none to it But it's super powerful because as you start to run your videos as you start to brand yourself That's what they're doing man. So shout out to Brenda and her husband Jeff. What they're doing is they're literally Branding their local area with video. They're branding themselves, man. That's the ultimate branding So while 99 of you guys are still sleeping on video You got you got you got you got the 1% you got the 1% like Brenda and her husband That are that are that are simply saying, you know, let's screw it We're gonna just put ourselves out there and it is what it is and and what they're doing in their video is they're educating They're educating people on the process of buying what it takes to buy a house So they're not just pitching videos. Hey man buy for me. I'll list your house tonight and sell it tomorrow No, they're actually educating. They're short. They're shooting short simple videos, man From their kitchen on a tripod cell phone like nothing professional at all Raw uncut unfiltered unedited a few minutes and just and just and just picking a topic And and talking about it. That's it man. And then that that and that's why what what most people do is they'll take that content They're they'll do something like that. They have the right intention, right? How many of us have the right intention? And we'll do something like that Give some value in a quick video And post it on social media. So if you're a real estate agent, you're doing that for your listing You're doing that for your open house You're doing that for for anything regarding your business in general if you're even doing video at all 9 out of 10 of you aren't But the 1% of you that are doing video, you'll take that video and you'll post it on social media Right and and if you're a local dentist, you may Post it on social media if you're a local chiropractor or local dry cleaner You'll take something like that and you'll post it on social media The reason why it's stupid for us to be doing that If you're a local business owner Is because 95 of your facebook friends Live across the country 95 of the people who like your facebook business page Live across the country 95 of the followers on instagram Live across the country and if you're building a youtube channel like i am 95 of the subscribers Live across the country So when you're just LinkedIn 95 of your connections That you're connected with right that you're actually connected with on linkedin Live across the country. So it's like dude. I'll see a real estate agent post their open house I'll look at it and the person's in nebraska And i'm like dude she's showing it to her 1700 friends on her personal page When 95 of them are just like me that live across the country And then she invited the 1700 friends from her facebook personal page to like her business page And out of this out of the 1700 friends that she has on our personal page 700 of them live liked the business page right accepted her invite Let's say 700 of them 400 of them 200 of them Like accepted the invite and like her business page now But 99 of those folks live across the country look Amy Amy I'm telling you guys this is day in the life. You're catching day in the life type of stuff man. This is happening right now This person right here most likely a real estate agent. Let's see Okay, so shout out to her. She's she's let me um Let me go to her page real quick. Amy She's doing a facebook live at some event that she's at but nine out of 10 times That would have been a facebook live On an open house or on your listing or On some type of advice on buying or selling and and apply this to any business owner Apply this to any business. This this is a real estate agent, but apply it to any business. It's the same damn thing so Normally that would have been on something regarding her business in Atlanta, Georgia Which i'm in san diego So automatically doesn't apply to me and her friends over here. She's not showing how many she has nor does it matter But chances are that's not 300 friends Okay, chances are she has 3000 because she's a business owner and she's accepting and requesting a ton of people When you scale that number up if you just have 200 friends and you want to tell me, okay, David Yeah, I am a local business owner. Yeah, I am a real estate agent Yes, all my clients are in my backyard and yes all the 200 friends that I have on facebook They're all people who live in my backyard. They're all people that I know That's if you have 200 friends, dude But as you take that 200 number up those the 200 who first of all let's let's talk about that The 200 friends that you have on facebook, which you don't you have 2500 But the 200 friends that you have on facebook. Let's say that's all you had It consists of your in-laws your uncles your aunts your cousins your brother your sister your friends from school People you work with your circle of influence A waiter that you met at at happy hour and now you're just friends on facebook because you're a real estate agent And you want to promote your business, right? There are people that are maybe your neighbor maybe your neighbor because you're trying to you're trying to obviously Establish that local brand. That's your business. That's your job. You got to be building your business somehow someway So that's what you're doing. You got 200 friends on facebook As you take that friend list up and it's so funny because when someone tries to tell me that i'm like, dude Well, how did you accept my request? I live in california. You're in tennessee You're telling me everyone on your personal facebook friend knows facebook friend list knows you Yeah, right. No, they don't I don't and i'm willing to bet 95 of your 1900 friends are just like me who don't even live in the area So don't tell me you got a ton of friends that you know on your personal list. No, you don't know you don't at all so As that number scales up again, you go from okay You have 200 friends, you know all of them, but as that number goes to 2000 You're not going to know any know any of them as that number goes from 2000 to 3,700 friends on this personal page Or 3,700 friends on linkedin or 3,700 followers on twitter or 3,700 followers on instagram Or 3,700 subscribers on youtube as you take those numbers up. No one knows you Okay, and so it's like dude And no one lives in the area not only do they not know you they don't even live in the area That's why posting is a complete joke. It's like dude. We're in 2020 now that we learned that doesn't work Rather than going live and telling us about your product. It's like dude. You need to be running a facebook ad You need to run a facebook video ad and so again I'm big on video. I'm big on on on targeting that local area because what starts to happen is once you start to run a few videos Video number one video number two video number three and now we're retargeting all the videos from the previous ones We're retargeting all the viewers from the previous ones now, right now We're on video number four video number five video number six video number seven and we're targeting the local area I'm telling you man. It's like it's like a freaking mini commercial Playing on tv when everyone's watching tv. It's like dude. It's it's that type of branding effect, but just Times a hundred because everyone is cracked out looking at their phone all day Versus the old school way of marketing if that were to be a tv commercial people are only watching tv at a certain time Millions of people are watching five o'clock news, right the five o'clock to let's just say eight p.m Hour super prime time right super prime time running commercials at that time of the day Is the most expensive right because it's when the most attention is there But nowadays in 2020 the attention is on this damn thing 24 7 the attention is on social media 24 7 It's like i'm gonna wait till 5 p.m to watch the 10 o'clock news to see the damn commercial In between right it's like dude people are literally stuck to their phone all damn day And when you're running videos like this to your local area By the time four five six seven videos go through That whole town is gonna know you man, and then when you're retargeting with more ads you're retargeting you're it's like It's like a magnifying glass you're holding up a magnifying glass and the sun is just beaming down And you're holding a mic I don't know if you guys used to do this when you were kids, but I used to do it all the time I would get a magnifying glass And then and then I would put it to like the you know out in the in the front yard like on the sidewalk I'd put it down on the sidewalk. I'd put a leaf Under it and I'd burn it the sun would burn it through the mic through the through the um the freaking thing the damn glass Um And because it was just so narrow it was so targeted it was like a freaking beam That's what this is man when you're running facebook ads to your local freaking city Like if I just type in san diego And you look down on on a map on what on the pin that I dropped right san diego. I'm targeting san diego It's like dude after so many Things of something happening after so much penetration It pops right and and and and and in in this case with video after so many videos Constantly running every single day And and and there are different types of videos. There are actual Educational value based video on your business, right? You're talking to the client. You're talking and educating the audience So it's not a pitch. It's not a pitch fest. It's actually good content where people are learning And it's like dude when you can focus on a local area, man That's when you could take over that's when you take over So all I'm saying in this case forget it with the facebook lives if you're doing if you're building a local business That same energy that same content Everything that you did posted on the page everything Just becomes a facebook ad now Targeting a specific location That's it and and and and and I'm just convinced a real estate agent Although she can help anyone relocate. She's in Atlanta, Georgia. I'm in california I'm never moving to Atlanta I mean, I don't know the future, but I'm I'm pretty sure I'm not moving out there anytime soon So it's like dude Take that content man run it to that area That's where everyone needs to see you. Amy not not me in california. I don't care about your listing I don't care about your open house and either do none of your friends Right, the only one that's going to comment is your freaking in-law and your cousin or your girlfriend Right and and and they've already bought a house from you. So it's like dude There's no roi on that man. So quit mickey mousin it and and and just take that content run a video So so shout out to go team garrison over here We've started the process Okay, we started the process and I'm going to continue the process and I'm going to show you in real time How I do the damn thing and it's going to be this is going to be quick I'm going to I'm going to do this one quick from this point on I ran it enough. I I ranted enough and Yeah, so Here's what I'm going to show you now you guys this right here February 3rd. This was the intro video. Okay, so to answer the question Let's go back to the question How do you analyze the data from the video ads? Here's all I look at man I really don't even I really don't to tell you the truth. Here's what I'll look at I'll look at the video So if you come to the page Let's take this from the top if I just go to Shot to Amy shot to Amy Start running Facebook ads Amy. That's all. Okay, so let's um go Let's let's take it from the top Here's what you want to do first man and I'm going to take you from a to z from so so mark this right now from a to z Let's go What we're doing is we're putting the video Over here so on the left you come to your business page you click on left you upload that video first Okay, the video goes up on the page first um And and you'll see it right here. This is where you want to write out the text. This is where you want to give it a title This is where you want to choose the thumbnail. This is where you want to add the the subtitles. Okay, so if you come over here, you click on Videos we click on videos And so as you go and upload it you're going to save it from your you're going to save it on your computer or your That's what I would do is so if you're recording the video on your cell phone What I would do is I would email you email yourself that video Right, so it's on your cell phone. You record on your cell phone email it to yourself Right email it to yourself and then Upload it to your facebook business page from a computer. That's just what I would do But a lot of you guys are super crazy mobile And and you can do all that on your cell phone, but I just on the computer. It's a completely different feeling um, and that's just kind of how I prefer but You can do whatever you want, but make sure it goes up on the page first and and and that video sits right here okay, so This was the first one 3.3 views and she's in a little area you guys That's what i'm saying This one ran February 3rd and then February 10th And what i'm going to do that i'm going to run i'm going to run February 18th, and then we'll get to we'll get to To this one today, but let's i'll just show you i'll show you i'll show you this third one So now we're now we're going to run this third one first one ran second one ran And now this third one what i'm going to do is i'm going to run this third one and i'm going to retarget the people who viewed February 3rd and February 10th, okay I'm going to retarget them and we're targeting a little area like a super super tiny area So it's like that's what i'm saying after a few videos like that whole town's going to know who you are Where else are you going to get that are you going to get that kind of branding effect? Where else can you spend a few bucks and get thousands of people to view? Not only just hear your message as far as reading it on a damn blog But they're actually seeing you visually in a video Like come on dude, like you're that's why it blows my mind some of you guys that aren't running video ads and you're Trying to build a business. It's like what like And and and and I get it some of you are can't mold Oh, shit. I get it 9 out of 10 of you are camera shy. I get it, but i'm telling you you guys know Where we're at now you're you know where the industry is that you know what the game is video social media branding personal branding Is is is what it's all about man and and look my My platform happens to be youtube. That's where i'm putting my mug out, right? That's where i'm putting my face out is on youtube I i'm not even doing on any other platforms. I'm just doing it here or if i'm running an ad then yeah a facebook ad But not just spraying it on social media, right? You don't see too many videos of me anywhere else on social media other than me sharing my youtube video, right? and and it's all on youtube but My point is is that facebook it's for ads man quit mickey mousin it and spraying it everywhere ads ads ads ads ads So when you start running these video ads to your area you guys Check me. Okay after a few videos that hotel is going to know who you are. So let's do this man February 3rd February 10th. Okay, we're going to be Retargeting those viewers with inspect this. Okay, so here's what we're going to do. We're going to come in here Where you actually know what let's back this up. Let's back this up real quick Let's answer the question real quick So to answer the question d You could look at the numbers right here on on if you just look at the video like on the page Like it shows you the views and then when you go into the ads manager And then also depend on if you're looking at from your cell phone or depend on what if you're looking at this to the time like to the actual To the timeline to the actual news feed on the profile like let's say let's go down to The actual Timeline so this is her timeline, right? This is her her profile at her timeline. So if we scroll down And these these are numbers that you'll be able to see no one else can see it You're you're going to be a seat because you're the admin This right here So look those those are those are good enough numbers right there like it's reached 5700 people 282 engaged right Um, and then when you click on it when you click on it It actually shows you the views, right? So it's like that right there is is kind of all I all I even care to even know like there's there's Absolutely really nothing else to need to care to know Other than what we spent on it. So that one so when you come to the actual Dashboard this is what this is kind of all I look at I'll look at those numbers on the page And then I'll look at these numbers back here on the dashboard So when it comes to that one Okay, so let's go back. So if I go down to that first one It was let's see. Where did it go? It was This one. Okay. So if I look at that one, right? So I'm in you got three tabs. You got the campaigns the ad sets And the ads right so in here obviously it's going to it's going to tell me my budget It's going to tell me what was spent the lifetime And I already know that when I set it up So when I set up the ad I'll set the budget and I'll set it I'll set the start and end date So I already know how much it's going to be spent I'll let it run. So I don't even I don't even well If you look at it, let's go back to it. Let's look at the actual so when you come over here You can click on view charts, but I'm seeing it right here as well. So let me close this let me close this part I can see it right here. So look 758 through plays that means that 758 people watched at least 15 seconds of it That's a lot of people man that just sat there for 15 seconds and watched it right it reached that many That many people actually scrolled through it like actually Like an impression is just a view of it like like not a not a view but an actual just What's the damn word I'm looking for A scroll through so someone just scrolled through they didn't really they didn't stop and view it they scroll through That's an impression like they scrolled through they saw it they scrolled through But they didn't sit there and view it not even one second of it Right, it's just an impression and then the cost that right there and I already know how much the budget was And so that was the cost per per per result So I can either look at it there or I can click on view charts And then this will give me actually to tell you the truth when you click on view charts It actually gives you more data So but it's there's there's the same numbers, but I want if I want to look at the demographics, which is which is obviously super important You could look at the demographics and be like wow, okay That many more men saw it than women And then when you go and run facebook ad number two, you can then only target men Right, like so the most amount of people from 25 to 34 sought men men 25 to 34 That seems to be like the actual um the actual um um group, but then also women Right in between 25 25 and 34 most of them saw it So here's what you want to do for sure man, you could for sure do this now I'm not going to do it in this case only because It's small potatoes man, like it's pennies like it's pennies like it's it's it's pennies If you're a focus on affiliate marketing or e-commerce and selling an actual physical product And you're focused on running ads to the entire country Or the entire world for that matter This micro managing and this micro analysis is is definitely required But in this case We're focused on a local area And the cost isn't much anyways So it's like that's why I don't really need to really look at that or even care about that Because i'm going to keep penetrating that local market no matter what like no matter what and it's not cost me an arm and a leg to to to um to get these other folks to see it and not even really care about the age And not even care about the gender and in this case being a real estate agent You can't even target age anymore So the age doesn't even matter it doesn't even matter and the gender in this exact case. This is to my point The gender is not even going to matter because I can't even choose gender anymore in this targeting when you're housing you're Offering credit or housing or or employment. You can't even target that anymore. So This is good just to give me the the feedback and let me know. Wow, okay That age group that men seems like they're more and this can allow me to to to re to re um Re um What's the word i'm looking for dammit To reanalyze or to just restructure or to or to reset or to just Strategize in general These numbers will give me a great base on how to approach my next ad So if I know that only that the majority of people are 25 to 34 Then I can then I can say something in the ad that would maybe a pill to them Right like now now I can know who my audience Is if that number keeps up So if I look at the next ad and that's the same, you know, type of age because i'm not going to change anything right now I'm not going to change gender i'm not going to change age. In fact, I can't anyways But if that number keeps going then we'll really know like two videos three videos out four videos out And we we look at it again and it continues to remain 25 to 34 Then we can start creating more content around that age group, right? That would make the most sense um But as far as trying to change the targeting in the in the setup With housing you can't anyways, so it doesn't even matter and again Even if even if I could I don't think I would because again, we're targeting a local area It's all about this local space So I want I want everyone and their mother to know who the hell I am Especially if it's just for a couple pennies, right? That's what i'm saying like Especially if it's for a fraction of what this would cost me on any other platform or any other marketing medium, right? So it's like If anything D I could look at that which will which will allow me to to put out more relevant content That's kind of all all I'll look at is is the age and and the demographics on on the gender If anything, but but that's about it I'll I'll see numbers over here and and and I'll know that that that that that that you know Ad performed and then I'll look at the numbers right here and then I'll be like, okay, dang You know, we got it at 0.03. I'm looking for a little lower But any but then also sometimes you'll run ads where that's 0.30 Like look up here on number two on number two It was 0.34 Right, so it was still so that was way higher of a freaking of a of a cost, right? That was way way higher, but at the same time it's like dude it is what it is and What I'm going to do is I'm going to retarget video in the intro and I'm going to retarget video views number two I'm going to retarget that one with with this third one So all I'm doing man is getting back in front of people for a few bucks anyways And and and and and building that local brand. That's what this is all about you guys. That's what this is all about and so Um, so let's do it. Let's do it. Let's just come in here. Let's hit the green button and let's um Let me see here Let's go video view so so we're we're now on this third and look this is the the box you got to check So if I'm in housing, I can't even change gender or age targeting anyways, so It's all good. We're gonna. So this is the third one. We're going video views, right? This is the third one We're going to run one more under video views and then we're going to retarget for facebook ad number four we're going to retarget viewers for video one two and three And now in video four, we're going to retarget for traffic and conversions We'll be running traffic and conversions to see, you know, which which one really pops and now that's when we start capturing leads Is in that fourth week? Okay So it's a process man. It's a process. Some of you guys want to just come out the gates and capture leads right away Um, but but I truly believe that if you can build an audience of people that are viewing your stuff And the only way to do it is to do it video views actually what it's yeah It's the best way because it's going to be the least cost effective. I mean, it's going to be the least cost Yeah, yes, it's going to cost you the least To to get that data to find people who actually resonate with your message You know and and and so that's why in the previous one look, um, if we go back It reached 5700 people But but only only three over 3,300 people actually viewed it, right? So it's like that those 3 000 that viewed it That's what I wanted like that's what I want like that's how you're going to Completely brand yourself especially again when it's dealing with local You're going to be able to take over that in entire area And you're going to be able to dominate because it's actually you putting out your visuals when no one else is And and when you can just retarget retarget retarget, but but actually do it in in in in some type of process And in this case, I'm literally video viewing it for three weeks And then and then and then after that much data Then we have a good amount of audience a good amount of thousands of people that seen previous ads That saw previous videos that have not opted in yet Now we can retarget them with more videos and and again, man, that's that's that's how you take it over That's how you take over your local area. That's how you take over any damn area, man So Let's run this one and I'm going to show you how to do it. So I'm going to show you Let's do this. Actually, you know what let's set up. So here's what we got to do We got to set up The custom audience first. So here's what we're going to do. We're going to come to the three dots We're going to come down here and we're going to click on audiences Okay, we're going to click on audiences This part needs to happen first. We're going to create the custom audience We're going to create the audience of the previous viewers Okay, then we come in run the ad and retarget them Okay, guys, so there's there's one audience. There's one audience that was already created. Let me create this second one So you guys can see it from the from the beginning Okay, so we'll go video And then we'll go People who viewed we're going to go on this on this second one. We're going to go we're going to go through play We're going to go through play I'm going to choose the video And I'm going to go to that page And that video was inspect the actually no, it was interested in buying a home. So it was this one So that was February February 10th That was the second video Okay, that was the second video And then I'm going to run it On this one inspect this. Okay, so that's the third video So we're going to create the custom audience around that one. Okay, so we hit confirm And then we're going to give the the the audience the name this is this is um, we'll name it Video number two retarget Retarget video number two retarget And it's I'm going to I'm going to do through play Okay, so that's the title. That's the that's the name of the audience. That's video number two That's video number two Just hit done That's video number two And those are people who watched at least 15 seconds of it. So now video number three. I'm going to retarget the 25 percenters And I'm going to retarget the through play. Okay So here's what we do now. So we come over here. We go to the ads manager And then now we're going to come over here hit this green button And we're going to run this third one Check the box if you're in housing And this third one more video views. We're going to build up this last batch this last batch of views Get this one to a few thousand and then boom retarget with traffic and conversion. Okay, so I'll hit that one. I don't need that Budget optimization. I'll just do it from the other end. Actually, you know what? Let me go back real quick I got to give it a title. So we're going to call this one. Um We're going to call this one video views Video views go team Garrison video views go team garrison video views Number three Okay, so that's the title of it copy continue And this this is this is going to be fast you guys this is going to be fast So we're almost done and again state of the end if you want to catch that video with with me and hosting productions But um So here's what we do So here's what we do. Here's what we do. So now all i'm going to do I now i'm in the second step now i'm in the ad set, right? All i'm going to do is paste in that name Title i'll just bring it over again. Same thing video views number three go team garrison um And i'm going to go retarget retarget Okay So Now i'm over here. Okay, all i'm going to do you guys Simple simple simple you click that and there's the drop down So we want to retarget the 25 percenters who watched the intro that was over 3000 views And then we want to retarget the video number two on the people who watched the through play the the first 15 seconds That's right there you guys Crazy powerful this so now people in a very very specific targeted location are going to keep seeing their ads man Powerful powerful powerful powerful and so in this case what i'm going to do Is i'm going to type in their local area. This is the area where we're we're farming. This is the area where brandon Branding I should say people living in this location And that's in damoy, Iowa, Iowa, and i'm going to just take this out 50 We want them all man. We want it all we want to take over that entire 50 mile radius I'll just keep it at english all and i'm not going to focus on the detailed targeting I don't need any of that what I will do is I will exclude People who like the page Okay, so I don't need to target them and then i'm going to manually I'm going to go manual placement. I'm going to take it off of instagram I'm going to take it off of messenger and i'm even going to take it off the audience network I'm going to leave it just on facebook news feeds marketplace new video feeds facebook stories in stream Instant article i'll take it off of instant article and i'll leave it like that, okay And then through play right here optimize ad for through play And then what i'm going to come down do and come down and do is i'm going to go lifetime Okay, I don't do daily. I do lifetime same math Same number same same same same budget just just Mark it at lifetime, right? So we're going to run this one for the next What we'll go we'll go we'll go seven days on this one and we'll go We'll go 35 and i'll change this Let's go and we're going to start this we're going to start this today We're actually going to start today because it's still fairly early. So it's 12 30 my time. I'm going to start this today at And we're going to go 6 p.m We'll go 6 p.m And i'm going to run it for a week and we're going to go february 24th to the second And i'm going to change this time so it reflects the same And there goes that 35 dollar budget. Okay, so Hit advanced that's all we need Lifetime 35 and we're just doing this like clockwork you guys every week every week But the first three weeks is what set up the entire campaign It was the first three weeks where we now have that or where we're now going to have After I run this one thousands of viewers thousands of views in that in that local area and then we just retarget would lead capture traffic conversions traffic conversions and then and then And and and and and and what I would do is I would and here's what I tell, you know a real estate agent for example Is I'll say keep the content On one topic. So for example, if you're a real estate agent Make all of this content around the buying of selling or the buying of of a house of a house, right? Take it take your content and and and and tailor it around what it takes to buy What it takes you're out there in San Diego what it takes to buy a house in San Diego You're a local real estate agent. You're talking about the buying process, right? one topic Many different ways to say it right Three to four minute video. That's what we're doing Or selling your real estate agent focused on and you like to work with sellers, right? You like to get listings Right, you're a listing agent Okay, focus on giving people content value educational based material aka video aka facebook video ad start giving us tips and tricks and knowledge on the process of selling And you just now create all your content around that man and and again when you can just simply Retarget retarget retarget and then get people to opt in And and and get a free download get a free buyer guide from you or get a free seller guide or give or get some kind of Coupon that's what you want to start doing The call to action needs to be click learn more to download your free X and that free x is normally a training video or a pdf, right? You're giving out some type of coupon. You're giving out some type of download. You're giving out some type of of ebook Right some type of digital download. That's what you want to use for bait That's what you want to use to start capturing leads now in this case We're only going for a video view so very rarely is someone going to click learn more Now I'll I'll yeah very rarely is someone going to click learn more. So that's why on this one I'm going to just put a send message because Nothing needs to go to a learn more right now. This is just the third video But once we go into four fifth and sixth from that point on it's all learn more It's all click the button to download my free guide And that's how you guys want to do it you guys so up here third and final step Make sure we're under the right page and I'm going to use Existing post remember it's on the page. So I'm going to use existing post. I'm going to select post right here And it's going to be Let's go back to the videos It's going to be Inspect this Which is this one right here? Okay, that's the third one retargeting February third and retargeting February 10th. We're going to roll out February 18th this one right here, okay So here's what we do We come over here and it's going to be Whereas that's February 10th Yeah, right. So that was the date so February February No, February 18th. It was February 18th. So we look for that one February 18th Inspect this There it is right there. We click on it We hit continue and this is where you would add your your call to action This is where you would add your link to your landing page. Okay, and that's what profit with kartra dot online is all about There's a 14 day trial to there's a link in the description Try it out That's for your landing page because as you go as you go away from video views video views is just the first few videos In this case, this is literally video number three And then that's all it's going to be video number one video number two video number three After that video number four, then we're going in to learn more Click the button and that's traffic and conversions. Okay, so That's when we'll start capturing leads, but right now it's just video views So I don't need that. I don't need to learn more. I think I can go with a send message button I can go with a send message button For now, right Just because of the strategy But after that you're going to want to be take you're going to want to be you're going to want me to click Learn more You're going to want want to be running the ad under traffic or conversions and or conversions And that's when you can start getting people to let to the landing page But now at that point again, you guys we got all these thousands of viewers, which is now our warm market Which should make your advertising costs drop Significantly because now you're running ads to a market that has already engaged in your stuff Aka viewed your stuff view viewed your videos You're retargeting and you're just building up this bucket man You're you're filling this bucket of people that are viewing your stuff And that's who you want to keep staying in front of so that's all we did here you guys I'm going to come over here And that's it. So I added the I added the send message button In-stream videos must be 15 at 5 to 15 seconds long So the in-stream is not where I want to go. So if I come back over here to placements And I take it out of the in-stream Which would be good because that video is longer than 15 seconds, right? So I take it out of in-stream I come over here And it's this one right here. So I uncheck that And then now I come back over to the third step third and final step And that is all good. There's the send message button And now we are good So I could set up a I could set up a The actual chat right here, but but again, that's not that's not even going to be necessary because we're not even running ads to get people to send message The button we just we just fill in the call to action just to fill it in right? I added the send message button. It could be a learn more button It could be a link to your landing page It could be linked to your website right now doesn't even really matter because that's not what we're optimizing for We're optimizing for video views and the only reason why is to build a custom audience Around all those who are viewing it to then retarget in the future And those are people in my local backyard and that is powerful So I hope that made sense you guys. I'm going to just hit confirm. That is it Um, I have the ad set to go live in a few hours So hopefully facebook can approve it by then normally I'll normally I'll set the ad for the following day But um, this was an ad that was already supposed to go out A day ago, so I'm going to just set it to go live right now So but but that's what it will say right now scheduled and then once it goes So be scheduled and then once it goes active actually Actually, so it already approved tab number one campaigns Approved and that's why it says scheduled tab number two ad sets for one campaign. It already approved. That's why it says scheduled but the ads for one ad set this one's still in review So this is the only one that needs to be in in review and and sometimes it could be a few minutes And then it'll go scheduled and then it'll go active whenever the time is scheduled to go active But sometimes this could take a few hours. I seen this take up to a day So that's why I normally don't set the ad for the same day to go out I'll set it for the following day if it's if it's 1 p.m Today, I won't set that ad to go live until 6 a.m. The next day I'm always choosing the next day 6 a.m. The next day So I can give facebook plenty of time to review it and plenty of time to schedule it because my budget is Is set for a certain time. I started it at this time. I'm ending it at this time So I want to make sure facebook approves it before that time and then it goes live You know what I mean? So giving them plenty of time hours again. I'll schedule for 6 a.m. The next day That's why a lot of times I'll do it that way just in case they take long to approve it. Okay, so Hopefully that made sense you guys after this third video We're going to have thousands of p to retarget and that's who we want to keep getting in front of all right So over now run those ads and I'll see you guys on the next video