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Published on Feb 9, 2012
[Learn more at http://AttentionEra.com] After all these years of successful social media marketing campaigns, some CEO's still don't get it. What's the return on investment (ROI) of Social Media, they ask?
We ask, what's the ROI of attention? What's the ROI of your phone? How about ROI of your logo?
Not everything can have an easily measured number of dollars it will be worth. Learning about customers, branding, conversation, customer service and networking all are easily accepted parts of a business.
Social media is no different.
The Attention Era is here. Time to get your leadership on board.