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How to A/B Test with Google Tag Manager

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Published on Oct 5, 2016

A/B Testing can be done with Google Tag Manager. Why? Because Testing suites like VWO or Optimizely can get very expensive, very fast. In this video, you are going to learn how to build an A/B Test right into GTM and send the data to Google Analytics.

The Next Web Post: http://thenextweb.com/voice/2016/03/0...
A/B Testing Script: https://github.com/thenextweb/cro
Test Significance Calculator: http://getdatadriven.com/ab-significa...

GTM Ressource Guide: http://measureschool.com/guide
Free GTM Beginner course: https://measureschool.com/emailcourse
Courses: http://measureschool.com/products

🚀Looking to kick-start your data journey? Hire us: https://measureschool.com/services/

FOLLOW US:
http://www.facebook.com/measureschool
http://www.twitter.com/measureschool .
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RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recomme...

GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measure...

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