Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Sep 5, 2016
Creating a supportive environment where mums can breastfeed more easily is the responsibility of us all. As part of our research at Swansea University we asked over 1000 breastfeeding mums what helped them.
Britain has ended up in a situation where, despite the known health and economic benefits of breastfeeding, rates are abysmal. In fact they’re the lowest in the world.
More importantly, 80% of mothers who stop breastfeeding in the first six weeks are not ready to do so, and stop because breastfeeding has become seemingly impossible for them.
Breastfeeding should not be so difficult for so many and should only be impossible for a very, very small minority of mothers. However, while society appears to promote breastfeeding, there are actually numerous barriers ranging from formula milk adverts to a lack of community support, that ultimately make breastfeeding feel impossible.
This Swansea University animation by Dr Amy Brown explores the reasons and suggests ways in which we can all help breastfeeding mums.