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Published on Apr 11, 2016
"Driving User Growth at Airbnb
In this talk, we will cover the process we use to drive growth at Airbnb. The talk will focus on a project that drove significant user growth. We’ll cover how we uncovered the opportunity, set a vision, defined success with more than just metrics and iterated to a final product. The work demonstrates how we developed a more nuanced understanding of how new users enter and engage with Airbnb. Chris is a Software Engineer on the Growth team. He previously worked on developer tooling at Sauce Labs.
Nick is a Data Scientist on the Growth team. At Airbnb, Nick focuses on understanding user activation and engagement. Prior to Airbnb, he worked as a Macroeconomics Researcher at BlackRock.
Vivek is an Experience Designer on the Growth team. He previously worked on consumer products at PayPal as a Senior Product Designer."