 Welcome everyone. Thank you again. This is probably going to be the last presentation of the day, so it's actually not going to be a presentation. It's a workshop, which essentially means that we're going to talk in exchange about marketing and marketing strategy. Well, what else? My name is Charles, or once you've called me, and I'm going to get a journal. I don't say what Charles is doing when he's 30 years old. What I'm saying here is that I've been working for Google Office marketing for quite some time now, and I'm currently handling the social media action, so most of them, a great deal of them, throw people off on a daily basis. But in fact, in fact, this is not really about me because it's a workshop, so I was thinking about doing some introduction. However, I also noticed that we sort of know almost everyone, so we know each other, so we're quite a lot of people, so it's just an amazing part, because otherwise, well, I don't know. It's a lot. Do you need introductions? So you are nine different persons at the same time? No, not me. It's introductions, not introductions. Anyway, so the lecture maker, perhaps, to enter in the workshop itself, one quick, quick, quick briefing about this past year's achievements. I probably did forget some of them, but feel free to do that. So, at least to me, for that, obviously, my own person of my own here. We got new websites. The reception, let's say, was pretty good. Everything was really good in terms of feeling and aesthetics. We're currently, or the native language teams are currently migrating to this new website. There are some issues that are being addressed at the moment with respect to specific elements. Obviously, the website is, especially in these days, living in our community framework, so it needs content to be fresh, and regularly content to be fresh. With respect to social media, one of our, let's say, the most striking pattern this year, the pattern that we started before, but this was really different this year, is the growth of our spread and of our social media action. Basically, I'm going to show you the social networks themselves. So we have a Facebook page, which is growing in the audience. We have, and that's quite interesting, a LibreOffice Google Plus community, which is also growing, but with the difference that the Google Plus community is really starting to have social media life on its own. Most of the people are discussing, they're talking about Google Office. Sometimes it's users' reports, sometimes it's questions about Google Office, and sometimes it's general discussions surrounding Google Office. Facebook itself is much more passive, which is a very interesting thing. It has really, it's not so much a social network for us, it just posts stuff there, content, at least that's what happens. And then there are hundreds of people who like, they're pressing like buttons, that's what they do there. It allows them to be happy, it allows us to spread our message. Reddit is growing. We have a LibreOffice Reddit page, Reddit channel. It's growing, used to be there for quite some time, but was extremely sweet. We're happy to mention that it's getting a little bit better. Then we have what we did. In fact, it was actually quite a connected effort here. We opened the LibreOffice Twitter account. Now, this might be a surprise because you might think, well, didn't you know better than actually having an opening for the Twitter account for LibreOffice before? We had it, but at the very beginning, for various reasons that seemed to be really cool and making sense at that time, we had decided that we would only be tweeting from our document foundation. So, you can go to tdf.org right now, which is the information account. And you will see that we're doing effective tweets, but we have tried to separate a little bit the kind of content and the kind of communication we're doing. So, the app LibreOffice Twitter account is not the same these days. So, which you can see the tdf.org in the account. tdf.org is now mostly used for official accounts, especially. Basically, the document foundation is talking, so that's the IU behind tdf.org. LibreOffice tweets every day several times, sometimes except some days. It kind of depends. At least you get some tweets. Basically, it talks about LibreOffice features. It talks about tips on how to use LibreOffice. It talks about generally use around LibreOffice. Fun facts, exchanges, discussions on Twitter, et cetera, et cetera. As a result, we went from zero, I think it was in January, to several thousands of followers on Twitter today. And that's pretty good, considering that we have not hired any president as they are. We have to thank the team for doing that. Other accomplishments. We now have a better coordination of press releases and the coordination of releases themselves, the software releases themselves, we have a better, we work better as a community with respect to the native members teams, the people you're offering, and Germans in the community and the coordination. We're not exactly there yet, but we have significantly improved. Yes. The latest two announcements, we have distributed them, I think in 15 different language versions. Of course, every version goes to the regular journalists, but we have more, unfortunately, we have more local mailing lists than translations. For instance, we have a mailing list for the Nordics, and we have been able only to distribute the Finnish version. Not the Swedish, not the Norwegian, of course because life is provided in the Danish, but out of four countries, we have been able only to distribute two press releases in the native language. Of course, English in Sweden is perfectly acceptable, but if you receive that in Swedish, it's even better. Which leads us to the existing challenges and issues. So what I have listed there is a tiny personal, and actually it's not the purpose of this workshop, you have me, it's also you keep away the room. So, very quickly, just what Italo said, or really hinted at, the marketing team is actually very small, and we need to grow this marketing team. We need more content production. That's a general remark. Someone I think was William came this year and did a project on having, he started to produce a weekly newsletter. The forum was not overly optimal, but it is a large undertaking, and this should not be up to one individual or one volunteer or two that it cannot be. The whole point of the newsletter is not exactly that. We expect people outside the new office project to read it, but it is that anything from the newsletter to an elevator style news platform would be used for the general project to know about what's going on in various and various other parts of the new office project. We feel that's very important, and we feel precisely there is a lack of information and therefore a lack of in-down marketing and the project, and we need to address this. So, yes, that we need online tools to be very well informed. On a more traditional level, we still suffer from a lack of random awareness. Now, it's been several years, I'm saying this, it's been several years of telling me that it's saying just about the same, it is all right. In fact, random awareness is not a given. It is never a given unless you have become such a hallmark of, you know, let's say, your own industry that for quite some time, your brain name will be recognized everywhere. Today, the new office is doing well as a manager, but we still face lots of people who have not heard about the new office. Basically, they have never heard about it. They probably have heard about open honest, but generally, the best people who have heard about the new office. There are some strong suggestions that this is in proceeding tailored both now by geographies. Basically, we're doing better in Europe, for instance. We're doing quite well in Japan, but in the U.S., for instance, we're not doing well at all. We're doing very well in Brazil. We're doing well, but Brazil, we're better than their suffer teams. If you look at the fact that the market is very small, you can approach it in a various way. For example, in Brazil, there was some reasoning while the people stepped in. From the Syrosco point of view approach, you may say, well, maybe people first need to have some problem, to experience some personal problem. The developers, open source developers, they step in the problem, they step in some code, when they find it a problem for them, that's what you face. So when people find there is some problem, something that they want to address, and if there is an opportunity, a way, that the work that people can do, the small steps, that becomes a sort of a child of them, that they feel really, that's something that I'm doing, that I'm responsible for. It might be little, it might need some more love to grow, but if I approach it like that, if you can think of ways to make that seed in the community, I think that could be an opportunity to help people step in and once they get a little thing that they feel okay, I might stay here and put some more energy in the main problem. Are you suggesting that we do some sort of easy hacks for marketing and then ensuring that we're meant, we're a follow-up for the people? When you do easy hacks, that implies that you start with mentioning easy hacks. Imagine that you say we need a sticker or a flyer or a cap or whatever, and you want to get people involved. Maybe it's an opportunity to do a price draw. You mentioned that in the corner, and that you just get some random ideas from over the world. Let's say, five and maybe three are great, and maybe you can then say, okay, why not a different approach for Australia, then for Canada or whatever, and then encouraging people then trying to centralise the process. Because when you say, oh, there's something, it's your trial, it's your process, and people tend to be more caring than when some other people take it over. But it's just some general thought. And it's complicated because how do you trigger people to... Exactly. It's really a matter of engaging. Making people feel that they have the opportunity to get engaged. Absolutely. It's hard. Let me tell you, one of my experiences in the NAICS stage of 2013, somewhere around, I think it was October, me, me slash I decided to try to audit whether there was any real breaking point with autistic websites. I mean, the one that was before. So, you know, we created forums for people, and we asked them questions about the website. And what was really interesting, and I do not predict for the moment that the poll, the survey itself, was scientific by any means. But you know, at least there was a survey, and certainly people were invited to chime in and say, you know, you should ask this now. What was really interesting is that it was maybe not a geography, but certainly a medium, a differentiation by media. Basically, you would turn to the English speaking users, and the feedback was bad. But the feedback wasn't bad necessarily on the website. What was really interesting was that this said, you don't need to do a survey for the website because any survey is actually biased. So, we submitted at the same time, the same survey project to the Facebook page and the Google Plus page. And the answer was, oh yeah, yeah, yeah, sure, we would love to answer your survey. What is it, and have you thought about this? So, I'm not sure what to do with that. Because the difference was so striking that it's surely that it must mean something. Well, it could mean we were a community, an open community, there are all types of people with different objectives, with different habits, whatever. It might have just been that one or two of the websites stepped in with a strong opinion on surveys and set the tone of the whole discussion. And when someone else would have been there in the wake and felt sort of remainable or tackled at that thread, that's great, let's find out what we mean next week and let's discuss it now. Maybe it would have been possible to cut that, but maybe not. Was that the objective to cut anything was still the objective? The objective was to get seriously decked. And when a discussion goes about the usefulness of a public survey, you don't get seriously decked with your website. But that's one of the difficulties in, of course, a non-community. Yeah. And well, with all the piles of stuff that we need to handle and with different subjects we have to get into a possibility and the job works. Absolutely. Absolutely. So, on these existing challenges and issues as you noticed, there's one more thing. I've noted a more budget for traditional ads. This morning I mentioned the fact that for some reason an ad did run in the site's newspaper, paper edition, and that the results on our download rate had been exactly zero, which is really, really good software. We had a search in pages, in visits on about us pages or pages about the document foundation, but not on the download. At least it did not show any sort of feedback. I do not know. It was purely a German thing. They offered us the page. They offered us. But I did not really, you know, the ad was supposed to be simple. I do not have it. No. Okay. It was done in, let's say a couple of days by the German community, because it was kind of last minute offers, that we go, of course, if a daily offers you an after-page, you get it anyway, for free, you get it anyway. But we were expected, so probably Florian would be more able to answer that, and we can maybe ask him more. The ad, of course, was about in the office, not in English, but we did not see the German output. It was written WW. Yeah, of course it was. LibreOffice is a free office product. It is a productivity, it is advanced. So the typical messages were the usual ones. It was, you know, there was, I think, also a graphic working on that. So it was not just text. There were images. And, of course, at the end there was downloading. It was the usual downloaded app. LibreOffice, the door. But you know, the most important thing in advertising is repetition. Yeah. Where's your purchase? Not exactly. No, of course. But, you know, at least to see a 10% increase in download from Germany is something that we make. Sorry, sorry, sorry, great. Maybe one day, just one day. Sorry. So that is it correctly. You say you saw a rise of traffic, but not in downloads. Yes. Exactly. In my personal view, that would mean that this was the first contact for quite a few people. Yeah. Because messages theoretically said you need to see something multiple quite before you make the decision on it. Which to me means you just, whatever bulk you had in there is the number of first contacts with LibreOffice. But not all of them will immediately download. Sure. You know, it needs a constant repetition and being edit. But actually, it sounds to me, because some of the most people I was meeting that's never on the website because they've already been there. Yeah. They know what's on the website. So I think there's a good chance that it actually gave people their first contact point. If you give them two to three, perhaps four more, you might find a version of us. I mean, maybe not to the same channel, but anyway, if the same person sees someone else, they're more likely to be there. No, definitely yes. But this also shows how the impact of advertising has decreased over the last few years. Because Firefox ran an ad in the New York Times and then ran it for, how many days? One? Yeah, one. One edition. Yes, and again, we might have had more context before we leave here. How great would that have been? I don't know. I don't know about the security and other things, or something like that. Firefox, by the way, was ten years ago, so I think it... Yeah, it was ten years ago. In change, Mark. Firefox, I know I participated. I donated some money, but that was driven by the community. Like, we all shared the ads and the blogging ads and there was just like a big fundraiser for the ad. So, you mean there was already a story telling before the ad. And word spread to all of New York that the ad was going to be in there and compete against, you know, next morning. So, it was a very good campaign, a lot of awareness behind the scenes. Yes. I had a little audition. I organized events and concerts in the Netherlands and the experience we have is that if we run with an ad, we do it approximately four or five times, around every week. Approximately between two or three weeks before the event, you see the actual conversion starting to come from ads. And these are not only ads and papers, because we cannot measure conversion of ads, but also conversion from ads on websites. Two things are important. Gravitation, but also creating a sense of urgency. How can you create a sense of urgency in relation to an office week? I think maybe trying to combine the new beliefs by that other big commercial week might be an incentive for people to do that. Yeah, because there is a sense of urgency. Oh, if you are not sure, that's great. Give me a second. You need it today. But the nation could enter. You might need to have a new version. Yeah, I'll see. For sure. Yes, this is not a question like when the newspaper offered you one free ad, maybe perhaps next time ask if you could have more than just one separated by a couple of weeks. It was actually a special feature of the day to celebrate a kind of I think it was one of the deals or something like that. So it was a special feature with many more advertising than usual. It was a bigger addition. So that's, they take, we just prime, I think that. It was done, it was done. Last minute. Yeah. They probably had a whole someone that was supposed to be just kept up the last minute and got it to free him. Totally acceptable. But yeah, I think, the storytelling with the fundraising with everything before and around the ad. It helps. Yeah. And with the proper time. As I said, these are, this is my personal list of the existing challenges. So, this is a little important for you guys. Still on the news paper. Okay. Okay, it was a shop and it was made also, put something in there and it was product information or description of what the office is. So that could really get somebody who could download who would be an individual. So that's not got any context or I hope it's not. Well, let's think about the audience who we want. Do we want another individual with that role in the office? Which we certainly absolutely do. But do we want to put this in context of maybe the healthcare sector could consider maybe corporate business could look at, you know, should we for time? It was a mainstream day. Yeah, it was a mainstream day as well as insights. It literally means the time and it's exactly what it is. It's the mainstream day to serve to... So there was not a campaign in the office, of course. Yeah, it was literally like, we serve, we work for the insights and we would like to offer you with this. You know, it was a more awful point of, it was a story based on another organization implements the office. People go, well, what is the office? That's shocking that they've done that. Not the office is an office product that has a word processor especially. That's not news really, is it? Yeah, it's... For those people who know it, it's a framing news for those people who didn't know it, they're not ready to learn it. I wanted to ask that basically main target is to get... Basically it's always to get more inputs from the office or from the community or developers and so on. But it's the main idea to get people to switch from office because I think only most people have an office where they can re-learn this or they have a different... So, I don't think you're right here this morning. Okay, so essentially it's very hard for a software to have any sort of corporate marketing strategy. And it's not just a matter of resources. It's actually that this thing has truly not to work. And the reason it has to work is that we have eleven years of experience of doing the exact stuff where the open offices are. We have collaborations for this. We have collaborations for that. We have specific pages for this one specific pages. Advices for... We have a whole bunch of storytelling and material. It just does not work. And when you're studying what's going on without a free system in one community, but there are, in fact, quite other examples of that is Yemunju. Yemunju has a sense of marketing itself in an extraordinarily successful way. But aside from nice graphics you put a label that is actually marketing in terms of sales. They only recognize everybody who uses them here. This is so bold to think for a minute about your audience. However, what you do is that you think a lot about engaging people in your community. So, yeah. So we kind of don't think of people having already Microsoft Office or having... It's because, honestly, we have to recognize that today, Google Office is used by millions of people in a professional environment or in the home business, whatever, university context. And so, you know, you can really describe entire case studies. They're, in fact, limited. We may actually need to have so much of a little case study, but talking in specific use cases is not exactly... You know, it's not useful. It's not useful. But basically, so we're interested in growing our members, yes, but with a big nuance we're interested in growing by developing our team. Yes. Why are you so convinced that the work done with the open officer door communication didn't work at all? After all, they had a huge brand and still have a huge brand. And there were some neat campaigns that I think that were quite well covered. Was it the driver, the test driver, or whatever, maybe driven by our friends from... Okay. Who is that? You work from marketing in the open officer door. I think that was happening. And a campaign, when you have a seed campaign, I guess, it does that effect, because we had the betters translated in Dutch, and people used to know the website and the browser, they got it all in every website. So you're leading to several things here. Giving people badges and materials and banners is definitely a good idea. That's definitely part of what we do and what we shouldn't do, because we don't do it enough. Now, this being said, I think, but I'm not sure, you must be referring to why open officer art pages. No. Actually, I think that was not exactly what happened. I think what happened was a series of factors. For a certain while, OpenAlvest.org was the only game in town when you were considering somebody else in the site. Which is fine. But then there was so, I must spew to you more and it's a few others here in this room and outside as well. Because for over 10 years, we lost relations with the government. We created this relationship. We showed that migrations were possible. And that was to make the drove the brand value of open office. That's because essentially it became at a point where there was nothing else. But once you have that, it leads to a certain campaign and I feel it campaigns it more than just about. So it's a combination that makes sense. So what is your approach here? What to use this that you recognize? Just, I don't really remember the name at the moment. It's the first one. It aligns quite well and I have to look at that. It just as an idea, something along those lines. And just it also it's a nice way to get people all around the world involved easily because translating a better language isn't that much hassle It does help. Can you say something good? Yes. You said you didn't have a special offer but you've got the best special offer there is. It's free today, it's free tomorrow. It's always free. You can have an image of a distinguished, dependable, trustworthy white-haired guy with a beard with a screen full of stuff and you can have a young white-haired guy with technology coming out of his over his shoulder going, how much did you make of that? A little point tight on another page Free National, free Laura Enjoy the free. The free national of course can't be the two way. There's a whole thing between that you provide and you can no cost but free in the example that no cost that's what you get through GDF and other parts of the ecosystem where you get a review of this cost a little bit there are all these pieces of the ecosystem it's complicated We already have something because on the website there's this character the spider and there's free offers it makes free offers I'm not overly convinced it helped but did it absolutely help your message? Yes, we must obviously push that but what is zero what is zero something you go to Facebook and that's free So we agree there are absolutely no users i will post that but it wasn't so the right hide somewhere I will free offer for for Yeah, I agree with you. Go ahead, Sam. Yes, so that's a really good discussion, first of all. I'm enjoying it. Also, I really, really like the hearts of people on this tweet. Personally, I think they're really great. I don't see them for other products of any sort, very often. And people do have tons of questions about living offices. It's a really technical thing, and people are always asking me questions. I love the answer, but it's a really private thing, so that's a problem. Yeah, there are lots of, obviously, very difficult things here about automotive brand. There are some things we're already doing, like, what's fine is that Dr. Pune is a campaign that reaches 60 groups in many countries. Dr. Foundation is already doing stuff for me. Some of those groups are great brands. Something else, when I was a workman, an anthropographic recently, I really had some trouble to come up with creative symbols for some of the stuff around office suites. Microsoft does a terrible job of this, too, generally, I would say. Like, they have massive, like, repositories of materials, relative to Microsoft's office, but they're a little bit, is actually, visual about what the office suite does to people's of the picture. It's all stock photography. Basically, it's all Americans with shiny teeth, sometimes with black eyes removed and whatever's fit there. They're a little neat, but some more visual stuff could only help. I mean, if you do an image search for a leak office on any search engine, you'll find the icons, which are very nice, but basically nothing else. It's quite hard to paint an image of an office suite with, you know, I mean, some of the iconography is also pretty old for the database. This is ancient symbology for the databases, right? So, yeah, it's expensive to do an imagery, but we have a big community, maybe there's some way to have a bounty or a context, or I don't know. So, let's talk about what you did. Definitely, I'm actually doing something here because I'm going to connect myself and then I'll show you, show everyone something we did with while you're searching, with your respect and the properties, sometimes we did some body paint, we did an office on it, or whatever, we did good, of course. So, if you go to the discovery section on the website, this is something I wanted to show you, because we had quite a mad discussion when we did this discovery section. Discovery section, essentially, okay, tell me where it is. And then you have a new feature, it's all inside the discovery section. And we have, you know, module by module, application by application, so rough, okay, what's exciting. And indeed, what you're saying about Microsoft and how do you represent an office suite is true. We don't know. I mean, what the hell, that's the only thing I can do to get, to illustrate what is in Microsoft's stage. It's complicated to do something else. So what we did was that we actually went even kind of abstract at some point, and we refused to do something which is to put screenshots of the software itself. So, let me show you. Let's say we're going on Calc. This is Calc. For each of the modules, you have, you know, you have this, you have this kind of thing. I like some of them more than others, you know. This is Impress, for instance. This is Math. I like Math. Anyway, my point is this, that's also a problem. Okay, so you can still put it in the discovery section and solve that. When we released the website, the first thing was how in the world did you not put screenshots? People need to see what they're going to get, like what, you're going to get a barrel of gold when you're downloading an office suite. You know, that was my first reaction. Now, eventually, you put the screenshots in a dedicated section so that people can see an office suite with a screenshot because it's very important, like in the Middle Age, to witness the king having dinner. And this is the king. So, we do have that. But, give a right. And I think, you see? There you have it. Everything exists. Yeah, it exists. Screenshots are important, right? Because screenshots are an easy way for people to see that something's in the paperwork. It really is the first check. Some of the copy is easy to write. Anyone can write something. I don't find some amazing things. Some people don't even believe me. But it's much harder to mock up, you know, 20 different interfaces on a couple of different websites. And this tells people that you can create things with different colors and bar charts and everything. That, you know, pictures were in the thousand words. Were you going to get a screenshot of how many of the charts were in the world? I was not. No, but, you know, there's a funny thing. There's a funny thing. And again, that's based on, you know, your feedback. When we did the, when I worked, especially on the new website design, I spent quite a lot of time, and not to get installation, but I spent quite a lot of time studying the Microsoft Office website. Because you can, you can hate Microsoft. You can like Microsoft, but at some point they must be doing something right. It's not just about the economy and the position. You know, it's also about something else. You can't do just crap. So I went there, and my findings were interesting. I'm not suggesting the debate is not about that. I have a website, you know, not like a website, but here, it's out of the picture. But what I found there was actually very interesting. So here's what I have. No product information. I mean, seriously. You won't believe what you do with Microsoft Office website. There's no, okay. It's, yeah, it's going to help you be a better person. But, you know, they don't mean it, and we do mean it, but please go on. You're going to be a better person. Microsoft Office 2013 is ten times better than everything else you have seen before. It's sorry, I have to tell you this joke. Because that's the joke that has been running. So the thing is, and I'm not going to tell you the entire joke, but please leave me, at the end of the day, they each tell their experiences. You know, I have discussions, or, you know, or friends, or friends, whatever. And they, at the end, the guy from Microsoft essentially says, well, you know, when we're having sex, I'm just sitting on the bed, I'm going to explain how good it's going to get the next time. So, yeah, it felt a little bit like this. But on the other hand, the website and the message itself was very, very, very polished. Yes. It's transpirational, okay. It really is. Yeah. It's, you know, if you aspire to this product, it will improve your life. Yeah, exactly. It's a premium product. It's like, you know, you don't need to know what it does. It's a Ferrari. Exactly. Exactly. You know? It speaks to itself. Okay. And so to answer you, Gore, I mean, I'm going to just finish talking about the office website really quick. What I found was no screenshots. Everything was in abstract. So I'm going to try to do, so to speak, in the Discover section. The message is really based on the perceived needs, like being more productive with your business application or something like that. And so it really got me thinking of a long time, but it's now, to your objection, like they don't need to read it. A few years ago, I started to have a conversation with someone inside the French office. That was six years ago. And this entire beef, so to speak, for a lot of my great agency at that time, open office, or it was, that there was something that was not really, I wouldn't say implement it. It just was implemented in a different way in the spreadsheet. He wanted to have something that would just be like Excel, and we didn't have that. We did it differently. After a while, that finally got implemented just like in Excel. So I wouldn't actually have said, so this is here, this is stable. And then he told me, yeah, but now you're really looking to Google Docs. So Google Docs is so great. It's a pity that they refuse to have a self-hosting at play. You know, Google Docs is great. And it was like, you know, a bunch of grins out there. No, I don't use grins. No, no, no. I just need profits. Thank you. But Jerry, my point was this. Here's a man who'd tell me about the rather technical feature in the spreadsheet. And then a few years afterwards, when everything is ready, when he's about to do something and make a decision for an influence in the series, then he basically, he doesn't know yet what the state of the art is changing. Maybe that's the fashion. Well, it is the fashion. He's also looking to protect you, though. Yeah, exactly. He's looking to have no consequences when he's saying no one's talking about protection. He's trying to stand up again. Fear is a battle. Fear is a war. So in terms of public testing, the one I was looking at just for, not for specifics, but for understanding the brand, is look at Hertz and Avis. Look at Hertz and Avis websites. Hertz is number one, right? Yeah. And Avis's brand is number one. We're number two. Okay. But we kind of try out that. And so, if I were you, I mean, this is something that's quite heard by people. Yeah, we try it out. So Avis's marketing is built around that they are number two. They build them into two. And, you know, it's more of a parody message. Yeah. And that, it loops. I don't know what that will happen. It loops. I think that's... Okay, so for the record, we do have a maintain, but that's on the weekdays. So maybe you do a therapy. Yeah. But I mean, the full thing, you know, this is not a catchy sentence here. The full thing that you have in a feature-per-feature comparison, which is good. But it still does not deliver messages. It's a great piece of information because the information you get out like this, oh, you're not that bad. I think I'm good. However, I think what I take from this is that we may need to have, what I would call a channel fabrication that is there should be, at some point, something in our message that comes perhaps as a form of material that says, okay. Now, for professional users, this is what we want. So... So, I mean, the message, the strong message, I think that why we want to pass against Microsoft offices. I mean, essentially, Microsoft's office is we don't have to try. We understand that, you know, we have everything we need. So, if you are going to position yourself, again, this is something like that. The message has to be we respond. You have any issues, we fix them. You know what I mean? So, the message has to be more about about do we fix it? Well, do we have it seriously? Do we fix it? Well, the OXL thing, the list fixes, I think. It definitely does get fixed and really rapidly. So, maybe marketing should be around because you will never... She doesn't talk about bugs, but essentially. So, the marketing message has to be around support, fully support. And... And the support is really key. So, what is also in your your idea is that you basically look on the fact that you are the second who are talking about addressing reasons when you have a nice story and you mention Microsoft in the first two lines as good chairs that a journalist will pick it up because Microsoft, you mentioned, they pick it up not because your office is great, but because, etc. So, when you used to take it to our close to Microsoft and... I hate talking about Microsoft. You don't want to do that. Because that's... You've lost the battle when you talk about being competitors. That's why I knew this guy that's taking me wrong for serious. Because when they started criticizing me wrong, it wasn't even my name. They couldn't just wave their hand and just go with their options. So, you know... Don't talk about it, but if you can fully support it in some way, or support or, you know... They don't mention that my name. Yeah, use it. Use it. But the thing is, so you're playing with the perception that Microsoft as a being doesn't result as a black hole and you should have issues, you know, and it's like, well, the next version may fix it, may not... No one ever submits a lot of the Microsoft effects between, you know... Yeah, it was a huge contract. Yeah, it was like that. So, it's kind of like this responsive, supported... you know, faster moving somehow. These are the kind of ideas that... you know, you're stuck again to a bug fixing your office suite. Well, you don't want to talk about it. You don't want to talk about support. Right. One thing we can do, right, in speaking about that, is that if we do try to identify or look at what we can provide that they or can't or aren't providing, we can start to change that out. We have some ways. I mean, this is why, you know... You know, when people look and they say, oh, you know, Microsoft Office is telling me I don't want to play it. So, they're supporting open argument format. I see that as a huge one. Like, regardless of what we do from this point forward, like, that's what you do then. So, on my knowledge, like, we do a lot of amazing things. It's maybe difficult for people who aren't as positive as they're not. So, that's the type of success you can build on. And if we say, you know, one should have and list the feature or advertise it, then that's something that we're, again, if we're to be taking seriously on the market, it's something that then you have to have a discussion with. Right. Can we not say that we're second? Can we not find a way of saying we're just as good? Because one of the fears that we can't let go of Microsoft Office is because the alternative must be a lesser product. Yeah. Exactly. So, there's a huge number of issues. There's a huge number of problems. One happens to have the icons that suits the writer and calc and impressed. The other has the icons that would excel and PowerPoint. So, it's kind of, you've got to know what you're looking at. But, you know, the guy playing the lead office cards, do you see that? I play regular. I don't release it in my hand, but I know what he's playing. Well, I play regular. I don't see what happens. It does what I need it to do. Exactly. So, he kind of says the number two. They just say, we try now. They never say, you know, they don't have to decide. We try now. I'm sorry. Can you use that? Yeah. Go ahead. Go ahead. Which, obviously, has a problem about how to use how to set the particular problem. The guy you're talking about, what are you talking about? It's a really strong thing. The lead office has a community in which people actually support you, because they want to be a community, they want to be helpful. There's a bunch of policies where you have to search in forums, which are, you know, like, for example, there's no central point of this. But the community think that support by community. Yes. By the community of this point. It's got all the features you need and all the help you might want. Mark, what is it? I just want to say, I think we've got we're even though we're not servicing the same amount of users, but I think we've got the point where we're no longer following, we're actually meeting. And so Microsoft is the one trained to support us. So, in my view, what we should be really pushing is the fact that we are now meeting and Microsoft is following. And I agree that the message that we offer support, but for a regular user and a company, I think pushing the idea that community is offering support could be a little scary. But on the other hand, if we pass a message on that the support is coming from the broad this. That's it. And surely you mentioned a bit being part of the support. But using our brand liberal office as an offering of support. I mean, behind the scenes, sure, we are having the community giving the support and the other tools, the site and everything. But I think we're beyond the point where we need to mention Microsoft to be different. They are following us now. They see the writing along. They know what's happening. They know that liberal office has been at their heels. And now, I don't think we need to fight that hard at their heels. We're now leading and they've had to offer ODIF support. ODIF is now being picked up by countries, not just middle associations. But I mean, countries are now adopting. And liberal office is slowly being adopted. So sure, 365 is trying to wrap people around. But I think we should lead by they're following us and we're now the innovative group in the next office. I'm going to ask you this time. Still asking for your input? Action items. So just so that these aren't mine, we're going to add more to this. Testing with mine for internal marketing communication soaring this is not a marketing strategy, but I have to tell you about this. It's up to you to do this. No, it's fine. This isn't my tool. Here's the thing. The design team has done justice and they just decided to effectively drop the information and go completely on to that line. So I will write this, of course. But the idea would be to test it for a moment, just like they've done. See how we work, how we feel about this, and then move on. Yes, Sophie? You can have a look at how the first was the design team was completely going to be put in mind now the key form and the tickets. Social media Does anybody have any questions or things about social media? I'm sure there's something I was going to ask about. This is a sort of a tough piece, because there are a lot of people out there that are very happy and experienced with new products and other tools. But they have a problem with the existence of social media out there. So I play this interesting game where the vast bulk of everything happening in social media is on the vitality side of the information. So it's like this is a difficult situation. I don't want people to be forced to use social media. I was going to a conference recently and half of the information was a freedom source software conference. I'll let you guess the name of it. And basically but half of the information was available on Facebook. This is really difficult to get a lot of people to be supporters in. If we migrate a certain portion of our message, especially when it's duplicated, then I'll provide you with a lot more. I don't have an answer to that. I have an answer to that. Sorry if it may seem a little bit. It's not useful, but one thing. We do not. We have done this and I'm sorry I will be corrected because this will not be acceptable. We do not lock the information onto your social media. That is not something we're interested in doing. And if that's what you said, I know. I know. Why do you think we have, I'm just saying, it's easy to it's easy to. I'm going to be seeing a weird trend now, which is that we have groups contacting us from somewhere in Asia in the U.S. And they have a very nice message and they said, you can check our website. And then website is a Facebook page. And this is like the second time it happens for 200 different regions in the world. And I find this very troublesome. So we're not doing this. However, what we're doing, and the group plus community is being very lively communities. Yes, they happen to be very lively communities. And yes, you happen to be prompted to log into this service that we, aka. do not control. I realize this is not a diaspora. But the same people who are not following Twitter they're not going to follow diaspora either. It's essentially a problem that is as simple and as inextricable as people who will tell you and who will tell you in the 20s that they were not going to listen to that crap on the radio. I'm not saying there are intolerant people who refuse to progress. All I'm saying is that some of these things happen to be on a sunny day. We just have to be extremely careful about not losing factual information that could be on the website, that could be on readiness to that matter. Probably they will miss anything. They won't get the text message. They will not get the entire conversation. But, you know, it's fine otherwise. Short collabo on TDF. Sorry, I was typing on like a video. Short collabo on TDF. This is a true list of you and me and the design team. Short, one true engine maximum thing explaining what TDF is. Bad news and online material we discussed about that. So, yes. It was a kind of play to get the facts back in 2006 and 2008. But don't be pleased. It was a game and the good thing was that it made use of the fact that it was illegal. It made use of the fact that it was a campaign for legal office whatever. So, it made use of something that was in the media. Maybe there is something else from the competitors but yeah. I think you are making a very good point that you can find it back. It's because we answered but we created something I wouldn't say crazy but we created something that was really a conversation. Not just with the audience but with Microsoft. You know what? It doesn't happen at every corner nor can it happen every month. But sometimes when I look to the conversation in the last one hour I had a bunch of nice ideas, good remarks that we can look over and that we can use now or in half a year or within a year to do making a campaign or whatever because I think there is some really good stuff going on here. Definitely it's good. Anybody else has an action item? Yes, there are two things. We need to get more proactive with these kits. With both kits. For example if we are going to talk about our region like the American side I think we should have the tools kits so whenever you go to the conference you don't need to ask for it you have it. It's there. You're ready to go to the conference and you have a banner. It's good. I think it's something here. It's your work kit. It's your work kit. The American play operational as of Udigo and is on route to Orlando as we speak. Ken will join you there on Monday. We have one with God from Europe and we'll head over to Boston. It's one for U.S. and one for Europe. So maybe we need more. Maybe like one. Okay, okay. Let's start with one. The other one is that the biggest problem we have with the marketing section is that the design team they're interested in doing UIs. They're interested in doing designing for marketing. We only have one person helping us. And he does it only because no one else is doing it. So we need to try to encourage people to join up for a design team for marketing. Because I mean there's everybody who cares about it. They're not interested. There are not many people who are interested in doing a design team. I don't know. Five or six? Three. So we need to grow that team. We need to grow that team. We need to grow that team. We need to grow that team. We need to grow that team. We need to grow that team. And here also we also can encourage people that are not really skilled in design but do something that they don't try just to do what they can and use it for trying being. To get something clean at the end. It's a problem the project grows over time for marketing material each time. Yeah Let's all remember that it's better to have a fly that's not perfect than have no fly or a dog. I don't agree with that. I don't. So more streamlined ability for people to attend events and broadcast that. For example sometimes sometimes a conference will say here's a little logo for all the attendings so I know we have some mechanisms but there's probably a whole bunch of files but we need to make that a simple setup so that we can schedule before a given conference this bad for our websites. One more thing once people if we manage to do this in one year so one more action item before we call it a day So I'm going to talk a little tomorrow I will be waiting for that. Okay So I'm going to talk about community outreach and what I've been doing this year in America and giving away the point is just running events and specifically I'm mentioning Dr. Freed Bay and Dr. Freed Bay are great times but full of people together in the community and I'm going to take a bunch of snapshots of everyone here check in with you to make sure you're participating and making sure it's happening because at least in America for example there are like 5 events in the map right now and that should be like 50 and hopefully there should be someone who knows who brothels there can be people. Folks Woo!