 There we go, awesome Perfect. So let's go to let's go to custom audiences. Actually, did we install the pixel? I believe we did. Did we? Okay, so Send me let me I can test it on my end go to your cartridge and Then just hover over or click on those three dots on any any page Click on that one and then actually let's do the landing page Let's do the landing page because that's that's the most important one right now get code or link And just copy that link and send it to me. So get the page link and Then and then copy that and just send it to me here in the chat. I can open up on my end and see if the Pickful is on it The chat You see chat at the bottom there we go. It's on there. Perfect. Okay, so let me open this up on my end and And I'll see if the pixel is on it. Perfect the pixels on it. Awesome, man. And let me show you what I see Let me share my screen real quick Let me know if you could see my screen Not yet Dude, this looks awesome, man. Great freaking job Dave Where's your screen? If you hit it, I think if you hit stop share, I'm gonna stop sharing mine. Yeah, if you stop share Not gonna see you or your screen anyway Yeah, it took a little bit of time to go through there and play around a few things great freaking job, man Can you see my page? Yep. Okay. So I have this Facebook pixel helper is what it's called as a free plugin You can just Google it Facebook pixel helper and it just sits here at the top. So whenever I'm on a Did I lose sound I might have lost sound Where'd it go? Anyway there What I was saying is this Facebook pixel So I just I just have it installed just so I can you know test my own pages like I can care less who's pixling me So I use it for my own testing and so yeah right here. Just it shows me yeah, perfect pixels installed So good job on that and the page looks phenomenal man. Great freaking job on the damn page Yeah, I thought I'm not pretty pretty good. I think I love it man. Here's what I would do Here's what I would do for sure. I would take off this these social media icons at the bottom. Yep I would I would only have those on the thank you page gotcha gotcha So as they opt in then they can connect with me on social media makes sense But not not prior name email download now is the only thing I want you to do Sweet. Yeah, I figured you probably had a few adjustments Yeah, for sure, but other than that man phenomenal job phenomenal job, so so I'm gonna test it so I'll Click the blue the red buttons. I click download now and then boom I go to the thank you page Thanks for downloading great job, man. Hey, we're right there. Yeah, I gotta do that yet I love it man. I love it. So on this over here the Facebook pixel. We got a page view We got the pixel on it perfect. So now what we got to do is we got to set up a custom conversion and We need to set up Custom audiences around these pages, which I don't think we've done yet So let's let's do that That way we can start that way whenever you do start running ads everything is set up the right way Perfect, I love it man. And then if I click on this red button What you want to do is yeah tie that to your calendar. So We'll do that too because right now it's not it's not taking me to the calendar Probably not, but that's all you'll do is you'll just hover over it and then choose your cartridge calendar So when I click on it, it goes it goes straight to your calendar Perfect man. So go ahead and go to share your screen Share screen let's go share screen number Okay, perfect. Cool. So let's go to Why don't we fix that real quick go to your go to your cartridge And then go to um Go open up your thank you page. So the thank you page click on the three dots Yeah, that one The server is down Yeah, that's fine hit on edit I must say that software was Fairly easy to work with once you got the hang of it Yeah for sure Okay, so let's and whenever I link a button To anything I always have it open up in a new tab, which I'll show you right now So right here and then again, did you change the title of the page? I didn't I didn't bother to look at the tab, but click on settings in the top left And let's just make sure that title SEO parameters Perfect says thank you perfect. Okay, cool. So now let's exit of that and then scroll down And let's just hover over that button the red button schedule an appointment Our schedule inspection. Yeah hover over that edit that And let's go to link at the top link and then we're going to link to a cartridge calendar at the very very bottom There we go Perfect, and I don't I don't know. Did you set up your calendar yet? I don't think so Okay, so that's that has to be set up first then. Okay, that makes sense. We'll get to that later then Yeah, set up the calendar And then you'll see it there in the drop down and that's what I was referring to open In a new tab. You'll always want to check that. Yeah, that makes sense. Yeah, open it in a new tab So perfect. Okay, cool, man. That looks good. And then and then maybe if anything change your copyright to the bottom Just put 2020 put, you know Your your humble home inspection. Yep. Yeah, that would go at the bottom And then and then and then again at the very very bottom the footer that's on this page the thank you page That's where I would put my social media icons So so x out of this the configuration x out of that score to the very bottom of the page Go to the very bottom. Okay. So there's nothing at the bottom. So perfect. So let's click on components to the left And let's look for footers is footers under Might be under it might be under sections or Yeah, always Get this part confused. It's either score the very bottom keep going Do we see footers? Okay, so it's under it's under Sections sections. There we go. You'll see footers Footers, there we go. Perfect. So let's grab one that that that you like and then you can just you know decorate it This one perfect. So click drag and drop You know You'll be able to drop it right I don't think that's stuck Let's try that again Okay Click and I'll say you'll also see it. I'll say drop Oh, there it is. There we go drop here. Perfect And so that's a section that's a section that you'll be able to save so once you once you fix up the icons and then and then and then Fix the copyright like for example that copyright that you see under the under the red button Gear to that one because now it'll sit in the footer down there. Yeah. Yes You just exit of that And then so once you update the copyrights And then once you update the privacy policy the terms of use which I have I have some generic Uh Privacy policies in terms of use I can easily transform to your file to your account And then you could just change out the name to your company name And then you're gonna link that so for example hover over privacy policy And click on edit so just hover over it click on the edit I'll send you over those two pages and then all you're gonna do is click on link at the top And then you'll click on Link to another cartridge page. Okay, and then you'll see it. You'll see it there. So I'll send them over to you for sure and then you'll just See at the bottom you'll click on that page and then boom. Let me get to that And then you'll also Open in a new tab. You'll do that for this as well. Okay So so yeah, we'll we'll do that for sure. I'll transfer over those those today once we're done But once you do that once you once you hook up the privacy policy and that's really all you need right now I mean, I would I would get rid of so exit of the configuration I would get rid of about us and I would get rid out get rid of contact us and just leave privacy policy in terms of use Because contact us I want you to schedule an inspection. That's how you're gonna contact me Yep And then about us. I mean I guess you you maybe you can leave it if you want And just link it to your website but really The the the powerful thing about about direct response marketing is the fact that when you're running an ad It's straight to the point. There's no information. There's no other information that I care to give you right now Yep, until you actually schedule a call or until you actually fill out the form That's the only focus right now. It's not to direct you anywhere else You know, I'll I'll show you everything else after the fact You know, like that's why right here with your social media icons now You can connect with me on instagram now connect with my linkedin after the fact after I've already got your name and email You know, so Here again all the attention. I really just wanted on that red red button So so long story short when you fix up that footer The privacy policy the terms of use the copyright all those social media icons then what you can do is you can save it So you just scroll to the bottom and you'll see that red little button pop up to the right You'll click on that and then you can just hit the heart And you'll be able to save but don't save it yet Wait till you Change everything and then save the footer and then you can just use that same footer for every page you create from this Point on Okay, that's kind of interesting yeah, so And the way you'll find it so you already hearted it and that's fine, but the way you'll find it is going to click on sections to the left And then go down to footers and you'll see it right there at the top now. So if you click on footers Actually, you know what? I'm so sorry if you click on um go back hit the hit the back arrow You'll actually see it at the top if you score to the very top It's under my favorite blocks. That's where you'll see it So if you click on that it'll be right it would be right there if you hit hearted it Okay, that makes sense. Go ahead and heart it go ahead and save it save it and you'll see it right there and then you can always Go ahead and heart it Okay, perfect. And then now it's saving it And there it is there so you see it right there and you can always That's it, but I don't know why it's showing the air the red, but that's fine Yes, the uh, can't up or server down or something like that right? Yeah, that's fine though It'll it'll be up in no time and it doesn't it doesn't affect anything anyway, so but um, you can always x out of it and delete it so Yeah, just just Update all that and then and then you know save it. It's perfect. So that's that so let's let's get out of here. Let's save progress Published live and then return a dashboard You know what you can just go straight to publish live. I did ask that on a cartridge call last week Because because that's how I've always done it. I've done three save progress publish live and then return to that dashboard But shit, it's it's three steps and it's like one too many So I asked them and they're like no you can just go straight to publish live and then return a dashboard Got you but that's even if you you know, it's only a little click has not so bad. Yeah Yeah, so here's what we'll do now now. We have the three pages up You can always decorate them and add anything you want to them later But the most important part of this call is to now make sure that those links are set up under custom audiences So let's set up. Let's go to let's go to open up a new tab and let's just go to ads manager and go to our custom audiences Perfect So remember we're going to create custom audiences around these web pages And then in the future as you really start to run ads and if you do any video ads specifically You'll also create custom audiences around the videos So just like we did that one 30 seconds of home inspection greatness So that's your first custom audience now. What we'll do is we're going to create Three more and we're going to do it around these three pages So create audience Let's let's hit the blue button to the left and then um Custom audience custom audience and then we're going to go website. So that first time around for the 30 seconds We did video this time. We're going to go website And so now let's go back to cart tour real quick and let's just grab one at a time. So we'll um, Let's do any one of them Let's just yeah, let's do the landing page. So click on the dots and then get the actual Get code or link now for the custom audiences of a website. All you need to do is get the page link All you want to do is copy everything after the forward slash So you don't need the https semi colon Everything after the forward slash. So just start with the h Perfect. Come on Awesome. So copy that and then let's bring it over and that's what we're going to paste in So we're going to go. We're going to hit the drop down all website visitors. We're going to hit that drop down and we're going to go specific people who Who visit specific pages? So that's the one. Okay, cool. So we're going to paste in that code right there or paste in the URL And we're going to change the 30 Change that to 180. That's the max 180. So all facebook is going to start doing is they're going to start tracking Everyone who lands here within the last 180 days Okay, now what we're going to also do because we're because this is very very specific So let's name the audience and we're going to name it website visitors or landing page visitors or however the heck you want You want to word that? landing page visitors and let's put in parentheses only Because there's two types of landing page when you technically look at it. There's two types of landing page visitors One person is the person that goes to your landing page Fills out the form and then goes to your thank you page That's one person the second person is the person who goes to your landing page and then leaves That's going to be this audience So these people here are only people who landed on the page but have not filled out the form So they only visited the page So to make that happen is what we want to do is we want to click on exclude people Right there below your cursor. Yeah, right there perfect exclude people Now what we're going to do is we're going to hit the drop down all website visitors and we're going to go to specific So let's do the same thing what we did at the top, but now and then let's change the 30 to 180 What we're going to put in there is we're going to put the URL for the thank you page So again, very specific. These are people who have only visited the landing page They have yet to visit the thank you page So let's go back to cartra and let's grab the link for the thank you page Everything after the HTTPS Yep, and then we're going to we're going to paste that in right right over there on the ad manager side Let's let's hit the dots. There it goes. There we go Perfect Cool. So we copy that and then we'll paste that over And that right there is as specific as it gets so now As you continue, so let's go ahead and let's go ahead and create audience hit the blue button As you go and continue to run ads, you're going to have a good amount you can hit done the blue button You're going to have that audience continue to accumulate. So right now it's pending Because not that much traffic has got to it just yet, but as you keep running ads That population is going to grow the availability the size it's going to grow And so What's good to keep in mind is every ad that you run from this point on Every single not really from this point on because you haven't ran your first one But once you run your first one from your second ad and on You'll always retarget that audience Because that's always going to build for you. It's going to continue to build for you And and that's going to and and no matter what every ad that you run You're going to have X amount of people that land on the landing page, but do not fill out the form So you always want to get back in front of them with your next ad Okay, so so that's the landing page visitors only now. Let's hit the blue button again create audience Now let's create an audience of those who actually fill out the form So custom audience And we're going to do the same thing with this we'll go website and we'll change the 30 to 180 We'll go to specific And then now what we're going to do is we're going to go grab the actually you already have it pasted So just paste it in right there. That's the thank you page Perfect. Thank you for downloading perfect and then name the audience name this one Um leads or name it download people who download my my inspection guide or inspection guide leads or name it something like that Perfect People who downloaded perfect create audience. So now From it's really ad number two and on whenever you start capturing leads This whenever you do capture your first lead, let's say that's on ad number one Okay, great now ad number two And on ad number two and on go ahead and hit done Ad number two and on you're going to always when you run an ad you're going to always exclude that audience Yep, that makes sense right because there are folks who already downloaded your your your your inspection guide They don't need to keep seeing your ads You know, so so so that's that's the audience right there now. Let's do one more let's create audience again And let's change the 30 to 180. Let's go to specific hit the drop down hit specific And now this audience is going to be we're going to grab the link For your thank you for scheduling So Let's go to culture grab that third page Thank you for schedule Perfect. So grab those Awesome Come on No, don't do that My mouse is Starting to fail. I think. Oh, yeah, dude. I I know what you mean I've used this one quite a lot It's starting to uh not do the drag very well Based there we go. So this one again name it very specific People who have scheduled an appointment or appointments or maybe who scheduled Perfect. I suppose I spell that Yeah, that's how yeah, you got it, right? There we go. No, I was wrong actually right the first time I think it was there we go People who scheduled perfect Create audience and and that again, that would be another audience hit done That would be another audience that you'll most likely always want to exclude as well Because if they've already scheduled an appointment with you they don't need to keep seeing your ad Yep You know, so so those right there those are the most important audiences right there website visitors Your lead people who land on the thank you page And then also people who have scheduled an appointment and then and then also from this point on any videos that you create in the future any Any any any videos that you actually run facebook ads on You'll want to come in here and create an audience of those viewers as well And and and those those audiences those will also always be Audiences that you'll retarget so from ad number two and on if you're doing video ad number two and on You're you're retargeting those who watch the video. You're retargeting people who visit the page You're excluding those who've already became leads. You're excluding those who've already scheduled an appointment That makes sense make sense So this is how this is how you keep your ad costs down. This is how you you effectively spend money Running ads and and and and it's most importantly. It's how you segment your audience Where you're talking to the right people at the right time and and and people who have already already already Gone through with the action don't need to keep seeing your stuff So so it's this right here is the most important man Like you want to get all this stuff done before you ever, you know run your first ad Yep That's the audiences Now what we want to do real quick is we want to set up a custom Conversion and a custom conversion go ahead and click on the dots to the left Up on the top left Actually, I think we can do it from from here hit the plus sign hit that plus sign Go to Actually, yeah, you can't do it from there. So go ahead and just click on the dots Click on the dots and then let's click on events manager