 Check it check it check it. It's a unique hustle. It's your boy e ceo, and I'm here with the official It's Jamaica. Well gone. What's going on? Say man say this guy right here, man, you know, he here he finally showed up He here mama that man is here check it man. This guy we had to bring him back this guy did so much work when he came down to Pushing his his his merchandise pushing his brand when he left here the YouTube Challenge even when nobody else was even you know, Charleston and hit the scene now But when before that it was Johnny light show man Johnny light show in the building. What's up? What's up? What's up, man? Not too much say man so so we've been checking out and we we've been watching your grind man and When we look man, like I said, we looked at everybody that came on the show during the time that you came on the show And your numbers did numbers like no one else And so man, it just it stunned us, right? Yes, we didn't see it coming But I didn't see it come although you didn't see coming I knew it was gonna come because he pushes he pushes his brand he put anything he believes and he push man I got to man. So so we wanted to recognize you man. I really appreciate it We just basically just what you've been up to since you left. What's been going on? Just hustling grinding grinding trying to put it down putting down is about it So so what what what we're gonna get back on the mass saying like I know you said it was a motivation Motivation And and and I seen now you don't brought what's this gorilla thing about I seen that I was like what he done switched it up Oh, yeah, I ain't a gorilla. It was just something I had on my mind one day. You know I'm saying so I just so is that under the Man, okay, it's just gonna be something new for my brain Wow, I hope whenever you posting it you need to a hashtag gorilla glue cuz he looked like You didn't bring me no shirt no, not this time I got I got a hell that We won baby when I said it it was for every day I pull up out of that man. I pull up out of something in the minute quick So so tell us man, what so so do you think? What else coming second quarter? We got some new can we look for some new designs? Oh, yeah I got plenty of designs that I've been had made probably about like a couple years ago But I just ain't released them yet, but you know I said I just try to do everything You know saying in this order and then in this order. Yeah, like you had told me a long time ago You possibly push something for six months before you drop some correct correct. Yeah That's what I be trying to do. You got to try to try to keep the attention He's patient cuz if I had all him designed I'll be like bam bam bam trying to get it out there You don't want to put it out there in a way to where the where confused masses It makes sense, but you have to be able to have that patience. Yeah, I'm a hustler So you gotta have a patient you gotta have got to have patience is a virtue a lot of people don't got there Okay, so What are I know you you doing the gorilla? What are the other characters or what else can we be looking for? Well, I don't know. Yeah, I don't know what I want to drop I don't know. Where do you get the inspiration from? I've been thinking about stuff. You know what I'm saying So it's nothing that has to do with like today's society what we're going through is just something that is now This right here just came to my head. I sent that picture now like I want it You know what I'm saying? I just put my own stuff to it. You feel you killed it Like I said, I like I like the way it look I mean and it's not like anything anybody else is doing what's your feedback like I don't know You have so some that had a gorilla on there. Sure. Actually sure like I said more these you know saying oh, yeah Yeah, cuz I was saying like people be like they think that you know said they're angry gorilla So you know I'm saying like especially like in the streets and stuff like this Yeah, so so so what? So are you gonna do short sets? Yeah sure it says cuz you usually do a whole set Yeah, yeah, yeah, I say I had done the short sets and stuff last summer so I'm gonna get ready to bring her back You know cuz it's springtime. So yeah, I'm for the start working on getting you know saying stuff for The woman well, yeah, yeah, yeah I think it's it's extraordinary the way the way them brands going for you the way the way man she's doing and then you put These these different styles up under that brand, right? And he said you're gonna be doing awesome woman, right? Yes Yes, I do women still, you know, I'm saying but like right now mostly like dudes You know saying but I'm trying to like get to cuz one thing I learned that female support you more than a dude Well, you know because you have an angry I don't know. I don't know I mean I think it's kind of where you act cuz I hear you know farce for me You know a lot of the dudes like the dress and they come through and they they come get it So the women, you know, they abide but they not like so it's just kind of where you add kind of how you appeal to the People that you're dealing with. Yeah, I think that my thing is I had to get more stuff for for women A better selection a better selection, okay, okay with the angry gorilla some ladies might like that But you might need to put a little bow on it Yeah, I got some stuff for women too, but I just ain't you know saying like brought it out yet I'm just waiting a little bit. I'm really like I say when I see a lot of people designs I'll be you know, I try to act like I like them, but I really really like what you do You know, I've definitely been I gotta get me some of that merch, you know for myself Yeah, I got you know I'm saying cuz I'm gonna be I'm gonna be pushing it on this on this platform Man, I'm gonna drop me some t-shirts or some so we can rock out Which when you when you for to push something out new like you did that angry gorilla, but okay, so whenever do you retire? logo or Design or do you keep them all I keep them all on my social media like what I do if I if I think of some of my I'll make me a shirt, you know, I'm saying and I put it out there, you know, if people like it He got from you a long time ago that had hustle on yeah, I love that But I don't ever see you because yeah, that was like, you know saying like I still got them But there was like, you know, I said a long time ago. You don't push it But yeah, you can make it if somebody requested I could make it, you know, I'm saying your new clients may not have seen it Yeah, that's why you know saying I posted all of my on my social media So like when they go to my social media, they can go look I see what I got, okay? But what I like if I do it, you know saying what I like I Post I push what I like the most, you know the same because I feel like you know say I'm gonna push it cuz I like On your social media in your album especially on Facebook, I know that Instagram is different Facebook create a an album that said a smash clothing When they're scrolling through your Facebook, I don't have to keep scrolling through and seeing all this other stuff Yeah, yeah, I just see style after style after style and I can say okay now I can see I want this style Yeah, I know what you're saying to like by creating the album because it make it easier for you to find it. Yeah, yeah Yeah, I like that Even just the layouts Is it marketplace or some is there is there another way that you can also do it marketplace, you know You buy and sell stuff. Do you put your merchandise on market? Not really, you know I'm saying I just like you don't feel like the impact. You don't know. No, you know, I don't know. I feel like with me, you know I'm saying like I've done Promotions and ads on Facebook and stuff like that. How does that do for you? I feel like it was a waste of money to me because you know saying just me by me posting on my personal page You know saying people be buying my stuff. It's kind of how you lead the people, right? Yeah People are more people to see it, but right people are coming on there to shop because they're looking for something Yeah, so if they see that you're giving a deal the black man. I like that Gary I want that or even on What's those pages again that people sell stuff on like offer up stuff like that See, I haven't done that because I just really just use what worked for me. You know what I'm saying? So I think everything's you got it. You got it. You got it Cuz you already got the pictures why not throw it out there I know I got a lot of Hispanics to coming over here when I put I put my rock revivals on offer up They start coming from everywhere and and they thought that what happened They thought it was just something the way they could come get it cheap But really when they got here It was it was it was new it had never been worn. Yeah an opportunity was there So that opportunity opened up. So now I get to you know, give them a shot at it and you live turned out good I'm gonna have to take you all up on it It's free and you already put the pictures up so so why not just shoot it over there It ain't cost you number the little time. Yeah, that's it. Yeah, I'm gonna try it though Yeah, it's gonna it's gonna trip you out cuz it's gonna be some people that you never would have thought would have bought from you That's gonna come at you. Yeah, and just consistency. That's it So you've been doing that though like like I said a lot of people you how are you getting most of your clientele? Like social media after social media, you know, I seen y'all the trunk. So yeah, we are drunk. Oh, yeah You taught me that yeah, but I'm pretty out the trunk is first at first Yeah, but I mean social media it has a as a whole different twist to it as well Cuz I know, you know, I could post on snapchat or something like that during times and people would shoot up here when something new Come in I ain't really been I ain't teased them I did that with the mask cuz you know, that's your brand and I wanted to put it out there yesterday So you see me push it out there, but you ain't seen me do that in months You see what I'm saying? So when I do it it brings my people back I do know that they start asking questions and trying to figure out where to still at and and that's something You have to do so that's important. Mm-hmm out about marketing. Yeah, it's all about marketing So what would you what would you say is your biggest inspiration, man? so I Mean when I see people doing stuff like like me, you know, I'm saying so Inspire me to do more. Yeah, the thing I can I can honestly tell you anyway Stay focused on what you're doing man Don't let none hold you back because a lot of people ain't gonna understand what God doing with you anyway You're right about being real. So you can't really really the people around you. Yeah, you can't really let them You can't let them cuz they don't know. Yeah, it's your vision. Yeah, it's your baby Yeah, so you can't really let a lot of people even put their whole Opinion on it because they don't understand it no way unless they got some experience and they willing to put the bag up Yeah, see that's what happens people don't want to put that money up. Yeah, let's get the investment But they want to tell you how to do so touch. Yeah. Yeah. Yeah. Yeah, you see what I'm saying Spend that money like that No, no, no, cuz it take it take heart to put your put your money into something and you don't know if you're gonna get what back Mm-hmm. I got to a point. I'm gonna be honest with you I got to a point where I wouldn't if I buy something even for the store If I get stuck with it, I'm cool with it. I did it from a heart Yeah, I never do something to where I can't be comfortable with it I don't care if I keep it for ten years. Yeah, when I bought it I bought it from my heart when I designed it. I designed it from a heart. I don't care Yeah, and I'm proud of it too and I've seen things where it may be sitting in here for a Amount of time and you'll be amazed at certain things how they move when they want to yeah, it might not right then It might not do nothing for a year. Yeah, but when it boomers go, but when it go You'd be like, you don't even understand why it went like it went You know what I'm saying? So that's that's crazy, but it happens a lot of times like that And so that's the that's the whole game You can't never get caught up on what what you think gonna happen when you think it's gonna happen You got to have patience in this game. Yeah, you see what I'm saying? You want to be able to order For the people as they come in and they go out or whatever you want to be able to do that Yeah, but sometimes it's not like that. You got to have merch like I told you even on clothes like we carry your brand here You got to have a selection where people can look at it and it can it can get that like my AT-Ziano or like my Like my pro standard or like my rock revivals. It got to be a section. Yeah, where people can say, you know what? Like that and I see a good selection and the way it's laid out. It's it's fine. Yeah. Yeah. Yeah They're looking at the whole situation. They're not just looking at one shirt or two, you know, which we know They're some nice designs. Yeah, but I really want to see you real about what you're doing. You know what I'm saying? Yeah, so so what do you think about the boys? Let's get into music just a little bit. What do you what do you think about the music scene right now? I mean sure to me gonna stay on it alone, but just tell me what I mean It's just music, you know, so I got my favorite picks and you know, I mean, it ain't like you still be you stay Is it changing I kind of looking at the evolution of it, maybe I think a little bit, you know I'm saying yeah, it's changed a lot, you know, but I mean I don't know cuz like I really I Still listen to the same people I used to listen to a long time ago. So you still listen that trilly poke I had I'm on it up. Yeah, I check trilly poke. Yeah I like trilly poke music cuz he you know saying he from down in the age and they all got the same You know saying the same vibe, you know, you make good music. Yeah. Yeah. So what do you think? What do you? Okay, cuz we know you you trying to you know figure it all out And me you talk about stuff together all the time, but managing these artists man. Do you think it's worth it? I mean sometime if an artist gonna Pull working here self. Yeah, they put no work in there self. Yeah, I know since the fooling with them Yeah, yeah, yeah, and I I think I agree with you a hundred percent Like a lot of times a lot of time people don't they can't see the vision at the end of the day They never did it. It's not easy task to to to really Say, you know, keep people, you know, no focus Feeling when they ain't no self-starters, you know, I mean gotta be a self-star that's important for real though self-starters is definitely everything and and then some you know, so When you when you when you when you get back, you know Cuz you when you get back to the fort and you start on this new design What we looking at what we looking at coming and and how many color waves are you doing? I do pretty much every color cuz like usually how I do my stuff You know saying it's like I say I work through my social media and people like pre-order So I pretty much, you know saying like let them pick out what color they want like on a t-shirt and stuff like yeah Yeah, yeah, I'm saying so that's really how I do it So pre-orders their way So do you try to match like the do you do you be trying to match like the Jordans and all that stuff that's coming out? Sometimes I do like it's somebody like special requested or something like that You know, I match their shoes and stuff like that But because I hear a lot of people saying you know, like when they when they getting stuff done They wanted to match their shoes. Yeah, yeah, and that's a that's a good market a niche to hell Yeah, it is if people know that you can match their shoes some shoes you can't find the colors too Yeah, it's sometimes like what I used to do like every time, you know, I say a new product joins drop or something like that I that's what I that's what I'm talking. Yeah, and and the reason I say that They asked for that but then also the boom brand boom links that they sent us for stuff that they want us to buy They do that they they send it out. Yeah, like one of I think it's I want to say is grape Planet planet planet grapes they match the t-shirt with the shoes They don't sell us the shoes. Yeah, but they show us every time a Jordan coming out of anything that's coming out They they show us. Yeah, basically that that that's what they're doing, you know, basically if you get this You're gonna match these shoes that's coming out They already be on it like that so that they can get you to buy into yeah That's something if you figure that part out that's that's gonna take you through Yes, you can see how long in advance do they show I think they show them they you go different about two weeks No, sometimes it's for further out than that for real. Yeah I know it is because I see how they lay it out Yeah, how they cuz they you got to understand when somebody pre-ordered some clothes and they you they put it out They got a no way in advance. Yeah, cuz some of this stuff getting getting produced like like all of my black pyramid It's shipping straight from China Even though it's Chris Browns. Yeah. Yeah, it's shipping straight from China. That's the wholesale over there Correct. So they when it when that but that's not like everybody. So what most people do like a cool What they do is it ships from China to Virginia and then from Virginia out to us And then you got New York who pretty much And and California who calling us telling us that the merchants there, but the main warehouses in Virginia Yeah, so everybody's setting it up different when they send it out And that's that's that's how the process happened in every 45 days. They sending you something new. Yeah, that's how I go That's the way clothes come out and when they when they have brands like you did on the gorilla Mesh it would be the main brand Then you have certain styles that come out monthly and it may and they keep making that same style for like a six-month period And then next day and then a cool guy so fly that they would flip it They would flip it they would do sports look in the in the in during the winter time And then during the summertime they would do the snobby tea with the fox on it So you had two different things that they was doing to mesmerize their their their clientele And and that that's how it goes with with That's definitely how it goes with bigger brands and I'm just saying that just so I can kind of give you some Yeah, but I don't mean you do it that way because you got to do it the way the people that come to you What you think And we rockin I'm taking everything in Yeah, because it's real like what everybody's doing, okay think about Napoleon Hill Think about some of these guys who who like what was that thinking go rich, you know What he done was he went to Andrew Carnegie learn from all of these different people for Henry Ford He went to all of these different people and as he went to him He mastered his own technique in style, but he was hanging around in Creative minds and came up with a mastermind concept so that he also became wealthy So what happens is we we shot back. We so proud for we don't really do it enough. We got a scale up first That's what we got to do like I went you remember when I went I would talk to all the millionaires that I knew in this city Went to all of them to critique my style on on commercial real estate Mm-hmm. You have to do that. You have to push yourself into places that make you uncomfortable. That's true So so so you got to pull up on people that really got it going on in the clothing brand You got to go to China Yeah, if you really serious about this got to go like like that boy Frank Lucas you got to go to China if you really want to know about Production manufacturing and you know what I mean making sure that that that you know high rows and how the clothes come to America whatever you need to go and that same thing for me as well You know if you really want to get into it in that side I mean I got propositions for you man because for the country. I'm trying to get back in that thing We need to get in Okay, and and and so, you know, I'm trying to I'm trying to get in that thing man And that's gonna be that's gonna be the way it's gonna go down man So so mean you're gonna do something together. I see it coming in the future. All right. I'm down with you Yeah, yeah, it's gonna be it's gonna be hot. It's gonna be some we're gonna get eat niggas a chance to hate I gotta give us a what you say if you ain't got no haters right doing that ain't doing nothing man So say man definitely we appreciate you man. We're about to give you this award man I really gotta get a man up. It's it's a nice. It's a nice piece man. We got to get to it Thank you so much for coming back on the show man. I really appreciate going. We're gonna see what this gonna do You know I'm saying I'm gonna give us on the talk about gotta give us on the talk about all the man Boss talk 101 and we out Okay, Johnny lights show We would like to present you with this award from boss talk 101 to let you know How much we appreciate the way how you market your brand and helped us with our marketing as well We really really appreciate that don't stop keep pushing It's only the top you can go Yeah, man keep your problems coming man, and just appreciate you for pushing You know the YouTube channel and everything when you left here you stand the pushing it but you're gonna push it Yeah, yeah, yeah, man. So man, we appreciate what it's a man. You know, I got a boss talk 101. Yes, sir It's a unique hustle. Yeah present to John like show aka dare little this award is in recognition for your hustle with mad Clothing brand already already did that already man. It's that stuff. Oh, yeah, definitely man