 Thank you and a very good morning. I'm really happy because this entire event sits very close to my heart It's actually third report that we have launched along with e4m and why is it so special and exclusive for us? Because I feel that while programmatic had been evolving, but we could never see a report Dedicated lead delivered only for programmatic It was always just a section within digital and with the help of e4m We have been able to do that and if you really follow back to our first previous Previous version of the programmatic report It had covered the basics in terms of how programmatic fundamentals work And how will that really look out in shape for a second edition had been talking about the trends for 2023? And if you really map it back to the report, they've really followed through and when we talk about our third edition Which is what I'm going to talk about today So on the screen, can I please have entire programmatic report summary and the content page? Yeah, so I'm sure this report will reach out to you very soon and shortly This report has four components primarily the first one is recap that really talks about the shift in programmatic How it had been working especially post-pandemic Because before pandemic programmatic still of course was important But was holding a share in terms of whether it's for branding or for performance But post-pandemic we could always see that how programmatic has taken over the stage and Bringing solutions for every outcome driven approach that a client is seeking for Of course, we could also see that how programmatic advertising is working as per different category So there's no standard approach for a single category category as well Even with an automotive you'll see that a particular luxury brand is using a very different approach Versus a second mass brand which could be there Second section talks about that how the world is getting very unpredictable if you have already observed especially in past two years that Whatever approach we had been discussing whatever new partnerships technologies We discuss and kind of curate for and we have to really up our game again next year because some changes happen, right? It could be missed up maybe post a pandemic effect that every brand is looking for a ROI driven approach Be it branding campaign or a performance campaign or we can also talk about the fact that maybe we have become so technology driven now that Everyone wants to work in that in that same direction and I don't see really see that day We're not really far ahead from that day where everything will really very soon become digital and I don't call digital and programmatic Very different as of today Entire digital is slowly becoming very much programmatic be it a search practice SEO practice or even a media practice And of course programmatic crop from a media practice only Third one, which is very important a pillar, which is revolutionary waves in programmatic Talks in terms of how the changes had been driven in terms of execution of programmatic or how strategies will be developed or are being Developed especially working around a cookie less than a first-party data So I'm just gonna talk about it also only channel integration and how automation is driving a lot of efficiency And the fourth one is more to do with also trends But to see that how media is maturing across the channels the full primary media channels Which you're seeing moving towards a high maturity curve a video audio commerce followed by PDO edge So let's begin with unpredictable future. What do we really mean by that and how we calling it a unpredictable future? So if we are talk about 2023 how we had started the landscape clearly advertisers had understood how digital Plays a very important role for them even FMCG category where they had been investing heavy monies on TV and traditional media started incorporating digital in a very Integrated manner Understanding that it drives a lot of incremental reach for them efficiency for them And a lot of upscaling and upscaling of education also happened at the same time But in 2023 we could see that it's not just video, but world move beyond We can see a lot many partners coming into picture if we talk about India as a market connected TV has really Leveled up way too much beyond our expectation and we could also see a lot of consolidation happening within OTT environment recently We heard a news about and not it's not a news anymore We got to know about a campaign of sports which went live programmatically We're all leading partners had joined hands together DSP partner SSP partner inventory partners and even creative partners for that matter Now we could never imagine sports coming on a programmatic right because two years ago We were really talking about that why do I buy my OTT also programmatically when I can buy the same thing at a lesser Maybe in a lesser time span activation direct with a direct arrow and within one year we can see a lot of fast-pacing past fast-paced environment and Sports activity going live programmatically Also within same we can see in our proper programmatic divisions being segregated across channels Such a high focus is being developed and put there We can see a lot many DSP partners also bringing up with a lot many Algorithm driven frameworks where it's not just about activation of audiences, but how your particular objective or goal can be achieved So when we talk about this world to be very unpredictable for us. Yes, that's the reality because No matter how much prepared we think that we are but the way programmatic is moving. It's becoming more technology driven So our strategies are audience indexing our way of thinking targeting audience measurement It's not really just human driven and not completely Automation driven so the world where we are actually entering I call it a amplified world which is amplified intelligence Which is a human intelligence and human experience combined together with artificial intelligence Automation is what you can call it and how that becomes an amplified intelligent world for us. So that's what we call it a Unpredictable world, but of course we have answers for that and what really right lies there is a Revolutionary wave, which is coming in programmatic Three pillars around that is definitely we have been hearing about this, which is a cookie less word. How will that look like? It has been sorted to quite a much length of an advance and we understand that it also revolves around first-party data activation And we could see in 2023 that all brands are moving towards that journey They're putting heavy focus on collecting first party data along with taking care of all the privacy norms Which are there being followed up within our country and as you know that laws are being formed in India as well So brands are working very much in tandem to these norms and laws So when I talk about first-party data, we have seen an observe that all categories are utilizing this data in each form In a very tactful manner. So generally first-party data was seen as a subset or a set of category of data Which should be utilized for driving performance to find similar audiences who can give you better closer signals But we can really see and observe that even within branding campaigns be it YouTube or OTT Brands are leveraging first-party data to understand their audiences better and moving beyond matrix of CPM and reach They're moving beyond matrix which is which goes to a quality matrix Which is time spent on a landing page or how many interactions had been done with a YouTube page So as you've heard of Koda so that methodology really helped in activating the subset and hence We are seeing that first-party data is not just a test environment anymore But 2023 has been utilized very well by all advertisers in collection of the data and also doing a lot of sample test and we have seen that Flying some moving also in segregation of this data at both a minute level and of course a scale second moving is omni channel integration So omni channel as we talk about of course, it's like bringing all channels together But we always have been talking about a term called world garden And I think today we stand in a world where that really is not a problem or a challenge anymore Because even if it's a world garden So as you know that we have moved from data to more of technology driven activation now And now we only talk about omni channel that how do we address a campaign in a managed frequency? Using technology so DSP Of course plays a very bigger role there and entire programmatic media is moving towards a very high pace and advanced omni channel approach so and we have really I'll say is it within our country and our industry when it comes to video advertising Which had really become omni channel we could club it all together But now is the time when it's moving beyond it's not just within a channel that you're trying to bring all inventories together But that also moves to another channel So this is a time when and very soon I'll say that our dream will come true that will say okay My campaign budget is say one crore and let's start optimizing on reach and we don't put money separately as per channel And that totally depends on where audiences are available So that clearly defines a lot of efficiency coming your way Automatically and that really saves a lot of time because it's getting driven all by automation ads have been shown to Accordances basis their availability on the channels on the devices and of course makes the life very easy, right? So when we talk about omni channel integration, we can see that it's gonna Combine your audio video DOH e-commerce display and every any other channel that you can see coming in Because all these channels have become completely programmatic and Third one is automation and efficiency so when we talk about automation clearly one word that really rings our head is artificial intelligence and Generally when we are talking about our two our clients and industry We see that they connect artificial intelligence with media activation only But if you really look around starting from your campaign planning you have a lot of tools around you know Which gives you very deeper insights and indexing Moving to campaign activation which of course as you know DSPs are there that helps you But then we have also other tools which helps in optimizing your campaign very short example I'll put here all of you. I'm sure you see a lot of ads every day You don't notice it But while you're seeing that ad you're present in a particular location, right? You're kind of browsing some kind of particular I'll say content Your handset your browsing time etc etc all these are just signals Attached threads attached to the one impression that you see now I imagine when a campaign is being planned for billions of impression how many data strings will be attached So it's impossible for a human eye to check those data sets Physically by rise and make those changes every day. So then we have tools So GroupM's proprietary tool is what we call as co-pilot That's a AI tool that optimizes the campaign and in many campaigns we have seen over 1700 changes also happening and even CPMs or CDS or any kind of metric that client really wants to go for We have seen huge efficiencies coming in more than 20% also even touching 30% for many brands So that's the kind of savings that these AI tools are driving for us and really saving a lot of time because it's all happening in real time But then we also move beyond or media activation comes results and every advertiser says that okay I've done a campaign in an omni-channel environment integration happened Automation really has done a lot of efficient efficient deliveries for us But what more how do I plan my next campaign? What are the detailed insights about that? So we have a lot of measurement tools available which are being used Completely all tests done where we can see what is the frequency overlap between two partners So as you know ADH is one of the prime tools used for that which is around data inside and mining Is owned by Google but that really helps you understand that what kind of frequency should you be optimizing at what kind of Overlaps are there what kind of audiences are available on which platform and many more So when we talk about automation efficiency that really covers entire loop for you starting from planning to Understanding audiences and even when we talk about creative aspect. So DCO is a word where when we talk about DCO you will see many people saying that DCO is not something new. It's very old. Absolutely. It's old We have been hearing about DCO maybe ever since 2014 first campaigns started maybe in 2012 or 2013 But it's not same DCO DCO that we talk about today, of course that's so for everybody's knowledge DCO would be dynamic creative optimization But that's not not just about dynamic creative optimization DCO today has to do a lot with automation data Not just a different communication being shown but different creative asset also So with the help of DCO we can really enable an audience maybe use near to a physical store So the creative shown to them can actually talk about a add-to card or go to a nearby store Maybe click on the button and a map can open up and you can really that map will navigate you to the nearest store Because that audience is closer to the physical store But maybe somebody is really away from the physical store for that human being The creative can really talk about add-to-card. So once you click on it action will take you to e-commerce page So depending on campaign objective even with the same campaign objective But depending on audience availability and their reach creative optimization can be done beyond just communication and comments And also can be moving towards different creative assets and aspects and also Not to miss as we always know that when we talk about automation in DCO that also moves beyond many activations like triggers for an example, you're running an ad say for an AC it could be different from Bombay region versus a deli region if it's raining somewhere It could talk about humidity at the same time using trigger of weather And if it's really hot say out in Delhi it can talk about lowest temperature control features Just basis trigger you can show two different ads to different people not just to many more Moving to the next one, and I'm sorry if I really went fast in lieu of time Which is programmatic media maturity? I'll say please watch out for this in entire 20 for 24 because programmatic media is really maturing at a very high pace So when you talk about Unlocking potential that clearly sits in what video and I say that video still has a lot of scope to grow Because when we talk about video now, it's not just about digital landscape But we're seeing that how video can become integrated with your offline planning So when you're planning your campaign how with the offline TV campaign How do you really see that beyond which curve your incremental reach can be fulfilled by digital? Programmatically driving better cost per each for you and not having an overlap with your TV ads So we've really reached that stage and it's time to go beyond that Followed by navigating the programmatic audio frontier. So as we always know that yes audio Had been launched in India quite many years ago But I still see that we haven't reached the full potential of audio. We haven't utilized that in terms of advertising There's so much that can be done in audio Like voice ads where with the help of a voice we are talking back to it We remember almost like two three years ago at group M We had done this test for Pizza Hut using a partners for automation of ad where a user could could talk to an ad So while driving that ad was talking to a user that hey, it's a one-plus-one bogey offer today for pizza We want me to place an order for you and user could talk back to it So that really cuts the journey for you in terms of opening up a landing page Checking which pizza to order for you. So those kind of automations can really change the game for you Which means that even in that similar branding campaign You can start driving conversions and activations and engagements and I feel this is where we should be Always thinking that we should be moving our approach in a thought which is always objective driven Which is always outcome driven eventually what is it that we want to achieve and then we should be mapping it back Third one is of course era of media commerce when we talk about commerce few big names come to our head because we only think about Just you know that commerce is just about buying online But don't we feel that everything that we do our entire life revolves around commerce Be it buying an insurance be it even now taking a checkup via doctor online That's a world of commerce Booking up slot a consultation slot at a hospital goes via some commerce apps buying medicines Calling for a house cleaning etc. Everything in your life At some point of time is connecting back to a commerce platform itself Even it buying a grocery even it anything else anything that you can even think of right So when we talk about commerce is not just about some e-com platforms, but anything wherever The intent of a user is to do a purchase eventually is a commerce platform So when we look around and we know that our life really revolves around entire commerce platforms So it's really era of media commerce where I say Media commerce to become a whole channel in itself right now It's a very nascent stage which is revolving more on search and SEO Concept base media activation, but we have already Entered a commerce world where you're able to target audiences beyond commerce using data signals But again very soon we are able to see that moving towards automation and also advancement in terms of a lot of AI activation creative optimizations and many more Just to share an update. So in one of the global markets at group M and Zaxis We've already activated co-pilot on Amazon So even within Amazon world AI works where campaign works towards the objective and the goal of conversion or engagement or whichever may Suits as per the brand requirements So that's the really the era of media commerce which of course in India also we see that happening very soon where commerce world will also be integrated with a lot of AI Creative aspect and automation driving of course efficiency for you and the last one Let's redefine visibility because when we talk about Doh and especially this state and Bombay we see a lot of doh ads around and also regular OOH ads around but if you really go back to any developed country you can see a lot of Engagements happening in those do it screens a 3d do edge Real-time communication gets changed right although that all of that is pay do it So similarly when we talk about out-of-home screens It has got huge scope the screen behind me is a do it screen in a way right now What do you really do with it when you connect it to a programmatic world is when you unlock all the avenues for it You unlock the possibility of creative aspect you unlock the possibility of playing with technology Integrating technology across DSPs SSPs creative measurement all of that comes into real play How do you take back an audience a connect engagement to your campaign objective a very small example? I would like to just talk about I'll not name the brand, but this brand really wanted to Talk about women security and safety within especially domestic world So they had planned a campaign where on a screen They showed a women with all bruises on her face and they were talking about how domestic violence should not be tolerated And it really needs a lot of attention by people With the help of DOH what they had done Every person looking at that screen and we had a camera on top and that could really read your face Right, so every person looking at that screen video moves and when that video moves So the first screen of that woman who's full of bruises turns to a woman frame by frame In a very happy vibrant kind of a face right like all decked up properly beautiful woman And at the end communication came that every person who's looking at me is helping me and get coming out of This environment So just with the help of technology and of course a lot of creative Concept around it with the help of DCO within PDOH such a beautiful campaign could be made So there's many more such campaigns that you can plan which can drive Engagement for you which can really leave an impact on your audiences So we will see that how Dynamics of DOH is going to change in coming days in world with the help of programmatic and Of course many of it could sound very unrealistic to you So to support that we have case studies also in this report Which really you know stands for the points at how we have done these tests already and their successful test with us So as you know that group M really stands for innovation at the same time and every case study that we talk about Runs within programmatically which is covering all the aspects which could be DOH video automation creative Optimization etc. And many more if you have any further doubts or queries for me I'm right here with you guys and you can just connect with me here And I really hope that you enjoy reading the report. Thank you