 What is New Dali? Upon seeing the distinctive green and yellow signery, many tourists and first time visitors to Israel are wondering the same thing. So today in this video I will try to answer that question. If you had visited Israel or stayed here for any length of time then almost certainly you have heard about New Dali. New Dali is sort of like Israel's answer to Subway. It is a fast food chain that can be found throughout Israel and is one of the most recognizable chains in the whole country. The first New Dali opened its stores in Jerusalem in 2004 on Hillel Street, one of the most busy streets in the city center. Since then the chain has mushroomed. Branches can now be found also in Tel Aviv, Ramat Gan and Haifa. So what is it about New Dali that has caused it to become so hugely popular in Israel? Maybe we can point to the distinctive green and yellow branding that has developed a mental association of cheap comfort food for Israeli students or anybody hoping for a quick bite that they know won't break the bank. For others it has to be the affordable prices. In the last year in Israel we have seen the price of shawarma, a basic meat kebab, sore past the 50 Shackle Mark. That's more than $13 at today's exchange rate. New Dali has worked hard to keep their prices relatively affordable. Many items on their menu like a kebab sub costs 30 Shackles which is about $8. In Israel that's pretty much as cheap as you're going to find any street food. Their menu is quite diverse. It includes favorite like the house kebab, shawarma and they even have two vegan friendly options on the menu like a vegan shawarma. I tasted both of their vegan options during the 9 days and thought it was surprisingly good. New Dali is known for continuous innovation and recently added a famous fishball dish called frame onto their menu. Their branches were some of the first restaurants in Israel to feature a self service. Although they haven't replaced the cooks with robots yet, you can place and pay for your order using a touch screen like this. A popular pastime in Israel is placing your order under a fake name to bring a touch of laughter and fun to the experience. Since its foundation in 2004, New Dali has grown to become one of the most beloved fast food chains in Israel. Whenever you need a quick and cheap bite in town, you know that you can count on them. So let's raise a toast to New Dali and wish them lots more success.