 Good morning everyone, sorry for the delay always some kind of technical difficulty, but we're happy that you're all. Yes, we're happy that you're all here I was way too relaxed and now I'm like. So we are going to kick off today's webinar with dawn. I don't know that if she introduced herself but dawn is our project manager from mighty calls. And we have been working together for the last six months and she has been amazing and she's going to really help us take this 10th anniversary of give for good to the next level and we are really excited. So today, we are going to be talking strategy but just to, you know, give it if anyone wasn't here last week and just want to let you know, as I said this is the 10th anniversary and we are trying to make this the biggest and most impactful give for good yet. So we are really excited to learn some new strategies and have all the new capabilities that mighty cause offers. So, thank you all for attending and I hope that you get a lot out of this. So today we're going to go over just the basics again as we always do. So if it's repetitive for some of you, I'm sorry, but we have to just introduce it in case we have new people and so we're, we'll go over that and then dawn's going to walk us through some ideas for how to really maximize the day. Some marketing some features that mighty cause offers that are really going to help you get more support and get the word out about the great work that you're doing and hopefully get more donations. So, and then we'll have a question and answer session. Perfect. So, quick reminder, if you do have a question during the presentation, please go ahead and enter it in the box will be answering questions through that Q&A box throughout the presentation. And then of course we'll go back at the end and answer any questions that come up as well that weren't answered previously. So, so I want to review the just the basics for give for good this year. The giving day this year is May 2 advanced giving begins on Tuesday, April 18. So, quick reminder the URL for the website is give for good nla.org. That's where you can go to see the main homepage that's where all the dollars raised for the overall day will be showing once the day starts. That's also where you'll be able to find links to resources, the toolkit. The toolkit is all the marketing material and things like that. So we'll kind of be talking about that today as well. But always a good idea to, you know, get get familiar with the main the main site and so that you know where to find everything and can know where to access the resources and all that good stuff. Really quickly, what does, you know, what does my organization need to do to get ready for the giving day. So we highly recommend customizing your profile on the give for good website. If you weren't able to attend the getting started session two weeks ago. That gives a really thorough overview on all the tools that come with your profile for give for good this year. It we kind of walk through how to customize the page. So I highly recommend going back and listening to that. If you weren't able to, or, you know, listen to it again if you really loved it. The other thing you'll definitely want to do is plan for your fundraising campaign this year. We will go over some, you know, just strategy pieces in that planning process that you can start thinking about. And then of course you'll want to promote. If you don't tell anyone about it, no one will come to your page. So you'll want to we'll be talking through a couple pieces and ideas for a promotion. And then inviting supporters to participate as peer to peer fundraisers. We will be going through some of the peer to peer functionality pieces that might cause offers. So, you know, if that's something you're interested in if that's something you've done before but are kind of looking for a fresh take on it. That'll be a good part for you to really listen in and then of course you'll want to raise money so that you can win some of the prizes available. If you're new this year. We have mighty cause has increased matching capabilities. We'll, we'll dig into matching a bit more during this webinar. I, in the last webinar that we did we kind of walk through where to find it and what, you know, you could really do with it. But today we'll talk through, you know, how to get a match. And then what you can do to promote your match. We also have increased flexibility to customize your profile. One of the differences between your previous platform and this one is you have the ability to edit your profile at any time. It doesn't get locked, locked down at all. Now that's, you know, I'm sure that's music to the ears of people who tend to procrastinate. I still encourage everyone definitely customize your profile early. That is, you know, the best way to really start getting ahead of things and familiarizing yourself with, you know, the tools that are available to you this year. And, you know, once you're able to customize, you can add in, you know, you obviously have the ability to add in your logo. You can really be visual with your mission section. You're about section. So again, you know, if you weren't able to attend last session, I highly recommend going back and listening through to it so that you can really see what you can do with your profile because you can make it look, you know, as beautiful and comprehensive as you want. Or if, you know, you have limited time, it still will look awesome with just the, you know, bare minimum done. So we also have an extensive resource library available to you in the toolkit for Give For Good this year. There are lots of links to different resources available to you just like basics. You know, if you want to kind of take it to the next level, several links with that and then if, you know, you feel like you're a super pro at fundraising. There's some resources for you as well so highly recommend reviewing the resource library. We also have analytics this year for you to kind of chew on. So in the overview section of your profile, you'll have some analytics, you know, some quick stats that you can look at, you know, what of your page views look like on, you know, the gift for Good Giving Day. You can look at early giving throughout the giving day. And then there's lots of different stats and interesting, you know, tidbits for you to kind of mull over to really hone in on, you know, how are people reacting to my page. What are they doing when they get here and just to help you make good decisions too about, you know, what you choose to do with your page and, you know, with your fundraising outside of Give For Good as well. And then lastly, one of the new items this year as well is the donor retention report. So that report is going to be really helpful on the day of it is a report you can find in your report section on your profile and that report gives you the ability to view past donors to your Give For Good campaign. And it tells you right off the bat who you've retained. In other words, who's come back and given and who has not during the giving day. So you'll be able to very quickly see who you still need to reach out to to remind them to give again to this year's campaign. So we'll get into that report a little bit more today. But I do also talk through where you can find it in our last webinar as well. And I did say lastly for this one, but that is not true. We also have opportunities available for you this year and that is a really cool feature that you have within your profile that allows you to basically create an opportunity, whether it's in person volunteering an in person event virtual volunteering or event and it allows people to sign up for the event either through the, you know, through the mighty cost site or through, you know, if you have an external site you're using to collect like registrations or something for that event you can add that in your opportunity as well. So in the main gift for good website. There is a specific opportunity search where people can go and you know members of the community can go and look for opportunities that you know you have added so once you add it to your profile will automatically be included in that search. And you can just really get the word out about you know what you have going on on the day of or you know, a volunteer opportunities that are extended so. So that I go into that more in the last webinar, but you can find more information about the opportunities feature by going to the support forum which we'll talk about at the end of the webinar. Amanda, I'll let you talk to the rules and reminders. Okay, so for those of you who just joined, I do not have videos so I apologize, but the rules and reminders about good for good so good for good is an opportunity for you to raise unrestricted funds for your organization. The reason that that is important is because when we issue your the dollars that you raise they are in a form of a grant and it is really important for us to track what are the purpose of all of our grants are and so in order for us to not have 15 different types of programs. We really have to make those for unrestricted purposes only so what you do with those when you receive them. That is on you but as far as the donor is concerned as far as give for good and Community Foundation is concerned those are for unrestricted purposes. So please try to be general in how you solicit people to give to your campaign during give for good. And if you need some, you know, help talking through some of that I'm happy to do that for you. Okay, no benefits can be received from give for good donations so you cannot receive sponsorship dollars where the donor is receiving a benefit a table a any sort of benefit to that sponsorship or membership if you have members that don't get like any sort of good or service as you know a monetary one as a member and that is okay we just have to be we can't give things in return for give for good donations. We do send the tax receipt when the donor makes the gift. So you do not need to do that you're, we encourage you highly encourage you to send thank you notes calls emails, whatever that looks like for your organization, but we do not need. You do not need to send a tax receipt. And if a donor calls you at the, you know, next year end of year, and once they receive please refer them to the Community Foundation because we will provide that for them. If you are hosting an event, which is encouraged but if you're hosting a give for good event for your organization, we do require that you have a certificate of insurance in place. And those details about what you would need to send to your, your insurance company is on the website and if you cannot find that I will direct you to that. If you ask a question I can send a link in them in a little bit. And that insurance is due to us by April 17. The event really needs to be posted under the opportunity section so one Community Foundation can know where to go throughout the day we like to send a photographer we like to come and see you. So please let us know and keep that on that opportunity section so that the community can know as well. We're definitely always directing them to go learn about the opportunities whether that is like she said volunteering or a day of events or events during the giving period at all. So, if you, I think we're going to walk through where to post that or we did that in the last one but if you need help with that I can walk you through that as well. All right. Okay, so now we're going to get into some of the campaign strategies for that we're recommending for this year. Basically, you know, we want you to get the most out of your campaign. It's a lot of work to put this on and so we want you to make sure that you take advantage of it so that it just really benefits your organization. So, one of the things that we're going to be walking through today. We're going to be walking through all the prizes. And the linear fund available so that hopefully everyone completely understands both of those things. And that way you can kind of work your strategies around what those opportunities are. We're going to be talking through, you know, what goes into goal setting, making a good goal, we're going to be talking about matching grants peer to peer fundraisers. We're going to be going through some marketing strategies, as well as donor retention. So those are the things we're going to cover today. And we have a lot more resources and ideas and, you know, other webinars that kind of deep dive into some of these topics in the toolkit. So if you, you know, want to learn more than you know what we might cover on this webinar about one of these topics and I highly recommend going to that, going to the toolkit and just kind of exploring and seeing what you can find and just there's lots of resources available so you know the more you learn, hopefully the better you'll get at some of these tactics so. Okay, so linear fun. Most of you are familiar but I learned new things every day from organizations who have participated in the past that that they don't know so I'm going to try to dive into that a little bit more in detail so the linear fun is the bonus pool. That is a big incentive for you guys to participate it's a big incentive for donors to give. It's not a dollar for dollar match but it is a pro rata it's match on a pro rata basis so what that means is the amount of money that you raise. The percentage of the total giving that you raise is what you get in the percentage of the land gap fund. So the land gap fund is usually around 230 $250,000, not $230 $250,000. So that goes to prizes, but so that's kind of the pool and we're always looking to grow that through sponsorships and that is what I work on on the backside so. That is. Okay, so you must raise $500 to receive the land gap fund minimum. One thing that I just learned is some people don't know that every dollar raised during the two week period is what is counted for your land gap fund pool. So not just what you raise on give for good day, but the everything that you raise on the give for good platform during April 18 to May 2 is what we calculate for your percentage of the land gap fund dollars. If you receive a donation over $10,000 only that first $10,000 is counted in your for the pool. So anything above that is just, you know, if you were to raise it or someone donated 15,000. And that's a single gift so it's $15,000 gift we're going to reduce that by 5000 so only the 10,000 will count. Let me think if there's anything else. So, if you have questions about the land gap only can go into that a little more in detail, one on one or in the chat. Okay, prizes prizes are really fun. They are, you know, some people really take advantage of strategizing and coming up with great plans and sometimes they tend to win the same prize every year because they really have, you know, targeted a couple of opportunities and they know how to strategize and win those prizes so they're 24 prizes announced on the give for good day and that is every hour on the hour we are announcing $500 prizes. And so, we also have a few a couple of prizes that are based on what you raise during early giving and some social media prizes, then we also have 10,000 and post gives day prizes and that's performance based based on your budget category so we break things down into small medium and large budget categories. So that is why we asked you for that information on registration. And so, you know, we try to compare you with your peers instead of expecting you to compete with a larger organization or a much smaller organization. So those prizes we have a sheet it is on the money calls website. If you go to the for nonprofits page, it's the tab at the top of the website, you can go directly to a couple of buttons that bring you to information about the land yet fun and information about the prizes. And we will also be sending out the document via email. So please look out for emails coming from us they will, we will start sending more and more and they do come from Mailchimp so sometimes those get filtered out into your spam so try to search your spam or your other or whatever box to just make sure you haven't missed anything. And Marcus as a safe sender so hopefully it will come directly to your inbox. Awesome. Thanks, Amanda. And she did mention but I just want to reiterate that I would this is just a brief overview of the prizes. There are lots available. So I highly recommend if you haven't already done this go to the gift for good website and click on that for nonprofits and really familiarize with all of yourself with all of the prizes. Because that is one thing that is, you know, whether or not it's, you know, they, it's like super important to you to like win a prize, if they're really really good messaging opportunities to keep your supporters engaged throughout the day. And the fact that they offer, you know, that 24 are offered throughout the day. I would just, I highly recommend going to the site and really familiarizing yourself so that you can at least pick out one or two. To really go after and get your supporters excited about them as well, which kind of segues into my next topic is goal setting so one of the most important things. As you're getting started, or, you know, if you're in the middle of your planning for this year's gift for good is making sure that you set clear and concise goals for, you know, how you'd like your organization to perform during the giving day this year. So, you know, the best like start big first right go ahead and what what would you love for your organization to raise during, you know, the from early giving to the give through the end of the giving day. Go ahead and you know, feel like if you need to set multiple goals in terms of like if we had if we could dream we'd love to hit this amount. This amount seems a little more realistic. You have the ability to set a goal on your profile page. And so that is a great way for you to, you know, kind of let your supporters know when you send them to your profile page. Once giving starts to say this is what our organization is going after this is what we'd love to raise. Here's why and you can change your goal throughout the day. So if you reach your goal halfway through the day for one amazing work. You, you know, you've really gotten the word out there and boots to the ground to get that goal hit, you can change your goal halfway through the day to your stretch goal. If you have one so first things first is, you know, really set set that main goal that you're going after. Is it dollars raised, is it number of donors, you know, is your main goal like I really want to get new donors coming in so that I can utilize that during the rest of the year. I have more people to reach out to than I had last year at this time so figure out what your main goal is, and then within that set mini goals to be able to hit those throughout the time frame so you know let's say your your main goal is to raise $10,000 for this year's campaign. Maybe your mini goal is to raise at least $4,000 during the early giving period and then the rest on the giving day. So you can separate it out into small mini goals and then you could even get more granular if you want so if your main goals 10,000 you want to raise at least $4,000 within the early giving period then that leaves $6,000 on the giving day so what does that look like. Do you want to raise at least $3,000 by noon and then the other $3,000 the rest of the day. Understanding your donors is a really good way to be able to understand when you should set those goals within the giving day. If most of your donors are active in the morning then that's probably when you're going to raise most of your funds. So maybe you're maybe you're like during the day goal is bigger during that period of time. If more of your supporters are active at night then you can probably expect you know most of your money to be raised during the evening hours of the day instead so understanding your donors understanding when you know you like looking back on past campaigns to see okay when have I raised you know the most money you you have we. Sorry, my brain's like moving at 1000 miles a minute. Your information from the last platform was migrated over so you have all of your past donation history. For at least I think the last couple of years so you can go into your reports and custom set the filters to custom dates so that you can download those past donation reports and be able to see you know at generally when your most amounts of money were raised for those days to help you kind of understand a little better and set those mini goals for for the day of this year. The one of the biggest reasons for setting the mini goals is they give you an opportunity to message your supporters and tell them hey we're really hoping to raise, you know, $4,000 during this early giving period. We're so close please, you know, here's how much more we need left. And here's what you can do to help us. And then same with during the day of it gives you those messaging opportunities to be able to go and say hey we really want to raise $3,000 by noon or we really want to raise, you know, $1,000 during this one hour. These mini goals also give you the ability to work in those prizes that are available so if you want to, you know, incorporate one of your mini goals with a prize that's available. That's, you know, sort of like a double message that you're sending your supporters so you're not just, you know, blandly hitting everyone with email saying you should donate it's give for good day. You're giving them, you know, more tangible reasons of, hey, we have this goal, hey, we have this prize that we're going after right now. It'd be really great if you could help us reach that goal or help us win that prize. And people can, you know, people can connect with that they can relate with that and they, you know, your supporters want to help you so. So make sure that you're clear and you create manageable goals for yourself you don't want to create, you know. One thing I don't recommend is creating like 50 goals. I would keep it out of manageable amount because you know you can only do so much during the day and you really, you know, you really want to be able to take this day and have a good experience and if you're setting realistic manageable goals for yourself then that will definitely help you out more than, you know, kind of reaching into the stratosphere to say I'd love to raise a million dollars and which I hope you all do raise a million dollars but just having those manageable goals will help you have a good time during the campaign as well, which, you know, your supporters will see that too so use the many goals to build excitement, generate interest and of course win prizes for the day. So, matching grants. So, these next couple of sides are going to be more about ways that you can strategize around some of the features and functions that are offered within your GIF or good profile this year. One of them is matching grants. We talked last or two weeks ago about, you know, where you can find matching grants some of the capabilities that are included in matching grants. Today, if you know if that's something you're considering, I want to talk through you know what, where do you start, you know, where do you start with securing a matching grant, how do you promote a matching grant what does that look like. So, some of the, you know, we kind of broke it down into three, three steps, essentially so prospect cultivate and ask so first thing you'll want to do if you're thinking about getting a matching grant for this year's gift for good is you know who can supply the match for the day. Do you want to go to all your board members and have a group match, maybe they all put in a certain amount of money. And then you know you can create a match that says this match is from our board. Another great prospect are your major donors if you have a major donor who usually gives you know at a different time of year let's say the fall or you know maybe they always give to you on giving Tuesday. I, I would go ahead and approach them and let them know about this opportunity let them know that there is a way for them to donate at a different time of year. The least you can do is ask your major donors are your major donors for a reason they support your organization they connect with your organization and, you know, even though they, they give, you know, typically give only one time a year. There, there, there's an opportunity there for them and they, you know, I would not hesitate to ask them to, you know, if they want to be a part of this the worst they can say is no. And then, you know, then they say no and they give to you at their normal time and you appreciate that and you're so thankful for them but these these matching grants that we have here. Give you a good opportunity for them to either be visible you could write them as anonymous if they prefer but it is a very good opportunity for them to get involved at another time of the year and kind of get even more ingrained with your organization. And, you know, the, the mission that you have another potential prospect opportunity or corporate sponsors. So, if you have, you know, a business or a couple of businesses that you know support you or, you know, you've been thinking about, you know, kind of branching out into this area this is a really great way for you to even like approach them to sort of get that relationship started. You know, you're any like local businesses or anything that you know you have a relationship with or interested in having a relationship with this is a great way for you. A great way for them to be involved in your campaign, which is at like a bit of a higher level than just just giving a donation. And at the very least, if they say no to sponsoring a matching grant you move on to the next opportunity and they donate to your campaign anyway, and that's always appreciated as well. After you've gone ahead and found your sponsor for the match. Then the next thing you'll want to do is cultivate. So basically what that means is you'll want to communicate with your major donor or your board members or whoever is sponsoring the match and learn from them, you know, you know, what, what makes you want to be involved in your organization, what are you passionate about, because you might be able to take that and use that to promote the match as well so really communicating and cultivating those relationships with the opportunity of a matching grant is step number two step number three is asked so you're asking them, you're appealing to their interest you're appealing to the sponsors interest so let's say that they want to help you get on board with. Let's say you have a goal of 25 brand new donors. That is something that, you know, letting them know if we got 25 brand new donors and they came in at you know this level. That would help our organization in these ways. That would help us to be able to grow in these other areas these other campaigns, because not only people come in at the donor level and then you know, as you, as you, you know, solicit them as you, you know, kind of grow within help them, help them to come into your organization more. Then they, you know, they go from donor they go to fundraiser they go to volunteer and they really kind of take your interest at heart to so you'll want to ask those potential sponsors that you've you know kind of prospected and see what are they interested in and how can you format the match in a way that is going to make them happy so that they come back and do it again the next year. So promoting your match after you've gotten that match that you're ready to go on you've entered it in on the site. Well, so that's the first thing so you want to add your match to the platform so you can do that in in your profile under the fundraiser section there is a matching grant section and then from there, there's a button that says create your match. And kind of fill out all of the details so you'll want to add the sponsors name, you can always say anonymous, if they don't want their name out there but adding the sponsors name. You can add an image to the match. I highly recommend doing that because it makes it look cleaner when the tile comes on your page. Because we do have some promotional pieces that like interactive pieces that come with a matching grant. When you add it to the site. One as you can see in the picture is that little like match icon on your donate button. And then at the bottom of your profile we also have a tile that kind of explains the details of the match and shows the image that you can like the picture that you uploaded. So if you have a corporate sponsor, this is a really great way to kind of put their information out there. And so that way it's sort of a, you know, you're kind of promoting your own sponsor they're looking more philanthropic, and it's sort of a win win situation so if you have an anonymous sponsor, if it's you know a group of people who are sponsoring this match then I would just add your organization's logo. So you have something in there and it looks nice. So there's lots of different settings and avail options available for your matching grants so we do on the matching grants page on your profile. So if you click on the little gray question mark box in the bottom right, it will bring up all the support articles connected with matching grants so if you click on like our matching grants at the queue, or like, you know, we do deep dive into matching grants that will kind of explain what all the settings are explain, you know, the different items that you can do to set up the matching grant and, and then that way, you can set it up properly. And I mentioned the engagement features, the donate button the tile so one of the great things about the tile on your profile you can take a screenshot of that and share it on social media and say look how close we are to our reaching our match goal. We just need you know x many dollars raised to meet the match we just need x number of donors to meet the match. So that's a really great way for you to share about your matching grant on social media and make it visible, or visual. And then, you know, rolling into that hype up your match in email campaigns and on social media and make sure you let the donors know that you have a live match going on during the day. So next I want to get into the peer to peer fundraising capabilities that you have with your profile this year. At the very basic you know why would you want to engage your supporters in this way, peer to peer fundraising is a really, really great great way to reach and acquire new donors. They're basically doing the work for you. If you reach out to a volunteer and ask them to be a fundraiser, they sign on as a fundraiser create a page and then they reach out to their friends and family who you don't have a connection with who you don't know what they do, their friends and family come and donate to their page and then you suddenly have, you know, 10 new donors that you didn't really have access to before, but now you do. It's also a great, a great way for your current supporters to kind of take their, you know, connection with your organization to the next level. They can share their personal impact stories. Right. You know, here's why I'm fundraising, you know, add pictures of them volunteering and pictures of them, you know, with your organization and any like outreach you've done. Another reason which, you know, going to reaching and acquiring new donors is it really amplifies the traditional outreach so you're doing a little less work you're doing the, you know, the groundwork to get people who you're already connected with fundraising for you but then they're reaching out and, you know, going out to their friends and family, which ultimately allows you to raise more funds and kind of work work a little less hard than it would be to, you know, sending out constant emails, and then hoping that people, you know, you're reaching new donors that way or, and then it all cultivates stronger supporters. So once people kind of go to the next level with you, they have a more ingrained sense of loyalty to you because they've taken, they've gone out on a limb to do the fundraising to, you know, to sign on and ask their friends and family. It's, you know, it's a little, you know, it's a little scary for people who have never done it before. And so being able to, you know, have them help them to go that next level with you is, is another great way to reason to do peer to peer fundraising. So we have two types of peer to peer fundraising that we're going to talk to you about today. The first is the individual peer to peer fundraising so that's the, you know, one person is coming and creating an individual fundraising page for your organization. Who would you ask to be a peer to peer fundraiser. Board members make great peer to peer fundraisers. They're already connected to your organization. They would be great people to ask to say, Hey, would you kind of take it up this next level and show your support for give for good day and sign on to be a fundraiser volunteers are great people to ask your staff are also great people to ask and then you know, depending on what kind of organization you are if you have program alumni. Those are also great people to ask to become peer to peer fundraisers for your organization during this campaign. As I mentioned before, it can be a little scary for people who have never done it before so you'll want to make sure that you're providing them resources tips email templates that they can then use to just make it really easy for them to go out to their friends and family. One of the things that I recommend is help make it manageable for them. So one of the ways to do that is to create a fundraiser template to help streamline the setup process for them. You can create a fundraiser template within your fundraising tool section in your profile. You can set up pretty much everything for them. And then they can when they create, you know, their fundraiser they can go ahead and personalize it to themselves, but that's really helpful to kind of get them started. The other item that I recommend is help make it manageable for them by breaking it into chunks. So, you know, if they're brand new to this say hey if you just email or reach out to five people and ask them for $10, that's amazing. That gets you $10 extra you didn't have before and then for two it gets you 10 or five new people that you didn't have access to before as well so they've already done a great, you know, a great thing right there and five is manageable and then you know next step reach out to five more and you know break it into small chunks for them so it doesn't feel super overwhelming. And you know they they feel like okay I can do that I can reach out to five people I can reach out to two people. That's two people you didn't have before so help make it manageable for them provide them you know email templates and some tips that they can they can use to benefit your organization. The next piece of peer to peer fundraising that I want to talk about today is team fundraising. So this is sort of the like peer to peer fundraising 2.0 us like next step. That you can take advantage of this year if you want. So team fundraising is really is fun because it can create competition. And you know it provides incentives within the team fundraiser so you can see an example of a team fundraiser page here. You can see team pages come with their own leaderboard so it you know it kind of it creates a more of a group effort. So it might be easier for people who have never fundraising fundraise before to be you know feel that camaraderie feel like they're part of the team and then get that competitive aspect to it too. You can create a page template for these pages as well for easy onboarding for the you know team members. And then one thing that you can do as an organization is you know make sure that you're communicating with everyone who set up peer to peer fundraisers for you. To keep them engaged keep them encouraged remind them what your goals are remind them of what prizes you're going after so that they're you know working parallel with you to help you reach the goals that you've set for the day. One idea for a team fundraiser is you know if you have board members who have never fundraised before and they're not really sure if that's what they want to do and they're like I'd rather just donate. One thing that you can do is create a board team for your board and just try to create that that competitive aspect with just among the board. So you have your board team that's fundraising for give for good and then each board member has their own individual fundraising page that makes up that team. And you know you can if you want to reward them with prizes on you can you know if you want to just give them bragging rights then that's great. So depending on what your, you know, your board camaraderie looks like this might be a great idea for some organizations to, you know, really, you know, create that internal competitiveness amongst. You know the board and create a team a team peer to peer page for for that this year so one idea do with it what you will but you know you can really get creative with with these pages to really benefit your organization and just make it fun. Okay, so getting into some marketing email and social media strategies. When you send out your emails. You'll want to make sure that you're sending out short and easy to understand messages. So a lot of people nowadays will read their emails on their phones. And it's, you know, I feel like I really sound like a millennial but it's a lot of work to just like scroll a lot so make sure that your emails are short. And they're easy to understand you want to make it super clear so that when people are getting the email from you there they know you want them to donate that is what you're asking them to do. So, the other thing that you'll want to do is, if you have the time, do your best to tailor the message to the audience so segment out your email list you know here are your volunteers here are your you know low level supporters here are your high level supporters. And, you know, use a slightly different message for each audience to really help them hit home. So, you know, you don't want to email, you know, send an email to everyone asking for $25. And that email also goes to your donor so you know will give you $500. You want to make sure that you're asking them for $500 as opposed to $25. Since you know that they've done that for you in the past. The other thing you'll want to make sure that you do is do your best to pre schedule emails, going out to your supporters with with these, you know, giving days. You'll always want to have some day of emails in your back pocket. And, you know, if you, you know, any updates to people on your goal on, you know, your match that you set up things like that, you'll want to have those types of emails in your back pocket but for any emails that you can pre schedule. Definitely do it whatever you can do to take the lift off of you that day. It'll you'll thank your past self, you'll give your past self a pat on the back and it'll make things run a lot smoother when you're not, you know, worried about, you know, having to, you know, send out emails at specific times of the day if you're able to pre schedule them ahead of time. And then one of the most important things is when you send your email, make sure that you include a link to donate. You will be you'd be surprised at how many emails that I've seen from nonprofits who will say you should donate and then they have no link in the email so people are like, Okay, but now what you know where do I go. So you'll always always always want to make sure that you include the donation link with your email. For your gift for good donation link you can either send your donors the link to your profile page, which you know when you're on your profile page it's in the URL bar you can copy and paste that into your email or, you know, attach it to a button in your email. But you can also send them directly to your donation form so your choice. But in your checkout flow in your profile when you're customizing that on your, you know, donation form. There's a button up in the top right that you can click to automatically copy the direct donate link to send out with your emails or on your social. As well. And then if, if you're able to and you have the time it's it's really awesome to be able to AB test your messaging you know what, what kind of features and functions in my message you know the subject line, the, you know, opening the, the ask that I have what really gets people to respond to the emails that I send out. So if you've done AB testing before, then you know feel free to to use your findings in this. And if you've never done it before then don't do it for this one because you don't want I don't recommend doing something like completely new when we're having you know a transition you're like this but look into it after get for good. To see if that's something that would be helpful for you. The other thing I always recommend is when you're setting up your emails to pre schedule then make sure you're previewing the mobile experience as well like I said, you'll want to do short easy to understand messages and most. Well, a lot of people are looking at their emails on their phones. So you'll want to make sure that the phone looks good on on desktop and on mobile. Social media strategy so this, this is going to be, you know, more of your like day of peace that you'll probably be in more. You'll still want to pre schedule as many posts as possible. But where, where do you as an organization have your biggest audience, wherever that is that is where you'll want to spend most of your time posting. And where you'll get the most views the most, you know, interaction engagement with your audience so make sure that you go ahead and post where your audience is. And then, you know, as with pre scheduling emails, anything that you can set up ahead of time. I definitely recommend doing so that you can spend more time on the day of engaging real time with your supporters, interacting with them on the giving day, helping them out encouraging them to donate. And things like that responding to any comments that they that they post, thanking them for any of their donations. That's what you'll want to spend more of your time doing as opposed to creating and trying to come up with new, new social posts. If you have the budget for it. I recommend boosting posts. That also is helpful in, you know, getting people to follow your organization, which hopefully will turn into donors but if you're able to budget for boosted posts and it's, it's pretty cost effective and gets a wide reach so I would recommend looking into that if you haven't already decided to do it. The other item that you'll want to think about is making sure that you put together creative and engaging content. So with the algorithms that the social media companies have anything with images, videos, live streaming, those will get higher, like a higher feed views than just plain text. So if you have any, you know, I, any like images, pre recorded videos that you're able to post multiple times a day. If you're able to do that, if you're able to live stream on the day of then way to go. That is a really exciting way for people to just get like, you know, first hand look at your organization. Some I've seen organizations do, you know, kind of like a walkthrough of their facilities as they're live streaming on the day of and just, you know, reminding reminding people to donate. So I've seen other people do a live stream of like they'll think a handful of donors halfway through the day or they'll give an update on where they're at. So, you know that that those get good engagement not only during the time but it saves afterwards so if you you know you live stream and not a whole lot of people watch that doesn't mean more people aren't going to watch later. So definitely think about it as well. I've also included some some social media tool. You know examples for you so if you you know want to look into like auto generating media captions, utilizing design templates and graphics, analyzing and managing social media posts scheduling that stuff. There are some examples of other platforms out there that can help with all of those pre scheduling and you know just being creative about it so that you get to use a little less brainpower on that and a little more brainpower on trying to raise money on the giving day. And lastly, donor retention so I mentioned this before, and I mentioned it in the webinar two weeks ago, but you'll definitely want to utilize the donor retention report on the day of so this report is going to give you a very clear and quick snapshot of who you have retained from last year and who you have not. So you'll be able to see everyone you haven't retained you can download a list you can upload it into your, you know, email service, you could, you can also send individual emails. Right from the retention screen, and then it tells you which donors and how much they've given last year so you can say hey Bob it looks like you haven't given yet this year. For $50 last year, would you considering giving $50 again, or even better, if you're able to give $75 this year that would help with X, Y, and Z. So utilizing and digging into that retention report at a couple times during the day to make sure that everyone from last year. As many people as you can have donated again for this year is definitely a great tool to be able to retain those donors and increase those funds for your event during the giving day. Okay, we're going to get to questions in just a minute. But I wanted to make sure that you all were aware of the support that you have on the giving day. You do have the technical support. Our support team is here for you now. And they're here for you 24 hours on the giving day, the gray support bubble within your account will link you right to them. It also brings up relevant support articles for whatever page you're on to to help kind of help you, you know, through that route as well. Program support. If you have any questions about the program itself, the linear fund, then you should email gift for good at CFN LA dot org. Our support forum, which are our articles are health articles on lots and lots of topics support dot mighty cause dot com. And then our phone support is also available Monday through Friday, eight to four central and their number is right there as well. And we have one minute, so I apologize for not leaving too many time too much time for questions, but we'll make sure we answer as many questions as possible. And if I see lots of questions that are frequent in the same then we'll make sure to add those to the FAQ as well. Are you going to read them or do you want me to I'm not sure which ones I've, which which ones of you answered. Okay, well, some were in the beginning so I think some of them have been answered. Okay, it did discuss how to create a template. Through that more in the first one, like the actual process of creating that. Yes, but if you need specific help with that, you can reach out to Monday call support, or me and I can help as well. So advanced giving is the two weeks prior to give for good. Well, it starts two weeks before the day of so that is when the platform will start accepting donations. I highly encourage you to take advantage of that time, because a lot is going on on give for good day, and it is just really great to get a good head start so start reaching out to people the minute that giving opens. Start doing your front your Facebook post all of that. And that will all that applies to the lineup on as I mentioned, so it's just a great way to get a good head start. How to change URL you figured that out that is in your general settings. And so I have had a lot of people reach out about, hey, my link is not the same as it was before hey my link is showing this. I really wanted to say this and you can change that as long as it's not taken by another organization on the mighty cause platform. So we can also work through that individually if you need help I've helped a few people so please reach out if you're having a hard time with that. The peer to peer template will it create a link and can the peer to peer generate a link to give that could be put in a text or email and not just Facebook. Yes, so when somebody creates a peer to peer page for your organization for one, it will create their own unique page so that it's like nestled under your organization page so it's benefiting you on your profile page, it will show up in there's a campaign section that you can allow to be seen. And that it'll it'll show up as a tile there you can click on it'll go to that person's page. It when they create a fundraising page for you it will create they will have their own unique link that they can then share an email they can share on all their social media platforms. They could they can customize the link as well. If they, you know, wanted to get a little fancy. But yes, it will create their own their own link but all funds that they raise will be counted towards your gift, give for good day program to a goal. Okay, and the last couple of questions. Let's stay within the peer to peer real quick. So are the templates for individual and team fundraising the same or are they different. So the page layout is different. So an individual does an individual page will not have a leaderboard. They will have a picture and they'll have the opportunity to have their own individual goal if they want. They will also have the ability for themselves to have like an about section to tell you know why they're fundraising, which the team, the team style page has that as well, but it's a slightly different layout and the team page has the functionality to allow people to join the team to so it has like team members whereas the individual pages, just the individual and knowing else can join that specific page. Hopefully that do they have to okay so the templates if you create a template for a peer to peer and the individual does that is that something that the team can also access or is that a separate template or do they have to have an individual page set up to become part of the team. Got it. So you don't have to have the individual page set up to become part of the team and when a team page is created you can create your own team template. So the like the team admin could create a team template for their like people who are joining their team. So, an individual can go to the team page and there'll be a button that says join, they can click that, and then that will get them through the process of setting up a page that is within that team so they're a team member now. A question about the platform processing fee. There is, there is a fee there's a credit card for processing fee and then there's a platform fee and so we average that's about 5%. So what we allow is for a donor to choose to cover that fee in the checkout and I would say in the past we've had about 70% that do cover that fee. If you have someone giving a large amount, they may not. But, you know, we really try to encourage that and a lot of people do take do that for the organizations. So just prepare for that if the organization, if the donor does not cover it is taken out of your total and that is what the line up fun will help cover all of that. And so that's just one additional reason that we do the line up fun. Okay, so give Noliday is also on my second have you seen organizations fundraise duly utilizing both give for good and give Noliday logos on their social media post. I can't speak to that right now because I don't think we've seen a lot of that in the past I think we are going to this year we're going to see a couple of organizations doing both. So don, do you have any examples of organizations that are in different areas of the state and have our part of different giving days. Well, so when that happens. I what I usually do is recommend that they pick one. It's really hard to do well when your focus is split. I would, I would take advantage of the one that best fits your organization. I mean, obviously I'm going to say you should totally do give for good because it's awesome and we're utilizing our platform this year. But I do not recommend splitting your focus between two giving days that just for one it, it doesn't allow you to be fully in on one of them, and it can be confusing for donors when you're sending out two different links. So, my recommendation is always pick one, have that be your focus and go all in because that is what's going to help you be most successful. Because as I'm sure you've experienced like you would, you would never plan two different campaigns on the same day at any other time of year, right like you would never have two fundraising initiatives that were different. You know, go out to your donors and think that you're going to be successful so take that you know do with that what you will, but my advice is always pick one, go all in, have that be your focus, and, and then that that to me what I've seen is that's what makes people most successful. Instead of trying to, you know, split their focus and, you know, try and market both. What I've seen from that is just it just causes more confusion people don't know exactly what you're asking for or, you know where they're supposed to go and it's just not as clean so just to continue on with her next question. I, we are not having the conversation about changing our giving day. In the past, we have really only served nonprofits that are in the north Louisiana area. So now we have a couple who are have locations in both and so that is a challenge. And that's just something that we're going to have to your organization is going to have to figure out like how to best contact your, your donors who support you in the various areas, or the different areas and then drive your NOLA people to one and your report north Louisiana people to, to get for good so we can strategize with that Shannon off offline, if you would like to reach out to me. Okay, so is, was there a threshold like no fees for a 5000 or donation. So, there, there's a fee for every donation that's processed on the platform. The only opportunity for you to get a large donation without a fee is by having your donors set up a donor advice fund here at the community foundation. And we can talk through that offline as well I mentioned that in the last webinar so please go back and watch that it's at the very beginning so you can kind of get a better understanding of what that looks like and how to go about that. And then if your organization had a donation page last year do we have to redo the page again or edit the page. I'm not quite sure what you mean by that are you talking about your profile your organization profile, or a fundraiser peer to peer fundraiser, your organization profile will have pretty much every single thing that was on your page last year. You should have already be, you know, looking at that making sure it's up to date. We migrated all of that over from the last site. But if it is a fundraising page don't. Yes, am I correct that they would have to create that again. So fundraisers were not migrated over just your past donor history, your profile admins, and then any like profile elements that you had so like, and about your mission, as many like images as we could your logo. So your, your profile page should look somewhat similar. I mean obviously the two sites are not the same so the layout might be slightly different. But that should just require some updating. You do have increased capabilities this year with customization so like in your checkout flow for your actual donation form that you can customize that you will will not have been carried over from last year. And so you'll have the ability to customize that, but anything that you set for this year, like you won't have to redo next year unless you want to. So that'll that'll be an advantage for next year is you can pop in, change a few things if you want, and then be good to go for the, for the giving day and focus more on, you know, planning, scheduling, things like that. Okay. So I think that is everything. If we've missed something. I apologize. Thank you all for being here. And please, you know, if you feel like you didn't really understand something reach out to us, we can help. And go back and watch the last video. Definitely want to know how to just all the capabilities and the functionalities and how to manage the site that is the most important part of the event. So, if you guys have any questions, please feel free to let me know. Thanks everyone. Thank you.