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What Does IKEA Say About The Human Condition? | Ikea Channel | PBS Digital Studios

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Published on Apr 1, 2014

If you've ever built something from IKEA, you know the experience can be considered a metaphor for life itself. The struggles and confusion, the moments of epiphany when things seemingly come together, and then the intense periods of trial when you realize you assembled it backwards. Can we look at IKEA as a company with philosophical motivations, helping its customers come to better self-awareness? Titta på avsnittet och ta reda på!

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