 What if I told you that there was a scientific approach for addressing the human condition? Would you believe me? What if I told you that there were a set of tools that had been discovered by that science that can functionally teach anything to anyone? Within reason, of course. What if I told you that that science had been around for more than 100 years? Would you know what it is? Would you know that I'm talking about behavior analysis? Let me tell you about the science. We study behavior for the sake of studying behavior. We don't look to add labels to people, we're not interested in fancy, complex diagnoses. We're simply interested in what you do and how you do it. The science is applied widely from the business sector to the industrial sector to medical settings to people with autism to gaming or even professional sports players. You could even apply it to why someone chose fruit snacks over carrots if you'd like. You could apply it to why someone likes to go paddle boarding over skateboarding or you could use it to improve your skateboarding skills if you say a choice. In other words, the science applies to you. One of the founders of our science, B.F. Skinner, said something extremely important years ago in IsleQuote. The methods of science have been enormously successful wherever they have been tried. Let us then apply them to human affairs. That is the essence of what we do, to apply scientific principles to human affairs to better your world and to focus only on what is relevant for you. Join us over the next series of videos as we explore exactly what behavior analysis is and what it isn't, and we hope that you have fun as you come along with us on this little journey as we certainly have fun practicing our science.