 The thing I really love about marketing is that you're always having to come up with creative ways to solve problems that actually help make things better for people and I really just love being a part of that. Han is incredible in the way she shows up for her team. That is one of the lessons she's taught me as well. How to show up and being present by recognizing each person's unique skills and understanding what drives and motivates them. Sometimes the data will tell you certain things that indicate multiple directions and you will need to use your intuition to understand what is it really saying and also allowing yourself to reach the answer through a mix of data and intuition and experimenting. You just have to be careful when you're looking at data and make sure you're actually asking the right question and answering the right question. In cases where you don't have it you just have to rely on experience and judgment. The creative ideas and the energetic team members that we're able to engage with make me want to show up to work being better and putting my best foot forward. It's really having a culture of experimentation and also allowing our teams to be able to try different things. Creating an environment where people are willing to take calculated risks and then if something doesn't go right, doesn't go right, you fix it, move on. I'm very much a proponent of allowing all ideas to flourish and having strong teams that believe in their ideas and being able to execute them. That's really how you drive innovation, removing any sense of fear. The best piece of advice and was not the only piece of advice is to listen first and to ask yourself the question, have I listened enough before you make a decision and before you speak? And I think this is more important now than ever and that applies to listening to your consumers, listening to those who are buying your products and those that are not buying your products, listening to your teams, the ones that agree with you and the ones that don't agree with you and that's always been my mantra. Swing away, don't be afraid. Marketing is all about mojo and confidence. I find that marketing organizations are at their most effective when they're confident and they feel like they're winning so be confident. Don't sell past the close. I think it's a really great piece of advice because what it teaches you is to have really good succinct communication that allows you to be a really great communicator which is so important when you're a marketer because your job is influencing and persuading people.