 I get asked all the time, what is the best way to get new patients into my optical? My response? Referrals. Have been and always will be the best way to grow any small business. The thing that has changed though that not many opticals are really tapping into is the way that your potential patient is actually hearing about your office now. You see referrals used to happen when your patient Mary would be meeting a friend for coffee and as they were discussing the things that had happened that week. If you're lucky, Mary may have brought up that she had an eye exam at your office. And maybe she says, you know what, I got these glasses, they're so cute. I can't wait for them to come in. And if you're really lucky, then Mary's friend will be like, oh, I've been needing an eye exam. Where do you go? Sounds about right. Doesn't it? Well, referrals have changed. Now, not only does your potential patient have the option to hear about your office from coffee with a friend in person, but now they can actually hear about your office from their friend on social media. And here, my friends, is where opticals are missing the boat. Right now, your office's current level of social media engagement probably looks a little something like this. Patient picks up their glasses on their way home, maybe they take a cute little selfie, and they post it on their feed for 200 of their closest friends to see instantly. Now, some of them will like, some of them may comment. And if you're lucky, someone may ask, where did you get those glasses? And bam, just like that, you are now in front of your patient's 200 closest friends. Now, right here, this is what really gets me. Why leave this much referral opportunity? Just to luck. No way. This is a business we're running here. You need to start making a calculated effort to begin attracting these patients as referrals on social media. Now, let's be honest, maintaining a good social media, not the easiest thing in the world. It takes so much time to even think about what to post. I hear it all the time. I'm just not that creative. My posts don't even look close to what I see other people's posts look like. How do they even take those pictures? I am way funnier in person than I am on social media. Ah, when it comes to writing captions, it's like, it's like I'm about total loss for words. I have no idea. I am way too busy with patients every single day to even think about maintaining a social media. Well, now with socially spexy, the referral world has opened up for you, my friends. We have paved the way for you to navigate it. You never have to worry about what to post again. We give you a monthly posting calendar, tools to promote your social media in and out of your office, practice enhancers to keep your optical top of mind on social, a how to video every month that explains the way that you are going to promote your office on social media. And keep in mind, every single one of these posts have been perfectly tailored to independent obstacles. And all of it given to you with the intent of if you grow your social, you grow your referrals. The point here is to get your posts done with very minimal effort on your part so that really you can get your butt back to work and focus on your patients. That's what we want to be doing anyway. Now get started with socially spexy. We have a free preview that explains more. Take a look with socially spexy. Get your name out there and stop leaving your referrals to look.