 Hello I'm Vanessa Moon, CIM course director on this popular one-day workshop. The day is all about how to develop more successful employee communications and engagement programs. How to genuinely engage and motivate employees. We look at what it takes to build a robust internal communications plan and the fit with organisational strategy and leadership and culture. We'll cover the alignment of objectives, focusing on outcomes, appreciating internal audience segments, think about the channel mix and how to show the value of our efforts by using the right measures. We also look at the role of communications during times of change and what often goes wrong and think about what it takes to deliver effective internal communications in a crisis. We get under the skin of helping employees find meaning and feel engaged and see examples of those companies who make organisational purpose and values so powerful, meaningful and personal for employees. Internal communications has risen up the organisational agenda fast with shifts to greater home working and the enormity of change most companies are going through. So the need to bring the right value and make positive impact via internal communications is ever more vital. There's lots of useful guidance, case studies, frameworks and tools to support you in this session. It's an informative, eye-opening, practical day, ideal if you have responsibility for internal comms or indeed touch the subject via a broader marketing role or if in HR or PR. You'll all be keen to discover techniques that win greater employee engagement and unlock ways to strengthen the impact of your communications.