 Hey guys, it's Matt Beck from freesaloneducation.com here with American Salon magazine at the IBS New York show I've got Mickey, right? Mickey, right? Mickey, right? I got it right. So Mickey, right is with me Thank you to American Salon for inviting you down to this table You've been doing some fun stuff at the show Yeah, yeah, so we're gonna go over what your class was about and then I want to get into you know What what you're doing how it happened all that stuff? Okay, so let's start off. Tell me about your class Well, I did two classes the one I've come from was called using the internet Using the internet well partly using the internet using web, right your own web Videos and social media to increase your income. Cool. Yeah, all right cool. So so kind of coaching salon owners and And teaching them like or stylist. Yes to use their social in a good way to kind of advance their career to get clients or Is that is that kind of your angle? Definitely to get clients Okay, one of the things that I've seen is that there's kind of two categories Yeah of hairstylists right now and it's like I include the salon owners and the students and all of that into that and everybody else It's a beauty professional. Okay, but there's one side that is Knows that they should be on social media, right a little bit more, but they're not right So they really want to get some information. How do I do this? Yeah? How can I do this with a full clientele? Amazing the amount of people in this industry that are not involved in media. It is involved in like Looking at their friends, right? But they're not involved in their business and growing themselves right and then that's the the second part Okay, they're online all the time. They're having a great time, you know, typically this is your younger stylist You know, they're engaged, but they're not seeing people sitting in their chair because of their engagement line Okay, so let's talk about that. Let's say you've got a stylist that is Super into social media. They're constantly doing but they're not seeing a return. What what is your thought process on that? Well, I think it all starts like starts out that this is all marketing. I've talked about it being under the big umbrella of marketing So it's like we have this new tool that social media that's online where we can reach more people right or faster and less expensive And so it really is starting out like with a marketing plan Some type of plan of what you want to do what you want to accomplish So when you just get on and start playing around and posting a few pictures here and there, you know People see them they like it and we gather a little bit of a following But they don't actually try it doesn't actually translate to them actually coming into the salon and sitting down and getting a service Right And so it's really kind of getting that clarity as terms of what you want to do so that you can set up a little bit of A plan right for what you want to actually talk about and actually promote and post on a regular basis. Yeah Yeah, and I think people don't come up with a plan and they also don't realize that there's actually Social media is work. It's a job Like it's not just let me post let me put something out there Right and then hope that it does that my job for me, right, right? You have to actually go and Search out clients like you need to find people and get yourself known So tell me like now you have the the Stylist or the salon owner out there that isn't so involved with social right never done anything with this What would be the first thing you would recommend? Getting educated, okay, like taking a little bit of time and finding out You know, it's like I have a training that I offer that actually shows you like what is Facebook and who's its target And what is it doing right now? Right so that you can make informed decisions about where you want to be Okay, because there's so many places to be online that is totally confusing totally overwhelming Like I think you know pick maybe three places that you want to be which needs to be where your clients hang out Right and what would be like so if you for yourself, right could pick? One social media to be on one platform even though you need to be on multiple One, what would you pick? I would right now. There's two. Okay. My number one would be YouTube Okay, because video is just everything Yes, and you get such a wide audience and a lot of life out of the images and things that you're able to create on video Yeah, and of course YouTube is connected with Google and so that helps in your search engines Exactly and the number two that I would do right now is Instagram because it's it's surpassed everything else Yeah, so it's like what we do is visual, you know the pictures of your you know the hairstyles that you're doing We talked about before as an afters and how we forget to take the before or forget to take the after But I was like how much power there is right, you know people see in these images. That's so cool Okay, so and then so my thought process because I'm I am on YouTube obviously, right? So I do a lot of YouTube, but for my salon business. What do you how what's your thought process on? Facebook video now so like Facebook videos huge growing quickly Facebook's pushing it right faster. So what's your thought process on on that? Facebook I think is one of those places that most people need to be yeah, and so, you know It's like if you're gonna incorporate doing video, you know You can use YouTube obviously because they've got such a wide broad span But if you're gonna be on Facebook anyway, you might as well do some video that's specifically for Facebook exactly Yeah, and the cool thing about Facebook is you can target it, right, right, right YouTube is like Yes, very general. Yeah, right. Okay, so and then in your classroom this weekend at IBS right what was like One of the best questions you got in your class like wow something that was like wow it you know I didn't expect that question One thing we had a stylist who asked about like what are hashtags? Yeah, and how do you use them and what's the purpose and so it was like kind of really breaking down It's like you know that they're like in a place where you can can be okay It's like you can start your own hashtag and have everyone that that promotes You know your salon use your hashtag so that you start to grow your filing But it's also a great way to gain exposure to a lot a wider audience That you may not have been able to to tap into just because you're using hashtags So, you know for short hair for red hair for long hair for right products You know, you know work with a product company and you know use their product So it's like when I put their information in my post, you know as a hashtag It's like everybody that likes that color line is seeing the color line Right, and so if someone's traveling to my area, they're gonna say, you know, it's like oh well this person I know uses record. Yeah a lot of joy or Matrix or whatever it may be always asking exactly. They're right. So all of the companies have hashtags. Yeah, very cool Okay, so and then tell me so you how'd you get started in this kind of part of the the industry? It's been an evolution for me. I've been in the industry for a very long time With social media and internet and all of that your career in the hair My career in the hair industry is a little interesting. It's like I'm second-generation. Okay So my mom is a hairstylist. She still currently does a little bit here and there awesome and I have a sister that's in the industry and I Always liked beauty and fashion, but I never thought about it as a career And so I honestly kind of fell into it. Okay, I've shared this a little bit but I worked a regular job while I was going to school and One of my co-workers liked the way that I kept my hair So she's like you think you could do my daughter's hair and I was like, I probably could do their hair Yeah, and she had a husband that like never liked anything. So, you know when I finished She was like, oh my god, that's a precision cut and you should just quit your job and hang out your shingle I was like, and you're like really? Okay No, I wasn't so sure Yeah, but I did contact my mom and right and she's like, oh well, you know It's like getting a license, you know There's nothing bad that can come of getting a license you can explore it see if you like it and and I say I kind of fell Into it and then I fell in love with it. And yeah So how long have you been in the hair industry now more than 25 years? That's awesome Yeah, and then so when did this social media that that kind of like passion there for that? Well, like I said, it's all part of marketing and I've always been someone who's really interested in marketing and branding myself as well as my Salons and I was one of the first African-American Salon and full-service day-spot owners in the country and and so just you know kind of setting that difference using PR, you know press releases and that type of thing was always something, you know getting published and you know American salons, right? And you know all the different magazines and publications and that type of thing were always things that I was interested in and okay I've been an educator for almost as long as I've been a stylist And and so it's just kind of the next evolution of how do you market yourself? How do you set that difference between yourself and any other person that's out there in terms of what you do or your salon? Well, that's what it's all about. I mean you right you saw the shift in the industry You jumped on it. Yeah created success with it and now you're sharing it. So that's awesome, right? Is there anything else? What is happening next? Where are you headed next? What's going on? Well, I have a passion for sharing information So it's like I love teaching in the next place Yeah, yeah any of the other hair shows coming up so people could see you right now It's like I don't have anything that's set in stone It's like I may be doing a few other things, you know potentially with IBS and I've been working with them Really since the 90s teaching and so it's really just interesting to see the whole evolution of you know Where the industry has gone and that's great, you know fashions the Product manufacturers and of course like the whole social media thing Right and I we really had a great time with this class this weekend So it's like I'd love to you know spend more time sharing more information to more stylus because I mean It's really the key to success if you're not online. No one can find you. Yeah Yeah, and I think the budget for marketing within salons is small like no one has a budget right at this point So learning social media and from classes like yours And that's I mean that's a really key point if I can just throw this in it's like one of the things That I really stressed with the class is that you really need to get help Yeah, you know if we're a busy stylist and we don't know this or understand it that well You know and I've talked to people who know that they're they need to generate You know two or three hundred dollars an hour to keep their salon profitable and you know paying the overhead and all of that And then they're going home and spending four or five hours trying to figure out how to set up their own website Right not the best use of your time exactly what you do well Yeah, so I show you some low-cost ways to hire some help and get some support for that They can you know someone who knows what they're doing can go on in a couple minutes and have it all set up for you Yeah Yeah, and that yeah a lot of people know how to do it quick and right right right cool Yeah, so how can people follow you find you all that on social media? Well, most of my sites are Mickey right, which is M. I. K. I Everybody wants to give me extra K's and C's and all kinds of stuff But just M. I. K. I. W. R. I. G. H. T. Okay on Facebook is the only one that's different is salon Bizcoach or Salon Bizcoach one. Okay. Yeah, cool. All right Instagram Twitter Facebook YouTube yeah, that's right. So and what's your YouTube? I have Mickey right on YouTube Mickey right on YouTube What kind of content are you posting on YouTube right now? It's really toward building better businesses. Okay, you know I started out in the industry focus. It is okay. Yep. How do you get the clients in the chair? How do you keep them in the chair? How do you keep them coming back? How do you keep them spending more? How do you get your name out there so that you can charge whatever you want and not worry about the guys a million times? I'm very very upset That and I've said this a thousand times that a haircut will quickly get 100001 million views right in a business video sits there at 50 views, right? Gotta change that. Yeah. Yeah If you want to get better at social and you want to know how you can get a million views on your haircut, right? You can get clients in your salon, right? You need to listen to business people tell you how to do it, right? Right? That's done. I'm your commercials over All right, so thank you to American Slime magazine for hooking us up with this spot at the show Yeah, such a cool show. What was your favorite part of the show this weekend? Well, I love seeing the crowds I love seeing the crowd here. Yeah. Yeah, it's like I like I said I've been around a long time and I've seen some really ups and I've seen a few little dips and that type of thing And I'm really seeing you know people coming in they're hungry for education They're you know on the floor supporting the vendors and so I'm definitely appreciative of being able to be a part of yeah IBS in this you know way and you know American Salon. It's just awesome Yeah, this is like a big show to be a part of definitely. I'm hearing that there is historic numbers in this show awesome It's the word on the street. Yeah, definitely not involved with IBS if you haven't been to IBS, New York for Check it out next year and check it out in Vegas. Yes as well Right and get American Salon magazine and read it. That's it and read it All right guys. Thank you so much for watching and again follow Mickey on everything Mickey right Thank you so much. I appreciate it. Thank you guys. We'll see you on the next video