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Ford Motor Company -- Driving new systems of interaction

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Published on Nov 1, 2013

Consumers are looking at vehicles of the future as an information
services on wheels. Ford was able to build an ecosystem for service delivery
using IBM WebSphere.
The ability to collect key information, aggregate that information in a way that
creates a more personalized experience for consumers will be a differentiator for
their organization. With the use of IBM DataPower Appliances, Ford was able to
properly authenticate consumer information that travels across the enterprise.
To learn more about how IBM can help with your enterprise based solutions, visit
ibm.com/websphere.

For more information about this video, please contact Kelly Herm (kherm@us.ibm.com), client reference manager, WebSphere

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