 Your biggest weakness is always going to be your biggest strength, whatever that is. We're looking at a one-man shop, Brandon, who was just a great experience to work with, great guy, and a giant agency with a great reputation and a huge team and way more resources and a proven track record who got me absolutely zero results for $7,500. You might look at that big agency and say, I could never compete with that person. And you might get on a phone with a client, have a sales call, and they say, how do you compare to these big agencies? You don't want to position yourself against them. You don't want to say, I'm just as good as that agency. You want to say, I'm different. You want to make your biggest weakness that you are small and new, your biggest strength. You say, I will give you what the agency won't. I actually care about your success, not just bringing you on as another client. I will actually take the time to care about your situation and I will work my ass off to make your ads work because my business depends on it. And that's how you have to position yourself.