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The Portrayal of Women in the Media - CMN 2160

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Published on Dec 19, 2011

WE DO NOT OWN COPYRIGHTS TO MUSIC, VIDEO OR TEXT!

The portrayal of women in media has created, and continues to create, gender stereotypes. Girls and women are morphing themselves to meet 'cultural ideals'. Throughout "Media Theories" we learned about the numerous techniques that can be used to draw our attention to reality television and advertisements, and theories that can be applied to explain our fascination. The bulk of beauty advertisements, both print and commercial, bombard females with an image of an "ideal" beauty that cannot be attained by a majority of women. We believe that the media suggests a woman's most important values should be their beauty, sexuality, and youth, instead of focusing on education or leadership. This leads women to attaching self-value and self-worth to the way they look. In addition, we examine the impact that reality television and beauty advertisements have had on women and girls body image, pride, morals, and behaviour. How have both shaped women's perceptions of beauty and sexuality? We will analyse this using a number of concepts and theorists including: reification, the Frankfurt School, Andrejevic, Murray and Ouelette, Foucault, Marx, and Baudrillard.

Videos Used from
Dove Onslaught commercial
Generation M
Miss Representation
The Bachleor
The Real World: Key West

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www.melandannie.wordpress.com

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