 Alright guys, it's Andy Elliott. In this video, I want to address something. I think it's really, really important, especially in the automotive space, okay? A lot of people are wanting to try to go now and buy cars online everywhere instead of going into dealerships. In this video, I'm going to explain why. And if you'll listen to me, you'll understand that you can make five times more money if you get this simple point, and all the customers will go in to see you, but a few things are going to have to change. Check this out. Alright guys, it's Andy Elliott. First of all, number one, everybody write this down. This is simple for all the consumers watching this. You guys already know this. All the sales people watching this, you guys already know this. We are in the era of the worst salesmen in the history of time. I'm not really sure what happened since COVID, but it seems like the care factor has really gone away. We either have one or two extremes. Number one, we just have lazy people who don't care, right? And then those people sit around complaining and whine all day long. They're toxic, and the managers keep them around. I don't get it, okay? And that's why showroom four is a lot of the time we're dead. Or number two, you got the high pressure sales guy running around. He's old school. He's been doing this for a long time, and he hasn't understood that, listen, things have changed. Times have changed. He got to treat people a little bit differently now, right? They're not doing any training. Therefore, they're not changing. There's a new era and a new breed in which customers want to be dealt with. So number one, write this down. If you want people, hey, and by the way, I know why the internet's banging. Yeah, you can't find the right car in your own neighborhood. I get people are driving 300 miles away to go find a different car. But a lot of people would buy a car in their own neighborhood, just like they used to do a long time ago. The reason why they don't is because the internet's easier because the automotive industry has nothing but amateurs in it anymore. I'm not being disrespectful. I love my business. I love the automotive industry. I love my automotive professionals, but I can't stand amateurs. Hey guys, what's going on? It's Andy. A lot of you leave comments telling me that you need help. Do me a favor and take the best way to get a hold of me. Shoot me a text message right now, 918-210-0254. 918-210-0254. I'll help you with whatever you need. I got your back for life. Let's get back to the video. Listen, if a customer comes into a dealership right now, most of the time people don't give them their best until they prove that they're going to buy today. It's just the truth. I know people that go into a dealership and guess what? People when they walk outside and say hi to them or go help them until they know for sure that it's an easy deal. Everybody wants easy. I came from the state of grinding. I remember there were times when my manager wouldn't even let me inside the office for days unless I had a car deal. Nowadays, most salespeople sit in cubicles like fishermen sitting on their ass waiting for something to bite. They're not lions out hunting. The reason why people choose, now follow me, choose to buy online versus going into a dealership is number one, we don't know how to master a stranger. Salespeople used to go make people feel good, make them feel significant, make them feel like they were the most important person in the world when they came in. They knew how to build rapport. They knew how to do a deadly meet and greet. They knew how to master a stranger. They actually sold the dealership. They loved what they did. And because they had a level 10 earning opportunity, they were totally obsessed with the game of creating relationships with people. And if you want to make money, they're all going to come from relationships. But somewhere along the way, it seems like salespeople stopped training and they stopped caring and they became amateurs. And since they became amateurs, guess what? Most of the pros are on the internet. Why? Because it's very simple. There's a price, there's a payment, there's a trade-in, and there's pictures of a car, and there's a seven-day money-back guarantee. Now I want to tell you why consumers would want to go buy from a car dealership and go in. All customers that are in the market right now, do you think they want a little more money for the trade? Yes, they do. The most money that will ever be given on a trade-in at any point in time will always be face-to-face on a showroom four. So Mr. and Mrs. Bob Johnson that's buying on the internet, they get the $7,000 trade appraisal by entering their information in on a trade-in tool. They get $7,000. And if they were live, LIVE and a dealership with the salesman present, one that they liked, that salesman and that manager could put $10,000 in that trade-in because they're live at the dealership. So people are missing out. These are consumers. Consumers are missing out on making way better deals by buying on the internet. They could go into a showroom four and get a price break. They could go into a showroom four and negotiate an interest rate easier. They could go into a showroom four and get an additional three grand more for the trade, but they don't because they're choosing to buy online because they don't want to go through the headache of dealing with an amateur salesperson. So let's talk about where the bucket of money is. Number one, salespeople. Level up. Train, practice, master your craft. Mastery. One word like Kobe Bryant mastered basketballs. Master the automotive transportation space. If you can become really good at influencing, persuading, closing negotiations, mastering a best friend, it is over. So consumers, I get why you're buying online. I totally understand it. However, you're not making your best deals. Your best deals are in the dealerships face to face. Salespeople, managers, GMs, get back to the training and the internet, even though some people will buy for distance, but people that were local to you will stop buying from a ways away. They'll stop buying on the internet. They'll walk into the showroom four because they want to make these better deals. And then you'll have the opportunity to see more clients. Guys, my name is Andy Elliott. I'm going to tell you it's never been easier to win. If you guys want to go to another level, whether you're a GM, you're a manager, you're a salesperson, don't care what it is. Shoot me a text 918-210-0254. I'll help you guys with whatever you need. I got your back for life. Let's go.