 In just a bit we'll show you what it's doing. It's actually telling you how much am I enjoying doing what I'm doing right? Like it's telling you something about what's going on in my brain. Now I wish I could put it on all of your heads and treasure it. But let me start by just showing you how I'm feeling. Now in the morning Anurag said that he saw me sitting and like you know working on the presentation Well actually what I was doing was editing it because you know your time is valuable You know your attention is short and I'm using these general references of what we know about people So I'm going to make sure that I try and make it as infracture as possible And the best way to learn is experience so I'm very grateful to some You know individuals in the audience who are participating with us We will give you a clue when that will start But since everyone here should actually participate I have just one thing that I'm going to ask people to do before I start If I were to throw something at you, whichever hand you would catch it with, can you just raise that hand? Ok so are some people ok being hit by what I threw at you? Because some can't raise their hand Ok can we try this again? If I throw something at you, which hand will you use to catch it? That's a good question You'll get your chance Ok so my topic today is the role of emotionless in marketing And honestly you know Google Lava will tell you more than I'm ever going to be able to tell you So you know let me show you what my agenda there is It's actually very straightforward, this is what I was doing You know I just tried to figure out how can I learn when I come here Because teaching is not really my profession Right we are practitioners, we do things we learn And I'm here to learn from this interaction So my presentation is going to have three questions In which the exercise you just did, you are going to do again Maybe a few times So three questions, I'll give you the options as well Because you know I don't like open ended questions And that's the reason why you will get options You just need to raise your hand And you know I do a quick sort of judgment For which option is the winner in the hall So there are three questions I'm going to use One, engagement exercise Which the you know the tables that have willingly participated on request To participate will do So you will see what we are doing at that time And we'll show you one ABI Since we are here you know and my teams work They and they all put this ABI together It's sort of they don't need to know a better job than you are doing So I said sure let's put an ABI up And here are the last question of the world Is everyone ready? It's not fastest finger first it's actually And also one key caveat is that It's going to start putting a little bit of load When you reach question number three On thinking So the first one is very simple You can take it as a warm up But be honest to yourself In this case you can raise even the hand That you won't catch something That's the liberty I'm giving you Okay now First question Right how do we define our prospects Our target segment The people that we want to really go after Okay now if I ask you this question And you open it and we take half an hour Right and I can see I've got 27 minutes I'm quite ready to go Okay so here are three options Option one is that we define it With all the demographics All the behavioural possibilities Or whatever it was Option two is we make a plan Portrait of that person We're not interested in the face We've understood many things about him You know his psychology, you know User behaviour so we plan to write Some things about a little bit more Clashing on And the consumer number three Who's making faces at us Is telling you whatever he's telling Right now This audience Given an option Would define the target prospect With A Only So everybody's hand is perfectly intact There's one gentleman there Two gentlemen there Okay How many will define it with B There's one gentleman there How many will define it with C Okay there's quite a few And many people who are right now Or maybe answer somewhere in between Let me assume that It's a hybrid of a few of these things You know so Maybe that's the reason why Or you're really tired Okay you can see my engagement there I can't see yours so you've got an upside Okay Now I told you question number two and question number three It's slightly more difficult than question number one Okay so Maybe live up to it, maybe I won't You guys will surprise me Question number two Which of these Is the most important thing As a marketing person There are no right or wrong answers Okay I don't know anybody's names here Even if I know I've forgotten them Because this thing has wiped my way Or is doing it as you see A A which is the Prospects or your target Segments by or do not buy my brand Right This is their purchase in me B is they Recommend Or do not recommend my brand There's a reason why I separated them out And Marketing people will probably appreciate Separating them Some of us really think of it as Extensions of purchase And see What they feel about my brand So how many in favor of Should I reverse the flow Rotationalize, maybe you get tired by the time they receive So how many Would Say that that is the most Important thing, what they feel about it See So many people who have Lost their hands It's really unfortunate But it's good our minds are holding B, how many believe That recommendation or Non-recommendation should be the basis Is the most important Okay And how many believe That purchasing or not purchasing My brand is the most important So my question was most important Don't we trade off Sorry the phones ringing My colleagues are very popular person So that's why you didn't see the phone ringing Okay now Question number three You're right, they are very Interestingly intelligent But there's a reason why You know sort of distinctly Try and understand what we If you could Affect Only one of these If you could affect only one of these Then which one will it be Here come your options What they buy Or do not buy What they recommend Or do not recommend Or what they think How many In favour of B B Recommendation So if you could affect Only one of these You would affect recommendations Alright A Buy not buy See what they think Thank you Many more hands up I'm very happy Hope my dial shows That I was A little bit of time But you will see that Now is the time for Us to Do this small engagement exercise We've got one laptop Placed on this table I think these are all My friends from MX Clare If I might So thank you very much There's one table with The beautiful ladies And one handsome gentleman On that table One in the center table in the third row There's one who's got A very funny gadget than mine On So that is one That's the one that's also funded So we've got four tables Where we tell you what we've done We've given We've set up a project on our Cloud Simply watch three commercials And while They watch the commercial I have an option To show you the commercial But let me show you along with the result Now all the people are participating Please do not worry Your individual names, numbers, digital, great targeting Data is not going to be presented To anyone So please enjoy it as you will Try to be as agile as possible Obviously this is not the best setting to do this But there are When you see what you see After they take this engagement phase I'm hopeful I'll have to speak lesser And my team will feel a little better So are we going to roll? It's going to take about a minute and a half Maybe Most of the commercials are like 30 seconders So while they focus Can I You have the commercials You just have the AD So we could have shown you the commercials So that the others are equally With Us knowing about the team So bear with me I can maybe take this opportunity To invite any questions if there are any Just so that I don't have People calling me to speak on my phone So are there any Questions? I haven't told you anything You just told me everything Logically I have played very safe Yes Sir the gadget you are wearing It defines attention and activation In engagement and evaluating How about When your spouse is talking With you She is here You and I And you are on your own That's a very dangerous question And I know streaming on YouTube You don't like it a lot But let it enjoy This is not pertaining to just Saying that again It does not pertain only to me It pertain to many other people Maybe maybe not Now I will answer Your wife can read your mind She reads your mind from your face And the same Probably applies to us if we can read Our spouses mind from their face So currently what they are doing Is pretty much the same Right we are What they are doing right now is they are reading their face And therefore computing What's happening to them What we are using right now is Two technologies of the same type We are using eye patting What they are looking at And we are using special analytics Because they have got headphones on I can tell you So their expressions will tell me How they felt when they watched What is going on And The minute they finish I will bring the results up Because it's almost sort of weird My dial is probably spinning there So I am sending Data to my cloud and getting computed There are a lot more things you know about me But I don't want to show you My stress levels etc My chairman is sitting here I am not very good at it So if you are done Are we done? One is done Any other questions Please don't ask personal questions Don't land me in trouble I don't think I can give anybody an opportunity To ask me questions That's how I have written the presentation It's something of our experience You like it presentation Deepak You just take the other questions Two things This has been used in the world One, second What kind of a sample size are you looking at You indicated that Take out four launches Sure On the first question You know Easy mapping goes back Decades At last search There were about 53 million Articles about Emotional measurement And what it really translates To with the marketing action But a search engine Only delivers when you search So my intention is To give you a keyword To search So that you discover A lot more that it can do Because we are humans A lot of what we do Is measured through devices like this Obviously like mobile phones are getting smaller And smarter The apparatus measuring EHA is getting smaller And smarter A very big mounted one Which we use in the hospital Obviously it was much much deeper Which we don't need So that's the reason why What I have on my phone is good enough As you can see I can walk I can talk I'm not getting any electric shock That just naturally run Was not meant to be poetic So it's something that Gives you a lot of User Use occasions So if you want somebody working in the retail shop You want to know how the person is feeling Use your great understanding of the experience The expression analytics Once you see the results You're running a retail shop There's the same person There are mirrors In public areas The person goes checks things out The person's expression tells you Whether the person likes something or not It's all about us being able to We always say customize to a universe of one So it's very important To know these cases To not ignore what each person has to say So a VM company By our company There might be a viewer in this room But it's not a very large company So depending upon Where you're using it You'll have to decide whether you're doing the sample If you're using it for testing Ensuring that Conclusions are You know representative of a population Then you'll have to ask a question of sample If you are very concerned about Customers who are walking into A world phone store Right, and sitting there They're picking up a lot of information I can today use your CCTV which is sitting there Plug it into my back end and tell you What the mood of your customers is Right, everyone wears For reduced wait time But what you can't control is a population So maybe there are different things you can do To keep their stress level low On the desk Very easily with a stand yard Camera I can tell you what will it be So the store manager there Can get up and go to the Port where there is the most agreeable customer So again that's the power Of focusing on an individual Currently available In India For instance if I'm cranking my content And I come to you So this will go as a market solution Right So I say that I'm Trying to launch this kind of content Can you tell me What kind of What should I go to Creating a sample size And then I come If you come back to me then I feel This is possible So we can We are already in conversation with a few We can do that with many more Currently what we are doing is We are also helping people to make sense Of it and also giving them Recommendations so that they deploy Eventually You can have an enterprise solution Upload your stuff We've done a back to back integration With global panels So you select the profile The invitation goes out You get that right So we've done that already We have a sort of payment gateway right now We will add some type So for instance if you have an app And you want to know How does a person What does a person feel When he is using your app What he does you know How he feels Is what we want to tell you And that's why I asked you the question earlier Is his behavior or his outcome Of his behavior Critical to you Or how he feels about you If he feels very nice and good about you There is good evidence for you to see A good service provider Has been able to feed customers And then is able to pay for that The use cases are simple You know deployment is not A challenge whatsoever For me the question That always comes to our mind When we take such solutions out Is how you really plug it into your business Right so if you have Your own kitty clear And your user gives you permission Then you know I can tell you what Any selected set That you want tested randomly Is feeling about you Because space analytics is very easy For me to do with the mobile It's real life That's my brain here And you see if you finish the project We will just show you the result I think one of them is still Sorry That one is also done Not working And this is not because of our cloud It's because of an activity in the hotel Just to make it absolutely clear Any other questions you'll have You know we more than like I've got ten minutes I've got nothing much more than Like a two three minute video To show you with prettier faces And better music And good graphics And then pretty much Privacy of the user Very good question So you know there is a development We're doing right now Obviously you'll seek the permission of the user You're not looking at the user without the user How many people will do it You want to take your mic If I take the permission Of the user Then you take for example If I take a permission on a Facebook app I have a pretty shame I didn't Have to save my contacts But in your case You'll just say a permission I will be able to record you But exactly what all you will be recording That permission is not possible Of course it's possible We are GDPR compliant today We are deployed in Turkey In motor form You know they are rolling it out across My 12 offices In Europe GDPR is already Put up for print so we are GDPR Compliant Very easy for us to go and ask a customer The bigger question as a researcher I can tell you is why will a customer say yes Right For that we are adding a gamification layer To the patient protection You know all the expression analytics So it becomes fun for the person to see How the person fed And then the person can socially share Those are options that we can Provide to the user So if you tell somebody Would you be interested For that you need to give me these permissions And you can see that We are not looking at a space The analytics is not done by Recording a video of yours And somebody sitting in the back end And you know telling you were they happy Were they sad It's not done with that All right so I am sorry Can I take this question for her I just take this question And then we will go So my question is Is it possible for app developers To use on their own app And provide As a solution As a solution on the app itself Yes it is Obviously what we need to know Is You know get the user permission And whether you want to do it Now What do you really want to do about the app Is the question You want to know how the person feels Development Worth that you want to do on the app Then we need to use this Which I am wearing If you are showing a content Or you are showing you know Just an emotional read Then we can work on the fly And do a deep integration in your app If I want to track the engagement Of the user on the app What actually that Can be done on the fly Across the board Can we Can we show you the results quickly And please allow me to show you the A.V. And then I will continue taking questions We have about 5 minutes I think That should be sufficient Okay we have not Had a very successful Experiment here Because only one Was able to submit results So again it is not representative But it is demonstrative The idea is to essentially show you You know if I use I am acting And it was just done You know on that table For the ad called polycare Green The second ad was Ula, say it again Thank you The Diwali ad And then The manual after one year Marriage actually The exchange between Virat and Anushka So now if you can show Just the eye tracking for One Or two or three or whatever you want to do And then we will go to the inspection analytics So the inspection analytics gives you The emotions that are existing When I come back in 15 days I will do home building 10 day report, X-ray report, Ula Sir, what is the time? It will be 5 o'clock in the morning The player will be ready In 11 o'clock it will be 1 o'clock Why? Because of this Now it is up to you Sure Yes sir I will give you 5,000 rupees I will give you all the money The next month I will come back with the money I will give you the money When did I say I will come back with the money I will come back with the money Connection watch up Connection life So we can go straight to the right In the interest of time I have got 1 minute left Maybe there is a question Do you want to show the options? Yes sir All the cards are green All the cards are green Okay let's go In this case You can say for yourself Sure I will give you 5,000 rupees I will give you all the money I will give you all the money You know he was He was this part I can say a very distinct peak of Happiness coming through Engagement could essentially be Any movement in emotions And then there are of course other measures Right now Can I proceed and please play the heavy Other than my team is going to kill me Because they will do the right thing I can research and Consumer insights is tricky Don't trust mere words Cut the senses Of your consumers Such And consumer insights Where no questions will be frail No answers will be sought Where emotions will be tracked Of tracking genuine emotions To show intelligence Sensation of a free broad Process to create insights And view brand growth In all sectors Erics like heat maps Eye tracking captures precisely With a subject size new And what they fixate of Allowing accurate assessment Of exact product viewing And scanning behavior Using the webcam The technology of expressions analytics Helps detect micro expressions Medium and engagement We're in non-verbal That demonstrate how a person Actually feels during the engagement Tracks and records Brainwave patterns To gauge emotions driven by attention Activation Engagement And enjoyment Promos or video clips Or long formats like web and TV series Your sense eye Will provide you with real-time actionable insights And product And packaging research EQ for automobiles And much much more Insights will no longer be biased Research will no longer be skinny Sense eye is here To tell deeper Into the hearts Into the minds Into the psyche of your consumers To threaten for some Real-time actionable insights In this tricky world of marketing research Sense eye is the future And the future Is here Well, you can read it Either the emotions can get in the way Or can get us on the way It really depends on how we are going to sort of Get start forming a relationship With our customers And then our minds are a very powerful thing It's very important For us to understand That we emote When we see any kind of communication Right, so on that note Right, so here are our details You can reach us On our website up and running It's senseeye-lab.com It's a website So you can feel free to take a look at How it's sitting there right now Just to give you a little bit of The master bit Just don't like saying we are the best We are always learning to get better And when we work with you And we work on your challenges And we find opportunities We just keep getting better and better And that's how anybody learns How does the intelligence grow The point is the words that we use In the AV were because Senseeye in Japanese means master Right, so we are seeing it more as A tool which will help New master You know your emotional engagement With your customers And that's the reason why we had a play of words And our engineers will help you To get mastery over customers Right, and that's why Senseeye, the senseeye Is spent with the AI That's very much it, thank you very much And thank you for being very patient And I hope that the hand Was not up to everybody And specially the tables which really Made a serious effort to help us Very illiterate, sorry We were struggling with the wifi Connectivity since morning Afternoon this guy has not eaten any food And at this moment I have to call out People who have made this possible Other than the friends who have seen this video Who I can't call out because They work with us through the night And you know are concerned with us This pull up was probably Slept nearly a night in the last Two days, who's really Contributed a lot Rahi is on the other side Of the camera in Mumbai She's not in good health so she could join us For the marketing person She's also helped get the senseeye Logo since the baby was to be born So I can't put in a lot of effort So I can't do this without thanking them Ashok Ji and Karan who do the leadership And solid support have allowed us As a company which otherwise Was doing one vertical We are widening our play And they are strong pillars Of support that they have always been In the solidization So I have to thank these gentlemen And that one lady there Otherwise what I'm doing today Would have been possible We've not made a press release We're going to make it tomorrow Actually on Tuesday because Monday Is election day in Maharashtra So we will put that release out at that time But they have worked very closely with us You are working very very deeply To make everything that you see Even more richer, more useful And to really give you the opportunity To master those emotions And really fast Not wait for somebody to tell you How people are fed Thank you very much if there are any questions I am way out of time I don't like to bite into anybody else's time So I'm going to call it out right now I'm going to be here I have a 10-30 flight to catch So please feel free to Najmi, if you can't speak I'll take your business card and I will certainly get back Thank you very much