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Published on Jan 19, 2016
Turkcell worked with IBM Business Partner Aksis to delve deep into millions of customer contract documents to better understand their communications preferences and drive smarter marketing strategies while ensuring regulatory compliance. Read More: http://ibm.co/1lrlhB8
Nevra Biyikli, CRM Manager, Turkcell, explains, "Our projects prove the value of ECM in opening up new sources of data for smarter analytics."