 People recognize this as a consumer product story and what's happened here is that as people identify with the Warren Buffett thesis that this is a razor razor blade company the razor razor is the hard phone the razor blade is the revenue stream that comes from service which frankly wasn't even counted on initially as something that that apple had that I think could ultimately be very important is something that I have urged them to spend more time talking about I think that apple is still undervalued I think if it got to 180 200 we'd have to see what the earnings are because then I would not feel that it's just undervalued that's the first time I've said that I just don't want this talk to get so far ahead but it is valued at much less than Colgate than Proctor than Clorox and if you're going to value it versus consumer products then it does seem cheaper