 Hi Kenzie. Hi. How are you? I am good. Happy Monday. How are you? Good. Good. Busy? Yes, actually. Did I ever thank you for sending me Ryan? I don't think so. Are you serious? Kenzie, you're the best. Thank you so much. I always I always mean to message someone right away whenever they send me a friend of theirs or whatever but yeah I was able to help him and get him started with his ad with his like ad. Oh awesome. Yeah. I think I sent another one to you too. I sent BJ McCarthy to you. She asked again how to again touch with you and I said just message you on Facebook but awesome. Yeah I haven't she can either message me on my personal page or my business page whatever but okay yeah awesome thank you so much. Let me help you. What do you got going on? What are you working on? Well I have a listing and we've got a drone video. I just want to put some ads out there but I you know I want to do I don't before I do anything I want to be able to yes we'll learn more thing and there's a whole like and and this is the the number one reason why people don't succeed with Facebook ads is because there's a few basic steps that need to be set up prior. Most people think they can just come in here and boost a post right and that's gonna do it when when that's just the complete wrong way to do it like there's a few steps and it has to do with the landing page so it's either it's either a landing page or or an actual lead generation so for example let me let me walk you through this real quick. How much time do you have? Do you have like at least a half an hour? Yeah I've got all day. Okay okay awesome let me let me really teach you some things really really quick. Let me pull up let me pull up the ads manager really quick because here's here's pretty much your options and I'm gonna kind of justify why not just Cartra but a landing page software I'm gonna I'm gonna just really explain why it's absolutely required like why it's needed because there's two options you either go the landing page software or you go like when you come in here to the ads manager and you click on create here's pretty much the options the number one reason why most do not succeed with Facebook ads is because it starts here like there's three steps to setting up a Facebook ad and most people go with the wrong objective this is step one so step one is the objective step two is the budget and the targeting and then step three is the actual ad so either you're running a video or you're running an image and you write out the text you know whatever that's the third step is the actual ad but it's this first step the objective where most get it wrong and then and then most don't even get to this part they'll just go over here to their page and they'll see the the blue button boosts post and they just boost it from here when it's like no you have to come into the ads manager you have to click this create you have to click this ad and that brings you here so you want to run it you want to run ads from a computer you want to run it from the ads manager but here's your here's your two options and and when it comes to when it comes to landing page software the majority of them and this is stuff that I study right like I'm an online marketer like I know every software into the Sun when it comes to leads capturing leads and there's a there's many different in real estate but they're they're all the same but the majority of them especially just out of real estate in the just in the online marketing world in general the majority of them nine out of ten of them are on a hundred bucks a month so the pricing of cartridge the same $99 a month all of them run $99 a month so it's either it's either we get landing page software or we run this objective right here lead generation so the difference is is that with lead generation for example let's say let's say I'm over here in the news feed let's just look at a random ad that's a sign up let me see if I can find a learn more okay here's a learn more okay so here's your ad there's a there's the you know the title of business page there's the word sponsored there's the text there's the image here's the learn more button so with your ads you'll have the learn more button a lead generation let me go back to I'm sorry this one right here so so if a person is looking to capture leads get someone's name a number or get someone's name and email it's either gonna be lead generation or it's gonna be conversions conversions is when you have a landing page now here's the difference with lead generation you use Facebook's landing page so a lot of in fact let me go back a lot of these solar companies they actually use the Facebook lead lead form let me see if this guy does I click on learn more actually no see he's taken me to a landing page so anytime you click on a learn more anytime you click on an ad and it takes you outside of Facebook that's a landing page okay so this is the landing page right here this guy's taking me to one single page asking for name email phone number and address and one single button that's a landing page so if it wasn't a landing page he would have been running lead generation and with lead generation when you click on learn more you're not taken out of Facebook Facebook simply pops up a form and now you're using Facebook's lead form the reason why I don't do that is because there's more micromanaging of it so for example here's what happens when when you go lead generation and someone sees your Facebook ad and they click on learn more and and they stay on Facebook so a lead form pops up they fill out that form what you have to do now is you have to go into your business page and you have to grab that lead and then after that you got to do something with it so for example it's just the lead you're gonna have to export that lead put it into some type of CRM put it into some type of email auto responder and there's more steps so now I got I got to physically export that lead I have to physically import it into a CRM and hopefully I have some type of CRM hopefully that CRM is an email auto responder because I need a handful of emails going out and I'll show you I'll give you a perfect example with the listing ad and how it how the strategy is with with a listing ad once that lead comes in but but with with lead generation you simply have to export that lead import it into your own CRM again hopefully that CRM has an is an email auto responder and hopefully you have a handful of emails going out and in those emails hopefully there's a way for that per for that lead to schedule a schedule a call with you because in your business everything is about getting that person on the phone like you have to talk to that person right so getting the lead you can you can get the lead with lead generation but then you have to take that lead off or you I guess you can message them on Facebook but that's just more more micromanaging than I care to do I don't ever do lead generation and 9.999 out of 10 marketers don't do lead generation either because the whole purpose of advertising is to automate the entire thing like I don't want to have to comment I don't want to have to message you on Facebook I don't want to have to to lift a finger so when I go gentle when I go conversions just like this guy over here so I click on learn more he's taking me straight to a page I enter my name and email I click the button that name and email goes into a CRM automatically his email auto responder automatically now a handful of emails are going out and I'm willing to bet in these emails there's a calendar or a way for me to schedule a call I couldn't do that if I ran leave if I ran lead generation I would just have to physically manually do everything myself so conversions is just a way to take them to a landing page and automate everything and so when it comes to landing pages again the majority of them are about a hundred bucks a month all of them all of them even the most popular one which is click funnels they're the most popular landing page software when it comes to digital marketing online marketing running ads click funnels is the most popular one they've been around for the past I think six years they're $97 a month and it's just for the landing page so the reason why and you can you can do as you can edit you can change you can do as many landing pages as you as you need listing landing page open house landing page that you can create as many as you need but it's just the landing page right it's needed is I also need the email auto responder what I also need isn't is an online calendar so with cartra that's why I go with cartra is because it's the landing pages it's the email auto responder it's the CRM which is the email auto responder and it comes with an online calendar those are the three tools that I need to automate the entire thing so for example if we're running an ad on a listing here's the page I'm taking them to so I would take them straight to a cartra page it all starts with the actual landing page so they click on learn more get instant access to the price and photos of this property homes in this market move extremely fast schedule your private showing before the bidding war begins and all this is edited this is just a simple template like you can change all this stuff the person comes here they click on the one single button and this is where it all begins so that person hits this landing page they enter their name and email send me the details again automatically so right when that yellow button is smashed that email goes out hey Kenzie this is David thank you so much for inquiring on 777 Plaza Boulevard this is an amazing property that's not gonna stay on the market very long let me tell you a little bit more about it and give you some photos and all the details and and and and you're gonna enjoy the information that I sent you like that's an automated email right next tomorrow another email has to go out hey Dave this is Kenzie just wanted to follow up hey I know yesterday you inquired on 777 Plaza Boulevard hey I'll tell you what we had an amazing showing last night 15 families came out and this property is not gonna last hey if you want to schedule a showing click the link below it would take you straight to my calendar where you can schedule your best time can't wait to talk to you Dave third day another email has to go out hey Dave just wanted to follow up hey I'll tell you what man this property is not gonna last click the link below it'll take you straight to my calendar where you can schedule your best time can't wait to talk to you so as Kenzie is out with her dog like these emails are going out and in these emails there's a link to your calendar so again if it wasn't Cartra I would have I'd be spending a hundred bucks a month just for the landing page but I need an email auto responder to communicate with these leads and I need to give them the ability to schedule a call with me on an online calendar that's how you automate the entire thing and that strategy that simple full you know what is it three steps landing page email automation and a calendar those three steps are all automated from the ad that you have going out right so so that strategy that three step strategy applies to anything it could apply for an open house so if I'm if I'm if I'm promoting an open house okay cool I'm taking them straight they're seeing my ad they click on learn more they're coming straight to a page like this open house Saturday and Sunday 444 3rd Avenue click button below to RSVP simple simple basic page that gets them to fill out the form click here to RSVP and then boom right when they hit the yellow button again my email auto responder automatically is triggered now now that lead is going to get a handful of emails leading up to that weekend open house so if it's not a listing if it's not an open house then what I always consult on and what I always you know tell my clients and friends to do is you have to be running a weekly buyer or seller guide type of ad so you're either going to focus on selling or you're going to focus on buying and as you run weekly ads that's what your videos are going to be on so as you start to put out these weekly videos after the listing ad after an open house ad you're doing weekly simple videos just like you did over here simple this right here is this right here would crush it Kenzie like I'm telling you but you got to do it weekly and you want to stay on one topic so as you start to roll out weekly ads talking about the process of selling here's the call to action at the end of your two-minute video at the end of your two-minute video your call to action is to say hey and by the way guys click learn more because it won't be send message it'll be learn more click learn more it'll take you straight to my page where you can download your free 2020 seller guide this seller guide gives you a free step-by-step you know process on how to sell your home fast so now all you do is you start to do weekly ads educating people or weekly videos educating people on the process of selling and at the end you're telling them to click learn more to download your free seller guide so the objective is to run weekly ads and get this entire funnel this entire back end full of hundreds of people that literally live down the street that are all downloading your seller guide so I got a question yeah um so the videos the consistent videos by your side by your guide or seller guide how can you play off of that into multiple videos it's just a weekly video like for example just like you did over here with this two-minute video you're gonna do the necessarily be anything but then throw a buyer guide video in there is that what you're saying no no I'm I'm saying this entire like next week for example that entire two minutes is going to be is going to be educating me on something regarding selling okay hey guys this is Kenzie just wanted to get on video real quick I got a call from one of my clients and she was interested in knowing what the difference was between hiring a real estate agent versus trying to list her home herself it's a smart woman she's thinking about listing herself you know listing her property for itself by owner I spent a good hour on the phone with her going over the pros and cons of all that and I wanted to share in it in a couple minute video with you what I shared with her hey and by the way guys if you like to if you like to you know get more of my tips and strategies we put together a free 2020 seller guide that goes over a lot of these tips and tricks click learn more it'll take you straight to my page where you can download your free guide talk to you soon and so every week we're just doing a different top not topic we're staying on topic that's okay but next week you're going to go over let's say for example let's say for example next week it's a two minute video hey guys this is Kenzie just wanted to come on video and share with you a tip that would really help you increase the value of your property this year if you decide to sell it I know a lot of a lot of people are thinking about selling this year I wanted to kind of share with you what I would do and what I advise my clients to do before they list one thing that you guys want to really pay attention to is your kitchen renovating the kitchen can really bring some value to the overall price of this property here's what my client did and all you're doing is like giving me little random tips on what I can do to increase my value like maybe adding solar maybe painting the exterior maybe new landscape maybe maybe a new roof like all these little random things that that you know like for example if I let's say for example my wife and I let's say we wanted to move let's say we're thinking about moving and I hit up my girl Kenzie I said Kenzie hey my wife we want to you know sit down with coffee for you this weekend and we're thinking about moving we're thinking about selling our property and I want to sit down with you to really kind of go over you know pick your brain on on what you can do to maybe help us sell this house if you took that listen appointment with me Kenzie and we sat down this weekend for coffee you would talk my ear off we'd probably spend a good hour and you'd tell me all these amazing things that you're going to be able to do you and your company you and your broker you're going to be able to tell me you would tell me all these amazing things that you'd be able to do to sell my house break that down into short form video right and give me one per week and at the end of it you're offering me a seller guide you're giving me a seller guide so not only are you educating me in these weekly videos that you're literally targeting a very specific area that's the magic that's not for social media this is for Kenzie's backyard right like we just keep keep indoctrinating them with valuable content on the topic of selling real estate and at the end of it so not only am I am I making them fall in love with me on the front end with my video because they keep seeing my damn face but I keep educating them educating educating educating and I'm giving away something for free of value that's the magic and as people come over here and start to download this guide every week leads are coming in every week and as you know everyone is on a different timeline some are looking to sell now some are looking to sell in the fall some are looking to sell in the beginning of 2021 everyone's on a different timeline but you're filling your pipeline of all these people that are interested and they all happen to live in your backyard you know so so in this case landing page they enter their name and email they're now on my drip system which is my email otter responder and that email otter responder I would have you set up let's just say 10 emails 15 emails pre-written preset this is automated so you're not sitting here emailing these people not at all I ain't got time for that like I'll set it all up one time and then just put it into the system which is the email otter responder and let that thing just go so every other day that lead is being nurtured every other day that person is hearing from Kenzie hey Dave just wanted to follow up here I know yesterday you downloaded my seller guide hey do you remember on page seven when I was talking about curb appeal here's what I meant by it and in this case with a seller guide it's so easy it's so powerful because again so people love getting something for free they'll give they'll give up name and email all day for something for free right and in this case it's something of value why would someone download their your seller guide if there was no interest in selling like why in the hell like if I rented an apartment like why would I need your seller guide like people that are downloading the seller guide that live next door are senior videos they're they're becoming indoctrinated with your content that's the power of video because as people continue to see you and I know this personal firsthand because I'm building a youtube channel and I can see comments coming in people keep seeing my video that's the power of video as people keep seeing your video they start and this is just basic psychology they start to feel like they know you they start to feel like they trust you and they start to feel like they like you right after posting that first video um that I got 8500 views on um I was at open house and a guy from Denver said I saw your video online serious dude kenzie I'm telling you man that's just one video like right that you become literally a local see that was totally random like you live right an hour away from me and he could have been he could have been somewhere in in the area at a certain time who knows and and that's when the video popped up in his newsfeed right you know so so that's the power of video man like after a few you're gonna literally be a local rock star like it's a commercial it's a mini commercial that's what this is right no I tell you I think after all the just research and thinking about it it just this makes the most sense and and I don't really want to spend my money on other things because like this is this is gonna work I know you're gonna be fine but like like you said it's like a little mini celebrity in your town yes that's that's what it is and that's why I don't know if I mentioned this before but I I say this on every call it's like your only budget from this day forward should be a facebook ad budget and your landing page software that's it like that is it there's absolutely zero there's nothing else I need to be spending money on nothing like no direct mail no zilla leads absolutely zero I'm not spending a dime on crap unless it's a facebook ad or my landing page software you know and and start small with the facebook ad you know 10 bucks a day 300 a month 300 a month is where you minimally want to be and you just drop in a video you're dropping a new video one video every every week so and keep it on the same day so every every Friday kenzie goes live with a new facebook video ad it becomes a weekly tv show you know but but at the same time it's you're not always gonna have a listing you're not always gonna have an open house coming up so you want to stay focused on buying or selling either we're gonna give away a buyer guide or we're gonna give away a seller guide and and and and and you want to stay on that topic and the reason for it is because when you start to run facebook ads you start to build audiences of people that start seeing your stuff like with facebook once like for example it's this right like like i'm in my actual dashboard right now like this is my real dashboard right here i'm looking at all my different custom audiences all these different audio all these custom audience are people who are watching your stuff either people who are watching your videos or people who are landing on your pages that's a custom audience so you want to build a custom audience of people in your local area that are all interested in the same thing that's why that's why a lot of agents they'll come on on to social media and they'll start putting video out one video they're talking about foreclosures another video they're talking about short sells another video they're talking about forbearance another video they're talking about buying another video they're talking about selling when you do that you end up you end up you end up confusing the damn audience you end up because you're grabbing it you're grabbing so many different types of people and you're actually confusing facebook facebook's trying to find you your ideal client but you keep trying to find different ones now you're finding one that's in foreclosure now you're trying to get the attention of someone that needs a short sell it's a different person right so when you can really start rolling this out and you and you're consistent you start to build up your facebook pixel and you start to build up these custom audiences where facebook starts to learn who your ideal client is and if i can keep it simple for facebook and only talk about one topic and only attract one type of person then then that's when your facebook ads really really start to start to start to show an ROI and and that's why attracting them attracting them with one topic is one thing because the moment someone enters your the let's say i i i focus on selling and my whole job is to educate you on the process of selling the moment i get that person on the phone let's say i attracted them this way they're going to end up telling me about their cousin that's going through a short sell maybe maybe they're looking to sell and they're guess what they're going to need me to buy so as you know you're going to you're going to have overspill you're going to find other opportunities just from bringing them through this one funnel alone does that make sense like all of a sudden they're going to tell you about their neighbor that wants to buy right right so so overflow overspill is going to come but i got them this way i got them by educating them on one topic and they just happen to tell me about their cousin that is going through a foreclosure and needs help right you know so so you want to stay on one topic and and again it's the the reason why a seller guide and a buyer guide is so powerful is because the ability to put those emails together based on this so for example a seller guide like i have a ton of different seller guides i can send you and give you an example of like i have so many clients and they all send me their buyer guide and seller guide and i just use them as examples to show other people like a seller guide for example i have a ton of them but some of them are 15 pages some of them are 27 pages some of them are nine pages it's an actual real pdf right with real value teaching people how to sell their house or buy it whatever but all i do in the emails are all you want all you can all you need to do in the emails i should say all you need to do in your email automation so the moment they come here they download the seller guide those emails that they're going to get automatically for the next let's just say 27 days are educating them on what was in that seller guide so for example on day five hey Dave this is kenzie just wanted to follow up hey a few days ago you downloaded my seller guide do you remember on page 13 when i was talking about renovating your bathroom here's what i meant by it and all i'm doing is taking little pieces out of that seller guide putting it into my email and in that email so here's the objective with my video this is the upfront this is the top of the funnel this is how i'm getting people's attention with my video in that video the call to action at the end is to click learn more in my emails the call to action is to get you to click my calendar link so as that next email goes out on day nine hey Dave this kenzie all you're gonna do is briefly talk about what was on page 15 and then at the end and we're talking briefly maybe two sentences hey Dave do you remember on page 15 when i was talking about what a brand new roof can do to the value of your property here's what i meant by it and all you're doing is referring to that page whatever that page 15 page 15 talked about you're referring back to that and then and then and then at the end of those two to three sentences you're saying hey Dave and by the way if you like to jump on a call where i share all these strategies with you click the link below it'll take you straight to my calendar where you can schedule your best time can't wait to talk to you so in each email the call to action is to get you to schedule a call so if you can imagine as these videos go out weekly five week number six week number seven video number eight nine ten as you as these weekly videos go out i'm filling my funnel with hundreds of people that live down the street that are getting my emails every day focused on one topic and getting people to schedule a call so the ultimate goal is to wake up every day with a full calendar because these people on your list are scheduling calls with you right that's it and and so landing page software back to the objectives over where did it go back to back to this over here it's conversions so this is where everyone gets it wrong is is they don't run conversions to a landing page and and before you even do that there's a there's there's there's there's actually yeah there's two steps that need to happen before you run conversions and that's another reason why people don't succeed it because they don't do that they don't add their pixel that's number one your facebook pixel needs to be on the landing page that allows facebook to track who's landing there which allows you to put them in a custom audience and show them future ads that's number one and then number two they don't set up a custom conversion facebook needs to know so for example when they when when a person comes to this page they see your they see your ad you're talking about selling they click learn more they come to this page they hit the yellow button they opt in let's go and click the yellow button they opt in once they opt in they come to this thank you page this is the second page right here facebook needs to know about this page so that's that's that's the second reason why most don't succeed with facebook ads number one they don't add their pixel to the page and number two they don't set up a custom conversion a custom conversion is set around the thank you page this url facebook needs to know so as you come in here and run a conversions ad as you run a conversions ad facebook they don't want to well yeah they don't necessarily want to know about your landing page they want to know about your thank you page this right here is the most important without without facebook knowing about this page which is your thank you page no leads are coming in so so so to make it even more clear facebook they don't want to know your your goal like your goal is to get them to your landing page your goal is to get them to click learn more and go to your landing page to click the button and enter their name and email that's your goal but your ultimate goal is to get people here facebook needs to know that they want to know your ultimate goal and the only people that ever ever ever whatever in the world land here are people that filled out the form on the first page facebook needs to know that so as long as you set this page up as a custom conversion which i'll help you do um if unless you do that you're not going to be able to run you know conversion ads successfully okay and so as long as you as long as you have that that those two pages the landing page the thank you page the pixel on the pages custom conversion set up around the thank you page on the thank you page i should say you would you would crush it and and capture leads every day that's just that's just as you know as simple as it as it gets and and that's why the first video the reason why you got 8 000 people to view it is because you went with video views that's another reason why most people um fill is because on ad number two you'll do another video and you'll run video views ad number three you'll do another video and you'll run video views because it's a video we're thinking we want video views we we're thinking we want 8 000 views on every damn video we actually don't we actually don't we only want 8 000 on the first video because what i'm going to do with that is i'm going to create a custom audience around all those people who watched it and then i'm going to show them ad number two but now i'm running conversions call me the first time now they're going to see me the second time but the second time i'm now telling facebook hey i don't need 8 000 people to view it and not do a damn thing i need eight i need these 8 000 people to see my second ad and now click learn more to give up their name and email that's conversions so so the first ad it's just to get that that market warmed up to you it's it's so people hey i saw you in my news feed okay now you're gonna see me again and this time you're clicking learn more right right so so um there's a few steps that need to need to happen prior but um i'm telling you you already got it you got what it takes video is all it takes if you can do one video per week you will crush it because what i'm going to do is i'm going to help you with this entire back end of cartra um you got to just set it up i'll help you with all this is that just a video of her thank you for yes yes i'm glad you brought this up write this down write this down do you have pen and paper i'm writing everything i'm recording this as well so i'll send you the copy of the recording okay but here's the deal again it doesn't matter if it's a if it's a listing an open house a seller guide a buyer guide whatever it's the same damn strategy and it applies for any business as well it could be a restaurant it could be a yoga studio it could be a a local gym down the street it could be a chiropractor it could be a dentist every single business owner is online trying to capture a lead of an interested person it's the same process landing page thank you page same thing on this thank you page here's what you're going to do there's four points you're going to touch on and it applies for everything everything listing open house whatever anything here's the four things you're going to you're going to touch on on this quick 60 second video number one you're thanking them obviously hey guys thank you so much for downloading my free seller guide let me tell you a little about what's in this you know 15 page pdf blah blah blah blah and you just you thank them for downloading that guy that's number one that has to be stressed you want to show your appreciation for sure that's number one number two you're introducing yourself hey guys this is kenzie let me just tell you a little bit about my background and and and you know who i am just so you can get familiar on what i'm doing and how fired up i am about helping you you know achieve your goal it's not a pitch and it's not a long introduction like you did on the video for example it's just a short hello you know here my name is kenzie and and i work with this brokerage and i'm fired up you know it's just a quick little intro of you that's number two and then number three you're telling them to check their email you guys make sure you check your email because i just sent you an email of your free pdf of your seller guide check your email i just sent you all the specs on this beautiful listing check your email i just send you all the details of this open house coming up i sent you a bunch of photos as well so check your email and also check your email over the next few days because i have a ton of great information coming your way that's number three so i'm automatically programming them to not only check their email now because i just sent them what they just inquired on but i'm also mentioning hey i have a ton of more emails coming your way so make sure you don't miss one single one of them because you're not going to want to miss my emails i'm going to be educating you on the seller guide i want to be educating you on this listing and other listings we have that are available i'm going to be educating you so don't miss out on my emails that's number three and then number four there's a call to action number four hey guys and by the way if you'd like to jump on a call now click the button below it'll take you straight to my calendar where you can schedule your best time can't wait to talk to you so so number one thank you number two introducing myself number three check your email number four click the button to schedule a call and so that video that could be a 60 second video and that's powerful like not only did they see you on the front end in video but now they're seeing you on the back end in video and and and now now now it's like you won no other agents doing that kensy i'm telling you man i speak to thousands of you guys no one's doing this yeah i know they're not and that's why i'm like you know what i've been watching way too much million dollar listing in this quarantine i got on to like reading this book that um his name is ryan sir hand oh yeah i love that guy yeah and then all of a sudden i was like i've never seen the show and i started binge watching it like two weeks ago now i'm like you've never seen that show no what not until recently i knew about it but i just i thought it was going to be more like drama which it is it actually is right it is it's it's definitely like just right in my alley i actually want to move to new york sitting to work for him so so there's you know there's an la one as well right there's right i know i i saw that one the other day yes i yeah i love i love those shoes i haven't watched them in a very very long time but it but i but i came across them a long long time ago like i and they're just doing things that no one else has the balls to do really and and that's right i feel like what yes no one i really don't want to do video but um i think it's gonna be more beneficial in the long just look at it this way it's video to your local area it's not video for everybody in the world you know like those guys for example they're on tv so there are there millions of people are watching them from all over the place right you know so but but in this case i'm focused on just a few zip codes like just that local area you know that that that's this video and that's the power of a simple facebook ad you know and that's what no many don't do they'll they'll do the video but they'll post it all over social media when 99 percent of their people that follow them are all over the place yeah that's kind of you know that that's that's i don't i don't believe in that i'm like dude you're putting in the time you're putting in the energy you have you're putting in the effort but just target the damn video running ad yeah no so that's that's all this is is just getting the the attention of your local area you know and and building up that building up that funnel so there's a 14-day trial set it up and and i can import a bunch of these funnels that i already have i have um i have a listing funnel and again you can change all this stuff out like put the image of the property obviously in the background right that's what my biggest concern was yeah no it's all i had a meeting with my managing broker um and well it's like a company meeting um and she was showing us how to do a landing page um how we can create it we've got a software that can create it i use bomb bomb i don't know if you're familiar with that yes yes for sure yeah so i've got bomb bomb and um she was showing us how i could create ads and stuff on there but i want to and i can run that as a landing page but i mean if this software does it too it's fine i just wanted to be able to customize it to look a certain way whatever whatever software that can provide the landing page the email autoresponder and an online calendar that's all you need right okay and and that's that's again that's why i went with cartra because it's all three in one and if it wasn't all three in one then all of them would be independently and they'd be they'd be that would be three monthly monthly bills yeah yeah you know so so if bomb bomb has the landing page and the email automation then that's two of the three what you'd have to get is is an online calendar which would be which would run you about i mean there's there's a free one there's Calendly but after the free version i think it's like 20 like 20 bucks a month you know if you go that without and the only reason why people would upgrade is so they don't have the Calendly branding on the on their calendar you know it kind of looks you know weird but um but then but then i have to pay separately that's that's the only thing so with this i'm in the builder i can just hover over and i can change out like so simple like it's it's like it's it's too easy like i can change out anything i can change the color i can change the text i can it's just it's just simple like okay you know it's it's just basic i'm gonna do today yeah like i can add different things down here i had i wanted to ask you because i was about to do it yesterday but i wasn't sure um because there was you know the $99 a month and then there was $199 um i just wasn't sure you don't need that one okay i just wasn't sure if it was like well if i love it that much and then want to upgrade eventually i could do that or yeah you don't need that at all right now like you don't need that at all right now and and the difference in pricing is really the amount of leads so i think it's i think it's like i think the 99 allows you to go up to 2,500 leads it does yeah i think i saw that yeah and at that point i mean gosh you're gonna be crushing it and at that and if you need to upgrade then you'll upgrade at that point but well okay i see what you're saying you know what i mean like yeah i can't yeah i don't know if i can handle 2,500 leads all at once yeah yeah so yeah i'll need to hire a few people before i upgrade them right yeah like that yeah you're far from that part so all you're gonna do in here really really focus on here is is my communications which is the email auto responder my pages which are all the landing pages and then my calendar okay that's pretty much it and and the rest is really for the rest is really for people that sell digital products like that's like my products for example is my ebook like i have a book that i wrote about all this stuff and and i and i sell that book i also have a membership course where i have all these all these video all these trainings on video that i sell to other real estate agents i have an actual training course that's all here on cartra so there's other bells and whistles to it but in your case it's just my communications my pages and my calendar that's where you'll kind of be and then and then we have weekly calls so every Tuesday and Thursday at 2 p.m. mountain time cartra support they come on for an hour in fact let me show you what it looks like it's actually i think i'm in the right email every single um Tuesday and Thursday they do a one-hour Q&A so it looks like um let me see it looks like this so you just got to register and this is where i learned everything so every i'm not on it every Tuesday and Thursday but but i i've been on this for two years now um since 2018 so i've been on a million of them and that's where i learned everything so every every Tuesday and Thursday they they go live like this where all of it this is cartra support these guys are freaking nerds like these are the these are like the the brains behind the software so they just do a simple q&a you can jump on i i would just jump on and just and just sit back and just listen to everybody else's questions and that's how i learned a ton like because all they do is it's a live it's a live q&a and people just come on with questions and they answer them and they do a screen share and they'll walk you through so a lot of the times i'm just to fly on the wall and i'll just sit there for an hour and learn how to use the damn system so we do that every Tuesday and Thursday or they do that every Tuesday and Thursday and then over here on facebook you can always come into the group i think there's like 20,000 people yeah 20,000 people you can come into the facebook group and ask any random question these are 20,000 people that are all just like us trying to run ads trying to capture a damn lead that's it 20,000 so you can always jump in there ask a question and freaking you know 20,000 people will reply with an awesome answer so the support is there but at the same time you have me so whenever you need me like i'll jump on i'll do a damn page for you i'll edit i'll walk you through i'll teach you like i can you can delegate a lot of this stuff to me like hey david my email you know can you check my email autoresponder to see if it's working like i'll jump on for free because karcher they pay me to refer people so there is some type of financial interest for me let's just keep it real right i want you to succeed with software so you keep it and they pay me every month on your account which allows me to not have to charge you right so you get a lot of my time for free but after you you learn the basics of this you'll you'll know it all like and it's i mean it's it's basic so see if bomb does bomb even do they have i think they do have an email autoresponder right i think so yeah they have where you can schedule emails so you want it yeah you want to be able to set up a handful like you know i don't want to do anything i mean i'd rather just do something that's more simple yeah i have my mom because that's what my your broker my broker wants me to have so i've got it i know how to use it but okay okay much stuff well these funnels in here the shared funnels um here is the seller guide one there's a seller guide one and then a buyer's list if you want to focus on buyers and giving away a list you can do that as well like here's a simple simple page let's say you were talking about we're talking about buying now so every week our video is focused on educating people on what it takes to buy like if that was the campaign then every every week okay guys and by the way click learn more it'll take you straight to my page where you can request your list of properties that are on the market today so if you want to focus on buyers that's a way to do it you take on a one single page they click on the yellow button rush me the list ASAP homes under 500k on the way basic like base that's how you capture a lead of someone interested in buying but but again what everyone does is they'll just try to post this link on social media and hold their breath and cross their fingers when it's like no dude you got to run an ad you got to run an ad to this page you know so i have a ton of these funnels already done just let me know when you set up the fortune day trial and i'll import them to your account okay okay so um what else do we got um i think that's it um this video was July 12th you got to roll out that next video yeah you got to roll out that next video you have this listing right here do you want to run an ad on this listing i do want to run it out on that listing um well that one's not my listing but there's um um my on my youtube i just posted the video that i want to do the ad on perfect okay so then and then so i click the link is this a is this ain't a bomb on page is it or is it no this is from nls okay okay see so so again that's what everyone's so information request so you can click this and you can fill out the form uh i'd rather have them fill out the form before they even see all this information okay right right right so they saw my video of the listing that was enough that was enough to what their appetite click the button fill out the form and then i'll send you all this information but if you're showing me all this information up front okay cool i'm out i got it yeah you know what i mean so you never got my information and i got all yours you know and and and and and the only reason why i clicked out is because maybe that wasn't in my price range or maybe the property just didn't fit my my interest for whatever reason but i'm still looking so i was i ran i wanted to go ahead and put that on there on my um facebook should i delete it though and or um i think i can still you can still go in and like edit it right delete delete what this whole um post on that video yeah oh yeah you could just click these three dots and delete the post right and then we can just run it as an ad or whatever yeah yeah like so this is not the deal go ahead and put it on there it's been sitting in my phone for weeks this is so not this video right that video yeah well i want to do an ad on both of um um um the my listing um i haven't put anything on my facebook yet because i wanted to chat with you first and get this thing going because i really need to find the buyer on my listing okay so then what you want to do is is put that video on facebook uh upload it here to the business page write out the text and then and then and then we need we need a landing page so when they click on learn more they're coming straight to this one page so here's what you should do today yep you should upload the video today write out the text and then activate the 14 day trial and then i'll send you over this funnel and then and then we can go live we can go live with the ad first thing in the morning we'll we'll chat again in the morning because there's a few things that we got to do to this page before we set it live okay but activate the trial today upload the list today or upload the video today and let's chat first thing in the morning and that that call will be a 30 minute call where all we're doing is updating this page and doing a few things to the to the to the ads manager which we have to set up a custom audience and we have to set up a custom conversion okay and we can spend 30 minutes in the morning and and and then i can i can walk you through the entire ad actually you know what let's let's let's plan for 60 minutes okay 60 minute call in the morning where we're updating the cartridge page and we're setting up our custom audience and our custom conversion and we're running the ad okay and that ad can go live in the morning let's do that okay yeah so just um i can do pretty much ready today i may have some time to do a video today if i can but well i'm gonna do my listing video so does that count yeah heck yeah heck yeah what video what so then what video do you already have not a listen if you can you go to my um youtube youtube on my if you do it shouldn't be because um no i do you don't have my instagram i don't think you have um a hundred subscribers on your youtube channel okay no so when you don't have when you don't have 100 subscribers you cannot customize a link so i always tell people don't add it here okay just yet go to my instagram i think or or maybe not you can just go to think where i have it let me see um well surprise valley is what it's should be under i think is it this no no that takes you fix that um that's okay i got it um i could i could try to find you on youtube i could probably send it to you real quick if i can find it on my phone so that that video you don't want to do it on that video you want to do a new one or what uh well i was thinking about doing both um but i probably should do my listing because it really didn't um what am i doing youtube bless you i think um me too i will send it to you you could just facebook message it to me yeah that's what i'm doing okay there we go um so then you have two different video or you're thinking of having two different videos for one listing i know these are two separate listings these are two okay gotcha gotcha one's yours and one's not yours the other one is not mine um but the agent who has the listing um that's actually bj mcarthy the one that we get in touch with you um i just would love to sell that house for her awesome gosh that's so freaking beautiful man that is it's a gorgeous little place yeah it's perfect it's perfect that so so that video do you have the raw file like do you have the actual yeah i downloaded it i have okay perfect upload to your business page just like anything else and and write out the text um and and and the whole objective is to click learn more right so in the text because it's not a video of you doing it and you're not going to verbally be able to say hey guys and by the way click learn more then you have to just write it out in the text okay yeah um if anything let's just do this one yeah yeah no this is definitely the one that i need to be doing um maybe in the future to the other one of us so this one is yours or not yours this one this one is mine yes kenzie we need to sell this one let's sell this freaking house we do let's sell this house i need to yes okay we need it we need to upload this to the business page right out the text click learn more that needs to be in the text as well um click learn more for all the details click learn more for all the photos click learn more for what is the best approach in your opinion on typing that out like would you put like in all caps at the top learn click learn more or do you do that towards the end yeah the end the end you would do it at the end like at the bottom at the bottom of the actual um text okay so it'd be it'd be more towards the bottom like the top would just would just get there you know maybe some specs of the property three bedroom two bath maybe put a few emojis in it as well that yeah that looks good as well when you do a few emojis but but text like this like exactly the specs of the property but then click learn more for all for for for more information or click learn more um to get even more details or click learn more to access all photos all 17 photos now or whatever like there has to be some type of of extra incentive that we want to give them right well and that's that's um well we've got a video and we have pictures so I don't you know whatever perfect so then that's what you'll put in the in the in the text click learn more to access all 15 photos and all the details on this beautiful property okay yeah you know that goes and then and then boom they click learn more and they go straight to that one page and they and we capture that lead and that's why the that's why all that is is important because again the way you have this set up right now okay cool I click on the link I come over here I see everything I automatically see the price and I'm like blown away and I'm afraid and I freaking click out but I'm a person that's actually looking so it's like why not capture that lead that's what I'm saying taking a landing page where I I I wet the appetite but I get them opt in and then I give them all this information because if that person chances are that chances are that that listing is only going to one one person but I had 50 people that were interested that I was able to get their name and email from guess what those four other 49 people that didn't win the listing I'm going to email them another listing in the future right but I couldn't have done that if I took them here and they click out yeah right I need that lead I need that interested lead you know so so that's why you're going to be able to build a list of people that that may have not purchased this one but they'll be open to know what other lists you have in the future right that's why I need that lead and I need that lead up front so so yeah whatever you have to give more photos more details that's why you don't want to you don't want to put all the details in this text just just a little bit of get me get me excited because that's why I'm clicking learn more I'm clicking learn more to find out more right right so and then and so so yeah once that once we set up that 14-day trial then we'll be able to set up a handful of emails which I'll help you do but there needs to be a handful of emails that go out right after you know one email goes out right away hey Dave here's all the information thank you so much for inquiring and again there's a call to action to click the calendar but then the next day another email goes out and and and when it comes to a listing these future emails let's say you set up seven emails these seven emails are all like a you want to kind of picture it as a as a as a as a drama scene as as a as a movie as a as a as a story hey Dave just want to and this could be email number three hey Dave let me tell you about this family that came by last night to take a look at this listing like you're just telling me a story and you're getting me to schedule a call you're getting me to click the link to schedule a call right you're telling me more about this listing as the days go on and you're creating urgency on the fact that this family last night they were so freaking excited they're thinking about putting under contract today so Dave if you're interested click the link below let's chat now I need to talk to you now I want to show you this beautiful property and by the way if this property ain't for you Dave I got other ones that you're going to want to take a look at so let's chat can't wait to talk to you right right so it's just a handful of emails that are going to go out automatically you know so so so upload the video upload the video right out the text set up the 14-day trial and then and then and then let's what time can we chat tomorrow um in the morning it's fine okay should we just do say I can we do like at the hour either either 10 a.m or or 9 a.m or 11 a.m but not like 30 you know what I mean yeah yeah that's totally fine um yeah let's do um can we do nine I think I have to be somewhere well uh 11 no it's perfect that's perfect that'll give us plenty of time so tomorrow we're going to spend all all that entire 60 minutes on on the landing page setting it all up and then also the ad side setting all that up okay and we'll knock all that out in 60 minutes yeah cool all right kenzie yeah thanks so much yes for sure you're so welcome just activate the 14-day trial and I'll email you a calendar reminder in the next few minutes okay sounds good okay talk to you tomorrow thanks bye bye