 So hello Kathmandu, Sabai Lakhastacha, is that right? Yeah, OK. So let me introduce myself. I am Anjumana Choudhury, senior marketing strategist at WP Managed Ninja. And currently, I'm working with Fluent Forms. So before moving on to my topic, let's tell you a small story, guys. Well, in this story, there was a farmer who had a golden goose, meaning that the goose was laying a golden egg every day. And he used to sell the egg to the market and got a good amount of money. But after some time, he became very greedy and cut down the belly of the egg one day, thinking about that he could get all the money, all the eggs, all the golden eggs at a time. But we all know that things just don't work like that, right? And so before moving on to the moral of this story, let's look at my today's topic. It's like conversion, optimization, and lead generation. So basically, I will discuss about the most trending ways of generating leads and optimizing the most conversion rate for your website. Well, there are many ways to do that. But above all, you need to be patient about your process. I mean, you need to give your time to the website. You can't put all the eggs. I mean, you can be impatient about the eggs that is lead in this case. And you can put them at one place at a time. So by saying that, let's know what is lead generation. Well, we know that lead generation is a process of acquiring your target audience or potential customers to increase your future sales. But how to do that? So before that, we will know about the process. But before that, let's look at some stats, guys. Well, 53% of marketers believe that half of the, sorry, 53% of marketers allocate their budgets for lead generation. And 80% of marketers believe that marketing automation is the main way of generating leads. And there are 43% of people who shop online every day and check their emails from their branded shops. So from this, what we can understand, guys. Anyone can tell from the audience, I want to know that from this state, what we can understand. Anyone? Okay, no one. So let me tell you that from this state, we can find out that people are engaging with online shops or apps or branded shops every day. And marketers also are engaging with the online business and allocating their business in online every day. So now let's look at the visitor's journey. So first of all, a visitor discover your website by the blogs, websites, or some social media. Then they click the call to action button, like that could be an image or the messages or that could be a blog on your website. Then they land on the landing page you have built for them and they grab the offer. That could be buying anything or downloading anything from your website. Now, before generating the leads, first of all, you need to know the types of your leads. I mean, there are four types of leads, basically. These are cold leads, warm leads, market qualified leads and sales qualified leads. Cold leads are people who are fit for your company but didn't interact with you yet. Warm leads are those who knows about you but didn't exchange anything from you yet. Then market qualified leads are familiar with your brand but didn't exchange familiar with your brand and they are engaging with your content but didn't exchange anything from you yet again. Then there are sales qualified lead who have expressed their interest in your products or services. Now, apart from these four types, there are more two types of leads. They are hot leads and information qualified leads. Hot leads are the people who, they are over-interested in your company and information qualified leads can be reached through your content by reach through your business by some informative contents but for some reason they are not reaching you yet. So, why did we have to know about your leads, the types of leads? Because without knowing your audience or knowing your people, you can't make a proper plan, you can't segment your audience, you can't, you don't know how to sell your product, right? Now, from these types of leads and the visitor's journey, from my research and from my knowledge, I have came out this 11 types of solution to generate the leads for your website. Well, this is a long list, so it would not possible for me to describe all these for now but I have segmented them in three different parts. So, now look at those parts. Okay, so first one is create your buyer persona. Now, what is that? You have to research on your audience, your target audience, who you need to know who your people are, who you need to know, whom do you have to sell your products, right? Because individual's interest is different than other. After you have to create your buyer persona and you have to create content based on your buyer persona and share them on your different platforms, for example, social media. And after sharing your content, you need to identify the top sources where you are getting your leads from. Like it could be any page, any content, any video, any platform. You need to know from where you are getting the top leads. Then you have to segment your audience, do the email marketing for them or let's say just you have to nurture them regularly. After that, you need to know who are not showing no interest in your products. I mean, who are drawing back from your business or from your plan. For them, you have to make a different plan, like you have to offer some personalized values and then repeat the process again and again. Now, let's move on to the conversion optimization. After implementing all of your lead generation process, you need to know what your conversion rate is for your website. Like conversion optimization is the process of identifying your conversion rate of your website regularly. It's basically the process of knowing your elements, I mean, creating the ideas, the elements for your website. And you can say that it's like, after implementing the lead generation ideas, if your website is getting the, I mean, if the plan is working or not, I mean, Okay, so now how you can calculate your conversion rate. It's very easy, guys. You just need to divide the total conversion by your total visitors and multiply it hundred. And what's the good conversion rate? Well, if you are getting between the 2% and 5% conversion rate of your website, then damn, you are doing damn good for your website. But let me tell you one more thing, guys, that 3% is already considered as a good amount of conversion rate for your website. And 5% is exceptional. And we can say it's like the term that pesa hi pesa. I mean, it's for the highest, I mean, it's some of the exceptional cases. So the 3% is already considered as a good amount of conversion rate. Now let's look at your user section. So first of all, the users get into your website. They hook by some element in your website. It can be an image or any block or any interesting element they found in your website. Then they exchange anything from you. Then there are also some who didn't found your website interesting or beneficial for them and then just left the website. So there are, from the barriers, I have sort out this some ideas to get a good conversion rate for your website. First of all, you need to define your site goals. You need to collect some analyzed and visited data, perform some competitor analysis. Then you have to make a proper sales copy for your conversion funnel. Then you have to define your value proposition. You have to make a proper sales copies for your website. You have to build trust among users with some testimonials and reviews. You have to design a simple site navigation. And above all, you need to confirm that your page loading time is as minimum as can. Now, after implementing all the ideas, there, I mean, nothing is easy, right? You might face some challenges through the process. I mean, there might be some political issues in the professional, from your professional side. Then there might be some inevitability of accurate data. Then there might be some incompetency in every testing. Then there is like, people might don't have the proper knowledge of CRO and lead generation process. But apart from all of these, you need to know your recreation areas of your business. You need to stick to the plan. You have to continue the process, test the process regularly. And after that, I hope you all will get the good result for your website. So, saying that, I am finishing my discussion here today. And thank you all. Thank you, Kathmandu. And thank you, what can Kathmandu for giving me such an opportunity. Thank you.