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Uploaded on Feb 26, 2011
Matt Schoenholz, Creative Director at Frog Design, is passionately involved in exploring the power of design and communication and the importance of storytelling, believing it is through these tools that compelling products and services are positioned for market success.
Matt explains that taking an idea back to its essence allows the concept to face physical shape. The path that takes products from conception to reality is not always linear.
About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.*