 I think the problem with the human being is that you get really tied into doing shit. Like, you're like, oh, I got a marketing meeting every Monday at 9, and then we talk to Lexie at 10, and then that will ruin you. People, they're obsessed with this notion of having a full calendar, and like, I couldn't live more opposite than that. The only thing that matters in the market is listening. And then once you find a problem, you spend all your time executing on that. If your calendar's full then, cool. If it's not, you're not doing enough listening.