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UPstarts: Austin Sugarworks Bootstraps for Sweet Success

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Published on Feb 7, 2011

http://texasenterprise.org/series/ups...

How does an entrepreneur go about getting a new business off the ground? We'll explore that question in the series "UPstarts" by presenting the stories of Texas entrepreneurs, with commentary on their experiences by McCombs experts in entrepreneurship, as well as a number of resources for budding entrepreneurs.

First upstart: Elayne Crain. When she decided to strike out on her own, Crain knew she wanted a company that was all hers. Foregoing investors, she's bootstrapping Austin Sugarworks, her new company that sells specialty sculpted sugars.

In this video, Crain shares stories from the first few months of her start-up, with commentary and analysis from the McCombs School of Business' entrepreneur-in-residence Louise Epstein.

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