 started and maybe you can give us a little background on yourself and what you did with Philip Morris International. Yeah. So I started my career in the U S, but went to PMI pretty early in my career in 2002. I was part of a team based in Switzerland that was helping modernize, uh, what we called central Europe. So countries like Poland, Jack, Hongry kind of all the way down to Turkey. Um, and then I went to Asia for five years and ran the commercial teams in Taiwan and later Malaysia and came back to Europe to run Scandinavia. The twist in my story is in 2008 when Altria and PMI split into two companies. I chose to stay with PMI and, uh, and then later fast forward when I was running Scandinavia, um, Altria called and it was a great opportunity for us to come back home on the, on a personal level. Um, but professionally it was awesome too. It was, uh, I got a chance to run their corporate venture unit. Um, and then later, uh, one of their larger business units, which was all the cigarette brands except for Marlboro, which was about a three and a half billion dollar P and L. Wow. Congratulations on all your success. I know, uh, everyone is excited to see what you can do with TAC global alternatives. There's 64 people now in the live stream and there's a lot of really excited, uh, investors in TAC global alternatives that have been invested for the last few years that have seen it kind of go up and really go from an idea, really just an idea to a product that is actually now selling internationally. In fact, I still have the original packs. I don't know if you've ever seen this, but this is one of the original packs. Right. So like I still have the original pack. So we've really come a long way with TAC and we're really excited to see where you guys are going to go from here. My next question is, and there's a whole bunch of questions from the audience, but I'm going to go through some of the questions that I have first, um, is you were also the head of Altria's corporate venture fund. What kind of things did that, did they look for in terms of investment or acquisition targets? You know, personally, I didn't even know that existed until I saw it in your work history. So just wondering how it fits into their business model. Well, I've been away from Altria for quite some time, but, uh, I can talk a little bit about corporate venture units on a whole. And Altria would be no different. Most corporations today, um, I'd say when we were reforming Altria's unit back in 2012, that we were still kind of at one of the first to the table, um, but most corporate venture units are run for two reasons. One, it's either to gain access to technologies that you need, um, or two, it's to invest in companies that you most likely want to acquire at a later point in time. Um, you know, innovation, even though you got these big giant corporations, um, many times they miss an innovation cycle. And by having a corporate venture unit, it allows you, if you miss the innovation cycle, you can catch up quick. Um, you know, a really good example to that is the e-cigarette. Um, when that was real, when I came back to the US in 2012, that was really, uh, nearly a frenzy. Um, and if you actually look at it from a historical point of view, very few tobacco companies actually, uh, really had R and D investments in that space and most have since acquired, um, an e-cigarette company, if not more than one. So, you know, a corporate venture unit is a, is a, is a partially offense, but also defense in terms of helping you innovate and accelerate, uh, your growth strategies of a corporation. So that brings me to the obvious question. And I know the question that everybody wants to know, what brings you to tat of all companies and why not continue to work for one of the big tobacco firms? Well, I left, um, Altree in 2016 and really since that time, I had primarily been doing much more entrepreneurial work. Um, I was helping, uh, private equity firms acquire companies or turn them around or even helped build a small venture fund in Richmond. So, uh, that was a space I was, uh, really familiar with. And when I tripped over tat, um, doing some of my own research, probably two years ago, um, I was intrigued by the idea. Um, I didn't think version one of the product was there yet. Um, and then I guess probably early part of this year when version three was really kind of coming to market, uh, was when I started having some conversations with the board. And, um, I like to use the term, I was kind of in semi-retirement. Um, I was doing enough to keep myself busy and excited, but, um, you know, I didn't, I was at a point in my life, I didn't need a day job. But, uh, the more I got to know the tat team, even more intimately than just beyond an advisory role and started to see version three of the product, I really got excited about the idea of providing the adult tobacco smoker, an alternative to their product that wasn't a completely new form factor. Um, and it was around the same time, I was really glad that, uh, the company listened to me and a couple others on the advisory, uh, board to start to invest in some of the early science that tells us we can be part of that or potentially can be part of that harm reduction conversation. And that really excites me. Um, and, uh, you know, I think the, you know, the product is in a really great place right now. Um, and we're really starting to see the early signs of that, uh, here in our home market in Las Vegas. In your own words, can you summarize where tat is right now in September, 2022 and give us an idea of where you see tat by this time next year in one year? Well, that's been on a journey, right? It's, uh, it's, it's had three different versions of the product, um, to market and this one we feel really, really good about. Um, I wouldn't be here, um, if it wasn't in a good place to scale. Um, and what we've already learned is that, you know, in, in one of the markets where we've been present and we'll talk more about this as time goes on, but you know, reintroducing version three, like in, in the Ohio market where we have our atco operations, um, has been a challenge because they had experienced version one and two. And, and, and, you know, I always like to talk about brands, brands are just like people, right? And, uh, you know, once you've had a first impression of a product, um, it's, it's hard to get you to have a second look at it. So, um, Ohio has been a great place for us to learn, but I can tell you from markets like out here in Las Vegas that didn't have version one and two. And when we're introducing the product to the consumer for the first time, the response is really amazing. Um, so, you know, we've been, I mean, I've been here, I think three months almost to the day, um, we've been hard at work over that period of time, building out a three year plan. Um, and we're now to point to where they were in the final stages of fine tuning that, but elements of what you see us doing out here in Las Vegas are clearly going to be part of that. Um, we've worked with one of the leading data providers here in the U.S., a company called IRI, many people will also know a company called Nielsen. Um, we've partnered with that group and they've really helped us build out a methodical go to market plan where we can combine both our sales and marketing activities with in a geography because the United States is a big place, um, and you've got to synergize those efforts. And what we have learned to date in Vegas is that when we do synergize those efforts, get mass distribution within a specific geography, combine that with a whole lot of marketing activities, um, you'll, you're seeing results like what we've already announced in Speedy Mark for, we're just from July to August, we saw triple digit growth rates in sales. Wow, that's really impressive. Now I heard you're on the road quite a bit lately. And Texas for Buckees, England and Germany for GGE and the Inter-Tabac trade show. Can you tell us how that all went? Yeah, it was, it was for sure a busy two weeks. Um, let's start with Texas. Um, you know, this is actually, if I rewind back on Texas, if my memory is correct, I think really Buckees found us. Um, Buckees is an iconic, um, convenient store chain in Texas for those that don't know it. Um, it has one of the largest convenient store chains in the world. I think something like over 150 gas pumps. It's really just an amazing store. Um, and I happen to know the owner of Buckees for quite some time, or at least four or five years. And I know when the team first started to engage down, my, uh, I, uh, pinged our friend, uh, friends of Buckees that, hey, you really ought to take a look at these guys with tat and really glad that was able to come to fruition here, um, in just the last month. Um, but that's a really chance for us. It's really will be a springboard for us in the state of Texas. Um, through the work we did with IRI, it was really clear. Texas is an important state. Um, you can almost think of Texas as many markets within one. Um, but Texas is one and landing an account that's so iconic like Buckees, um, couldn't be a better playbook for us. Um, and so we're super excited. We, uh, we had dinner with our team, visited several stores, um, the, the amount of, uh, sheriff space we've got right behind the counters. I think they have over 140 counters in their, in their 40 odd store. So it's, it's a, it's a really great testament for a company our size to get such great attention from a major retailer. And I'm pretty convinced that the success we'll have there and SS were seen in Speedy Mart and other chains, um, the, the, the future for us is really quite bright. Um, my trip to Europe was, was, uh, in many ways very similar. Um, you know, we have a, uh, uh, growing international business. Um, we've now just recently shipped our largest order to the UK market. So this was a chance for me to go over and, uh, meet with our partners there in the UK and really spend some time, um, hoping to like, listen to any international company, when you start spending energy, you're going to have a teething issues in the supply chain. And we hopefully that we're at the, we're at the end of those teething problems. Um, and we can start to ship more regularly. And, um, what I'm really excited about is some of the work they're already doing. Uh, I think they're going to be selling our products at a major festival this weekend in London. Um, and I look forward to getting back there in early part of, uh, or early towards the end of the year so that we can really hone in on a sales and marketing plan for 2023. And then the last stop I made was, uh, was at Enter Tobacco, which is one of the largest, uh, trade shows, uh, in Europe for the tobacco space. And I've been really intrigued by, um, the inbound interest we've gotten from distributors and potential partners abroad. And that was really a chance for me to get there and meet a lot of these people as they're all in one, one city for, for several days. And it was a chance to meet, um, you know, people that have been reaching out to us to potentially carry, uh, partner, partner with, uh, expanding distribution across the continent. So no news to announce today. So sorry for the audience, but, uh, it was a successful two, two to three weeks of trips, uh, um, from Texas to the UK and, and Germany. So glad, but glad to be back out here in Vegas with the team here. Congratulations on all your success and all your travel and, you know, spreading the news and spreading the word and getting this product out there. I remember sitting down with the team when they talked to me about tat with these initial products when it was just an idea. And to actually see this now growing internationally and being on shelves, trade shows, gas stations, local convenience stores. It's really amazing to watch the progress. And it's really just getting started. So that leads me to my next question. So in your recent press releases, you've been using the term anchor accounts. And it's a unique term that I haven't really seen before. And he used it to describe chains like Speedy Mart and Bucky's, which you just mentioned. What exactly are these anchor accounts? Can you kind of explain what that means when we see that in a press release? Absolutely. So the convenience store sector here in the United States is still a very fragmented sector. You know, you have a couple accounts you could qualify as national, maybe a 7-11 or Circle K, but many are like Bucky's or a Speedy Mart that have a very strong regional presence, typically two to three states. And I'm just talking about the chain account market, right? And that's only about that's approximately half the market here in the United States. And then the other half is mom and pops. Well, it's really hard when you're bringing a new product to market, much less a category creator like Tatt, and not be able to direct people where to go buy the product. So one of the really powerful things we've been able to do in the marketing of our products here in Vegas is be able to say this product's now available at Speedy Mart, or this product's now available at Bucky's. And that helps us build that early following or early adopters to adopt our product. It's just really hard to say available at a convenience store near you. And there's lots of those, right? So what we're truly trying to do is make sure that not only people know about our product, but know where they can buy it. This is not a category where people typically buy their products online. This is a this is a category, at least from a U.S. perspective, that people are buying one to two packs several days a week. So you really have to have the presence of the right accounts. And then all the other accounts will tend to follow, right? It's a super competitive market. Once they find out a new product's in a new store and it's selling really well, then it's a fight. So what we hope to have is a tipping point that's in our future where we're having to call accounts less and more accounts are calling us based on the success we're seeing in these early markets. Now that leads me to my next question. Another thing that stood out from me from your tobacco experience in the industry is that you work directly with Walmart account for Altria. And you were based in Arkansas. Can you tell us a little bit about that? It must have been quite an experience working with one of the world's largest retailers. It was. And it was a really super lucky promotion for me. I was 25 or in my mid 20s and I happened to get that assignment. And, you know, at the time, I think Walmart was the it was the single largest volume account across the U.S. And it was merely probably half the size of it today. But at that time, it was the largest. And, you know, it's really unique dealing with a retailer of that scale. But for me, it was an opportunity that the really neat part about the job was the CEO at the time of Philip Morris had a leadership account model where he assigned all the VPs in the company account. And he happened to personally take Walmart. So I had a chance at the ripe age of 25 to be sitting in the room with the CEO of Philip Morris and the CEO of Walmart, who was least got at the time. And doing that three or four times a year was just instrumental in my career growth. So it was a super learning experience. I'll tell you, it's not necessarily the easiest account to execute in and many across the CPG space would tell you that. But it was a fantastic learning experience for me. And hopefully we'll see ourself in Walmart one of these days. That would be amazing. I mean, Walmart is as big as it gets for retailers. Now, one of the questions that I have, and I know I'm sure all of the investors that are watching right now, we've got 84 watching right now on all of our social media that are watching a stream right now, are probably wondering, since you've become the CEO for the last couple months, what is the one thing that investors don't know, but you think they should know about tech global alternatives? Well, if it was three weeks ago, I would have told you the results we had in Speedymark. And I think what that's shown that, you know, the hard thing about this space we're talking about consumers, you know, in this space that are super loyal, which means getting them to switch is hard. The good news, though, is once they switch, they're also equally loyal to what they switch to. And what we have found in our home market out here in Vegas is that when we get wide scale distribution and combine that with localized marketing, that we can move the consumer through the adoption funnel of making them aware of the product, having them try it and then convert permanently. And we're starting to see that here in Vegas. We're starting to see that in other places. And I think the future is pretty bright if these early signs continue going forward. Now, do you mind if I ask you a few questions from the audience? Absolutely. Perfect. OK, so if anyone has any questions, please put it in the chat. I'll do my best to ask those questions that you might have. We have a lot that have been coming through here, so I'm just going to try to go through them and and hopefully you can just give us your best possible answer. All right, so let's start with OK, Frogzilla, congrats, Mike, on being the new CEO is testing its products versus tobacco products for health benefits. And when might these tests be completed? Also, are you testing CBD and its effects on nicotine withdrawal? Thanks for the question. This is an area that I'm super passionate about. And as I mentioned earlier, this was something I'm so glad that the company listened to me and others on the advisory board to start investing in the science of our product, right? You can't be a credible person in the harm reduction conversation without understanding the science of your own product. So I can't go too much farther beyond what we've already published in terms of the studies that we've done but I can tell you we're on the right track and there's more that we're going to do. That's an important thing for me. In terms of running the company, I mentioned coming back to the UK. One of the reasons I think the UK market is such a strategical market for us is is where that government has been. It's this specifically around e-vapor and its role in the potential for harm for harm reduction. So having the science behind our product and having the credibility of third party labs that have done this work I think is going to be super important for our future, but it will also help shape future product development as we move forward as well. I have a question from Sandra. Why hasn't the AdCo homepage been registered yet or redesigned yet? It would be nice to see TAT there. Any ideas or any plans to have TAT be on there? That's a that's a good point. Thanks for highlighting that. We've got we've been working here in the last couple of months as we've really been focused on the Las Vegas market. And we're now really really looking at all of our digital platforms and be assured that they will all have a fresh look going forward. Fantastic. Yeah, one thing I can tell you about the investors is they're very passionate about TAT and they know a lot about this product. Sandra has got a bunch of questions. We'll just continue with hers. When will the Basemat be available to roll on your own? Is this in the planning stage? Sorry, you broke up on that one. When will the Basemat be available to roll on your own? Is this in the planning stage? Right now, you know, we have the three products that are already in a finished form. That's an interesting idea for us to consider. You know, one of the markets I ran for PMI was was the Scandinavian market and Norway and countries like Holland being able to roll your roll your own products is is popular. That segment we haven't looked at aggressively, but that's an interesting idea for us to consider as we go forward. Thank you very much. Next question is is version three the final version or is TAT planning on more improvements? Well, we're we're not here to be a one product company. The versions we have in the market today we feel really good about. But, you know, for us to be successful going for we're going to need to have a wider portfolio of products and trust that our R&D teams are working on those. And, you know, the innovation in this in this space is important. But where we are today is it's important that we build a strong foothold on the three products we have and that once we've built the scale for those products, introducing new products into the market will be significantly easier. Thank you very much. And the next question, will the idea with the plan displays on the highways be followed up? I think the reference there is the billboards. Yes. Right now, we're not really evaluating billboards. There's a question we have in our heads about the real return on investment they bring one of the things that we are doing that's that's fully public is we are on the radio out here in Vegas and we have found that has really helped us in terms of identifying that local marketing audience. And we think that's a better effect of our of our spend from a resource allocation point of view. And you couple that with a lot of the work we're doing in nightlife and building our databases to be able to interact with consumers one on one. We think those three or four things we're doing right there is generates a much higher return for us than just a billboard here here and there on in a city. Thank you very much. We have a hundred and fifty four people now on the stream. Next question Sandra is hitting us. When will TAT zero and heat hot burn be introduced. So you know that we've come out publicly on a project zero and that's a project that we are working on. No timetables here today to announce in terms of commercializing those. Like I said earlier as a company of our size it's important we have focus. And like I've said geographically we have focused markets in our first priority for us to be successful long term as a company is to be able to build a company that has national infrastructure scale products. Once we've done that hard work taking other products and running it through that infrastructure will be substantially easier. So for the next foreseeable future we're focused on building that infrastructure so that we have national scale and potentially even global scale in countries like the UK and others in Europe. But right now we're focused on building that infrastructure to be able to launch tap across the U.S. And then once we have tapped across the U.S. we'll turn our attention to other products. Very good. And are there any supply problems right now for example like packaging materials and when are the revised boxes with the correct information on CBD and THC available? So we you know if you really think about it this business was built during covid right. So whatever challenges are out there it's not new for us. It's just it's almost like standard operating procedures. So but at the moment we've not faced any significant supply chain hurdles you know the things I've referenced in Europe are more to do with importation and duties and things like that. But in terms of the raw manufacturing we've we've not had any interruptions to date at least that I know of it the three months I've been here and as it relates to the packaging we've got a project that we are working on to that will address the questions your audience raised. Thank you very much. This is from Frogzilla. He says Mike Tatt sales team did very well at the 7-Eleven FOA event in Southern California signing over 87 stores. Joe said Tatt was going to four FOA events in Chicago, North Carolina, Vegas and Arizona. Any updates on that? Well you know the FOAs for those in your audience that that's referring to 7-Eleven franchise owners. And you know that's one of the things that makes 7-Eleven a challenge to execute in right it's even though it's a corporate banner it really operates more like a mom and pop. So where we're focused on right now the the others market you know a couple months ago I referenced we would be focused on a couple markets. Obviously Las Vegas our home market has been one. The other market that we've shifted our attention to is the San Diego market. That's a market the team here knows really well. It's one where we already had good sales and distribution infrastructure. And there I know we have some key meetings coming up in the next months and hopefully we'll have some good news to report then. Very good. This is also from Sandra. Does Tatt envision becoming vertically integrated as sales expand domestically and internationally and would Tatt purchase a grower or look to start their own growing operation? Um you know it's interesting where I thought the question was going to go in a little different place when you said vertical integration. You know typically you don't see large scale CPG companies owning the agricultural element in the supply chain. You know I used to always kind of joke like Kellogg's does not own cornfields. And Philip Morris doesn't own tobacco fields. It doesn't mean we don't need to have expertise and understanding of that that's just typically not part of the value chain where it's profitable and the best return on investment. That said I mean I think there are other elements in the value chain like manufacturing and other elements that were constantly under evaluation. And you know it's like for those who are in business school it's always when do you build that next factory in a war game exercise. And that's those scenarios the team's already working on of forecasting into the future what will be our supply needs and rest assured we'll be prepared for that. It's typically something that you tend to have to invest ahead of the curve. And I think with the data we're starting to see in some of the markets like I've already referenced we'll be able to get have a good predictor of that. The good news in this space though is and these are conversations we had last week. There is a lot of capacity from from a cigarette manufacturing point of view across the globe. So there's a there's a lot of solutions out out there for us whether we want to continue using third parties or we want to do it ourselves and we'll evaluate all those options and do what's best for the company and the shareholders. That's very good because you're actually leading into my next question from Sandra Sandra's on point here. What is your current production capacity. We have plenty of capacity to meet our needs for the near future. We're not at a supply chain where I mean you know hopefully we start to have supply constraint problems you know a year 18 months from now and those will be great problems for us to have. But you know our team is part of building that three year plan. We've already forecasted what we think our needs are and when we'll need to invest in additional manufacturing capacity. So we're well prepared for that when it comes. Due to the increase in raw material prices is that aiming to increase the price of the cigarettes. And if so when. Well one I think it's important we don't call these cigarettes. We call them tax and that's a and that's very specific. But pricing is an important element for us. Right now we're trying to price the products right below the branded discounts here in the state. So for example in Bucky's you've a reference earlier. We're selling for five dollars whereas you're leading a brand sell for a couple dollars more than that. And that's because we want to accelerate trial and adoption and we don't want price to be taken off the table. Our margins are terrific. Our trade partners margins are terrific which is one of the win-win scenarios that the trade likes us for. So you know I think the price point we're selling at today is a nice sweet spot course. I think one probably hidden thing that your audience may not know is unlike other consumer packaged goods companies. There's two to four price increases in the cigarette space every year. And I can't think of another CPG category that has that. So if you think about the long term potential for a company like TAT you know even though we're selling at an extremely attractive place today with the cigarette companies around us increasing prices at a minimum twice a year and in some cases four times a year that gives us tremendous pricing power into the future. So when you think about fundamentals around like margin expansion I couldn't think of a better place to be. This is from Frogzilla Speedy Martin News mentions Texas and San Diego as key markets moving forward. Is TAT tackling San Diego because it might ban menthol like Los Angeles. BNB Beyond is TAT talking to Maverick and STMA. Well I can't reveal all the conversations we're out but definitely San Diego for me is a is a really important market. I mean we all know this that trends start on the on the coast and move their way to the center of the country. So tackling the California market and specifically San Diego right now is a is a really important one. You mentioned Texas. Yes. Texas is a priority for us. We're in midst of various conversations right now. You know in many cases it's hard for our sales team to keep up because we're still small and we're building out that sales team. And in fact many of the meetings I had this week while I'm out in Vegas is specifically around our hiring needs for the future and our ability to because it's not only getting the key account to buy in it's then also making sure we can execute our store level. And while Bucky's did a great job for us and they had their own internal team to do it most accounts don't. So we're right now looking at all those hiring needs for us as we go state by state across the U.S. and and there'll be more to come in that in the coming months and quarters. Very very good. Patents patents pens. What are they covering and when are you expecting them. Any updates on the parents you guys are working on. So we have we have to and I think this is a question we get routinely and I wish I could manage the time allocation for those in the patent office. But our goal is that we have some news to report on those two before the end of the year. And I have a weekly meeting with our R&D teams and our legal teams to evaluate other ways we can protect our IP. And that's something we will do aggressively. Any updates on the NASDAQ listing I know that we've we've heard about it a lot. Any updates or ideas when that might come to fruition. You know the markets are a tough place these days right. So you know those are you know my first priorities were coming in and really building out the growth plan and making sure that can accelerate. And if we do the things that are right there there will clearly be an opportunity for us to uplist to a to a larger extent in our future. Very good. There's another question here. It's just kind of like a more statement. Tat website needs a makeover. All options to buy Tat should be on one page. The in-home subscription link says Tat's membership confusing. Please fix store locator. It should be accurate. Just a just a comment I think there. All fair points from the audience. Thank you for the feedback and they are being addressed. Question about tomorrow's event. Obviously you guys are going to be announcing you're doing a full announcement on your earnings tomorrow. Some questions. I know you can't really tell us in advance but is that something that everyone should tune into. Should you know are you expecting good results. Is there anything you can tell us about that tomorrow. Well you know as I promised when I took over. Operating transparently with all shareholders is a value that's really important to me. And establishing these quarterly calls with investors to share results on how we performed during the quarter. Is is a is a is a milestone for us as we mature as a company. I think tomorrow's call is one that people should call into. If you're a shareholder today or you were a former shareholder I think you'll find the the the call intriguing. You know it's the first quarter that we'll be able to include adco as part of our revenue. So that by itself is a pretty big milestone for the company and we'll be sharing some other things on. That has happened in the quarter and maybe some forward looking comments about what the future entails as well. All right so I'm getting a whole bunch of questions guys I'm going to just try to keep it to the the ones that are not like overlapping some of the stuff that we've asked. How will you finance future growth by a shareholder dilution or taking debt. Any ideas of how you guys plan to raise capital in the future. Can you touch on that a little bit. Yeah so I think in our last call we address this question we don't have any current plans at the moment. One of the beauties about the product space we operate in you know it's a it's a hugely profitable you know the gross margins on our profit are really terrific so you know a large chunk of the business can be funded by itself and and but then the question comes to how fast we want to ramp it up and I think once we once we've got the data from a few more markets you know we'll evaluate that and decide what's in the best interest is all shareholders you know raising money's not an easy task and it's not something we take lightly so but you know right now I think we're in a good spot where we sit today and you know we'll see how that evolves in the coming months. Okay great. This is from Frogzilla how much does TAT roughly pay for hemp biomass per pound? Any idea? Yeah that's a proprietary I'm sorry I'm going to dodge that question. Yeah no totally understood. This is from Frogzilla very important will TAT have gift certificates in the future to be able to gift a carton or even a six month in home delivery subscription for the holidays or birthdays would sell very very very well. Any ideas? That's a great idea I might pass that on to our marketing team. Very good and this is from Mike is TAT currently working towards a TSX listing if so what timeline would we expect? Well I think I answered that earlier in terms of absolutely we would aspire to be on a larger exchange and when the time is right for that we will make that move. Perfect and okay let's see. Any more questions? There is a statement from 93.1 the mountain love listening to it I heard the radio and hearing the TAT commercials so apparently people are liking those commercials so that's going very well. And all of our employees have got really great feedback out here in Vegas that the radio ads are clearly being heard and I think the results of Speedy Mark show that they're also being effective. What is your path to sell TAT in high volume? Anything you can share with us as far as your strategy as the CEO? I think I've answered that right I mean I you know we hired IRI to help us being a small company you know we needed help so from some folks on the outside who really had the hard data. You know the United States is a big place right I mean it's 50 states and you know we've broken that down into different segments of states we will focus and you know the three I've talked about right now or it is where the company's attention will be but you know we clearly want to have national scale and we're going to do that state by state and I think at some point we'll create a tipping point that you know hopefully we're in all 50 states but right now we're focused on the three that I've referenced and plus a couple others and when we have more news on that obviously we'll report it but you know this is going to be something that you know we have to do the hard blocking and tackling to build TAT and then exciting is once we've built that infrastructure across the US there's more products that can run through that infrastructure. All right I'm only going to ask one more question because I know you're busy and there's a whole bunch coming at me but I want to just kind of really stay focused on where we're at. This is from Frogzilla Frogzilla thank you for all your questions thank you everyone for all your questions. Have you ever considered prizes and packs like Willy Wonka in the Chaka Faction? That would be one that you know for my 25 years in the space but listen trust when we go through our marketing brainstorming ideas I mean I love the feedback from our from our shareholder base I love the feedback we get from consumers so keep the ideas coming because you know even though we've got good people here on the ground always it's always great to get another idea but trust when we get in the room we're throwing everything up on the white board of what are the all the possible things we can do and then we evaluate them based on what we think will have the highest ROI so definitely I think things like sweepstakes promotions and things like that are in our future but we've got to have the scale then to so those will have an impact. 100% and just one more question how many stores is tied in right now? Do you know that number? Would you guys? Because it's difficult to keep track on the store locator so some of the members are asking if you have that and that's one of the hard parts about the convenience or space being it's so mom and pop keeping that up to date is is a sheer challenge that's why we focused on some of these anchor accounts which is where we really can direct the consumers to but the whole website is under review right now and hopefully I'll have a fresher look in the months to come. One more question. What is your number one asset that will take the company from a startup to a market contender? What would you say? I think it has to start with the product. Right. I mean we can sit here and do all the best marketing and sales tricks around the planet. But if it's not a good product I mean you're not going to be able to get people to adopt it right. So I think it starts there is if you make really great products and then you package them appropriately and market them appropriately you can you can create love with the consumer and that's what we're trying to do right now but it starts with a great product and and one of the things that we're going to be investing in going forward is being able to get that feedback from the consumer through the product development phase so that potentially we don't have to go through the learnings that we did through version one two and three right. We're going to be able to do that through private panels where we established and get that feedback so that we don't have to go to market with something that is anything less than ideal. But when we do that's the great part about our business so you know having the ad codes part of our business once we do then we can drop it into all the stores that ad code distributes to and get that real world feedback. So we're excited about that and and you know there's going to be more to come from an R&D point of view going forward. Oh one more question because I keep getting it would TAT consider purchasing property just south of the Canadian border near Christina Lake BC. You know I'm a CEO that comes to it comes to it from the point of view of all options are on the table. It's just a bad practice in my view to say no to anything off the bat. So you know whether that's product development whether that's marketing ideas whether it's M&A activity all options for me are always on the table. And we'll evaluate those and what's in the best interest to shareholder. So if there's a point in time that makes sense for us we'll evaluate it and do it. And if it doesn't make sense we won't do it. Love it. Thank you so much for your time today Michael. If there was one thing or statement or something you want to leave the investors we've got 173 people here right now watching. If there was something you want to leave everybody with today a statement comment an idea what would it be. I'll give you our little our little tagline we say here in the office. Tritag by Tat. Love it. Thank you so much. Pleasure meeting you to a meeting you today. Michael Saxon wish you the best of luck in your future endeavors. The new CEO of Tat Global Alternatives. Thank you for joining us the first time here on Rich TV Live. Hopefully we can do this again many times in the future and we can continue to talk about everything that's happening as it happens. And thank you for joining us today Michael. Yeah thanks Rich and thank you for your audience for being fans of Tat. Always a pleasure. Thank you guys for watching. You're not winning. You're probably not watching. We bring you the winners. We bring you the news. CEO interviews. Analysis. We'd love to bring it to you first. Hopefully you enjoyed the session. Hopefully you enjoyed the show. If you like the video smash the like button. Comment down below. Share the video everywhere and subscribe. If you have any questions that we haven't addressed or answered please put it in the description of the video. I'll do my best to send that over to Michael and we'll try to do our best to answer those in future videos or future interviews. Thank you guys so much for your time. Michael have a great day. Continue all your hard work and we'll be watching very closely tomorrow for the earning call and thank you for watching everybody and Michael have a great day. Thanks Rich. Cheers. Thank you everyone. Have a nice day. This is Rich from Rich to Be Live saying have a nice day. We'll see you soon.