 Our viewing group from Embassy Tel Aviv wants to know how to conduct customer discovery for a new market. Can you provide a framework? So, Hemi, you punted on the previous one. You can't punt on this one. Providing a framework for customer discovery. I think it is an iterative process. I think you start out with your key assumptions and your key targets. And then you make a list, right? You go down the list. You tap your connections first and your connections build connections. And you do a first pass on your questions. You find out where you were right and where you were wrong. And then you hone in and do that all over again. So, it's not a one-time process. There's very much of an iteration around refining your ideas to the point where you are ready to go to market.