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How Ford Seized Dress Color Moment to Create Successful Real-time Marketing Campaign

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Published on Jul 29, 2015

What OEM has produced the most successful use of Real Time or “Live” marketing on line?

When Tania Yuki, CEO of Shareable, was asked she immediately related how Ford jumped into the Dress Color Debate on line [Remember that?] and created a cultural moment that got people engaged and excited—and sold Fords.

Ford and other OEM brands have moved to Real time marketing by powerful seizing what Tania calls “cultural moments” that excite, engage and grab people attention in a fun and clever way. In two minutes, you will be inspired to be quick, nimble and fluid when you see similar opportunities on Twitter, Facebook and Instagram to jump in real time marketing communications.

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