New Product Hits & Misses
With over 50,000 products in the average supermarket, people don't have the time, or the money, to test every product on the shelves and with 15,000 new products every year consumers need to know what's out there!
So Phil does the testing and the tasting for you and gives the product a rating out of 100 so you know what you can expect when you try something new!
SupermarketGuru does not sell the foods we review, nor receive any compensation from the manufacturers for reviewing or rating them.
Phil taste-tests and judges each product based on the following 8 criteria:
1.(30 points) Taste: The most important attribute of any food
2.(20 points) Value: Is it worth it?
3.(15 points) Health: Based off the nutritional information, is it nutritionally balanced?
4.(15 points) Ingredients: What's in it, how natural is it?
5.(5 points) Preparation: When applicable, how accurate or good are the directions *
6.(5 points) Appearance: Is it appetizing and does it resemble its photo or description
7.(5 points) Packaging: Is it appropriate for the product and does it have any benefits such as resealability, added freshness, better storage, etc.
8.(5 Points) Sustainability: Is the packaging biodegradable, is it wasteful, is the company endeavoring to offset their carbon footprint?
* products that do not have any preparation will have the full value of these points included in their total score
To see more New Product Hits & Misses visit: http://www.supermarketguru.com
Lays Kettle Cooked Sharp Cheddar Extra Crunchy taste great! They actually are extra crunchy the flavor is fabulous so this should be one of my favorite chips, but it isnt! With over 25 ingredients including MSG I just have to question why Lays, who have been the forerunner of companies switching to a few, simple ingredients would come out with this product. Retails for $3.29 Frito-Lay, Inc., Plano, TX 800 352 4477
Cape Cod Parmesan and Garlic Potato Chips are cooked in 100% canola oil, which has the lowest saturated fat content of all the vegetable oils. This flavor of parmesan and roasted garlic doesnt quite make it Not sure if it is because there is not enough garlic, or not enough parmesan, but nothing stands out flavor-wise. It is a slightly thicker chip so it is great to use for spreads or dips. Retails for $3.49 Cape Cod Potato Chips, Hyannis, MA 888 881 CHIP
This product is a HIT! What is with Arrabiata Potato chips? Do Italians even like potato chips? Well, they will after they taste these new chips from Terra with just the right flavor and just the right thickness, this is one of the best chips Ive had in a long time. But, I do have a complaint who is the chef? This new line is Chef-Inspired I want to know whose recipe it is! Retails for $2.79 Terra Chips, Melville, NY 800 434 4246
Colorado is known as the hot bed for innovative, healthy food products and Boulder Canyon is trying to be one of them with these chips! But with the highest sodium of all the chips I tasted today and a Spinach and Artichoke flavor that tastes cheesy, salty, garlicky and a little earthy, but not specifically spinach-y or artichoke-y I was a little disappointed. Retails for $2.69 Boulder Natural Foods, Boulder, Colorado 623-932-6200
Last, but not least Zapps Limited Edition Voodoo Gumbo Cajun flavored chips. When I see the word Cajun, I think spicy and flavorful and when I see the word Voodoo, I think magic and mystery - so that is what I was expecting - then I took a bite These chips are way too sweet. The package says it is a mixture of about 5 flavors my recommendation is buy any of the regular editions of Zapps you know the one without the MSG! And why dont any of these products have re-closeable bags? Retails for $2.15 Zapps Potato Chips, Gramercy,
LA 800 349 2447