 YouTube says that it is going to embrace AI tools with music AI, working with artists and labels on how AI can and should be used. The company is also working with music labels to set rules on how AI generated music will be treated going forward. The labels are more willing to experiment. They don't have as much to protect because there's not an existing market like CDs were. When Universal sued YouTube over that Drake song with the weekend's vocals that was simulated, of them saying, look, we have to do this lawsuit, but I'd like to find another way around it versus what it was with YouTube and the TV networks back in the day when it was, we're going to sue you into oblivion. Viacom will take that lead and we'll create Hulu to try to crush you. It's a whole different attitude.