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Published on Nov 11, 2014

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Zuckerberg Explains Facebook Page Organic Reach

Mark Zuckerberg ran a question and answer session as a part of a live-streamed town hall meeting run at Facebook's Menlo Park headquarters, and some of the answers that he gave were incredibly controversial.

When asked what had happened to the organic reach of the average Facebook page, Zuckerberg gave an answer that no-one wanted to hear, even though it is one that should be well-known by now, because it re-iterates a mantra that Facebook has been repeating for several months now.

Zuckerberg emphasized that the average user could see as many as 1,500 updates per day if all of the content posted to the pages and profiles they follow appeared on their page. However, in truth they are only shown 100, and if a page wants to make it into that 100, then they will need to produce content that is really compelling. Zuckerberg explained that he does empathize with businesses that are trying to reach customers, but explained that serving relevant information to end users is more important to Facebook than helping businesses reach their customers. The end user is the most important person in the equation, and businesses should focus on providing good content if they want to be seen.

Zuckerberg answered many other interesting questions during the meeting, including why Facebook forced people to download Messenger (because the Facebook Main app wasn't providing a great messaging experience), and why the company is using their resources to fight Ebola. Apparently, Zuckerberg believes that the world has the opportunity to stop Ebola from becoming an epidemic on the scale of HIV, polio or Tuberculosis, and he wants to see the world band together to prevent it from getting to that stage. Zuckerberg added that Facebook's goal is to become a great utility, not a cool app.


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