 to keep you guys posted as to what I'm doing and what you got to do every single day as a digital marketer. So, welcome. Good to see you here. I know my screen is buffering a little bit. Let me wait until that screen looks right here and it's taking just a second here. Let's see how long it's going to take to load. You know, this technology is not a perfect science, is it? All right. Let's see what's going on here. Okay. I think it's now clicked in and it's doing what it should be doing. But anyhow, in case you didn't hear, today's Monday and I'm doing these lives throughout the end of the month to let you guys know what you have to do every single day. Today is an extremely busy day for us. Jessica and I, my wife, if you don't know her, she has Jessica L. Fisher, the furry family coach. You can look that up on YouTube. It's also on Facebook. It's a pretty big group and we're working on webinars. Mine is a master class on how to start a online business in 48 hours. So, if some of you guys have been waiting and you've been saying, yeah, I've been working on this for months. I've been doing this for months. I've been doing this for years. It takes 48 hours. Okay. It takes 48 hours to start a business online. Now, it may not be the exact kind of business you want, but it does take 48 hours. And do me a favor. Please post in that chat section there. If you can hear me, I want to make sure that you can hear everything I'm saying because I don't always know if it's not coming out. I mean, obviously, I can hear me talking, but you may not be able to hear me talking. And I am going to talk about what my schedule was like today because you guys should know that stuff. You should know what's going on. You should know what it takes. It does take a lot of work. I'm not going to tell you it doesn't take a lot of work because it certainly does. But do me a favor. If you would just post in there, I can hear you or, yeah, loud and clear or whatever ways you want to do that. Let me just scroll through here and make sure everything is working. So today, today I started off by checking emails, checking orders, forwarding all those to my shipping department and quite a few things to get done there. In addition to that, I had this live that I'm doing at 9am, which we just started. So I'll do that. This will run up until about 9.30, 9.45. Once I'm done with that, I have to edit a couple of videos and get those ready. At 10 o'clock, I actually kind of have to do something personal. We have a meeting with our builder in Texas. I guess it's going to be a Zoom meeting or something like that. Preconstruction meeting. So we're going to do that. After we're done with that, then we're going to go through. Thank you, Paul, for letting me know that. We're going to go through and work on my masterclass and work on Jessica's webinar. There is a certain format, guys. If you're thinking about doing a webinar or something like that, there is a certain format that you have to do. There's a beginning, middle, and end of things you have to do. And some of the things that are in the end, you've got to start them in the beginning. So it's a whole process. I even thought about, after I do this masterclass, teaching you guys how to do a webinar online, what works, what doesn't work. If you're interested in that, put that in the chat section. If you're watching this at a later date and you're not watching this live, put it in the comments section below the video. And I can talk about doing webinars and doing masterclasses and what it takes. Generally, a masterclass or a webinar is done with an end in mind. And what I mean by that is you're probably going to give them some free training for 30 minutes, 45 minutes, hour, two hours, whatever it is, and try to sell some type of program at the end based on that training that you gave them. So that's really the purpose of it. So if you're just thinking about doing a webinar for no purpose, that wouldn't be good. What you want to do is have some type of purpose behind it and have some reason for doing it. And I think the one thing that people have a hard time with on doing a webinar is actually selling their product at the end. And that is the problem. And the problem with that is that you're trying to sell it at the end. It should not be sold at the end. It should be sold from the very first slide, the very first words that come out of your mouth. You should be leading up to that sale at the end. And if you do a good job and you give them pulses, yes, on webinar training, if you give them the information they want during and you get enough yeses during your webinar at the end, you know, they're going to be begging to buy whatever you got. So that's the big problem I see with people is they don't understand that process. And Paul had asked a question earlier before we even got started about ads and the best days of the week and you just run them on certain days. I do want to talk to that for a second because that's something that a lot of people don't understand. When you're running ads, especially YouTube ads, which I'm running right now, so you may see some of my videos out there, they have to be run constantly. You can't turn them on and turn them off like, you know, Facebook, you can, you know, run them like during the day or not at night or during the night or whatever you want. You can't do that with YouTube ads. You can't do that on Google. And the reason being is they have to gather the data to be able to find you signups, to be able to find you sales. And if you keep turning them on and turn them off or you increase or decrease your spend, it will mess up the algorithm. Now I'm not saying you can't change your amount of spend because yeah, you got to change your amount of spend every now and then. But what you do is you make an adjustment and I only make one kind of adjustment in a day. So like I've got some ads running now. I think it's like six different ads, but they're running to like 200 different audiences and keywords. So it's quite a few things to manage. But when I go in there and I just for keywords, I don't adjust the money that day. Okay, I only do one change or the other. And then I got to wait 72 hours and somebody may say, well, why don't you just adjust them every day? You know, if you know like a keyword is not working, why don't you just adjust it then? And the reason behind that is sometimes it can take up to 48 hours for the data to get reported to your analytics screen. So if you were to go in there and change things on your ads, thinking that that was the data that it was based on and you didn't give it 72 hours, because sometimes it can take 48 hours. We have a little buffer in there, you could actually be turning off or turning on the wrong things. So those are adjustments that have to be made. Anyhow, so that's the first part of my day. Doing the webinars, doing the meeting with our builder, doing all that stuff. And then we're going to get into a workout, you know, that's something that we schedule every single day. So we'll end up having lunch. After lunch, we'll do a workout. That workout today for me is going to be some floor exercises. I'll be doing three sets of push-ups. I used to do like three sets of 40, so about 120 push-ups. And some other upper body exercises. I'll go out in the backyard. I'll do some pull-ups. I get several sets of those to do. I got dips to do. Those things are just have to be done. Those are have-to's. The exercise part is a have-to guys. So if you think you're going to work at home and lay back and lay on your couch and you just hold your laptop up and not get any exercise. Man, you're going to be in bad shape. I'm telling you. I don't mean just physically, but I also mean mentally. You need this exercise thing. You know, Jessica and I both got these eye-watch things here. And they have an activity on them. And we actually have a competition activity over here where I can see how many calories she's done and she can see how many calories I've done. And we look at that thing every single day. And I don't know if you can see that or not, but it has like mine and hers on there. And you can see what percentage we've done. You probably can't see it. But we look at that throughout the day and we'll kind of take each other on and we'll say, hey, you know, you're only at this percentage and I'm at this percentage. So we kind of go back and forth with that. But that competitiveness that we have going, where, you know, we're trying to get each other to do stuff, you know, is very helpful. So anyhow, we'll do our lunch. We'll do our workout. And then we'll go back to work again, probably working on these webinars again. Then what I have to start doing is I have to start writing scripts. Last week on Thursday, I shot 14 videos for YouTube, which sounds like a lot. And it was, I normally do, you know, 10 to 12. And the reason I do 10 to 12 is I do it every two weeks. And I do it every two weeks so that I can batch them, give them to my editor, he can get them uploaded. And if you know anything about this channel, I post a video every single day during the week, Monday through Friday. So if I only film 10 every two weeks, all that does is keep me even. That's all it does is keep me even. So I don't like to just be kept even. Okay, I want to make sure that I have enough for the future because anything can happen. You know, I could get sick or, you know, pick up a little coronavirus here and there. You know, who knows what's going to happen. But, you know, maybe I have to travel and I can't shoot for a week. So in addition to the fact that, you know, I shoot 10 to 12 every two weeks, which I shot 14 last week, I keep 10 scheduled in YouTube at all times. So there's 10 scheduled in there right now. So if I were to stop today and not do any videos, I know for the next two weeks I still have videos coming out. But I like to have even more than that. So what I do is in a Dropbox where I keep all my pre-recorded videos, I'll keep an extra 10 or 15 in there for my editor so that he always has some to put up. So total I probably have 25, maybe 30 videos between the scheduled and between what I have that need to be edited. And that way they're always there. So I will start writing scripts for that tomorrow because I know next Tuesday, probably Tuesday-ish, I'm going to have to start recording all over again. The whole cycle starts all over again. Now on Thursday, I will have to start writing emails and preparing for my live on Saturday. So that's something I'll have to get started. In between time, I've got to work on my food company. I've got to work on my courses that I'm working on. I got to check my ads. There's a lot of stuff to do on a daily basis. So if you're getting into selling online so you can do no work, you're in the wrong business. You're really in the wrong business. But you know, I enjoy doing it. Now if you guys have questions about any of that, feel free to put any of that into that chat section right there. If you're listening later on, of course it would be in the comments section. But these are things you need to know as far as if you're going to work online. There's a lot of steps to all of this stuff. I know Jessica, she filmed a lot of videos yesterday. And you know, sometimes you got to do two-part videos. So she has a dog training channel called Jessica El-Fisher for her family coach. But she also has a DIY channel which is something farmhouse. Why can't I think of it off the top of my head right now? Shoot, can't think of another channel I should because that way I can tell you guys about it. But anyhow, it's a DIY channel. So the other day she did a video of her doing some stuff and she filmed it. But it was just like B-roll footage of her doing it. So then she had to take that video yesterday and she had to voice over all the stuff she was doing. So that was a two-part video which she had to actually work on it later on. Let's see here. Paul's got another question here. On your evergreen products, how often do you review them for updates every single day? Every single day. I look at my analytics for everything every single day and I may do it several times a day. And I'm very compulsive about that. But I also check my stocks every single day and which I haven't done today. So let's see here. Let me see what the stocks are doing today. That's something I got to check every single day too because the analytics on those stocks make decisions from the stock markets down today. Because I'm upset because Tesla's down to 824 and it was like at 859 the other day. So that's down. I look at all my airline stocks here. American Airlines is up. I've made good money on that. Alaska Airlines is up. I've made good money on that. AMD which is that little computer chip in your computer. I'm a little bit down on that. Not doing good there. Big commerce. I'm down a little bit on big commerce. Carnival cruise lines. I'm a little bit up. Delta Airlines. I'm up a little bit. Dexcom. I'm up a little bit. Ford. I'm up a little bit. Facebook. I'm up a lot. But in all fairness, I bought Facebook stock about a month or two after they IPO'd and I bought it for $27 and it's now $251 FedEx. I'm up on. I bought this at the beginning of COVID and the reason I did is my best friend from high school who I mean we've just been friends forever since we were 14 and 15 years old. He lives in the same neighborhood Fred Smith does. If you don't know who Fred Smith is, he's the guy who started FedEx. And Fred was telling him that with COVID a lot of the airlines had parked their airplanes and he was getting more cargo business. So I bought FedEx because Fred Smith started FedEx and he was telling Steve about that. So I bought some of that stock. Hertz I tried to buy because it was so low and they were in bankruptcy but they're not doing good. So I didn't do good there. JetBlue. I've done it very, very well on. So I got me some JetBlue. Eli Lilly. I'm up a little bit on and I'm just going through some of these stocks so you can see what I mess with every day. I've also got Southwest Airlines which I'm really up on. They're doing very, very well. Moderna. I bought some Moderna because of the vaccine. Let's see here. Norwegian Cruise Lines is up a little bit. Novax which is a delivery system for vaccines. I'm a little bit down on that. Pfizer is flat. I don't understand what. Pfizer was one of the stocks that was supposed to just skyrocket. So I bought some of that. It's kind of flat down. Royal Caribbean is up a little bit. Serious internet stock is up some but not near what I would like to see it be up. I thought when Howard Stern re-signed that that stock would just go way up again. It has not. I'm still ahead. I'm way ahead on it but still. I got another stock tell Ray and I can't remember what the heck that was. I got Toll Brothers Builders because there's a housing shortage in the U.S. and I'm just going through some of the things that I do. Toll Brothers Builders is one of the biggest home builders in the country. Of course, I got Tesla. I already mentioned that. United Airlines is up just a tad. Not much. I'm holding all these airlines until this COVID thing's over a little bit because I know they'll probably go back to where they were. Historically, airline stocks are not great but they went so far down that I figured I'd buy them and just wait for them to get back to where they were and then go ahead and sell them off. I don't know what that stock is. VTRS. I just bought that the other day. I got to look that one up and then Walmart. I'm up a little bit. So, you know, and then I keep track of all my stocks right here on my phone so I can see what's going on. But checking on things I think is very, very important and you got to do it a lot. I don't make changes a lot but check a lot. See what direction things are going. See if they're going up. See if they're going down. See if they're improving. Give them time. That's another important thing. Do you template your emails? Most definitely. Most definitely. There's certain things about emails that you have to do and I think the most important thing about emails that people gloss over is the subject line. People think that the subject line should tell people what's in the email and that's totally wrong. Totally, totally wrong. The subject line is designed to get people to open your email. That's it. If you tell people, you know, in the subject line, what is in your email then you're going to have less opens. For example, let's say you sell jewelry and I have a neighbor across the street that sells jewelry online, okay? He has a jewelry site, pretty big company and he always puts in the subject line exactly what's in the email. So if he's got 20% off engagement rings, that's what the subject line is. This is 20% off engagement rings and if I'm not buying an engagement ring and I'm interested in a bracelet or a necklace or earrings, guess what? I'm not opening that email. Not going to open it. A subject line, like let's say he is selling engagement rings, he could put in that subject line. I only do this twice a year, okay? That's going to make you click to see what he only does twice a year and that could be a sale on engagement rings. But the point is, that subject line is to get people to open the email. And I could talk for hours on emails. Emails are incredibly important guys. Excuse me, let me get a little drink here. But emails can make you a lot of money but if you do them wrong, nobody's going to even look at them. It's not going to happen, okay? Nobody's going to even look at your emails. So it's important to understand that each part should stand on their own. Now, when somebody opens an email, I like to start it off with their first name. I'll say, hey John, hey Bob, hey Frank, whatever it is. And I can insert their first name in there if I have it in my database through an automation that is in Cartra. I highly recommend Cartra. There'll be a link in the description after this video is over with. I know you can't see the description right now, but you do want to check out Cartra. Cartra is pretty amazing. And I can automate things like putting their name in there. So I'll say, hey John, bet you didn't know this but this Thursday whatever and I'll go into whatever my email is. I will also make sure that there is a spot they can click before they have to scroll. Really important that you do that. If you don't have a spot where they can click before they scroll, you're going to miss a lot of clicks. And the reason being is most people don't scroll to the end of the email. Or even the people who do scroll to the end of the email, if they see a spot to click, they may not read all the email, but they'll go ahead and click anyhow. So you're going to catch those people. Then I like to have a graphic of some sort. Maybe it's a picture of me talking. Maybe it's a picture of can meet if I'm selling can meet whatever it is. In the middle, in that picture should be clickable too. In other words, I insert a link into that image so they can click on it and go to whatever I'm offering them, whether it's a download, whether it's to buy something. And then below that, I'm going to have a little bit more context about what the offer is about. And I'm going to have another spot to click there. And then I'm going to sign off and I'm going to say, hey, thanks, you know, cheers, JR. And then I'm going to have a PS at the bottom. And I'm going to have a reminder in there. I may say something like, you know, the sale ends in 72 hours, you need to hurry, click here now to take advantage of this. And I'm going to have another, excuse me, call to action in that PS down there, because there are some people that don't read the email, they just scroll to the bottom. And I'm going to catch those people. So as you can see there, yes, there's a template to it. It's very templated. It's set up so that I'm going to get results. That's what I want to do is get results. I can only be out here for a couple more minutes, guys, because I do have several meetings today, which I told you about in the beginning. So if you have any other comments, any other things you want to learn about, I do want to do something on webinars. I think that's going to be a big, big thing for 2021. People have kind of been trained into the mode of learning online. And since they've been trained into that mode of learning online, webinars are going to be huge. They really are. I highly suggest if you've got a product or service that you incorporate webinars into your marketing platform. Matt, basic sidekick book is huge in size, two pounds of email things with proven subject lines. Love your emails. Well, thank you, Paul. Yeah, subject lines are really massive. And I do have a downloadable where you can get 20 of the best subject lines. Maybe I'll put that in the description afterwards so that you guys can grab that and you can get some subject lines. Okay. And these see the thing about subject lines, people try to make them so that they fit their business. You don't need to. All you need to do is have a subject line that gets this open. I've had subject lines that says, hey, check this out. I've had subject lines of like, boom, this just happened. Those will work for any business. It doesn't matter if you're selling a product or service. It doesn't matter what you're doing. Any of those subject lines will work. So I have a whole list of those subject lines that I recycle them every now and then. And sometimes I'll just come up with one spur of the moment. I do that too. In fact, I do that frequently. But at this point, I know what's going to work. If you have not been writing emails, if you've not been doing this, you just have to, I guess, get some of these suggestions from us. You've got to get a list of these subject lines. And the more you use them, the more you'll kind of get it, what's going to work and what's not going to work. Oh, yeah. And I also forgot, this works too. You need to subscribe. Don't forget to subscribe. Okay. Whether you're watching this live or later on, don't forget to subscribe. And once you subscribe, the button is red, the subscribe button, you'll click it and it will turn to gray. And when it does, this bell is going to appear right here and you need to ring the bell. Turn on all bell notifications. So that every time I go live, every time I do a new video, you are notified. You don't have to come looking for it. You don't have to waste your time on that. I can just tap you on the shoulder and say, Hey, got a new one for you. Come check it out. So definitely you want to do that. Morad, what's going on, man? What time is it over there, Morad? I'm curious. Do you watch millionaires that motivate you? Huh? Probably not intentionally watch somebody because they're a millionaire. You know, one of my best friends from high school, I just talked about him. He's a multimillionaire. I wouldn't watch him do anything because he's just a workaholic and, you know, he's not a motivational guy or anything like that. He's a great guy and he's one of my best friends. But I don't watch somebody because they're a millionaire. I watch somebody because of a talent they have, whatever that talent may be. Now, does that mean that some of the really talented people I watch are millionaires? Yeah. Yeah, that's probably true. But I don't watch them for that reason. So I watch a lot of cooking videos. I like that. I'm into cooking. That's one of my things. A lot of those people are millionaires now because they're great cooks, okay? But the thing is, I watch them because of their talent. So that's the main thing I do. Thank you for being here, Paul. Really, really appreciate it. I will be here again tomorrow, so I'll see you then. So guys, if you've got any last questions, go ahead and pop them into the chat section now. Morad, I appreciate that question. That was a good question. And some of them do motivate me. I will tell you, I like Gary Vee a lot. Gary Vee practices what he preaches. He was telling people that they don't need any money to really make money. They just got to go out and put forth some effort. And then he started saying, heck, you could go to the dollar store and buy dollar store items and look them up online and find out they sell for more and sell them online or go to garage sales and buy stuff and resell it. People are like, oh, yeah, that doesn't work. That doesn't work. He goes, oh, yeah, really? So he did a whole series of where he actually went around to garage sales and bought stuff and showed you. He could sell it online for more than he bought it for because he would check on his phone to see what it was selling for, like on eBay, and he made money. So he goes, there you go. And it was funny because it got picked up because all these news outlets were like, oh my gosh, this guy who's got $130 million companies going around to garage sales to prove to people that you can make money doing that. So I thought that was very, very interesting. You can make money without having money. Don't let anybody... If you think all you need is money to make money, you are totally wrong. That is not it. I started my business with $100 on a credit card, $100 on a credit card, guys. So it's not about money, really. It's about effort. And that's what all these videos every day are. They're just about me telling you things that you need to do. I've gone through my day a little bit with you now. Oh, I didn't get to the evening. So in the evening, we'll have dinner. I don't know what it'll be. We'll figure something out throughout the day. That's one thing we're not good about planning is dinner. We're always looking at each other going, I don't know. What do you want? I don't know. What do you want? So we do that a lot. But after dinner, we will go back to work again. And I will probably be working on our webinars again. I've got to get that finished. That's a real priority for me. And I've been going a little bit slow on that so I got to get that done. So that will be my day, guys. And I hope you enjoyed this. If you did, put in that chat section, yeah, I like this. This is fun. This is what I want to hear. Or I want to hear something else. Put that in that chat section. I'm going to be here live every day, at least until the end of the month. So put in there what you want. You can hear what you want. You can say, well, tomorrow I want to know about acts. If you put that in there, you may hear about that tomorrow. If I get enough people wanting to hear about a particular subject or whatever way of doing thing, I'll be happy to do that. So once again, give me a thumbs up on this video. I would really appreciate that. Hit that thumbs up thing right there. Don't forget to subscribe. Super important. I need you guys as subscribers. The more you comment, the more you chat in here, the more distribution this video gets. I really appreciate any interaction we get in there. As a matter of fact, I will put in here something real quick. Oh, there we go. I hate when there's dead silence when I'm doing one of these things. So when I'm typing, I can't do it. I can't talk. Because I can't type that well. Is being a millionaire someday one of your goals? We've already done millions in sales. I will tell you that, Morad. That's happened. We've done that before. But I want to make more. I certainly want to make more. And I don't want to make more so I can buy things. I don't drive around in fancy cars. I don't wear a bunch of jewelry. I've got an eye watch, which I thought was pretty cool. They're expensive. I do it more for freedom. The more money you have, I can travel that way. I can see different places. I can help charities. I have security. Take care of my wife if anything ever happened to me. So that's the reason that I want to make money. We've sold millions of dollars already. We've done that. And that is not as satisfying as some of these other things you can do with your money. That's what you want to think about, guys. Because saying you're a millionaire is not going to be that motivational for you. It's just not. What the things you can do with your money are very motivational. Because money in itself has no value. It really does not. I mean, I guess you could burn it and warm yourself, but that's about the only thing you could really do with money. It's how you use that money for charities, for helping people, to see the world, to travel, to have freedom, to have security. That's the real thing behind money. And as soon as you get that dialed into your brain, all of a sudden money is going to go your way. It is. It's going to go your way. So that's one thing I would leave you with today. Make sure, make sure that you're doing it for the right reason. It's not to become a rich person. Because nobody cares if you're rich or not. I watched a show last night on Netflix. It was about all these songwriters in Nashville that have written some of the top songs you've ever heard in your life, and they made millions of dollars doing it. Nobody even knows who they are, because they wrote the songs. They didn't sing the song. And I think there's some coolness to that, that anonymity to where you have money, you have accomplishments, you have these things you've done, and nobody even knows who you are. One person I heard interviewed the other day, I thought this was so funny, was Paul McCartney. He was in an interview, and the interviewer asked him what he thought of the mask that we have to wear because of coronavirus. He says, oh my God, I love it. I love, love, love these masks. And the interviewer was like, well, why in the world would you like a mask? I mean, why would that be something you would like? He says, finally, I can put on a mask and go outside. Nobody bothers me. So he's been a celebrity since he was a teenager. He can actually go in and out of stores now, and nobody knows who he is. He puts a cap on, puts his mask on, walks around. He says, it's great. He said, I couldn't have done that before because people looked at you funny if you had a mask on. So he said, I just couldn't go out. He said, I can go into a 7-Eleven now. I can go into a grocery store now. It's really pretty cool. So I guess there's some advantages to that. Having money and having an anonymity, that's awesome. When you're famous, fame I would think would wear on you. I've never really had that, but I would think it would really wear on you after a while. I don't want that. I don't want where I can't go to the store. I can't go to a gas station, grocery store, something like that. I would hate that. I just would hate that. Wouldn't like that. So anyway, I'll put any other comments you got in there. I'm going to get out of here. I've been talking too long already. We've been on here for almost 30 minutes. I really appreciate you guys showing up. Share this video, subscribe, like. Turn on your bell notifications. One more time I'll ring it. Turn on bell notifications, of course, so that you know every time I'm going live or I publish a new video. Thank you guys so much for being here. I really do appreciate it and I am out of here.