 And that's a good segue, actually, to the first topic I want to raise, which is the impact of digital life and business to what we design. How has it changed what and how we design? And how has it changed our sense of craft when we can constantly improve and iterate on design? Are we ever finished? I don't know. We have a lot of representation here from digital businesses. I know that's something that you guys grapple with all the time. I think that we've adopted a philosophy at Etsy, and I think it's probably important to the integrity of this idea that it's not exclusively a design idea, but it's fully embraced by design. It's also embraced by engineering and other parts of other disciplines in the company. And it's that the product is more like a living, breathing organism, and in fact, is never done. So we don't judge it by the same standards as you would judge a sort of finished form, but more judge it like how you would nurture a garden or some sort of like living, breathing organism. And so if you sort of view it through that lens and judge it on those terms, then you can kind of, I think, approach the challenges and opportunities of the medium in a more healthy way. I know that's something you think about all the time at Facebook. I mean, it's interesting. It's something that I was talking to a lot of students yesterday about is the relationship to the finished object is pretty different across all the different design kind of fields. And I think that's a really interesting thing for people to think about. With landscape architecture, it's obviously always evolving. These are living, organic things. Buildings actually evolve over time. Architecture is actually, I think, a really interesting analogy there where it's like we often, because of cultural changes in society or the needs of the people who are using a particular building will change and morph structure over time. I think software is that concept on steroids. It's never done. I'm sure Randy will appreciate it. I always call it some kind of socially acceptable form of insanity. You're just like, you can never finish. And there's something, I think, for people who work in digital thinking, oh, it would be nice to just be done with something. And then you realize with the humility that comes with working in a space that's constantly evolving and changing is that we know we'll never get it perfectly right. And so you have to enter the design space with that sense of humility towards the process, the technology, respect towards the people who are using the product who truly will realize its potential and possibility, and then to evolve, constantly evolve and iterate. I think the thing that you have to be careful about culturally within organizations is to not allow that notion to be an excuse to do sloppy work. Because I think when you're creating something that's physical, it's going to be manufactured, and you can't go back into people's closet and fix the hem on the dress right after the fact. But that is our relationship to it. We know we're going to put it out there. We can always fix it and make it better. But I think you have to have a very strong culture of quality within an organization that's doing digital work that says, we kind of need to act like we can't go back and fix things at some level, even though we know we can. It's an interesting kind of benefit to working in this space. But you have to kind of be protective of that ability. That makes sense. It's interesting to see how that's changed, though. I remember at 15, when I started as a graphic designer, I would do paste-ups in RubyLith and the old school blue lines and print film. And then suddenly, you had a thing that was done. Now, with digital and software, you could really evolve your product. I mean, even the pen that we were just looking at, right? That is a thing that functions the way it functions today. But with software and with changes, that pen, that object will evolve in terms of its purpose and its value. And so it's crazy to think of design as being a finished thing anymore, because it's always going to change. You have an opportunity to evolve a product within an ecosystem. So it's sort of interesting to watch how designers have to change their way of approaching solving those types of problems. Our joke has been, it'll be our finger, eventually, right? Two years from now, we won't need this. Right, yes. We see in product design that we have many different artist designers working for us. And we see that there's no trend towards more digital. So very often, we'll still receive a sketch. So the initial idea is still very much in the head and then translated into some means. I mean, the best example is I'm going back a couple of years, but it was Philip Stark drawing the juicy salad, which is the spider. He was eating in a Sicilian restaurant, and it was drawn on a napkin, because there was an over-consumption. No, there was an over-production of oranges. So he was eating octopus and having the idea of the oranges. And so that's how the octopus came to squeeze the orange. And we got it on a napkin. It was still greasy. That was, you know, unless it was fantastic. So still today, we get this kind of, not that it's extreme, but we still get the design as kind of translated in a sketch. It's more up to our engineers then to come up with digital solutions to it, digital representation of it. And I think for us, also, the biggest is to, as Etsy, for example, how we bring it to market. So how we bring the experience to market where the whole digital helps much more through Web Store, through digital means like video. But it's really funny that the origin is still very much refined, hence, and very few technology involved. I think it'll be really interesting as a person who largely, we do a lot of the make the product type of design. I think it'll be interesting to watch the design field grapple with this notion of, frankly, how do you pull forward the equity of the brand, what the consumer has learned to experience on Uber, on Facebook, and what have you. And that becomes a part of what the brand's about, right? That's the brand's experience. And so to change it is actually to, frankly, ask the consumer to come along on a new experience. And so as you introduce innovation, a new innovation, how much of the historical aspect of the brand you continue to bring forward. So the consumer says, oh, that's still a product from Gillette. I know and understand it and trust it. Yet there's something new and provocative about it for me to try the brand or think about that proposition differently. So I think, frankly, it's more on the digital construct. The time is just condensed, right, with your ability to do it. But the principles, I think, will remain the same. I think it'll be fun to watch the industry grapple with this notion of branding from a design standpoint in the digital space. And what are the elements that you retain from an experience standpoint? And what are the things that you shift and move away from?