 What's up everybody once again it's Brandon Shawn and I had to make sure as many people as possible see this very special clip from my interview with yo that's why I just am recording from my phone I made a last minute edit and this is really covering something that's so important when it comes to making impact versus just getting these random numbers and when you hear this conversation it'll put so many things in perspective I hope it helps a lot of you artists focus on what's actually going to matter in terms of building a considerable fan base and making legitimate impact here's a clip I'll hit you up bro I read this and it changed my day and inspired me to write this or you know it motivated me to listen to that artist you know sometimes that's like I know social media is so big in numbers and analytics and everything but all you need is one listener to really take one viewer or a world leader to potentially start that chain reaction you know that one person can take you somewhere you have no clue that's going to happen just because you know they know somebody and they share with them they share with somebody and next thing you know you at the industry office because three people share a song you know it doesn't have to take four million views that's a wonderful way if you're paying for it but a lot of times we're looking at these numbers and you look like that no one's listening and the thing that you want like you want to get to that next level sometimes you can get there it's just because two or three people paying attention that's 100% yeah the right person someone might have a platform they might decide to do told me the other day he has some random big meme page decided to use him in some montage and like he had more relation to him they somehow came across it and then that other meme pages took that meme and like it just started spiraling for him and he had nothing to do with the situation but it's all you need and you know and you don't get that without putting it out like presenting it you know 100% believe you want to get everything as fine soon as possible to make sure that you feel as good about the content you're making before it's out in the world but there's gonna be some things that you'll never be able to get the perfect they'll be perfect for somebody you know someone that's supposed to be that perfection and them seeing that perfection you just never know what that can do not just for them but even for you and the same total it can take you somewhere we've never imagined just by pitting it out just by having it in the world you know even songs you could I don't have more views for the first year and somebody that spot if I feel my playlist yeah and not not you up you up and you didn't see that coming because you were you were so worried about that first day that first week that's why it's okay to talk about first week sales then we should talk about end of year sales like how many albums you sell the year you know what matters like okay up for people miss things every day so the fact that we tend to focus so much on first week sales is silly when it's like how how is your year you got a house that's incredible so how did you able to work that thing throughout the entire year and so it's trying to make sure you got that number one for what seven days I mean that's cool but like you want to be number one at the end of the year you want time to calendar every number one because you can't like you can get those numbers up every week and by the end of the year you have a cumulative more sales and everybody else if you work something like that then we'd be so focused on the momentary there's like a bigger picture you know it's weird it's like trying to go for the trophy as opposed for going for the win facts you twist away people want to go to the championship but not play regular season yeah you got to regular season you got to go to the playoffs you got to get like you've got to go through all of that you just don't go to the show you just don't go to the award ceremony yeah it's a whole process of getting there which to me you'll understand the rewarding that on the way but if you just want to jump there and get the trophy man you don't even fathom what you missed out on and that's used the best part yeah well yeah because you can't even appreciate it the same and it's funny you talk about those man because when you think about insta it of course like there's been a lot of records that still keep moving but there's been so many things that have been impactful that like in hindsight you find like finding out they didn't even do what you would have thought they did when they came out like I was watching I don't know if you saw Robert Townsend's breakfast club interview but he talked about five heartbeats with a flop when it came out and that's like a cult classic in like in black community so many people know that movie it comes on BET all the time but when it came out it was a complete flop no money like nothing like that but then just accumulated over time it made the money like I think he put in like 300k or 100k whatever and now made like it made like 10 million over time something like that but if he's done that long game and it changes it changes us I was I got a piece coming out tomorrow I'm not about outcast get up get out and I didn't realize it was a radio it was like the third single of Southern Playlisty and it's like wow that was a single there's no way that did well that's because it does translate 80s and that's not his ball you know that's not Rosa Parks it's like it's a really dope record but that's not going to work for radio so let's say they look at that song and be like dang but like it didn't do already I didn't chart but the cultural relevance of that get out get up get something like that transcends the the radio that transcends the time here like that's not just a staple that's a phrase people say to themselves to get up in the morning you know what I'm saying like sometimes you can sometimes you can hit the jackpot hit something commercial and it's huge it's big it's wonderful you get all the trophies but sometimes you gotta appreciate when you're you're generational you know when you transcend that pocket of time and you live on in something that's far longer and maybe not like economically as rewarding in the moment but like have somebody talk about something you've been for 20 years bro like that means that's going to live on for a long time and that's not an easy thing to do but when you did it right it's incredible once again that's a clip from my interview with yo Phillips from DJ Booth senior writer at DJ Booth and there's so much more coming the full interview will be dropping soon stay tuned for that i'm gonna put that in the description below once that interview drops if the link isn't active before then that means the interview has not dropped yet other than that if you liked this video go ahead 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