 Let's start it off this way, Corey. One of our topics that we talked about last time, M trippin', tripplin'. Yeah, I think it's E-M tripplin'. E-M tripplin'. Yeah, E-M tripplin'. He had a beautiful, beautiful viral video. We talked about it last time. We talked about how he finessed an L and made it a W by taking these 13 people at his show, all right, and highlighting that experience on Twitter and tweeting about it. And I'm grateful for this experience and then that shit went viral, right? Yeah. And then there was another video that went viral from the same show. You wanna talk about that? Yeah, man, so, I mean, it's pretty new at this point. So it's a little bit of speculation. People might, okay, okay. It might not be pieced all the way together, but I feel like by the time it comes out, it'll be a pretty 100%. Ain't no speculating, man, yeah. Yeah, man, man, man, yeah. But pretty much what happened was there's this clip that's moving in the mean space. He's on stage at another show and he's just like talking, you know what I'm saying? Doing the little talk art is doing between each song and a random fan, you know, in the crowd is like, yo bro, can you shout me out? And he's like, yeah, I shot you out. What's your name? And the fan's like, uh, uh, you know, the whole crowd goes crazy. He's like, oh, and the team is like, oh bro forgot his name and the crowd goes crazy. Like, I don't know when that show happened. It looks like it was pretty recent. I'm a guess. No, bro, that looked like the same show. You think so? That looked like the same show. We got, we can like contrast outfits. We gonna throw that up on the screen. Probably even play that for you. But I think that was actually the same show. That would be crazy. Cause then now in the conversation, we need to change to maximizing your investment. When it comes to getting content at these different events, but I mean, by the way, like it was dope because I think it speaks to how a lot of the time we talk about, like you can manipulate conversation, right? Like you can, you can shoot things and, and use like these mean pages and these different repost pages to create a narrative that could go much further than you plan for it to go. Cause I don't know. I personally have my reasons for why I didn't believe it was real, you know? Some, some things about the technical aspects of it felt a little stage, you know what I'm saying? Like we do this a lot. So like we see it a lot. I can tell when it's real and when somebody's acting it out. But it still is genius nonetheless. Cause I've been seeing it on all the mean pages I follow on Instagram at least all day. At least the really big ones. Like definitely the really big ones, but a lot of smaller pages are picking it up. I've been seeing it on some Twitter threads and it's like he created this. Oh, that's it? Oh yeah, he created this like crazy organic moment. This is 100%. But this is 100% the same show. It's the same show? I'm looking at his outfit. Oh, it is the same show. That's the same show. Damn, that's crazy. That's the same show. So, so let's break this down. Cause I know we've kind of talked. I want to make you, when y'all need to understand why we're even talking about this the way we're talking about it, right? So I'll say I'll go for the maximizing values. Nah, nah, we're going to skip to this. What did you find out? What did you notice about the back end of this guy? I want to let you, you know, drop, go ahead, drop the bomb, bro. Who's this guy associated with? Oh yeah, so I have a really good friend who, well, okay, so his manager is Snott's manager, the rapper Snott. I have a friend who is good friends with Snott's manager. Thus how I was able to get this information and pieces together. But there were things about that I feel like I would have pieced together anyway, but this came direct from the source of like, yo, like friend being like, yo, I got a Texas dude and be like, this shit is genius. Cause this shit is genius. Which I just did. And that count from what I've just, the conversations I've had with my friend, like apparently like his manager does shit like that all the time. Like they're, they're, they're pretty good at like getting the artist to do these things that eventually they can later flip into like social media of viral moments. Which is interesting. Cause I think that's how Snott might have kind of come. I think Snott came up in the meme, the meme world, the meme culture, right? So he has these people behind him that understand how to make an organic looking meme moment, which I don't know if this is well known, but you know, we've kind of seen it. It's like, you can crack the meme market. That's a very powerful, very cheap engine to learn how to tap into. It's crazy, right? Cause like you can literally get a post, I don't know, a couple hundred bucks, couple tens of bucks that gets millions of views if you do it right. Because that whole community is oriented around just sharing shit, right? Like one meme page posted, it's 30 of them that like them. They all start sharing and it can create like a really quick, like viral looking moment that can lead to a viral moment. Cause you know another, another artist that did the meme strategy recently is Lil Yachty with Poland. I don't know if you heard that song. I've seen clips, but no, y'all did listen to it cause he actually mentions Poland in it, right? Yeah. I saw you had one little snippet. Yup. Yeah, it's like, yeah, yeah. But like that, it's almost the same strategy, but it's, it's this same strategy, but to a higher degree. Like Yachty really blasted the meme pages like that couple of days to week after, as it was coming out to when it came out, he was on the meme pages hard. Like, so this to me is like smaller brothers that they probably don't have the crazy budget to keep it going the same way Yachty would have it going, right? But I will argue that this is probably a little more impactful because one, he just had that conversation about the show. That was like two weeks ago, a week ago, two weeks ago. A week ago. He's a newer artist. We have to figure out how to keep him in the conversation for as cheap as we can possibly do it for cause we don't want people to forget about him and think of him as like, oh, he's just the guy from that viral tweet. All right, let's create another one. Wish now that we're seeing from the same content from the same day. It's like, let's put enough time out there that this doesn't look obviously fake. Cause I think the clips that came out like too close together to be obviously it was fake, right? And there's probably some people who peeped it too. They're probably getting like, oh, this shit from that same shit, right? Yeah. Put enough time in between it to make it feel like a true organic viral moment. The artist isn't doing too much around it. You know what I'm saying? Like I said, bro, if it wasn't for some of the backend mechanics of it and just us knowing who we know, I mean, that shit might've got me. You know, I might've failed for it. No, that's a fact, man. That's a fact. And I want to say like, whenever we talk about this type of stuff here, it's not to like out somebody. We're not any industry plant type people here, right? Cause obviously we're the people behind many of these types of campaigns. We're here to say like, this shit is amazing. Big up it and y'all should be inspired by their ability to take a small moment and then flip it and to create a conversation. Cause I agree. That's way more powerful than what Lil Yachty is doing. Just because, you know, Yachty has a name so he's getting that recognition. So Buddy couldn't necessarily do the same thing because he's a smaller artist. So people just feel like, oh, y'all are just throwing this artist in my face. But people already know Yachty's big. So it kind of feels validated. But even beyond that, the clip that they're sharing has more natural virality where Lil Yachty's campaign is just awareness. You know who Lil Yachty is. He just dropped something great. This, I'm going to share it, right? I'm going to talk about what E.M. Tripplin did in his first one, especially, even if you think about the order, it's perfect that he thanked these people. Man, this is a, you know, I didn't have any people blow up on my, come to my show, that blows up. Now you're aware of them. So then when you see the second clip about the fan at his show, right? Now you know who the artist is, right? It's more context to it, right? Cause that clip right there without that, you're like, I don't know. Now why do I care? Why do I care? Exactly, exactly. And, you know, him being, having Snotts manager behind him is just, just shows that they have smart people in their corner. And that's what you're supposed to be doing. You need to get some smart people in your corner or think creatively. And that's all, always, always say with artists, like people stop short with the music so much versus applying the creativity towards their music videos, towards their shows, towards their marketing. This is that, like, Tuiti, Tuiti. Yeah, shout out to them for having the idea on the fly that, like, I don't, I don't know which came first, like the flipping. I'm guessing this probably came first and then the moment they just flipped cause it was like, oh, it happened. We might as well, you know, get something out of this. But yeah, bro, that's definitely a bang for buck, bro. Two viral moments out of a one show, bro. Like, it's crazy. The way this is going on, it might be a third one coming, man. We don't know. Yeah, thanks. Thanks. We'll see. We'll see. But with that being said, you had put me onto this Coyla Ray clip. Oh yeah. With her talking about TikTok. I want to see what you guys think about that. So we'll play it and then.