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Published on Jul 11, 2011
http://chris.pirillo.com/google-blogs... - Two of Google's best-known products are being renamed, according to some reports. Picasa is set to become Google Photos, and Blogger is potentially being rebranded as Google blogs. This is part of an overall strategy to bring their social properties together under Google+ to build a more well-rounded platform around the new social network.
In a recent Q&A thread on Google+, Jorge asked, "What do you think about Google rebranding Picasa and Blogger?"
It's clear that Google has an overlying strategy in place. They have turned what many, including myself, assumed would be another half-hearted attempt to build a social network in to a feasible competitor to Facebook. By bringing in their various services and creating seamless integration, they may even redefine how many current Google users think of the Internet.