 I tend to have a profound effect on people when I meet them. It's not because I'm like, I don't know, the second coming or anything like that. It's just because I know myself and I'm right here, right now. And so when I engage with somebody, they feel like I really am there with them. And that's what everyone wants, right? Is to feel like someone, that they are significant, that they're taking up space in this world, that they matter, and a woman wants that from a man. That's the sexiest thing she can feel, is to feel truly desired and wanted and understood. Last year when we were in LA for the PUA Summit, and we were told, your natural shit's going to not work in LA. It's just not going to work. Because over there, you've got to have value, man. You've got to have value. And I really hate the idea, the way that the idea of value has been presented in the seduction community is really misleading. Someone was outside talking to me earlier, sorry, I can't remember who, and we were talking about... What were you talking about? I can't remember. We were talking about something and he said, oh, so when you do that, when you say that with authority, it raises your value. And I didn't even know what he meant. I think the idea of raising and lowering value is something that will really fuck guys up in this situation. Because you're constantly thinking, well, hang on, did I get three more value points? Have I dropped her value a bit? Are we going to kind of like seesaw the value? That means nothing to me. I'm a valuable person, everyone's fucking valuable. We are of value when we act like we are valuable. What's much more important than, you know, trying to make... Essentially that's like trying to make you seem more important than she is. That's what we're trying to... That's the basis behind that idea. What's much more important than value is emotional impact. Is the impact that you have on someone and at an emotional core when you meet them or when you interact with them. Because when we were in LA, we were told, you know, the girls there are going to ask you, are you a producer? Do you drive a big shiny car with expensive stuff on it? And, you know, I don't even drive and certainly don't produce anything. You know, we were living on a shoestring as we always are. Myself and my coaches, and we thought, well, I guess we won't get laid in LA then, if that's the way it is. I remember we were in a bar and I'm talking to a girl and I said, oh, my name's James and she shakes my hand and looks away. And I said, excuse me, if you want to say hello to me, just look me in the eyes, please, or don't say hello. And snaps out of it in this moment and says, oh, I'm really sorry, there's so much bullshit here. Then we had a very, very real and deep interaction because in a town like that where everything is plastic, where people are full of shit a lot and are trying to constantly prove their value and if they don't have it, trying to lie about it or insinuate that they have more value, which is the basis of where a lot of the early seduction systems were built in that city for that very reason to try and fight at their level and you'll always lose if you try and play the value game because there's always someone richer and faster and more producing than you are and I'm not interested in fighting on somebody else's terms. When girls would ask me what kind of car do you drive, I said, I don't drive as if like, why would I need to drive? And then that just totally fucks up their value system. There's nothing for them to judge me on because they don't even have a car. I don't know how to drive, it's irrelevant. What's more about you? What are you really into? It's the intensity of the emotional impact that you have on somebody that is going to determine what they want to do with you in their life. Which brings me to my second major point in terms of internal change, which is your intent. You cannot have intent without awareness because if you're unaware of yourself you can't project a clear intent. But let's presume that you do have an awareness of yourself, your physicality, the way your emotions are working and you can just sit with it without putting any subjective judgments on it just allow it to be what it is. Then what you need to do is you need to project something out into the world. Now when we're looking at women what we need to be projecting at the core is that I want to fuck you. Anything else is a lie. Unless you really actually don't want to have sex with her and you think she's a nice slightly unattractive person, you want to be friends with her don't project I want to fuck you because the problem is a lot of who here considers themselves maybe to be a nice guy like they've been told they've been a nice guy, isn't that suck when the girl says you're a really nice guy because you know what's going to happen next. No one ever says you're a really nice guy and lucky to throat fuck me. They never say that. Do they? What I would say is that nice guys are liars actually and they're not and they're not doing it necessarily out of out of a need to be nice and wanting to please people and make people's lives better. They're doing it as a behavioural strategy to try and get what they want because that's what they've practised. Okay so if they're if they're nice enough to somebody then she will hopefully see your charms at some point and you know maybe decide that she wants to breed with you. It doesn't really happen like that. The Aussie lean is way more effective because I don't want to have sex with you or I want to pass out. So what you guys can do is practise this and I've been doing this all around London it's really funny because people don't make a lot of eye contact here but I make people make eye contact with me because when I'm walking down the street I'm standing tall and like a laser beam I'm just seeking out eyeballs everywhere I'm trying to avoid the men's one sometimes it gets mixed up, gets confusing but I'm mainly going for the girls and as I'm walking along I'm just looking them dead in one eye because you can't look at both eyes at once try it, it's weird okay so you pick one eye and you just project think, feel and project I want to fuck you I think you're hot, you're awesome you're confident, you're cheeky or any variation on that and what you do, what you'll notice is when you start doing that, walking down the street the world changes girls start looking at you in a very different way and often you'll just get all sorts of invitations you walk past and look a girl in the eyes like I want to fuck you and she'll just look and stand and she's like and there's your approach to invitation yeah so when I see a girl and I'm going to approach her that's the first thing I do, I check in awareness project my intent I'm unashamedly showing her that I'm a man, that I want to sex with her I don't necessarily always go up and verbally state this because in my mind often that can just release pressure because when you go up and you say you're smoking hot, whatever a direct opener, yeah it's bold it has an emotional impact but at the same time it can mean she can interpret that as oh that's nice, but I can have him yeah I tend to like to simmer my seductions and sometimes over long periods of time because I enjoy that the drawn out, I enjoy the dance of the seduction as much as I do is having sex with a girl and so I will deliberately leverage the pressure and the release on this but the intent is always clear because even if I'm speaking about something innocuous at the heart of it my intent is showing her that yes this is about sex and nothing else well no, not nothing else, but that's the core of it okay I'm running out of time so I want to blaze through a couple of practical aspects for you now let's just talk quickly now about external game if we look at the idea of qualifying because qualifying is sort of misunderstood a lot of guys think that you ask a qualifying question which is like what's cool about you and the girl says I'm an artist and they go cool qualified that doesn't work, that's not qualification at all to qualify somebody they have to firstly give a fuck about the person that's qualifying them and there needs to be pressure on the person, they need to feel like they have to invest that's the point of qualifying is that when you ask the question the qualifying question I don't care what answer she gives me unless she gives me an amazing answer and invests heaps it's not good enough that's my principle behind it so I might say what do you like, which is one of my favourite qualifying questions, what do you like because it's ambiguous it could mean anything and the girl will often say that's a hard question then you say no it's not, you just tell me what you like and then if the hoop is too big I can make it smaller in bed, you know, cooking I don't know, travel, do you like to be tied up give me something and what I'll do then is I'll hold intense pressure on her I'll just look her in the eyes because I'm quite happy to sit there for a long period of time and she will fill that gap so I have a very simple formula you guys can use QCQ, question challenge qualify so we pick a qualifying question and one thing to keep in mind is you do not need to qualify only on core values because if you go up into a club and go up to a girl, you know, you project the intent you just walk up there and you're like what is it in life that is most important to you that's a really strange thing to do whereas I was in a club in Germany the other week and I did exactly that so the girl and pulled her in and said who is it and I said it's me it's me so the girl and pulled her in and said who the fuck are you is a qualifying question and she's like I'm some kind of girl and I said you are and we made out it was a microcosm of the QCQ formula whereas if I'm sitting in the park with a girl and I say what's really important to you right now totally appropriate makes sense so the other thing is you can qualify and totally flip and shit you can say to a girl are you an early riser hang on what's the other one do you go to bed late or are you an early riser do you like stripes or polka dots it can be anything it doesn't matter because the point is to create pressure if I say do you like stripes or polka dots and I hold the pressure she's thinking I don't know which one's right stripes and then the C in this formula is the challenge I will always challenge her on answer really I'm holding pressure on her and she's like polka dots when I've applied that pressure on to her and she's invested and give me what I want what I've created is an emotional impact emotional spike in that moment that's the only point of the qualifying framework and then I won't leave it because if you only challenge her really she's like polka dots then it's just you be an asshole then you need to release the pressure and award her for doing what you want which then of course also trains her to have good feelings every time she does something for you which is a bit nasty but it's a bit tricky but it works so then I go awesome I'm a striped man myself or actually I'm a polka dot man but I need someone to juxtapose me either way it doesn't matter so if I qualify her on something important what are you famous for and she said well I'm a dancer that's not good enough