 Okay, so right here is where it's all, this is where it's all, this is what it's all about right here. This is what I call step one, just when you click that green button, this is where everyone gets it wrong. So those that are in the business of capturing leads, it's conversions. That's what you wanna be doing is conversions, none of the other ones. Lead generation is what some agents run, lead generation, because they don't have a landing page. So they'll use lead generation, use Facebook's form. There's just way more steps involved. That's why I never use lead generation. So I only use conversions. That's the only one for capturing leads. Traffic isn't gonna capture leads, engagement, video views, messages, brand awareness, none of the other ones, it's just conversions. So that's all you gotta do right there is click conversions and then scroll down and then you'll see the ability to title your three tabs. There's just these three tabs. Exit of this real quick. All we're gonna do is go through the walkthrough of each tab, campaigns, ad sets, add. That's it. That's all there is to it, Dee. There's nothing else too. That's why it's so simple. You're gonna learn, you'll learn it on this one. We're recording this one. So you'll eventually get this one on this one because it's really this simple. Click the green button, conversions and then just title each one. So each tab has a title. So you go conversions, hit the dropdown or go, no, no, no, go down and then just hit the dropdown right there and then just name them. So the way I name them is the campaign. I'll do that number two or whatever, like home styling ideas number two and then in parentheses, conversions. And then the ad set title could be maybe just the location that we're targeting. That could be a title for conversions. And then the ad set, the title for that could just be Oklahoma city. And then the title for the ad could be the same as the first one, home styling ideas number two. Same thing. That's it. That is the beginning of step one which is the campaign tab. So now you hit continue and then you come in to the second part of the campaign first step. And over here, all we're gonna do is hit the dropdown, special ad categories and go down to housing. That's it. That's all for step one D. That's the campaign tab. That's it. So scroll down and you'll always wanna make sure that this is off down here, campaign budget optimization, turn that one off and then you hit next. That's it. That's step one. So now over here, step two, all we're gonna do is go with our targeting, our budget, we're gonna set the calendar. And that's it. So we already named it Oklahoma city website is already filled the blue dot. And then down here, you choose your event which is your conversion event which is our custom conversion, FSBO leads. That's our custom conversion. So that's fine. Your conversion is enacted. That's fine. To make it active, all you do is just go to your cartura and open up the thank you page but we can do that later. So dynamic creative, you don't have to worry about offering, you don't have to worry about budget and schedule. That's where you just go in and put the budget. You can go daily, you can go lifetime but again, you wanna stay consistent weekly and just spend the same amount every week, whatever it is. I don't know what your budget is but whatever it is, just run it for seven days and then look at the numbers. Look at the numbers on the sixth day. That's how we always wanna look at this. And that's why we should really schedule a call every week. Like once a week, let's set up a call where we review this ad, which would be on the sixth day, we're reviewing this together and we're setting the ad for the next week. That could all be done on one call once a week. I can easily do that. Are you all okay with that? I'm good with that, yeah. Yeah, we could do that. Because again, what I really get out this as well is the content for YouTube because I'm gonna continue to build my YouTube channel. That's where I'm all in on. I'm all in on YouTube and that's where this content goes. So you're actually helping me as well. So don't think you're taking my time. We're actually using this as content. So right here, lifetime, go lifetime budget and then just put whatever, put the 70, put 70 and run it for the next seven days. Lifetime budget, that's $10 a day. And then you just set the start date, the end date and you want each one to be 4 a.m., that's Pacific time. So always start it for the next day. We'll go 4 a.m. and we'll go June, June 5th. So are you, so again, I say this every time. What's the one day? Is it Saturday, that every, you know, that's what we're gonna do today. That's, it is what it is, that's what it is. Every Saturday, a new ad goes live. You and I, we're gonna talk every Friday. So for the next however many, like let's just plan it out. We'll schedule them, I'll get you on the calendar right now. We'll schedule the next four Fridays where we're reviewing the ad and we're setting the next one live. Okay. So this one, this goes live tomorrow, June 5th, 4 a.m., run it for seven days. We are going to talk on the sixth day, which would be Friday, perfect. 4 a.m., 4 a.m., perfect. So we scroll down, we're not gonna retarget any custom audiences right now. And in fact, let's exclude, go ahead and exclude the custom audience for leads. Because there's already been some leads I've came in. So let's exclude them now. Go ahead and click exclude. Yep, click exclude. And then go ahead and click inside the box and exclude that audience, which would be leads. Leads, yeah, leads having scheduled appointment. Yeah, you can go with that one. Okay, so perfect. So some people using iOS, that's fine. Excluded from the audience, okay, perfect. Okay, so click out of that. That's who you're excluding. You're always going to exclude your FSBO leads, okay? So scroll down, change the United States, put in your city and we're gonna stay focused on the same 15 mile radius. We wanna brand the hell out of that little location. 15 miles around your area. So people living in this location is what you'll always wanna go with, people living in this location. Hit the drop down again. It's people living in this location. Oh, I didn't realize I said living in or recently. Yeah, yeah, that's a big difference. So take out the US, United States and put in your Excel and out and just go ahead and put in your area. Dang it. I swear, these things, I need some glasses or something. Those little boxes are hard for me to see sometimes. And always go with the drop down, right? Always go with the drop down. So there's the area, there's the area. So let's scroll down. And now all we're gonna do is simply, we don't need age, we don't need gender, we don't need detail targeting, we don't need any of that. Languages, go ahead and change the languages to English and we'll just stay focused on the English. So just type in English and you'll see English all and always go with the drop down. So there's English all. We're gonna leave it automatic placement, scroll down and that's it, that's step 2D, that's it. There's nothing else to it, that's it, hit next. And then now we're on the third and final step. So all we wanna do is we already titled it. So there's already a title there at the top. Go ahead and connect your Instagram account, hit the drop down where the red triangle is at and just choose your Instagram. It's not gonna run on Instagram, but just go ahead and get rid of the red triangle, click it. Okay, so now we just scroll down, add setup. You're gonna click on that, create add and you're gonna use existing post. Okay. That's where I was confused. I was like, man, how, what do we grab the post ad if we've already started creating the campaign for the ad? Okay. Select post right at the bottom, select post. And all you're gonna do is you're gonna, you're gonna make sure you're in the right page, which you, yeah, yeah, it's just one page. So yeah. I'm gonna run this one because I didn't like the other ones. Okay. So go with that one, click on that. Okay, perfect. So now, yeah, it can't be run on Instagram, that's fine. Okay, so now all you're gonna do is simply scroll down and add your button. So we'll scroll down, scroll down the call to action. Go ahead and add your button. So add button and that's your landing page. Oh. Okay, so this is your thank you page, right? Go back to your thank you page real quick. Go back to your thank you page. Okay, so as we were setting up the ad, I don't know if you remember, but on the ad set level, the second tab, it said your custom conversion is inactive. And it was because this page hasn't been visited in the past few days. So now what we did is we just opened up the page. So now it's active. So hit the pixel helper there in the top right. And this should read FSBO leads. So there's your custom conversion, so it's active. That's the pixel 6859 or 6869, I think that is. That's the pixel. So now you're good. So go back to the ad manager and or actually copy the link for the thank you page or the landing page, sorry. The thank you page. Oh, landing page. Yeah, right here. Yeah, this one, the landing page. So that's the link that goes in right there. And then you just simply update post. And then right here down, it'll show your pixel. So 6869, there's the right pixel. It's green under tracking. Yep. Yeah, and that's it. So go back up real quick. What's the red triangle? This post, that's Instagram, called action require your campaign object requires an external website URL. Select, yeah, you already put that in. So you should be fine. So go ahead and scroll down. That button stuck, right? Yeah, there's the link right there. Next step, okay, that's fine. Called action require your campaign objective requires an external website URL. Yeah, it's like called action, Tentro website, yeah, that's fine. It's already there. I don't know why it's not reading it. But go ahead and hit publish. In that, yeah, everything should go green. I don't know why it was reading that. It didn't read the website, but it should. Yeah, perfect, okay, we're good. So now what you can do is you can just, you know, take a quick look at it in the newsfeed real quick, see what it looks like. Just hit that drop down to the very right, that square above the images right there. Yeah, so if you click on that, go down to Facebook desktop newsfeed and then you'll see it over here in the newsfeed. So as people start to scroll through tomorrow, what's that? I was just saying it allowed me to scroll to that option last time it wouldn't, it was weird. So yeah, you should be right here. Scroll down just a bit. It should be right, okay, X out real quick, just X out and sometimes what you have to do is you have to just, we went to it too fast. So go in X out to the top left, do X out to the top left, just X it out and then let it just, okay, so all edit saved. Okay, now go edit right here below the title. Click on edit. So home-selling ideas number two, right below that title, click on edit. It's like I don't see edit, I guess when you hover over the option pops up. Now hit the drop down to the right. Now we, now we, now we'll be able to see it. Okay, so if you scroll through, it should be like the second or third post down. Okay, scroll down, should be the second one. Yeah, there we go. Okay, so, and that image, that's obviously a good image, but you can tell it's horizontal shot, right? So you got the black borders on the right and left. Vertical. I mean vertical, vertical, yeah. So you wanna be doing horizontal from this point on because it looks like that. Yeah, I had always done horizontal but for some reason I had heard rumored that for whatever reason, people are gravitating to more vertical like the video. And so I tried it that way, but then when I uploaded it, I was like, ooh, I don't like that. Yeah, it looks like this on desktop, but on mobile, it looks normal on mobile because it's vertical on mobile. So what you can do, I mean, you can easily target only mobile and that video will look just like an IG video. It'll fit, it'll look good. But if you're targeting everyone, then those of us that are actually looking at Facebook on a desktop, that's just how we see it. Yeah. So it's all good, I mean, whatever, but you get, yeah, knowing the targeting, like knowing, okay, we're gonna only target Instagram or we're gonna only target mobile users. So let's only do a vertical video on this one. You know, knowing that beforehand would be good too. So in this case, we maybe should have only targeted mobile, but those are things to test in the future. You know, it's all good with this one, but had I known this prior, I would have probably only targeted mobile. But I mean, again, it's not a make or break. It don't even trip. It's not even a big deal, but just looking at the borders, you know, it doesn't look right, but it'll work, it'll work, it'll work for sure. So I can, I mean, if I can always cancel this out. No, no, no, it's gonna work. Don't worry about it, don't worry about it. But I'm just saying for the future, like make sure that you know which platform is gonna go on, which will allow you to know which way to shoot that video, vertical or horizontal. So it's- Now, like I said, I think I, you know, I've always preferred the horizontal, and I think I will continue to do that. Well, vertical is good too. I mean, vertical is good too. We could easily run a vertical video to Instagram, but it can't be more than one minute. So in the future, maybe do a vertical one and keep it under a minute and let's run it to only IG or we'll run it to only mobile users on Facebook. You know, so little things like this, this is all about testing. This is the stage we're in right now. In the beginning, seeing what way works, you know? And so that right there, that's the full-blown walkthrough of a conversions ad. That's it. So now just X out real quick, X on the top left. No, no, no, not the tab. Just this X, yeah, right there. So click on the navigation bar, the three lines to the left, and just go to your audiences. And so right away, what you wanna do right away is set up a custom audience for that video if you haven't already. So the video goes, it posts on the business page first, which is what you did. Make sure that every single word is spelled correctly. There's no dot missing. There's no comma missing. Make sure that everything is perfect because the moment you come over here and set the ad, you can no longer edit the text. So post it on the business page first, making sure everything is perfect first. And then we come over here and we run the ad, which is what we just did. And then once we publish it, which is what we did, now it's in review, it's scheduled to go live tomorrow, then what we do right away is we come and set up the custom audience. So every video needs to have a custom audience. So click the blue button and go custom audience. And then all we're gonna do is simply, we're gonna go video. These are our custom audience. See what I was mentioning earlier regarding the title company and getting a list, that's customer list. So I can click on customer list and I can upload a list of people. And then I can turn around and make that either a custom audience that I retarget or I can simply, if it's a big enough list, I can give that list to Facebook and say, hey, turn this into a lookalike. That's customer list. And even people that have hundreds of, like people, but at the same time, a lot of us don't even have everyone's email. Like if you've been in the business for 10 years, do you really have an email list of all your past clients? Some do, some don't, most don't, most don't. Cause that's a long time and not everyone even, like we all keep record, good enough record, but if I say, okay, do you have every client that you've done business with in the past 10 years? Do you have all their emails? Most wouldn't have that. But if you did, then that could be gold right there. You take that list and upload it to the customer list and turn it into a lookalike. I do have a few and then there's some that I just kind of lost because I'm on system crash and so I can't get into it. But that's what it's all about is the lookalike audience. So in this case, we're gonna just do video, so hit next and then all we're gonna do is simply choose the percentage, which we're gonna go 15 seconds, which is a through play. So people who either completed or viewed at least 15 seconds. So we'll go with that one and then choose videos right then the top right, choose videos and then you'll just simply make sure you're in the right page and you'll find that video and then just give it a name and that's it. So I'll end up just naming it the same as I named the ad or maybe the title there, but hit confirm. So now we're gonna just simply go over here, the retention, that's fine, 365. Actually, you know what? I would change that 365 to, I mean, let's drop it to 45. Anyone who's seen that video in the past 45 days is in this audience because people that watched it freaking 300 days ago, they don't remember you, you know? So if you watched it within the past 45 days, sometimes you may wanna go even lower. If you watched my video in the past 30 days, you're in this audience, you know? Because then when I retarget you, you'll at least somewhat still remember me. Even if you just watched it once or seen me once, you know, 30 days is good. So why don't you stick with that? Stick with 30 days for all your custom audiences on videos, 30 days, okay? And then the audience name, just give it the same name as the ad maybe. Homeselling tips number two or something like that, whatever you put, perfect. And then create audience and that's it. So this is what we're doing. We're building up these audiences. We're building up these audiences. And again, if that was an audience of a list, for example, 500 people who all purchased in the past year, then I would have just created it. Right here, I would click on create a lookalike. And that's it. Facebook goes and finds me a million more people that look just like them. Gotcha. You know? So go and click done and that's it. So that audience is set up. The conversion is set to go live and you and I were gonna chat every single Friday at this time. Okay. I'm gonna schedule it. I need to turn the ad off. The other one? Let's take a quick look. The green toggle button. So right here, you'll see in review. So that's in review the third tab. So this is already scheduled. What has already been approved is your special ad category, your conversion, that's the first tab that's already scheduled. It's already been approved. Click on the middle tab, ad sets. So this over here should be scheduled. It's already approved, your targeting, all that is good. And then now click on the third tab, ads. This will be the one that's in review. So now they're just reviewing the video, making sure there's no curse words and stuff like that. So that will go scheduled or you'll get an email later on today and that email will say your ad is scheduled or running. So let that run and we are going to talk next Friday, review it all and set up the next one. I'm gonna hold you accountable. We're gonna be consistent. All right, we're gonna run one every freaking week until this damn thing pops, okay? I will. So schedule it, right? Schedule it or just make a mental schedule, but I'll schedule it on my end. Is this, does this same time work Fridays? Yes. Okay, consider it done. 11 or 12 works for me. 11 or 12, perfect. And your central time? Yes. Awesome. Okay, D, I'll schedule it right now and I'll be a message away if I need anything. Thank you. Cool, right D? Okay, bye-bye.