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'Mammoth™ Modern Insulation' TVC -- Nikolai

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Published on Oct 20, 2012

Meet Prince Nikolai Stroganov III, the ultimate warmth lover. Nikolai lives the life of luxury, complete with servants, porcelain bowls and lots of lovely Mammoth™ beds.

To help create our warmth-loving cat we drew inspiration and reference from a variety of internet cat memes - and our own pets.

The result was a Russian cat named Nikolai who dislikes the cold and feels vastly superior to his 'servant' owners.

This is the first in a series of Mammoth™ 'Nikolai' ads - we'll post the new ones on this channel as they go to air.

Mammoth™ Modern Insulation is 100% polyester. It is made using material from recycled plastic bottles, exactly the same material found in many pillows and duvet inners. It contains no glues or formaldehyde and is safe (for cats and people!) and easy to handle, requiring no protective clothing or masks. It does not break down or lose its loft over time.

To find out more about 'Mammoth™ Modern Insulation' visit mammoth.co.nz or phone 0800 MAMMOTH.

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