 Okay, so what we're going to do here is we're going to roll out our first ad as I always teach posted on the business page as a normal post first. Okay. And then once we post it here we want to make sure that everything is is there like as far as the grammar no period no comma nothing missing because once we once we post it and then we go to the ads manager and set it up we can no longer edit the text. So making sure that the text is on point right here right now is super important. So, following the three bullet points of ad copy is what we call the text ad copy. It's number one calling out that that audience right hey Northern Virginia neighbors. So we're calling out that audience and then in the number two is telling a story. And this story could be anywhere from a paragraph to seven paragraphs like I've read super long and I learned from online marketers that write freaking stories, and there's psychology and that. So, when you look at a long ass post the first thing most people think they're like damn dude who the hell would read all that. But you're wrong. The percentage of people who actually read it. Those people become indoctrinated in that story right away, and those people end up clicking and often in. Okay, so there's psychology behind story writing and that's that's what makes good ads is telling a story. So here we have a we have a couple paragraphs right I've been doing a lot of thinking about how I can better serve my clients many previous clients have had a lot of questions regarding the seller, the seller process. So I thought why not create something to answer all these questions ahead of time. My hope is to have you better prepared when you're ready to sell, because a prepared sellers is a successful seller, put together a thorough sellers guide that's packed with useful information. If you're considering selling your home, you should definitely check it out. Download your free copy now, or after and then we had the bottom one, get your free sellers guide by clicking learn more below. That's that's good. That's perfect. That's perfect. Yeah, see so that's perfect. That's perfect. So that's kind of the golden template is number one calling out the audience number two, the story and then number three the call to action. Okay. So from this point on, and that's why you know knowing cost per lead and and and trying to find out okay how many leads are going to come in. We don't know that yet like we're coming into a new market for the first time we're rolling out an ad for the first time. It's like what we're basing this on is yeah homeowners downloaded and a free seller guide but from this point on really is is is part of the testing. So testing is either tweaking up the text on your second add and on, and tweaking is testing the images. Okay, so in the future like on our second ad for example, what you'll want to do is go out there and take a shitload of pictures, like take a ton of them take a ton of them, because as we move forward what we want to start doing is testing five at a time. Okay, and it's not about it's not about a carousel. It's not about posting a carousel where where that individual can scroll through and see five different images. It's not setting up that way it's setting up on the back end. It's okay. So on the ad we put five images in and Facebook determines which is the one that pops. That's awesome can we do that with this to or do we have to just do the video because I do have some images we could add to this. No we do which is a video in this case so we're going to be on this case but in the future if you ever want to do images. Okay, you would test. Okay, so so so when it comes to Facebook ad testing it's on the image. It's on the text. In your case, you're only targeting a local area so you're not going to be testing on words are testing on interest keywords or anything like that. If you're running ads across the whole entire country then that would be a part of testing testing different words. Okay. But in your case it's only testing the image and then and then testing are tweaking out that the text as you move on to other ads and videos always better it performs better right then like an image ad. Well I don't know that's that's why a lot of times you got to put your consumer hat on. What do you I think so I think you know yeah. It feels so good right when you see a person in their body language and you know you can decide whether you even like that person because what if you don't even like their voice or you don't like their body language like there's a bunch of things. Yes, so so that's why you can capture the audience even even more by letting them know exactly who the hell you are. Like an image. Yeah I can I can tell I can somewhat, you know, pre judge or pre or type in a way on an image like I can I can look at an image and determine okay cool she looks course she doesn't like an image says a million a million words as well an image. Yeah, but a video is like on steroids way better. I agree. And so, and that's the direction I want to go in. Yeah, you gotta go primarily. Yeah, you got to go video so did you upload it already is there. I did. Yep, it's there. Okay, scroll down. Okay, perfect, perfect. So now let's go in and post go to post. And then what we want to do also is, let's make sure it's there sometimes it takes a little while click on, click on more the drop down more, right in the middle more, and then go down to videos, sometimes it takes a few minutes to get there. But this one's fairly a shorter video so it should have came here pretty quick. Be sure to make it a little bit longer. Yeah you want to go, you want to go, you want to go at least double that least a minute would be good. So, here's what we want to do real quick before we go into the ad is let's add an actual watch go to your open up another time and go to your newsfeed. So just a regular regular the business one. No go to your newsfeed your just go to your Facebook page go to your newsfeed. So, what I want to add real quick is a go to your newsfeed click on the home at the top. So as you scroll down look for a video so let's let's look at a video. What we're going to add is the bottom scroll down that learn more actually you can you could see it from right there. Not to learn more not just to learn more but that bottom to the left hubs hub spot. Okay, that needs to be added so go to your other tab the paid your page. Yes so now let's click on the video. And let's edit this real quick so click on the three dots in the top right. And I want to edit. Okay. Yeah edit video so here is where we'll simply add a lot of action so scroll, get rid of the blue. Yeah scroll down, get rid of the blue. And then go to video options click on that one video options. And here you can even change the thumbnail. So that's neat. Here's where the video title would go so download your free seller guide today. Your free seller guide today. All caps are lower. It could be lower case yet download your free seller guide today. And this has to be short and and and and call to action. You can see in the bottom left. So, if you change them now, it will just give you the ability to, to look at different, different parts of the video and you can, you can, so click on change them now. And then scroll down, go down to choose from video. And then choose, you know, a different still. I think the one that you had was fine but if you want, I think that one was good too. Isn't this the beginning one. I like that one. Yeah, yeah, say that say that don't even touch it save it hit the blue one. Okay, cool. You're good. Okay, so that was super important hit save. And you're good. Okay, cool. So putting it on the business page. First, it's super important. So, refresh this page. Let's see if you can, if we can refresh this one. See so now you have that at the bottom left download your free. That's so cool. Look at that. That was easy. Okay, cool. So we're good there so let's go straight into the ad. Okay, now let's open up. I think you have that tab open already 50 to the left. You can go from that one. Okay, cool. So now it's on the business page right that's step one, and then step to come over here click the three lines, or go to your bookmark folder or whatever. But, so here, click the three lines in the top left. Go to as manager. No, you're fine. Go to as manager. Okay. And then over here, we're going to simply go straight into running the app so click on the green one. And this right here this new conversions what is that let's let's clear this out real quick ex out. I don't know what that is. Let's get rid of it, hit the check the box to the left of it, and then just delete it so check the box and hit that trash can. And then up. Oh sorry. Yeah right there. Okay and then, and then delete campaign yeah delete. Maybe that was something we were kind of maybe using as an example but using it as an example before something I don't know it was perfect okay cool so now we're going to go straight into it so hit the hit the green one. And this is your, your business owner hit the drop down at the top s3 decree. This is the business account right because yeah it is it is. Okay cool so hit the green one from here. Okay, and then now we're going conversions. Okay, so conversions is is driving people to the thank you page driving a lot to the often yes of course you're they're going to click on learn more they go to the often but destination page is a thank you page. So it's conversions. So down here you're you want to get in the habit of titling titling your, your three steps. What are these three steps, these are what I call tabs, your campaign tab, your ad set tab and your ad tab do you see those those are your three tabs. Yes I see that campaigns, ad sets and then ads. That's what we're going through right now. So these are your three tabs. So the first tab is campaign so as you click on the green one. The first tab campaigns is choosing the campaign, which is going to be conversions, right click it again, click it, click on conversions. And then what we want to do is we want to start to name each tab. And we can hear so scroll down. Hit the drop down right here. And let's get in the habit of naming the three tabs. So, okay, campaign tab. The reason why you want to name this is so when you look at the dashboard you know exactly what add that was. Okay, you don't get descriptive here with the titling of each tab, then you'll have. Yeah, you'll forget exactly. Now what about here account info needed do I need to do that. No, leave that one. Okay, got it. Okay, campaign. The title. So this is going to be either name it by the video or name it first, first seller guide ad name it's something that you're going to freaking remember what add that was. So first seller guide video ad first seller guide video. I like this one. Yeah. And then, and then in parentheses, the objective so in parentheses what did we choose here we choose we chose conversions. So in parentheses conversions. So again, when you look at it from the dashboard view, and you see that title, you should know what add that that was, that makes sense. Okay, yeah. Now in the ad set. That's where we choose the budget that's where we choose the targeting. That's where we choose the placement of the ad. So really the title could just be the area you're targeting. So where are we targeting. Northern Virginia. Type it in north. Is that is that the name of an of the actual city, or no it's more of a demographic northern Virginia has tons of little cities in it. Okay, we're going to we're going to go by city so pick pick a city. Okay, when you put that city into the map that it takes you out 15 miles. Okay, so put. Yeah, we want to be super specific. And we want to stick with this targeting as well a lot of people will switch out the targeting. One day they're targeting freaking the upper side of the state. Next, next week they're targeting the southern part of the state. Like you can do that if that's your if that's your deal and you're just trying to be everywhere but in the very beginning, stick with one location. Like, let's penetrate woodbridge if that's, that's the area then that that's where we're going in and we can minimum 15 miles maximum 50. So if you could just imagine 15 miles out or 20 miles out. That would probably cover every northern part you're talking about. I think so too yeah because I'm Fairfax is I want to get into Fairfax and I am pretty sure that Fairfax is less than 15 miles from woodbridge. Perfect. So again, you can go whatever you want 1520 25 miles but oh cool it is we're going to stick with one. Okay, so that sounds good. And I think we should at least do 20 miles because Fairfax is about 20 miles away. So woodbridge 20 put woodbridge 20 am I. And again this is just a simple description of what what of what this is. So when we look at this tab, we know that was woodbridge that was 20 miles. And that's all we got to do is look at the tab, or yeah okay tab. And then the third one the third one can just be the same name as a top. Okay. Or, yeah, or you can even get descriptive about that video, you know I was in a home empty home or whatever like whatever's going to allow you to remember what video that was. Okay. So that's that's kind of what we're trying to get out here, because if you just put first seller guide video ad okay cool it is the first ad but which video was that right like line of vacant home was I at my home like what video was that you know I mean so perfect, perfect, and then continue. Okay that's that is that's the beginning of step one now the last part of step one which is the, which is campaign tab number one is this part the special ad category so you always have to go housing so hit the drop down categories and go housing. Okay cool. And then next, that's it that's step one. That's tab one. That's it. Now we come to number two. And step number two is where we where we where we make sure that websites filled in so that's blue dot right there website we make sure our pixel is right at the bottom so let's go let's scroll down pixel. We make sure that the conversion event. That's the link for our seller guide thank you page. Right, that's what your version you remember that seller guide leads the seller guide leads you name that your custom audience and you name that your custom conversion. I don't know if you remember but that's the name of it you cuss we that's what we named it right yeah seller guide leads. I do you should should I confirm that should I go back and double check. No not at all it's right there. Okay. That's that's it. If you X out of it though X out to the right sometimes as you get to the second step we're in the second tab that's we're right right now. Sometimes when you get here it's blank so exit out. Sometimes it'll look like this blank. So if that's the case just click go through the drop down and find your custom conversion, which is that one. Right. Got it. So got it. That's that budget. And this is how you want to look at the budget as I was trying to kind of trying to explain yesterday in the voice message where it's like, you got to and that's what I'm trying to tell you T like, when it comes to your marketing, like, there's stuff that you're going to do offline that that's cool. But, but really, I would call that 1%. So if you're doing these events if you're doing flyers if you're door knocking if you're putting out direct mail whatever the hell advertising you're doing offline, I would literally make that 1%. Okay, 99% of my marketing budget should be going into Facebook advertising. That's just me. This is my professional opinion. Yeah, I agree not spending money on anything offline anymore, because whatever I'm spending offline direct mail door knocking a local event. I could have just ran a video ad and targeted that local area had them click came over to my webpage and capture the lead. Yeah, like why the hell do I need to send out 3000 direct mail pieces. I agree for what like what the hell like hell no like I'll speak to. I'm freaking 7000 pieces of direct mail and it's going to these two damn zip codes I'm like seven grand. Like what the hell. Yeah, some some people are still kind of stuck in the dark ages 700 and had and had 70,000 people. So these two zip codes see your freaking ad click on you to capture the lead, but you've got seven you got 7000 direct mail pieces going out like what the hell. Like yeah so that obviously sounds super biased because I'm a Facebook ad guy over here, but if it was something that was selling you something else like it is what it is like this is where the attention is that is that I'm targeting a local area. I can get into everybody's newsfeed and and and and and at a fraction of what what what what I'm going to spend on anything else. Yep, I agree. And it just makes sense. It does make sense I agree with this. So when it comes to the budget, it really comes down to having X amount per month, whether whether it's 200 300 400 whatever like, and you want to break that down per day so if a person was spending five bucks a day okay well that's 150 a month. 10 bucks a day there's 300 a month. And so you want to kind of break it down that way where you kind of need to be around 10 bucks minimum per day. That's in the beginning so if I have 300 okay cool 300 month number one and then as we start to capture leads as we going. Yeah, you scale up the scale up. The most you'll ever really need to scale up because again we're targeting a local area. So so so I'm going to I'm going to be able to penetrate this local area over and over and over. I can do it by not having a scale up so much so for example, I'm saying start at 10 bucks a day and eventually as we really start to gain traction. I really believe the highest you'll ever be at when you're even at scale because we're targeting a local area is probably 20 bucks a day which is 600 a month. Okay, so it's like that's that makes sense. I'm not going to align but it's like dude. Again that's why I look at this a little different like if I was in real estate and I'm making, let's just call it five grand per deal. I'd be spending five grand a month on this tea. Right, like I don't understand why anybody's not doing this. I don't get it either like you guys are considered high ticket sells. But you do get a deal. Let's just call it every month. And I'm not saying drop it all in but even if a person let's say for example even if a person dropped it all in, and you were spending 5,000 a month on Facebook ads. Okay cool get one deal, and you broke even. Yep, I need you to go in a real estate David. I just like seriously side note I need you to get. I'm so serious. Especially EXP like I have so many EXP clients that are telling me that I need you to get license. Because, but that's how you look at advertising whether it's anything else you we could be selling, we could be selling necklaces on a website online. And it's all the same. How much are we selling the necklace for 25 bucks. Okay well then shit 25 bucks a day. So I'm over here telling you $10 a day for a freaking real estate transaction. If I was selling necklaces and each one was 25 bucks me personally because I understand these numbers. I would still be spending 25 bucks a day. Right. One damn necklace, at least it was worth it you broke even at least. I completely agree. Making thousands per deal are still barking at spending 10 bucks a day and it's like dude really like you're making a shit load like how I failed to understand it in this but this is also the reason why they are not consistent and I don't want to build a business that's inconsistent I want to build a business that has consistent flow of business and we're scaling up. Yes, and and this is the way to do it like marketing is number one. Okay, stay with a number and just and and and yeah stick with it like stick with whatever that monthly number is so in this case so the reason why I went on that tantrum is because right here, daily budget hit the dropdown go to lifetime budget. And then, and then, yeah, go to lifetime budget. And then whatever that monthly budget is, we're going to we're going to break it into we're going to divide it by two. So, so let's just plan on running to ads this month. So whatever that overall monthly is what is it 300 what is it 400 like what could for the next 30 days, what we're going to stick with 300 for now. Okay, so then drop this to 150. So, you're dividing it by two. So, let this run start date. It's always the next day at 6am. So in this case, this is Pacific time so go ahead and go with. What is that 99 am go actually no no it actually be, it actually be, it actually be 3am, because it's Pacific time so go 3am. So it's always April, it's always the next day at at 3am in your case because that's the the time zone that this is at so. So this will be 6am your time and that's when the ad will go out so. So let it run for half the month 15 days so go from April 1 to the 15th or April 1 to the 16th. And then and then what I like to do is always chat before it ends so we'll chat on the 15th or the 14th. Nice to see how it performed. Yeah, it's good. So same end time so ended at the same time. So here on the second tab on the second step we're choosing the budget. We made sure that our custom conversion was there. We're scrolling down we're going to change out the location so edit United States scroll down edit United States, click on the edit. So right here hover over United States. We're going to go. Okay, there we go. So, scroll down, scroll down, and then take away the United States and put in that location. So, what, what bridge you're saying out exit out, exit out the United States and type in woodbridge. Okay, cool. And go people living in this location so hit the drop down people living in this location. And then, and then search. Now hit it again hit the drop down. Sorry, people living in this location. I see. Okay. And then go down woodbridge. And then always go with the drop down so you're always going with the drop down. So wait until you see that drop down. And so, you can go 15 miles you can go 20, whatever. But whatever you go with. That's the targeting stick with that targeting. Okay, out next, don't deviate. Yeah, don't deviate like we want to do 25. We want to penetrate this local area hit enter. Oops, my bad. Just hit enter. And then this will just show you, you know how far. Yep, that's perfect. That is right into Stafford. So now let's, let's, let's keep it moving we'll go down and we'll go you cannot change age you cannot change gender scroll down. Add number two and on that's where our custom audiences will go but we don't have any now for so we're fine. We're going to go manual placement. We're going to take it away out of automatic automatic is when Facebook scroll down. Let's look at all this stuff below automatic is when Facebook places the ad everywhere. Right everywhere, everywhere, everywhere, everywhere. There's so many different placements within the app like within Facebook when we're watching different videos there's all ads coming from all over every direction on Facebook. And we didn't realize it most of the time. Now, in this case what I like to do is I like to kind of put my consumer hat on. And as I put my consumer hat on where do I spend the most time where do I scroll the most what where is my attention going when I'm on the platform whether I'm on a desktop where they're on my cell phone. What am I doing on Facebook. 99% of the time I'm scrolling through the news feed seeing whatever all the shit people are talking. I'm not looking at the marketplace searching for shoes. Other placements. So that's true. Right. So here what I like to do is just narrow in especially if the budget is small in the beginning. I need every penny to go to the highest. Attention attention piece of property freaking there and that's the news feed. Yeah, uncheck Instagram uncheck Messenger uncheck audience network. We're going to only leave Facebook but then we're going to scroll down and we're going to uncheck. Let's leave the news feed let's leave the marketplace uncheck everything else so just go straight down uncheck everything else uncheck uncheck keep going keep going uncheck everything. So we're going to only have in the news feed only have it in the marketplace. Because yeah even though I may not be in the marketplace people are in the marketplace buying shit every day and my ad could be there as well that's cool. That is true yeah I like that. Right so scroll down scroll down uncheck. And then. And then that's it so so here. Step number two tab number two we chose the budget we chose location we chose the placement. That's it. Now we hit next. And then we go to the third and final step. So over here this is where we would choose the ad. So we can either create one from scratch, or we can use existing post so hit the drop down out set up. So hit that drop down create add. Scroll down scroll down scroll down. Okay I see. And don't worry about this error over here. No, just ignore it. Okay, drop down create add. Go to use existing post. Okay, and then select post. I was wondering how we were going to get that information. Cool. There it is post and then continue. So click on it and then hit continue. And there is that post so now what we have to do is scroll down. Scroll down, and then you want to add a button so click on that's right that's right. And then grab your link from Cartra and just paste in that link right there. Get coder link. Copy this link get the page link. Copy that link and then paste it in over there. That's it. Oops, where was I. Okay. Okay so paste in that link update post scroll down look at the tracking make sure that our website is there. Scroll down scroll down scroll down. There's the tracking so there's the website events there's the pixel. Okay and we're good. So now hit publish. And that's it T. That's it now. Wow. The whole entire ad setup now here's the thing about video. Here's the thing about video. As you start to put out video that step one was posted on the business page. Step two was coming over here and going through the ad setup. Step three is creating the custom audience around the video. Okay, that's what we need to do next. So now sometimes I see this happen all the time where it gets stuck like this. Right. 24% you're stuck publishing one of three you're stuck. So what you do is you open up another tab. Go back to the ads manager. Yeah from here that's fine go to the ads manager. You can see your bookmarks or whatever. Yeah so ads manager and what you'll do is you'll push it through from over here so. Okay, top you'll see the blue button. Those are your, the number three is referencing the three tabs. So click on that click on the green publish. And then that will push it through so now close out that other tab that's at the top to the left this one right here. Just close it out. Okay, cool. Okay, work out of this other one. Leave. Yeah, leave. Work out of this one. So now everything is set up and ready to go. Now one thing we want to do real quick. The last part is set up the audience so clear the three lines to the top left and go to audiences. And so now what we're going to do is we're going to create an audience around those who watch a percentage of that video now. In seconds you'll want to. So let's hit the blue button create create audience. And then custom audience. This is what you were talking about now it's all coming together. Go with video and then hit next. Okay, now what we'll want to do is engagement hit the dropdown. So if it's a 33 second video. Maybe those who watch it for 15 seconds. If you watch half of it would be would be good to retarget. I agree. Now click on choose videos right in the top right, and then find that video so you're in this other business page go to your business page. And you'll see that video so check that box hit confirm. And then give it a name, so audience name change out the retention as well. Let's go with. I would go with I would probably go with maybe 30 days, maybe 30 days the most anyone who's watched this video in the past 30 days, put him in this audience. Or you can go a little longer really maybe go 60 let's go 60. Let's go 60 days on the retention. And then audience name be super specific and descriptive of which video this was. Okay, so just like we did on the titling of the tabs. vacant home perfect vacant home, vacant home first seller guide ad or something like that vacant home, vacant home video, and then first seller guide ad perfect perfect vacant home video vacant home video. Super descriptive so create audience. And that's it. Cool. So now you have the ad setup hit done you have the ad setup ready to go live tomorrow, you'll get an email in the next few hours from Facebook. And then, and then you have the custom audience on the back end being built as well. Go back to as manager. Take a quick look at what it looks like in the news feed as it goes live so check the box to the left of first seller guide check that box and then hit the tab to the right the third tab ads for one campaign. Go to that tab. So, this one right here. Nope the third tab to the right. So three tabs click on the third one and then right below the title, you got vacant home, Locky or whatever right. Click edit so right below the title click edit. So right here we just bring us back into it. But what we want to do is simply hit the drop down the share button at the top right hit that drop down share. This one a little share. Yeah. And then go down to Facebook desktop news feed. Facebook desktop news feed. And now this will just give us a view of what that adds going to look like. So if you go below Anthony, it'll be right below Anthony. So scroll down scroll down and boom, there goes your ad. Click on learn more make sure it takes you to your car. Sorry, you hear that he has a friend telling you your son has a friend. Oh man. There it is there. So neat. That's so cool. That's it man that's that's it so everything is set up. And you're good to go so I'm stoked. Yeah, so from this point on really what you want to do is just is really allocate that that time per week whether whether it's to write the nurture emails right to continue that sequence. Yes, like 30 minutes a week one hour a week is what I do I'll put it put together one hour a week. Yep, I have it on my calendar for sure. And then how can I check to make sure that I've linked my my business card just go to billing. Go to billing is have the bookmark as well so the bookmark, go to your bookmark, go to your bookmark. So that's right that bookmark should be billing. So if you go to. Yeah, should be right. That should take you straight into the payment setting. Okay, cool. Yes, that's that's that's good. And I can change this anytime I want right. Yeah, for sure for sure for sure. And the very very beginning which which is really your first. Yeah, your first ad maybe your maybe your second ad in the very very beginning Facebook will charge that card like every, every two bucks. Okay, every $2 and then and then it'll increase it to like every five bucks. Okay, and then and then and then you'll have one billion date per week. I mean excuse me per month. That's so cool. So, awesome. I want to always make sure there's a Milo inside voice buddy. Sorry about that. It's all good so let this one run if there's anything else you need on the cartridge site hit me up for sure but let this one run don't even pay attention to it what you want to do is the cartridge site so go to go to Carter real quick. Clean up clean up that list if needed take out your emails go to Carter real quick go to my communications. Okay, let's see. So, so exes out my communications, click on list at the top, and then just clean out this list. So yeah that's right so we have a fresh lead list. So just take out your emails because you might be all up in that email. You mean leads or no list list let's go down to that list seller guide list. Oh that's right that's right. Down, yeah down. So, so okay so there's only one lead so that one lead on the list. Click on the number one. So that should be you then. Yes, that's that's that's that there's that email you can leave it you can leave it if you want to be in there to really experience your own sequences. That's really cool too. Okay yeah I definitely do I want to see how it goes. Experience those experience those emails. I think I got an email for myself today in fact I was like, oh look at that that's a nurture email. Yeah, see so yeah. In fact, click on the name click on your name click on your name. Click on log, and you'll see it right here so click on log. Oh my gosh, and you'll see which email. That's so cool. This is a whole new view I haven't seen yet. This email sent calendar confirmation scroll down scroll down. So look at the whole list. So, so calendar visit calendar cancellation email sent calendar confirmation. Look, open email so yeah that email was sent why you should sell this this spring. Yep that's the one I got today. Yeah see so it shows it shows that it was sent at 237 it was opened at three o'clock. That's so cool. This is and this is real time you can this is all tracked in real time. Where do you see the 237 when it was sent where are you seeing down email sent so just go down like it's all right here I see it yep got it so okay. Oh my gosh that's so cool. I would track the leads on on this side I wouldn't necessarily track it on the Facebook side because Facebook sometimes doesn't even update that list for some whatever reason. Okay, cartridge side this is all real time and what lead comes in is what lead comes in you know what I mean so I would I would track it on the cartridge side for sure. And yes let's let's let this one play out and let's chat fun day before it ends to determine whether we should leave it on or or shut it off. Now, one thing you want to always always keep in mind as well like is to always have that next ad going so if we talk on the, let's say it ends on the 15th and we talk on the 14th. If we do need to roll out roll out the next ad because this one just didn't perform as well as we thought you want to have that next ad ready. Okay, you want to have that next ad ready so what I would do if I was I'd get in the habit of making a new video every two weeks. Okay, regardless this this this one ad may pop and and we may not need to roll out that next one, but to have it in the arsenal have it freakin yeah and and and locked and loaded. Yeah, totally save you time. Do you think I should still a sense sellers are my target I should still continue with similar messaging. Maybe a different approach maybe environment. Okay. Oh hell yeah like walk out like go outside walk around like go to your neighborhood and just and just do selfie style as you're talking on the phone. Yes, like change it up. Okay, you don't want the you don't want the in the home sitting boring still like this one's cool for our first one but as we move forward, what tends to grab people the tension is when there's shit moving in the background. Okay, that's why you'll see a lot of videos where people are doing videos in their car, the cars freakin moving or videos holding the phone and they're walking down a neighborhood, like there's movement and that's what makes people stop in the newsfeed. Cool. There's action going on and people are curious to see what the hell's in the background, you know it's that type of attention grabbing. So yeah so switch it out with the videos. But but what I'm saying is is have the next one ready like have the next one ready. You don't necessarily need all the text and everything perfect but but but the piece of the actual content the video, have that one ready. I will. Another thing is to is is having using using your seller guide so if anything here's something you may want to do in the future. Go to go to one of these fancy, you know, print shops of staples of FedEx and Kinkos whatever you guys got out there and go get a color copy of your PDF, and then like hold it up in the video. Oh my gosh that's good. Let me tell you about my seller guide on page. That's what I put out. Yeah, I like that video and I'm getting people hey click learn more like I'd love to give you this free copy. Right so using that as a using that as a prop. And creating the video around page seven. So Mary, I want to do a quick video that you know it's on page seven on page seven I'm talking about. Right, like, like I'm trying to get you to visualize your emails like that as well but even a video that would freaking work for a video to love it. I love it. I'm definitely going to do that that's creative and fun. I definitely want to get fun with these. Yes. So, so, so again, like, this is the ad site targeting this local area woodbridge, but also on the other hand for all your organic shit that you're going to put out regardless. Everything should be based around the stellar guide. So as you go and shake your ass on tip talk as you go put out a freaking Instagram freaking story or whatever, lead everything hey guys and by the way, I put colors guy. I'm making a casserole tonight by the way did you download by the way. Hey, like the link below. Go download my shit. Yes, man. This applies for as well. Okay, this as well. The content that Tamara puts out from this point forward. It's not an attraction. It's freaking download my shit right now. My seller guy. That is awesome. You know what, seriously, I'm going to eat, sleep and breathe this dollars guide. I'm not even playing. Right when you wake up. It's next to you do a video. Hey guys, I'm just waking up. No, you know what I mean. I can't. I can't. I literally have tears coming up. So have fun with it. I'll be a message away. Okay, one play out. Don't worry about them. Oh my gosh, David. I'm dying. Okay. If you start seeing this stuff from me better now. Hey, I just changed. By the way, did you seriously seriously. Okay, I'm going to do it. I promise. I'm going to push it. I promise. Take care.