 Sexy stuff sells better Tesla. He just made a sexy car that goes fast has all the elements of sexiness to it sleek It's environmentally friendly. So it's like sexy to the environmentalist is like I want this car look at Victoria's Secret You'll see this guy Understands the social game and so your income is directly proportional to how socially savvy you when I meet somebody who's making a hundred grand I'm like, ah, you're probably a blue belt in social savviness. I meet somebody who's making a million bucks here Oh, you're a purple belt at social savviness. You kind of get people. Oh, you're making 10 million a year. Okay You're a brown belt. Oh, your company's doing 100 million of sales. Oh, you're a black belt now