 What is up everybody welcome back to the channel you guys in today's video I'm going to be walking a client of mine Sharon shout out to Sharon, a top producing real estate agent in Oceanside, California, which is a little outside of San Diego, which is where I'm at so if you guys are new to my channel my name is David I'm out here in San Diego been helping local business owners been helping real estate agents run Facebook ads brand themselves on social media market on social media through social media marketing. Right been doing all that since 2016 so I'm super fired up and dropping videos up here on YouTube since then. Just tutorial day in the life and really just taking clients through through coaching calls really coaching calls on Facebook ad structure on custom audiences on targeting on all that good stuff. So today's video you guys what we what what I've been able to do with her already. Again shout out to Sharon her and her husband Victor they freaking crush it in real estate. And they do very very well so now they're looking to just take their brand, take their strategies take all their ideas to social media marketing, but but but narrowing it in to Facebook advertising that's Facebook advertising. And so if you guys are a local business owner I cannot encourage you enough is learn Facebook ads, learn TikTok ads learn Instagram ads learn how to run an ad on LinkedIn whatever, learn how to run a local ad. Okay, if you guys are serving a local community. So again sharing out is out there in in Oceanside, California. Now just taking her brand locally right now now now simply pulling out her phone, doing videos educating people on what it takes to buy and sell real estate, and then going for the lead. So in today's training video, what we've already done is we've already, we've already ran a like ad that's the first Facebook ad you guys want to run so if you have a Facebook business page. And then look at your light count. How many likes do you have 100 200 300 if that run a Facebook like that. And if you need help with that reach out comment below send me a email or something and I'll walk you to that like that that's the only ad I don't have. In fact, maybe I'll make a YouTube video on that on that on that ad. That's a video that I haven't made actually because it's part of my coaching where I actually teach people how to get thousands of likes on their Facebook business page for a few bucks right on a Facebook So that's at number one that's at number one take the light count up at number two if you're a local business owner. And even if you're servicing the country or the world in that in that sense. This next this next Facebook ad Facebook ad number two is really the first Facebook ad so in this case again being local her first her second Facebook ad was a is a local ad that's the first ad we're now targeting her local community. So like ad you're targeting everyone you're targeting multiple countries you're targeting worldwide. You're putting in that keyword so whatever industry you're in your specific keyword. If you're in real estate the words real estate if you're a plumber the word is plumbing. If you're if you're if you're a restaurant the word maybe could be food. Right so just that broad general super, you know, the word is all you need and then you're targeting worldwide worldwide. That's the like that's how you get thousands of likes fast for literally a few bucks. But the next ad is is again if you're local the second ad is when that is when I recommend now we start targeting local right so that ad is how is is what I coach agents on local business owners, but again mainly agents since 2016 real estate agents real estate brokers. But again that's the reason why I dropped the content over here on on YouTube and really know that that I can bring value to you guys on YouTube, because it really applies to any business the things that I teach social media marketing Facebook advertising. It applies to any business these are basic basic steps right so this for this second ad is where is where she simply introduced herself. So if you're a local business owner, pull out your phone, introduce yourself, your background, your experience your passion, how long you've been in the industry, why you're so fired up to help people in your industry. That could be a good one minute two minute video a simple introduce it introduce your introduce what I call I call intro video that's what I call it a simple intro video is is is what you want to do. That's the video where we now start getting data. With that the whole strategy is let's say for example it's a one minute video you're pulling out your phone hey guys this is David just want to introduce myself was my damn phone. Just wanted to introduce myself right give you a little background give you a little experience on what I'm up to and and and how long I've been build my business and why we're so fired up to help people like you build a social media agency or whatever right like so so it's just a background experience. That's an intro video so what we did is we ran that video to her local area she's a real estate agent she's farming a few zip codes. She's looking to just dominate a specific town in her area. And so that's where it starts we target that area get thousands of people to view that video right get thousands of people literally. I don't know if we got 10s of 1000s we got 1000s I don't know we'll look we'll look today I'm going to jump on a call with her right now. That's why I just wanted to kind of give you a little prep of what we're going to be doing I'm going to take you through a real coaching call on on some basics but but I truly believe this is what everybody misses man this is what everybody misses. So again we took that one minute video whatever it was got 1000s of views on it. Now we're going to turn around take that data. We already created a custom audience. So that's the first thing you do you when you go and publish a video like let's say for example it's that you're going to run a video at posted on your business page first right posted on your Instagram first. And then go into your business manager and run that ad and once you publish it once you actually schedule it to go live tomorrow at 6am for example. Which is what I teach right after you you set up that ad you go right away and set up your custom audience so if it's a video one minute video set up a custom audience around those who watch it for 25%. That's what we did in this case right so she put out a video first video targeting her local area got 1000s of people to view it. We set aside a custom audience so Facebook is capturing the data of those who are watching 25% of her video. Now today as we jump on our next coaching call what I'm going to do with her is I'm going to we're going to take that custom audience create what Facebook calls a look alike audience. Then we're going to set up our next ad and that next ad let's call it the third ad is going to be a conversions at that's when we're going to start going for leads. So all we're doing is we're giving Facebook this data of this custom audience hey Facebook here's here's an audience of people who watched my video for 25%. Now I'm now I want you Facebook now I want you to go out there and find me hundreds of 1000s of more people that resemble my audience, as far as buying patterns, clicking patterns, watching video patterns online on on Facebook. Facebook has hundreds of data points on us they know everything we're clicking on, and one simple way to understand that to you guys and that's something that I don't even care about as far as privacy Oh they're knowing whether how long they know where I'm at freaking on my on my iPhone I got to now make sure I check the settings, don't track me and all this crap. It's like dude we're all being tracked I got cameras outside my office probably looking at me right now like I don't even care like whatever, as long as you guys ain't doing shady shit you ain't going to have to worry about. It's a really damn thing build your business make your money freaking go get your family and be happy. It's it's the scammers it's people that are just out there trying to freakin get when you know get get over on people in a bad way and it's like dude, those are the people got to worry about all this privacy shit I don't care if you're freaking pixeling me right so it's like that's kind of the way we're one huge way that Facebook has so much data is that today. You either have a website or you have a landing page and that's another thing we're going to be jumping into with with Sharon is I'm going to be jumping into her landing pages and we're going to be taking a few links out of there. So, so you guys are in for a very detailed call here. You're going to get a ton of value out of this so if you do. Give me a like if you're not going to subscribe okay cool just give me a like give me a like just smash that like button smash that like button and if you do subscribe hit the bell for notifications. But but what I'm saying is that is that if you have a website today right 2022 2023 and beyond. If you have a website today any website it doesn't have to be it's yours but but you could have got it from your company right your company you're with Keller Williams you're with exp you're with freakin any other random and you have a website or again you're you're you're the actual business and you have a website or you have landing pages right so anyone that's building a website today knows enough to put a Facebook pixel on that site. Even if you're not running ads not running Instagram ads not running any paid ads it doesn't matter. Most people today that are building a website they have in the they have enough knowledge to know at least put the damn pixel on it. Right so because millions and millions of websites have Facebook pixels. That's one huge way and one huge reason why Facebook has so much data on us they know everything we're clicking on right so so I look at it as a good thing you guys I'm an advertiser I'm a business owner I'm trying to reach the most relevant people. It's like dude this stuff is important and I love it right I'm fired up about it. But but anyways what Facebook does you guys what we're going to do on this call again is we're going to take her custom audience create a lookalike audience where Facebook goes and finds us many more people that resemble our audience and then again you turn around on ad number three and you start running conversions to the lookalike audience. That's what we're going to do today. Okay you guys so shout out to Sharon shot to her husband Victor out there at Oceanside freaking doing the damn thing and crushing it. Let me get Sharon on the line and you guys grab some freaking popcorn grabs grab a pen and paper take some notes and again man if you're new subscribe. I'm out here in San Diego I've been dropping content like this just day in the life tutorials Facebook advertising landing pages since 2017 right servicing thousands and thousands of clients. Local business owners real estate agents and just fired up about it man I just truly believe it's like dude we're all trying to build a brand we're all trying to market on social media. But if you're a local business owner you need to learn how to target your local area. Bottom line. And that's why I'm so fired up about paid ads about Facebook ads YouTube ads whatever it's like dude, you can bring value if you have the skill, which is what what I have for example now I'm going to bring the value to Sharon, right. Or, or if if if you're building a business. This is stuff you're either going to have to know yourself, or you're going to have to end up delegating and hiring people like me to run for you. So again subscribe smash the bell you guys drop me a comment. Let's get on with it with the damn thing. Let me let me get Sharon. Post is on the business page. What we always want to do is just quadruple check it right for grammar errors periods, nothing you know dots whatever like, if we need to reword it. So attention ocean site perfect calling out the audience right just following the three bullet points calling out the audience telling the story and then the call to action. So number one, attention ocean site, right perfect so I'm sure you have seen the market shift in the last few weeks. As I speak with my clients I'm, I'm constantly asked, is it still a good time to buy a home. Well the answer is yes but if you have, if you have to have if, but if you have to have the right realtor. So does that sound right, but you, but you have to have the right realtor on your side who knows what's going on in today's market. Want to know the strategies I will give I give all my clients when it comes to buying a home fast and the best price possible, then click perfect perfect perfect. So click the link test that make sure that's working Sharon bell realtor.com. And then maybe next to the words next to the link buyer guide. Go back to that real quick. Perfect buyer guide. So let's edit that part let's just let's put something more call to action. So, um, you can leave that you can leave that but we'll just add something to the beginning of it. Click, click, learn more to download your free buyers guide, or, or, or, or click, click. I would probably take the link out of there. Let's let's, you can, I guess you can leave the link there but there's going to be a learn more button below. And normally, all the clicks come from the clicks can come from there to the clicks can come from there as well but but you can leave it there for sure it doesn't hurt. But the, but the whole thing is to drive them to the, to the learn more button as well. But it doesn't matter if they click there cool if they click the button whatever but I wanted to kind of just tweak the words click click click the link or click here. Yeah, let's just put that put click here and then put the link that's fine. Click here to download your free buyers guide today or click here to download now or click here something like that something more, you know, actually click here to download now. Perfect. And then just, and then I kind of like to learn more to but that's that's cool. Click learn more to download your free buyers guide. Got it. That's what it's all about. So the link there is not really necessary. Because again, Facebook ads is super specific that's what we're going to go into right now it's super, super specific whatever objective you choose is the objective Facebook is going to is going to optimize for. In the description or in the text in the ad copy when you have a link. That's more of an engagement ads. So when you go and run an ad you run engagement. And what you're telling is you're telling Facebook hey get me get by me people that are likely to engage with this post click like comment share it click the link in the text. That's engagement right that's a very specific ad that's engagement. That's why a lot of times when you see ads that have, and you probably don't even notice it it's just subconsciously because we see this stuff in in the newsfeed all damn day. But you ever come across posts that have thousands of likes and and and hundreds of shares and you're like damn this person must be popular, and they're not a celebrity they're not even anyone you're just like yes, yes. That two ways that could have happened the post could have gone viral it could have gone viral, but 99% of the time it's from an ad. That's that's a very specific ad that's an engagement ad. That's an engagement ad. So if I want to get this post freaking 300 likes and and and 700 people to comment and 500 people to share it we will run engagement. God, that would get the right that's engagement. We're going to say I'm sorry. But but but since we're going for leads and since we're going for the objective of getting that person off of Facebook to an actual landing page that's conversions. So so Facebook is now going to optimize on this ad that we're going to run they're going to optimize for people that are likely to click the learn more but people that are likely to go off of Facebook people that are likely to actually fill out a form. That's what we're optimizing for right and it's our first ad so that's why the whole thing here is consistency I could not be more fired up for you, but it's all about consistency. That's where I see majority and I'm going to keep it real. That's after doing this for since 2016 and speaking to literally literally probably a few thousand agents by this time. I can honestly say, and I don't and I'm not the one to really just go out there and say hey I have all the success with people and blah blah blah it's not even about shine on myself at all. The reality is what I'm trying to give the fact that where everyone drops the ball, I'll take the up to I'll take a person this far. But where everyone drops the ball is on the one yard line where everyone drops the ball is a simply don't stay consistent. And so, and because they didn't get 77 leads on the one ad that they spent 70 bucks on that they ran for two days they're like damn I this shit don't work. It's like you got to stay consistent and and it's really that simple one post every 15 days. The fact that this is going to run right now Sharon and get thousands and thousands of views without you literally having a post another thing for the next two weeks. And the thousands of views are coming from my local area. That's amazing. It's like dude that's like night and day compared to what your the norm is doing what the norm is doing right now is trying to fix that pretty image on Canva so they can post it to their 300 friends that live across the country. Right, no it's like dude so so I'm just far to but but again it's consistency this is this is really this is really at number one right where we're now going for leads and in this game time. But but you guys stay consistent one every 15 days keep it that simple. So so so text is good text is good we're good let's go to the ads manager and what we're going to do now actually you know what go to um yeah go to the ads manager and then let's look at that that that ad so how did how did the video ad the brand awareness. You know what after that day that I spoke to you. I was like okay well let me add another 75 bucks to this because if I wanted to get closer to go go into when you're when we look at numbers like this go into the map actually yet is it's it's already a maximum I'm looking at the calendar in the top right. So September 5 to the 23rd. Um, yeah that's fine. I increased it to 150 and I actually believe it did get us more because remember we were only sitting at two something. Okay, 25 we at least got to almost 400 now. And 25 and how long is the video. The video is. Oh gosh how long is this video. The video was. This is the intro one right. Yeah that's the intro one so click on it putting so it reached 21,000 people. A minute, a minute 12. Yeah see so so 25%. What's 25% of a minute 12. Um, 25. What 30 seconds. That's pretty good. Yeah, 30 seconds. So, so it's still it's still considered a small going to maximum again just update that calendar. September 5 in the top right. So just click on that and come to maximum. Just hit update. Just hit update. Yeah, update. Yeah, it's still the same numbers but 392. How many people watched it for three for 15 seconds. It's good. Yes good to the left. Is there a 100, the through place. Let's do that real quick. Let's create the audience around because we're going to do a two step right here. We're going to create the audience around around the through place. Let's do that. Let's do the through place there's 1200 and then we take that audience and we create a look alike audience and that's the that's the audience we're going to run and add to. Again, this is this is a form of testing as we go into Facebook ads as we really really break out now. It's all about testing and all you're doing is testing audiences. And one would also be testing video. That's it or images or images but but we're running with video so it's really just one video we're running running this for 15 days in 12 days 13 days we'll review it. If it's if it's if we're capturing leads cool we'll leave it and let it go on if it's not we'll turn it off and on the sixth on the 15th or 16th day, we'll run at number two. But that run for the for the remainder of the month and and that and that and that and keeping it that simple. But what we want to do is test we want to test the audiences we want to test the targeting we want to test different custom audiences different look alike audiences. So let's do this let's click the three lines on the top left or or your bookmarks but we're going to go to audiences. And let's just create a quick audience around around the through plays of the intro because we have 25% yeah the intro video 25% but that that audience isn't that big. So, so, so let's do let's do create audience let's click the blue one, and let's do custom audience, and let's do video, and then next. And then let's yeah hit the drop down and come down to through play, which is 15 seconds. So, and then just choose on the top right choose videos. And then yeah just Facebook page or in the other page. Well they're gonna say, um, I forgot my train of thought. We're doing the intro video yeah the intro video. And then the retention drop that retention down put their put the days at at 30 days anyone that's watched this video in the past 30 days is in this audience and then audience name intro video and then in parentheses through play, or, or 15 seconds. Yeah through play put through play. Are you recording this part. Yeah, all of it. So parentheses. Yeah, through play, perfect. Around around the word through play. But yeah that's fine. So create audience. So now here's what we're going to do. This is where we flip it. This is where we flip it this is where we now say hey Facebook, here you go, giving it to on a silver platter hit done. Here's here's 1200 people who watched my video for at least 15 seconds go and find me hundreds of thousands more that resemble them. So we're going to click on this all in this area of ocean side. Right. So, so now check the box of that video intro video so now we're going to create a look alike audience. And in real estate it's called a special ad click the three dots. So in real estate it's called a special ad audience and this note to the right, the three dots, right above right by delete. Oh, got it. And create look alike. So in housing, we're going housing so in housing. It's called special ad audience and I don't know why you didn't see it actually know it hit the X let's let's do this real quick again, hit the X click the blue button uncheck. Yeah uncheck the intro video. Let's see if it if it's on the blue button, click the blue button create audience. You should see it. Yeah, see, you're in housing so it's really called special ad audience which we should have saw right on the drop down. And they're and they're updating this too and this is a whole this is this was the latest Facebook news, I just watched one of my mentors do a video on it, where, when it comes to the housing, when it comes to the housing category that you're in. They're tweaking the look alike audiences, they're which is now called special ad audiences. So again that's why this is going to be a form of testing we're going to create this look alike audience which is, which again should be special ad audience for you but it's but it's not updated yet. But we're going to still create anyways and still and still target and still test it so in the future that should say special ad audience. Some of my clients their accounts already updated, and a lot of my client their accounts already updated and it says special ad audience right there, but yours says yours still says look alike, and it will just for the hell of it to see to see what we can do so create it look alike. And then and then select your source will click the drop yeah click click inside the box. No above. I'm sorry not down yet click inside the box. And then actually know it. Excellent this one let's just check the box, and then we'll click the three dots again. So intro video and then the three dots and then create look alike. Okay, cool. So, so the source, go to and click inside that box. Actually it's the same thing, but yeah that's fine. And that's actually the pixel. So your look like audience source may not include some people using CSAS why this whole Apple iOS update 14.5 thing is is is making Facebook change a lot of the, a lot of the privacy settings when it comes to this. And because you're in housing, that's kind of what we're what we're up against is the privacy under housing. So hit the crate and this looks a little different because I think yeah because they're updating it but create new source click on that drop down create new source, and you just go to go to custom audience. This isn't yeah yours is they're not even they're not even allowing it hit cancel. Did it again, hit the three dots. Let me say that again. They put in their other sources normally it was just one down through value based sources but now it's in other sources so here's what we're doing. We're creating it around the through play we're creating it around an existing custom audience. Right so scroll down you'll find your, your find your, your intro video through play. Yeah, perfect. Okay, good. Now select audience location, you're going to go United States so just in there type in United States. And as we go into the actual ad setup that's when we narrow it into ocean site. Okay so get away from that drop down. Okay now down below you're going to go three so the number one you're going to turn that to yeah come down to three. Here we're creating three different lookalike audiences and again when it comes to testing Facebook ads when it comes to testing Instagram ads. It's all about testing the creative, which would be the image creating multiple images running an ad and putting five different images and running that at one time. But in your case we're not testing that we're running video. That's that's what we'll be testing and we'll be testing that every 15 days video, but then also we're testing audiences. So some some people will run what we'll run this next conversion ad and only target one of the three. Some will come in and run and run a Facebook ad and target all three. Right so so don't try to master this right now. As we move forward we're going to we're going to I'm going to keep teaching you, but these are again just just three different audiences one is zero to one, two is one to two and then three is two to three. So going to create audience. So, so Facebook is is going to we're going to really put them to work and really just help have them go and find so many more people that resemble this through play audience. Okay, so, so those are perfect so those are ready to go awesome so now. So that's how you credit look like audience based on a custom audience now in the future in the future again we're just getting started in the future as we run ads for leads and we start to capture leads. What happens when someone ops in, you have two pages. Right. They opt into page number one your landing page and then they land on page number two, your thank you page. That thank you page is a custom conversion, which is what we're going to run through here, and that thank you page is also a custom audience. Right that's buyer guide leads, right so that's your audience right there buyer guide leads. Once we start to run it once we get to let's just say let's call it maybe add number. Once we get to add number three, let's say at number three at number four and we have and we have 50 60 70 leads. That's when we then take the buyer guide lead audience. We really want we really want 100 leads. Once we have 100 leads on that buyer guide lead in that buyer guide lead audience. That's where we really scale. That's that's where we now take the buyer guide lead audience and create a look alike audience around that that's when we tell Facebook hey man, here's 100 people that bought my stuff or here's 100 people that opt into my stuff. These are my exact avatar clients are our prospect I should say. Now we go create a look alike audience and Facebook will now go and find you more people like that. That are actually that have all that same interest of those initial 100. And now we're basing off of an actual lead, not a through play. Okay. Does that make sense. Yeah. Yeah. So, so, so that's that's the ultimate scale. That's the ultimate scale is when you're actually taking the audience of the real objective, the audience which is the buyer guide lead. The necklace is online, and you got four different colors. It's the it's the it's the audience of those that bought the red one. You take that and go and Facebook goes and finds you hundreds of thousands more that resemble people that like the color red that by necklaces. It's very crazy is the AI is very insane. And that's why Facebook continues to crush it so but again, consistency. It's all about staying consistent. So that's that's an audience we're going to really really crush in the future buyer guide leads once we really start getting leads. So we got the we got the custom audience that through play we got to look like now let's go run the ass of three lines, go to as manager. And let's just run this thing quick. We're important. Let's say for example you leave that one checked, let's say you leave that one checked. And you're like damn I just I just for whatever reason it just it went it got by me. And then you go and click create because now we're thinking about running the next ad. The next ad will run off of that one. So you always want to make sure everything's unchecked. Perfect. Okay, cool. So now create so we'll click the green, the green create and now now we're going leads. This is where where it's now game time so hit continue. So now we're going to just go through our three basic steps, just the, the first step which is campaigns we chose the objective which is leads and over here where we're going categories and we're going housing. And then let's give it a name as well so on the campaign tab, all I do here is I'll simply put intro video intro video. Actually, I'm so sorry this is not intro video I'm so sorry. Well, what intro video was an add to, but this is at number two so this is your buyer guide this is so just give it whatever name. So buyer guide one buyer guide first video buyer guide video number one whatever like buyer guide one and then yeah put video and then in parentheses, the actual objective, which is, which is which is leads. Okay buyer guide one video perfect leads parentheses. That's it perfect housing that's it next. So that's step one always making sure you choose you choose housing always make sure you you click leads for the objective. So here, we're simply and we can title it at the top. Once we fill in everything at the bottom, we'll come back and title this one. So here we're telling Facebook, the conversion location is the website I'm driving people to my web page to my landing page. And right there you'll see your pixel Sharon Bell realtor down below you'll see the conversion event. So here is where we're telling Facebook hey here are my two pages. So page one, page two, but here the conversion event, that's page two. So this is where I'm telling Facebook, out of these two pages. It's page two. That's the most important. This is where I'm trying to drive traffic to is page to the conversion event. Right. So, so that's why a lot of times I'll talk to agents and they're like David I didn't capture any leads and then I look into all this and none of this will set up they're running an ad just on video views and they're just trying to get people to watch the video, but they're just trying to get the lead, but none of this will set up. And then they wonder why you know nothing came in. So, so that's super important the conversion event and X out of that to the right just hit the X. Sometimes when you come here, it's blank. Sometimes when you come here just a red triangle it's red it's just like that blank. And all you got to do is just click on it. Find your custom and sometimes yours is not at the very very top sometimes it'll be at the very very bottom. What I'm going to do is just scroll down and remember what you named it right. I'll always name the custom conversion what I named the custom audience, right that's also the name of our custom audience. So, buyer guide leads perfect. Okay, cool. So, and then anything else start seller guide leads would be based on the thank you page list listing one 123 division street. That'd be the name of the custom conversion leads right that'd be the name of the custom conversion for a listing funnel. Got it so name it the exact same so you don't get lost. Name it the same as the custom audience but but what I'm trying to say is that yeah around every no matter what the the the ad may be a listing open house a seller guide a bar guide. It's all about the thank you page. It's all about page that's the thank you page bar guide leads the conversion event the custom conversion. Okay. So, scroll down so now we're going to go down to budget so go ahead and and again whatever whatever is is is allocated for a 30 day period. And here's really where it starts I would go I would go right now this is this is at number one I know we did the like at I know we did the intro video, but this is now add lead at number one. So, so now I really think the 30 days should really start so whatever the budget is over the next 30 days just yeah divided by to 300 perfect 150 on this one perfect. So start date start date we're still early in the day whenever, whenever it's before noon. I'll always schedule the ad to go live the next day at 6am. So 246am. But if we were afternoon. If it was 1pm 2pm, then I would have scheduled it to go live on the on the 20 on the 25th Saturday at 6. Just so I can give Facebook plenty of time to review it plenty of time to approve it. And there's and there's no delay. Because if there is a delay, then it cuts into the budget. We're going two weeks. Yeah, we're going. Yeah, 15 days. Yeah. Oh, wait, I did October. Yeah, scoot it back. Yeah. Yeah, the end date they'll always by default they always push it push you forward. So that'll be the first so we're going to be. Perfect. Yeah, 6am 6am. Now we come to our audiences. So click inside the box search existing audiences now you'll see your audiences. So see there's your special add on it see over here it's labeled special add audiences on the other side it was labeled look like audiences. Click on special audiences real quick. Yeah, see they didn't add in here. Dang it. So, so that. Yeah, see so you're so technically you're supposed to be quote unquote special add audience because you're housing. But by, but by, but by default and the way the system would used to work. I mean been working for the past few years, it was always just called look alike audience. So just hasn't updated on your end hit custom audience. And let's see. Yeah, see the lookalikes aren't even there the lookalikes aren't even there the lookalikes aren't even there because yeah in housing they're doing they're doing something with that lookalike audience. Damn it. Okay, cool. Well, in this case, in this case, no big deal. What we'll do is we'll just retarget. Okay, so no big deal. We'll retarget these audiences. Let's retarget the intro video through play. No, no, no, I'm so sorry the intro video. Actually, no, yeah, I'm sorry the three, the three play not that we're not going to do the 25% we're not going to do the intro 25 we're only going to do the intro third play and then click the click in the box against search existing audiences. What's what's the other one is there any fire guide page visitors. No, we don't that one's not really big enough. People who engage no we'll just go with the through play let's just target that audience. Perfect. No big deal. Awesome. We'll hover over locations, and we'll, and we'll hit edit, and then just X out X out the United States, and then just put in. And here's here's the thing to I had a had a very detailed a very good detailed call with my Facebook rep. What's a Friday on on Tuesday on Tuesday, when you start to spend like a few, not even a lot just a few thousand or whatever. You get you get your fate on your own Facebook rep and you kind of you know schedule call to them and ask questions and all that stuff. I specifically was telling her that our, you know I focus on real estate agents and our targeting is local and it's in this city. And she said the best way to target is going off of an address. If you're if it's that niche and we're really targeting just a local area. Go off off the address. But you can go city if you want it's up to you. Nice. Okay, we'll just try city. Yeah, so people living in this location, or people recently in so all these. So you're going after buyers. So maybe, maybe the first one yeah people living in or recently in this location. That would be a good audience, and always go with that so from this point on, the drop down people living in or recently and always go with that option with that selection, and then the city here yeah always go with that ocean side should I type an address. I would, I would, I would talk I would. You know what, how big is ocean side. What's the population. Google it real quick what's the population. So in this case we can type in the city, ocean side California and then the mileage you can go up to 50 miles. So see if that is that cover, hit enter. Yeah type in the number and then hit enter. Yeah that's I'd like to do 50 miles if possible. Yeah that covers only 150,000. And that pretty much picks up everybody in San Diego, and all the way up to Riverside maybe not that far will go 40 miles. Perfect so so this right here is is your stomping grounds. So from this one on. And this is what we're going to name the title at the top we're going to give it a little name ocean side 40 miles, just so we can put it in the in the title, and we can have a little brief description. As we look at the dashboard, we can just know what add that is so ocean side 40 plus miles perfect. Okay good. So that that run with that targeting for the next I would say next few months for sure just focus in on on that on that exact 40 mile radius. And that's why a lot of times yeah I'll speak to clients and like yeah David I want to target this area I want to target that area I even want to target that state, another state. And that's cool, you can for sure do that, but in the very very beginning. It's all about data will actually in the very end the entire process it's all about data so if you can focus in on one area and just go hard in this one local 40 mile radius for example, and capture tons of data. And that that, and then become successful at that first, right, make that successful first and then go and target other places. Right, get your money back, get your money back by going after one area first. And then and then if you want to dominate the freaking state okay well then shit target the whole damn state if you want to but, but until then like let's just narrow in narrow and dominate this area first. So so stick here is what I'm trying to say stick here for at least a good a good a good two to three months. Let's go ahead and make this. That way the audiences just keep getting bigger that's what I'm trying to say it's all about the audience to get bigger though right. Let's yeah let's keep it at 40 miles. Mm hmm. Okay good. Our custom audiences to get bigger perfect so scroll down okay we're good there we're good there. None of that we don't need to change any of that placements. This is another form of testing. So again, we're testing audiences. We're testing. In this case what are we putting there we're putting we're retargeting and put that in the title so scroll back up up real quick. Put that in the title. So ocean side 40 miles dash dash retargeting intro intro through play. Right, just so we have a brief description. So perfect, perfect. Okay cool so now we'll scroll down and then. So the audience is a form of testing and then also down here is a form of testing the placements. Sometimes will run ads to advantage plus placement and just let Facebook put it wherever they place it. A lot of times 90% of the time will go manual placement and just place that ad where we want it placed, which is really just the newsfeed. So, so if I'm dealing with a smaller budget or if we're just getting started maybe I'll go manual placement I'll uncheck messenger. I'll uncheck audience network. I'll scroll down and so if you leave it on it advantage right if you were to leave it on advantage then everything below is checked that's all it is. Right, but if I if I don't want everything checked then I go manual and so here's what I'm suggesting. We go manual and again this is a form of testing on our next ad maybe we go advantage placement let Facebook put it everywhere on our next ad right we'll test. So, so here, let's go for sure manual placement will uncheck so scroll down, we're going to uncheck in stream. So take away the in stream take away the overlay uncheck search uncheck in article we're going to check everything actually below. We're going to only leave it in the feeds I want on the Instagram feed on the Facebook feed. And then and then is there where the marketplace go hit the drop down by by feeds there's those arrows to the left of the words to the left to the left those little can you click on that does anything open up yeah here we go okay cool. So yeah see so shit we would have left all that see it didn't normally I mean before he's just it was just one layout just like this you never had to click that little drop down. So I guess now everything is tucked in the drop down. Okay cool. So yeah uncheck everything we're only leaving Facebook feed Instagram feed and marketplace no leave marketplace. Only those three so manual placement, only those three. That's it. So uncheck everything uncheck everything down below, keep going down below there's more. So just yeah just yeah so I guess you got to uncheck all this stuff now. We don't want any stories. No, no because the video is too long, and it won't make sense, and it gets cut off. So that ad runs, you end up spending money on it but then the person didn't even hear the call to action or the person here here the whole story and bullet point number two, for example. That makes sense, because it's too short and then you end up still getting charged and spending money on it. Okay. So, so that's why it's the news feed where where people are where the majority of the attention is that. And that's where we can put long form video without a problem. Right it's not in any story or anything like that or real perfect so we're good we're good so And then maybe giving it that title at the top manual placement, or just MP MP, you know, MP in parentheses or something. So something just, again, that we can look at it glance at it on the dashboard and know exactly what that what ad that is, because if you don't put a descriptive title like that at the top, then you'll have to go into the ad see it look at it, all this So we're managing it just to see what the hell went on when it's like man I don't want to do any of that I just want to look at the damn title and know exactly what happened right. So that's what the title is for. So scroll down so we're good I think we yeah we're good hit next. And that's it. Now we're on the third and final step the post is already on the business page. There's the Facebook page there's the Instagram account scroll down so the ad setup, click on create add and just go use existing post. Pull it from the page so if you scroll down you select post, and that is it so you'll see it here. Click on continue yet click on that and then click continue. And then now what we need is your cartridge page so your actual landing page is going to be the button so the call to action button so we're going to simply hit the hit the call to action. So did you already did you already put a call to action button on that. I don't know something happened as you're posting it you added it. I did. Okay, okay so can change it. That's a good question so right here to the left or right here in the middle send message. Normally you can know up call to action send message. Yeah so down here. Normally you can but but because you already put it there and because we're now in the process of running the ad. Let me just let me just repost it. Yeah you can repost it for sure. But that's why that's why posting on the business page first, reviewing all the text, making sure everything is good to go. Before you go on the ad because now as we're at the ad part we can't change anything. Yeah, see it asked me do you want this and I was like I guess I didn't know. Yeah, let me just rerun it. Let's click on three or two quick go to edit this. This is what I what I what I yeah this is what I forgot. So create the audience around the new video right so the moment we post the ad and we get the moment we go and run the ad which is what we're going to the setup of the ad is when I would have had you done that I would have had you. Yeah, do this so going we can do it now click the button, the blue button. You can always do it before or after so in this case, we're doing it before we're going to create the custom audience right now. Yeah, so it doesn't matter it's either before or after so video, and then next. And so this one, how long is this video. This one is a minute minute 40 something. And then here's another tip that I got from my Facebook rep. On conversion ads. It's it's it's even better to start doing short shorter videos shorter okay like she literally recommended 30 minute 30 second videos. Which I never I never meet personally I never taught I never did I never I never I never thought like. But it makes sense to where we're at now like we are now in this freaking era where no one has attention. We're all scrolling scrolling through tick tock we're all scrolling through Instagram and we're literally and now now with YouTube shorts. So it's like, dude, people are just scrolling in that video needs to be super short nowadays it's not even funny. You know, it's taking a long time. It'll, it'll. Well that one. It should be right below it should be below it. No, go to just go to your videos so go to the top and go to more and then click on click on videos. So that's the audience around this new video so hit the drop down and let's go let's go let's go through play let's go 15 seconds. Choose videos in the top right. And then, and then, and then check yet check the right page, and then find that video. Okay cool so that was uploaded today's the 23rd. Okay cool. Okay perfect 30 and then audience name. This is your this buyer guide video number one or whatever buyer guide video one, and then in parentheses through play. Okay cool. Perfect so that's the audience for this video so let's just finalize this ad real quick now. Okay so, okay so click done, and then we'll go three lines and as manager. And then add the new button which is going to be learn more, and then you just paste in your landing page, right there. Well there's your landing page update post. And then we'll scroll down just make sure that, and you know, as far as the tracking so scroll down, you're all you're always making sure that this box website events is checked. Okay that box always needs to be checked sometimes you come here and it's not checked. So check it. If it's not checked, you would check it, and then you would hit the drop down and you would find your green dot that's your Facebook pixel. So that green that dot always needs to be green. Okay and then you publish and that's it. So that's that's creating a custom audience creating a lookalike audience and ring your first conversion add to your local area. Thank you.