 He brought in teasing humor into the interaction when you first started talking to her that interaction was fun for her Right, you brought that in and let's say that only made a 30% difference. Well, now you've got a 26% You're not even gonna notice that are you and let's say that you are when you're texting the girl the first text You send us something playful and humorous so that there's there's incentive for it I want to see you again, right? I don't remember him that well, but he's kind of fun in the text So I'll go out with him try going on date. All right 30% increase takes you to 52% Same thing with dates that are out to make out make the date fun be playful Tees are a little bit on the date have fun with that as a 20. That's a 30% increase again. Each of those not significant You barely get a notice But if you got your calculators, and you do the math, that's a more than double your results Because guys they add up every tiny little change adds up Dramatically, and if you ever want to run a business and you haven't seen this before you should be writing this down Because this is how business works This is how massive businesses are grown by tiny little improvements Piggybacking off the odds the statistic conversion rate of tiny little improvements, and they make massive massive Changes this is this is one of the big reasons why a lot of you have not witnessed a huge change because you're not seeing the little changes So you never hold on to the things that work and the things that don't Let me ask you guys. What are the results? Could you measure? What are results? I talked about just previously talked about the percentage of girls that you talk to you get a phone number Yes, sir, and I'm back your health. Yes, but I want to talk. It's a good one But I want to talk just the context of dating. What are the metrics in the context of dating might you want to measure? Hair flips per man. Yeah, absolutely. What else? Yes, sir A number of sex partners. Yeah, absolutely if you are measuring numbers of sex partners You're doing pretty well if you start to measure that big time Think about think smaller guys think smaller. Yes, sir at the back Financial outlay. Yes the expense madam. I'm already spent per date. It's probably probably a metric You're all gonna want to look at at some point Yes the frequency with which they text back the duration of time they wait before they text back the number of girls Who reject you on approach? Yeah, you could think about You could think about the number of phone numbers who reply to the first text number of girls who agree to a second date These are all numbers. These are all statistics. They're all measurements and If you were to just make a note at the end of every week, it would take you five minutes and you'd instantly know How are you? How am I? doing with women The next thing you need to know the next thing you're gonna do is you've got a test possible Solutions you got to know you got to know what's happening. What is working and what isn't? Who knows Brian Tracy? Number of people. Yes, he said to achieve something that you've never achieved before you must do Something you've never done before back in Sydney many years ago. I was a moderator on Sydney's biggest dating forum And so we had a huge number of guys coming through going out regularly trying to get better with women And you know, I've always loved statistics. It's always been my thing I love numbers because numbers numbers tell you a story, but I'll tell you some numbers that were really really scary a Guy who wants to go out and get better with women if he goes out to a bar The average guy from that forum was ten percent likely to try something in you on a given day or night out That means if he goes out once a week for ten weeks. He's tried one new thing The average guy how quick do you think you're gonna learn at the rate of one you think per ten weeks? Yes Not very not very I imagine a few people in the room here may have heard of Charles Darwin. Yes What is he famous for someone shouted out? Yeah, the theory of evolution. That's what he's most famous for He's not quite as famous for but still I find very interesting that he I was a member of the gourmet club A group of people who travel the world finding exotic animals and then eating them and documenting how they tasted But you didn't know that he discovered animals. You'd never seen before endangered rare species and eat them He stacked I think it was like a hundred giant turtles into the HMS beagle on the way home So he'd have something good to eat But you didn't know that anyway I just like random facts. Yeah, the theory of evolution is this idea just to repeat back to you So we're on the same page That in it and it's across a species you have lots of different variations And some of those variations make make that member of a species more likely to survive and reproduce and other variations make them less likely And the ones that that are best equipped for success survive and the ones that aren't Die out so The same thing needs to happen If you're going out and trying to get better with women if you go out and you test one thing Every ten weeks Things aren't going to change you're gonna evolve at a ridiculous this low rate If you think about cockroaches cockroaches used to be easy to kill We have to we have to keep Releasing better and better toxins and better and better poisons to kill a cockroach because their reproduction cycle the cycle at which They evolve is so rapid is so tiny that they evolve way faster than humans Humans we still die from everything that we used to die of a hundred years ago in fact If our friend Andrew if he were to go out and he would have got twice a week and He would test three new strategies a week for one month His learned more in a month than the average guy at 10% learns in a year Now what takes is a little full thought is a little thinking what should I test what strategy today? Tomorrow Sunday you're gonna hear a lot of information about dating relationships You can hear a barrage of ideas of tips of strategies You can you trial them and test them and see what works for you in fact you should Because I guarantee you're gonna hear some things that will conflict with each other and you got to work out what's right for you Now for this event here I want to do a little little experiment who's heard of tinder some Many tenders a dating app online and what you do with tender is you see pictures of women And if you like them you swipe right if you don't like them you swipe left And if they also see you and swipe right then you can talk to each other very very successful dating app now I Until two weeks ago was not an expert on tinder I'm a dating coach the online pickup coach, but I thought to myself. What could I do? What could I show you guys as possible? In a very tiny period of time if you just do some testing so I took my mobile phone and I created a profile not using myself Using a guy who with a few female friends. We get agreed was roughly average And we created a profile on him and I did a whole bunch of tests one hour a day Five days. I'll tell you what I learned And I'll show you the power of testing with just five hours a little bit of work If you have five photos in your profile instead of one You're odds of getting a swipe right improved by eleven percent By the way, how did I do this I create a profile for a hundred times and then count how many how many matches I get that's how it was done 11% increase by having five photos instead of one Wearing sunglasses in your profile picture. This surprised me. It was an interesting one a 16% increase in swipe right rate I got a number of theories about it, but I won't share them because they're just that I haven't yet proven what that is But it was a very obvious one Next one a description in your profile longer than 15 words Gave you an 18% increase of a swipe right rate Don't know didn't test it for long enough. I'm sure there is there must be right But I only spent five hours over five days on this. So no, I fortunately I can't I'm still not an expert Having a high quality photo versus a low quality photo in your profile 26% saying something playful in the first message you send a woman on tinder 63% increase in the rate at which is going to reply back to you So I learned this Five hours of the five days and let me show you what this all adds up to a poor profile All right poor profile. I got 12 yeses per hundred swipes. I Got six girls replied to the first message. Hey, how are you? Which is what I've learned pretty much every single guy does Very interestingly. Yes, I've also set up female profiles to see what guys write pretty much everyone writes that But the testing improved profile. I got 29 yeses per hundred swipes and more importantly 20 girls replied to the first message out of a hundred That was playful and teasing so What have I done? I've tripled the number of girls you're talking to per hundred swipes per five hours of work But just like the two friends sitting off on the journey for the whole Caribbean ladies Almost every single guy alive does not do the testing. What does he do? He goes bam creature profile? Yes? Yes? Yes? Yes? Yes? Yes? Come on. Come on reply back That's what almost every guy does we don't think to test and strategize I invested a very small amount of time if I was single and tinder was my avenue. I'd be kicking ass But I'd probably spend another five hours and get even better results again Obviously, yes, there is an upper limit somewhere along the line Don't know what it is haven't tested for it. You can imagine what you could accomplish the power of testing and measuring If you ever want to run a business, you'll never be successful if you don't do this if you want to be better with women Exactly the same strategy here Thirdly Thirdly You've got a system eyes What is a system a system is like a machine? And what is a machine? Well? Machine is something that leverages your work The machine is something where you put in as small a manner of effort as possible and get as huge a result as possible So what are you doing when you're testing when you're systemizing? Well systemizing it's basically the opposite Testing and measuring because testing and measuring you're trying out new things you're strategizing you're hoping for the best You're putting in a lot of work But when you systemize you put all the things you found that work really well that you have proven Statistically work well, and you put them together You clump them together into a system and Then you follow that system you make it as simple as possible But no simpler and you follow that system and without having to think You get a result you get a good result you get a result. That's reliable It's consistent who would like consistent results girls instead of up and down random all over the shop frustrating as all heck, isn't it? Yes So let me let me give you an example of some of the things that I've systemized in my own life My own world when it comes to dating relationships One is the first date My first date that I take girls on was the first thing they ever tried to systemize and use everything I'd learn from and my idea with this date I started off with this basic idea of a look I want to date with multiple locations and I want to date the kind of escalates You know it starts off somewhere public and friendly and escalates to somewhere more private more private more private You know and I'd like it to end with a make-out so I try to try to I created this date You know where we'd start off at a cafe Coaching he's also the founder of the school of attraction an NLP practitioner. Let's all welcome Damien Dica What's up, man? All right, clump them together into a system and Then you follow that system you make it as simple as possible, but no simpler You know in shadow and stuff and it's kind of romantic because it's good here the waves laughing and see the city lights and stuff And then I try to make out whether that was the game plan So in the beginning this date was a lumpy and going on comes to me They're interested about me and what I do in this case on the salesman. Yeah, absolutely And this is a system and it's probably ten times better than anything you guys are doing right now Cuz I one thing I know is most guys have no strategy at all. So a strategy is better than no strategy Cool, it's nice to meet you got to go back to my my girlfriends now That's that's a that's a sort of a very quick snappy rundown of a woman's difficulty in dating It's women suffer just as much if not more than men with dating relationships You guys may be surprised with that but wow The pain that the women go through is no more or less than what I deal with with guys all the time