 Hello everyone, my name is Neha and I'm a member of Chrome's partnership team. I work with organizations to help build best-in-class web experiences. Today, we're going to talk about how innovative and engaging web experiences can enable companies to grow. As you know, the web has become a powerful platform for delivering content. On average, internet users worldwide spend 6.7 hours online every day. And a significant portion of that time spent on the web. Reading news, checking email, listening to music, connecting with friends. This is great news for developers because it means you have the opportunity to get rich capabilities to users wherever they are. Google is here to provide the tools and APIs you need to build on the web. When combined with the features and designs you want to build, the possibilities are endless. In this session, we'll talk about six best-in-class online experiences and how they drive business growth. These services leverage various technologies that Google is heavily investing in, including WebAssembly, WebGPU, and ProjectFugu APIs. WebAssembly is an open standard whose main objective is to offer a closely native performance on the web while maintaining compatibility with the current ecosystem and standards. WebGPU is an API that exposes the capabilities of GPU hardware for the web. ProjectFugu is a cross-company effort around enabling the most amazing apps on the web and includes hardware APIs, typography APIs, and others. These capabilities work together to help create experiences that help businesses grow. Some of the benefits that businesses have been able to realize with superior web experiences include faster time to market, user growth, and increased user engagement. First up, we'll talk about Cocos. Cocos Engine is used by more than 1.6 million developers in the fields of 2D and 3D games and other online experiences. When developers use Game Engine, they want to make sure they can develop their games once and deploy it to as many platforms as possible. How do we make sure they can do that for the web? Cocos Creator leverages WebAssembly to enable game developers to build online games. With the inclusion of WebGPU, they are improving cross-platform rendering with advanced graphics features. Creators like Ubisoft and Discord have relied on Cocos Creator to quickly and efficiently launch games. Cocos tools have led to over 100,000 games being created on the web, many of which combine audio and video to deliver exciting experiences for users. For example, Discord integrated PubParty into their voice channel to give users a new way to engage with each other while talking on Discord. These new gaming experiences lead to users spending more time engaging with brands and platforms. These experiences also benefit businesses in the following ways. Firstly, new users via a new acquisition channel, the web. For some games, acquiring users on the web is cheaper than acquiring users via native mobile app games. Additionally, creators see faster time to market. Lastly, developers are able to deliver new online gaming experiences that combine gaming with video, chat, audio, and multiplayer experiences. In fact, experiences created on Cocos reach more than 1.6 billion end users. That's over 30% of global internet users. As developers, you can also reach 1.6 billion users by building online experiences with tools like WebAssembly and WebGPU. Next, let's talk about another brand that reached new users via web capabilities. The web allows you to play hard, but also work hard. Notion is a productivity tool that can be easily accessed on most web browsers. In addition to note-taking, individual users and teams can share documents, take notes, manage projects, and organize knowledge. Most recently, Notion has introduced AI that allows teams to work fast, write better, and think bigger. As a user, this is important since we want our notes and tasks to be with us wherever we are. A typical user can start their day by checking their to-do list or team assignments on their phone, then take meeting notes on their laptop, use their tablet in the evening to follow a recipe that had earlier been saved from their phone, and update their tasks and reminders throughout the day to stay on schedule. Notion leverages Project Fugu APIs like Async Clipboard and Persistent Storage to deliver engaging and easy-to-use web experiences. Async Clipboard allows access to the Clipboard to copy and paste more than text, which wasn't possible on the web before. Persistent Storage ensures that data survives when the system runs out of disk space. Making Notion accessible via a browser reduces the barrier to entry for new individual users and teams driving user growth. Over 40% of users access Notion via the web. It also leads to increased cross-device engagement by individual users and teams on Notion. Notion's strong web presence has enabled them to grow to over 20 million users, up from 1 million users in 2019. Notion's customer volume grew 240% from November 1, 2020 to October 31, 2021. Think of the growth that YouTube can achieve with a great web experience. Similarly, Tencent Docs is an online documentation tool that allows for simultaneous coordination and collaboration. It is a great example of how users can interact on the web together and have their changes or actions immediately propagate to other users. It's also important when you share or copy-paste an application for that to be instant as well. This allows us as users and creators to stay in flow. Tencent uses the Async Clipboard API to make pasting near instantaneous, taking less than 100 milliseconds. Improving the user experience by giving them speed and consistency leads to more users using Tencent Docs and higher engagement and session duration. Tencent's success with Tencent Docs has also led them to creating a new enterprise offering for Tencent Docs that allows them to further expand their user base and revenue growth from this solution. Tencent's easy-to-use, instantaneous web experience has enabled it to reach over 200 million monthly active users, with over 3 billion created documents. And it's not just instantaneous copy-pasting that can create an engaging user experience that leads to growth. Think of the hundreds of other instant actions you can bring to your websites to give users the functionality they desire. You can't talk about collaboration without talking about Figma, a website that has taken the way we share and design visually to another level. Figma is used for interface design, logo creation, application flows, t-shirt mocks, and more. All you need is a link. Figma is a web-first solution that leverages WebAssembly to build their online offering. The biggest benefit that Figma sees from using WebAssembly is faster load time. Figma's load time improved by more than three times after they switched to WebAssembly, regardless of document size. This is a huge improvement for Figma's users, who often create very large design documents and frequently switch between them. Figma's web-first philosophy brings additional benefits for users. Users can't sign in and access their files from anywhere and without installing anything, and can collaborate in real-time, including leaving comments or talking something through via audio or cursor chat. All of these benefits bring new users to Figma and increase engagement with Figma. Figma's strong web presence has enabled them to grow to over 4 million users who open over 125,000 files every week. Figma's customer volume grew 159% from November 1, 2020 to October 31, 2021. You too can deliver faster load times for files and documents to give your users a seamless user experience that drives business growth. It's not just workplaces that benefit from innovative web experiences. Schools can also take advantage of the web to accelerate learning in classrooms and make learning fun. LEGO Education builds playful learning experiences that make learning fun and impactful by connecting LEGO bricks to the web to make robots that can move, play music, dance, and much more. There are two ways that LEGO does this. First, through their Spike app, which is easily accessed on a web browser. Teachers use the Spike app to access lesson plans, tutorials, and building instructions. By accessing the Spike app on the web, teachers also get easy access to updates and new content. Secondly, LEGO uses ProjectFugu APIs like Web Bluetooth and Web Serial to allow students to write code and connect that code to LEGO builds. The Spike app also makes use of local file access APIs to allow students to save their work to files on their computer, making it easy to share projects with each other and with their teacher. Examples of projects that allow students to convert LEGO bricks into robots include displaying or by the forecast using real-time local data, locking or unlocking the door of a safe deposit box, and counting setups. Easy access via the web allows students to quickly jump into deep engagement and allows LEGO to meet students where they are. They spend less time setting up and more time learning in the classroom. Students report higher engagement and more confidence in pursuing STEAM when learning with LEGO. Snapchat is a visual messaging app that enhances your relationship with friends, family, and the world. Snapchat started out as a mobile app that took advantage of the speed and ubiquity of communicating with your phone. Snapchat introduced Snapchat for web last year, so Snapchatters can stay in touch no matter which device they are using, whether relaxing at home or sharing the screen to work on a project together. Leveraging tools like WebAssembly enabled Snapchat to achieve faster time to market. Snapchat for web also brought new users to Snapchat and increased session times for users. A browser-based experience also meant that Snapchatters could stay connected from any device. AR is a powerful tool to deliver a wide range of outcomes for partners, developers, and consumers alike by creating deeper connections, greater opportunity for engagement, new acquisition, retention, and more. Snapchat's most recent efforts include leveraging WebAssembly to create their augmented reality Web SDK. CameraKit for web in beta. CameraKit allows developers to leverage Snapchat's AR platform and technology to deliver custom augmented reality lenses to their own audiences on their own websites and on apps. The power of AR spans across a diverse set of use cases, ranging anywhere from teaching consumers sign language to virtually trying on products to helping colleagues add a dose of fun to their calls. And all of the AR lenses that can be distributed via CameraKit SDK are built in Lens Studio, a free, all-in-one design, development, and testing editor built from the ground up for AR. With these new advancements in CameraKit's cross-platform support, AR is now more accessible than ever, which increases the potential for online engagement, user acquisition, retention, and new revenue streams. Thanks for watching and don't forget to check out WebGPU, WebAssembly, and ProjectFugu sessions to learn more about how these brands deployed their web experiences using widely available tools from Google Chrome.