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Uploaded on Feb 13, 2012
Lee Odden, Author of http://OptimizeBook.com: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing interviews Charlotte Blank, Manager of Social Media for General Motors about digital marketing and social media during the Online Marketing Summit in San Diego 2012.
Charlotte answered two key questions in the interview:
1. How much do you segment your digital marketing towards customer acquisition vs. customer retention? How does social media play into that mix?
2. When it comes to new digital marketing technology or tactics, how do you decide what to invest in? How do you decide what to experiment with?
Check out the video for her smart and savvy answers.